Kentucky
United StatesAllstate leads the organic results in Kentucky. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | GEICO | 44.4 |
| 03 | Liberty Mutual | 36.8 |
| 04 | Progressive | 23.8 |
| 05 | AAA | 19.3 |
| 06 | Dairyland | 17.9 |
| 07 | Plymouth Rock | 17.9 |
| 08 | Mercury Insurance | 15.2 |
| 09 | The General | 12.5 |
| 10 | Direct Auto | 11.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 19.4% |
| 02 | Liberty Mutual | 19.4% |
| 03 | Allstate | 16.7% |
| 04 | Progressive | 16.7% |
| 05 | Nationwide | 13.9% |
| 06 | Amica | 2.8% |
| 07 | Lemonade | 2.8% |
| 08 | Mercury Insurance | 2.8% |
| 09 | State Farm | 2.8% |
| 10 | Travelers | 2.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 34% |
| 02 | carrier | 34% |
| 03 | publisher | 12.3% |
| 04 | forum | 7.5% |
| 05 | unknown | 6.6% |
| 06 | agency | 2.8% |
| 07 | law firm | 0.9% |
| 08 | regulator | 0.9% |
| 09 | social | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 19.6% |
| 02 | Progressive | 19.6% |
| 03 | Nationwide | 13.7% |
| 04 | Allstate | 11.8% |
| 05 | Travelers | 11.8% |
| 06 | USAA | 9.8% |
| 07 | State Farm | 7.8% |
| 08 | Amica | 2% |
| 09 | Lemonade | 2% |
| 10 | Liberty Mutual | 2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Kentucky and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Louisville | Propel Affordable Auto Insurance Louisville | 16.7% | 16 | 3.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Kentucky, insurers are 34% of cited sources and comparison sites are 34%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 8.5% |
| 02 | US News usnews.com | Publishers | 8.5% |
| 03 | GEICO geico.com | Insurers | 6.6% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 6.6% |
| 05 | Allstate allstate.com | Insurers | 5.7% |
| 06 | Insurify insurify.com | Comparison sites | 5.7% |
| 07 | Progressive progressive.com | Insurers | 5.7% |
| 08 | The Zebra thezebra.com | Comparison sites | 5.7% |
| 09 | Nationwide nationwide.com | Insurers | 4.7% |
| 10 | LendingTree lendingtree.com | Comparison sites | 3.8% |
| 11 | YouTube youtube.com | Forums | 3.8% |
| 12 | Reddit reddit.com | Forums | 2.8% |
| 13 | Compare.com compare.com | Comparison sites | 1.9% |
| 14 | eInsurance einsurance.com | Comparison sites | 1.9% |
| 15 | Insure.com insure.com | Comparison sites | 1.9% |
| 16 | abminsurance.com abminsurance.com | unknown | 0.9% |
| 17 | aguiarinjurylawyers.com aguiarinjurylawyers.com | unknown | 0.9% |
| 18 | Amica amica.com | Insurers | 0.9% |
| 19 | CarInsurance.com carinsurance.com | Comparison sites | 0.9% |
| 20 | Cinco Auto Insurance cincoautoinsurance.com | Agencies | 0.9% |
| 21 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 22 | Kentucky Drive drive.ky.gov | Regulators | 0.9% |
| 23 | Experian experian.com | Publishers | 0.9% |
| 24 | Facebook facebook.com | Social | 0.9% |
| 25 | Forbes Advisor forbes.com | Publishers | 0.9% |
| 26 | Gallon Law gallonlaw.com | Law firms | 0.9% |
| 27 | grjohnsonlaw.com grjohnsonlaw.com | unknown | 0.9% |
| 28 | hfkylawyers.com hfkylawyers.com | unknown | 0.9% |
| 29 | H&H Insurance hhinsurance.com | Agencies | 0.9% |
| 30 | Insurance.com insurance.com | Comparison sites | 0.9% |
| 31 | Leavitt Group leavitt.com | Agencies | 0.9% |
| 32 | Lemonade lemonade.com | Insurers | 0.9% |
| 33 | Mercury Insurance mercuryinsurance.com | Insurers | 0.9% |
| 34 | MoneyGeek moneygeek.com | Comparison sites | 0.9% |
| 35 | novainsurancegroup.com novainsurancegroup.com | unknown | 0.9% |
| 36 | Policygenius policygenius.com | Comparison sites | 0.9% |
| 37 | Quora quora.com | Forums | 0.9% |
| 38 | Ramsey Solutions ramseysolutions.com | Publishers | 0.9% |
| 39 | statecalc.com statecalc.com | unknown | 0.9% |
| 40 | State Farm statefarm.com | Insurers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Kentucky leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.