Indiana
United StatesAllstate leads the organic results in Indiana. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 7.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 50 |
| 03 | GEICO | 37.4 |
| 04 | AAA | 29.6 |
| 05 | Liberty Mutual | 27.8 |
| 06 | Mercury Insurance | 20.8 |
| 07 | Farmers | 8.3 |
| 08 | State Farm | 8.3 |
| 09 | The General | 7.5 |
| 10 | SafeAuto | 5.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 19.4% |
| 02 | Liberty Mutual | 19.4% |
| 03 | Allstate | 16.1% |
| 04 | Nationwide | 9.7% |
| 05 | Progressive | 9.7% |
| 06 | State Farm | 6.5% |
| 07 | AAA | 3.2% |
| 08 | Amica | 3.2% |
| 09 | Lemonade | 3.2% |
| 10 | Mercury Insurance | 3.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 31.3% |
| 02 | aggregator | 30.3% |
| 03 | publisher | 12.1% |
| 04 | unknown | 10.1% |
| 05 | forum | 8.1% |
| 06 | agency | 6.1% |
| 07 | law firm | 1% |
| 08 | regulator | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 22.2% |
| 02 | Progressive | 17.8% |
| 03 | Allstate | 13.3% |
| 04 | Nationwide | 8.9% |
| 05 | USAA | 8.9% |
| 06 | State Farm | 6.7% |
| 07 | Travelers | 6.7% |
| 08 | Auto-Owners | 4.4% |
| 09 | AAA | 2.2% |
| 10 | American Family | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| cost | 100% |
| informational | 100% |
| quote | 100% |
| comparison | 75% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Indiana and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Indianapolis | Core Insurance Solutions | 19.4% | 13 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Indiana, insurers are 31.3% of cited sources and comparison sites are 30.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurify insurify.com | Comparison sites | 14.1% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 7.1% |
| 03 | GEICO geico.com | Insurers | 6.1% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 6.1% |
| 05 | Allstate allstate.com | Insurers | 5.1% |
| 06 | YouTube youtube.com | Forums | 5.1% |
| 07 | US News usnews.com | Publishers | 4% |
| 08 | Experian experian.com | Publishers | 3% |
| 09 | Nationwide nationwide.com | Insurers | 3% |
| 10 | Progressive progressive.com | Insurers | 3% |
| 11 | Compare.com compare.com | Comparison sites | 2% |
| 12 | Insurance.com insurance.com | Comparison sites | 2% |
| 13 | SoFi sofi.com | Publishers | 2% |
| 14 | State Farm statefarm.com | Insurers | 2% |
| 15 | The Zebra thezebra.com | Comparison sites | 2% |
| 16 | AAA acg.aaa.com | Insurers | 1% |
| 17 | Amica amica.com | Insurers | 1% |
| 18 | AOL aol.com | Publishers | 1% |
| 19 | Baldwin Risk Partners baldwin.com | Agencies | 1% |
| 20 | Bogleheads bogleheads.org | Forums | 1% |
| 21 | Cinco Auto Insurance cincoautoinsurance.com | Agencies | 1% |
| 22 | CNBC cnbc.com | Publishers | 1% |
| 23 | delventhal-law.com delventhal-law.com | unknown | 1% |
| 24 | fool.com fool.com | unknown | 1% |
| 25 | Freeway Insurance freeway.com | Agencies | 1% |
| 26 | Gallon Law gallonlaw.com | Law firms | 1% |
| 27 | hardyins.net hardyins.net | unknown | 1% |
| 28 | Indiana in.gov | Regulators | 1% |
| 29 | infarmbureau.com infarmbureau.com | unknown | 1% |
| 30 | Insure.com insure.com | Comparison sites | 1% |
| 31 | InsureOne insureone.com | Agencies | 1% |
| 32 | insurox.com insurox.com | unknown | 1% |
| 33 | JustAnswer justanswer.com | Forums | 1% |
| 34 | lawyerontheline.com lawyerontheline.com | unknown | 1% |
| 35 | Leavitt Group leavitt.com | Agencies | 1% |
| 36 | Lemonade lemonade.com | Insurers | 1% |
| 37 | MarketWatch marketwatch.com | Publishers | 1% |
| 38 | Mercury Insurance mercuryinsurance.com | Insurers | 1% |
| 39 | negrettilaw.com negrettilaw.com | unknown | 1% |
| 40 | netquote.com netquote.com | unknown | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Indiana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.