Indiana
United StatesAllstate leads the organic results in Indiana. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 6.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 77.3 |
| 03 | GEICO | 53.8 |
| 04 | Liberty Mutual | 36.4 |
| 05 | AAA | 33.9 |
| 06 | The General | 21.2 |
| 07 | Mercury Insurance | 16.2 |
| 08 | State Farm | 13.8 |
| 09 | Farmers | 8.5 |
| 10 | SafeAuto | 8.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 20% |
| 02 | Allstate | 16.7% |
| 03 | Progressive | 16.7% |
| 04 | GEICO | 13.3% |
| 05 | Mercury Insurance | 10% |
| 06 | State Farm | 6.7% |
| 07 | AAA | 3.3% |
| 08 | Farmers | 3.3% |
| 09 | Lemonade | 3.3% |
| 10 | The General | 3.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 30.9% |
| 02 | publisher | 25.8% |
| 03 | aggregator | 22.7% |
| 04 | forum | 13.4% |
| 05 | regulator | 4.1% |
| 06 | agency | 2.1% |
| 07 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.8% |
| 02 | Progressive | 14.6% |
| 03 | Travelers | 12.5% |
| 04 | Allstate | 10.4% |
| 05 | State Farm | 10.4% |
| 06 | USAA | 10.4% |
| 07 | AAA | 4.2% |
| 08 | Erie Insurance | 4.2% |
| 09 | Liberty Mutual | 4.2% |
| 10 | Nationwide | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Indiana and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Indianapolis | Acceptance Insurance | 33.3% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Indiana, insurers are 30.9% of cited sources and comparison sites are 22.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 11.3% |
| 02 | US News usnews.com | Publishers | 8.2% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 6.2% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 6.2% |
| 05 | Allstate allstate.com | Insurers | 5.2% |
| 06 | Forbes Advisor forbes.com | Publishers | 5.2% |
| 07 | Progressive progressive.com | Insurers | 5.2% |
| 08 | Experian experian.com | Publishers | 4.1% |
| 09 | GEICO geico.com | Insurers | 4.1% |
| 10 | The Zebra thezebra.com | Comparison sites | 4.1% |
| 11 | Insurify insurify.com | Comparison sites | 3.1% |
| 12 | MarketWatch marketwatch.com | Publishers | 3.1% |
| 13 | Mercury Insurance mercuryinsurance.com | Insurers | 3.1% |
| 14 | WalletHub wallethub.com | Comparison sites | 3.1% |
| 15 | CNBC cnbc.com | Publishers | 2.1% |
| 16 | Compare.com compare.com | Comparison sites | 2.1% |
| 17 | Indiana in.gov | Regulators | 2.1% |
| 18 | Money money.com | Publishers | 2.1% |
| 19 | Reddit reddit.com | Forums | 2.1% |
| 20 | State Farm statefarm.com | Insurers | 2.1% |
| 21 | Way.com way.com | Comparison sites | 2.1% |
| 22 | AAA ace.aaa.com | Insurers | 1% |
| 23 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 1% |
| 24 | Baldwin Risk Partners baldwin.com | Agencies | 1% |
| 25 | Consumer Reports consumerreports.org | Publishers | 1% |
| 26 | Facebook facebook.com | Social | 1% |
| 27 | Farmers farmers.com | Insurers | 1% |
| 28 | Insurance.com insurance.com | Comparison sites | 1% |
| 29 | Lemonade lemonade.com | Insurers | 1% |
| 30 | LendingTree lendingtree.com | Comparison sites | 1% |
| 31 | Georgia OCI oci.georgia.gov | Regulators | 1% |
| 32 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1% |
| 33 | The General thegeneral.com | Insurers | 1% |
| 34 | Travelers travelers.com | Insurers | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Indiana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.