Kentucky
United StatesLiberty Mutual leads both the organic results and the AI citations in Kentucky, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 88 |
| 03 | GEICO | 52.1 |
| 04 | State Farm | 26.2 |
| 05 | Progressive | 21.9 |
| 06 | TruStage | 21.9 |
| 07 | AAA | 10.9 |
| 08 | Nationwide | 9.3 |
| 09 | Farmers | 8.7 |
| 10 | NJM | 7.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 22.9% |
| 02 | Allstate | 17.1% |
| 03 | GEICO | 14.3% |
| 04 | Progressive | 11.4% |
| 05 | State Farm | 8.6% |
| 06 | Farmers | 5.7% |
| 07 | Mercury Insurance | 5.7% |
| 08 | AAA | 2.9% |
| 09 | Nationwide | 2.9% |
| 10 | Pronto Insurance | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 41.2% |
| 02 | aggregator | 20% |
| 03 | forum | 20% |
| 04 | publisher | 8.2% |
| 05 | unknown | 8.2% |
| 06 | agency | 2.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 15.2% |
| 02 | GEICO | 13.6% |
| 03 | Allstate | 12.1% |
| 04 | State Farm | 12.1% |
| 05 | Travelers | 9.1% |
| 06 | Nationwide | 7.6% |
| 07 | USAA | 7.6% |
| 08 | Auto-Owners | 4.5% |
| 09 | Amica | 3% |
| 10 | COUNTRY Financial | 3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| cost | 100% |
| head | 100% |
| quote | 100% |
| informational | 100% |
| comparison | 75% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Kentucky and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Louisville | Propel Affordable Auto Insurance Louisville | 18.2% | 15 | 3.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Kentucky, insurers are 41.2% of cited sources and comparison sites are 20%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 15.3% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 9.4% |
| 03 | Allstate allstate.com | Insurers | 7.1% |
| 04 | GEICO geico.com | Insurers | 5.9% |
| 05 | NerdWallet nerdwallet.com | Comparison sites | 4.7% |
| 06 | Progressive progressive.com | Insurers | 4.7% |
| 07 | Reddit reddit.com | Forums | 4.7% |
| 08 | The Zebra thezebra.com | Comparison sites | 4.7% |
| 09 | LendingTree lendingtree.com | Comparison sites | 3.5% |
| 10 | State Farm statefarm.com | Insurers | 3.5% |
| 11 | US News usnews.com | Publishers | 3.5% |
| 12 | Experian experian.com | Publishers | 2.4% |
| 13 | Farmers farmers.com | Insurers | 2.4% |
| 14 | Mercury Insurance mercuryinsurance.com | Insurers | 2.4% |
| 15 | Policygenius policygenius.com | Comparison sites | 2.4% |
| 16 | CNBC cnbc.com | Publishers | 1.2% |
| 17 | Compare.com compare.com | Comparison sites | 1.2% |
| 18 | content.naic.org content.naic.org | unknown | 1.2% |
| 19 | espanol.nationwide.com espanol.nationwide.com | unknown | 1.2% |
| 20 | Freeway Insurance freeway.com | Agencies | 1.2% |
| 21 | Insure On The Spot insureonthespot.com | Agencies | 1.2% |
| 22 | Insurify insurify.com | Comparison sites | 1.2% |
| 23 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 24 | loukyins.com loukyins.com | unknown | 1.2% |
| 25 | AAA mwg.aaa.com | Insurers | 1.2% |
| 26 | Nationwide nationwide.com | Insurers | 1.2% |
| 27 | netquote.com netquote.com | unknown | 1.2% |
| 28 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.2% |
| 29 | Pronto Insurance prontoinsurance.com | Insurers | 1.2% |
| 30 | The General thegeneral.com | Insurers | 1.2% |
| 31 | Travelers travelers.com | Insurers | 1.2% |
| 32 | WalletHub wallethub.com | Comparison sites | 1.2% |
| 33 | weinsurekentucky.com weinsurekentucky.com | unknown | 1.2% |
| 34 | Wall Street Journal wsj.com | Publishers | 1.2% |
| 35 | wvinsurance.gov wvinsurance.gov | unknown | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Kentucky leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.