Tennessee
United StatesAllstate leads the organic results in Tennessee. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 7.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | GEICO | 79.3 |
| 03 | Liberty Mutual | 42.4 |
| 04 | Progressive | 30.8 |
| 05 | AAA | 27.6 |
| 06 | Lemonade | 23.1 |
| 07 | The General | 23.1 |
| 08 | State Farm | 13.9 |
| 09 | Pronto Insurance | 11.5 |
| 10 | Farmers | 11.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 19% |
| 02 | Allstate | 11.9% |
| 03 | GEICO | 11.9% |
| 04 | Liberty Mutual | 11.9% |
| 05 | Farmers | 7.1% |
| 06 | State Farm | 7.1% |
| 07 | AAA | 4.8% |
| 08 | Mercury Insurance | 4.8% |
| 09 | Nationwide | 4.8% |
| 10 | Amica | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 34.1% |
| 02 | carrier | 34.1% |
| 03 | forum | 10.6% |
| 04 | publisher | 10.6% |
| 05 | unknown | 6.5% |
| 06 | agency | 2.4% |
| 07 | law firm | 0.8% |
| 08 | regulator | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.8% |
| 02 | Progressive | 18.8% |
| 03 | Allstate | 10.4% |
| 04 | Travelers | 10.4% |
| 05 | Amica | 6.2% |
| 06 | Farmers | 6.2% |
| 07 | State Farm | 6.2% |
| 08 | USAA | 6.2% |
| 09 | AAA | 4.2% |
| 10 | Erie Insurance | 4.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Tennessee and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Memphis | Direct Auto Insurance | 25% | 12 | 4.7 |
| 02 | Nashville | Acceptance Insurance | 38.9% | 10 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Tennessee, insurers are 34.1% of cited sources and comparison sites are 34.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 8.1% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 7.3% |
| 03 | Insurify insurify.com | Comparison sites | 6.5% |
| 04 | Progressive progressive.com | Insurers | 6.5% |
| 05 | Allstate allstate.com | Insurers | 4.1% |
| 06 | GEICO geico.com | Insurers | 4.1% |
| 07 | Insure.com insure.com | Comparison sites | 4.1% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 4.1% |
| 09 | US News usnews.com | Publishers | 4.1% |
| 10 | WalletHub wallethub.com | Comparison sites | 3.3% |
| 11 | Farmers farmers.com | Insurers | 2.4% |
| 12 | Insurance.com insurance.com | Comparison sites | 2.4% |
| 13 | State Farm statefarm.com | Insurers | 2.4% |
| 14 | The Zebra thezebra.com | Comparison sites | 2.4% |
| 15 | ClubLexus clublexus.com | Forums | 1.6% |
| 16 | Compare.com compare.com | Comparison sites | 1.6% |
| 17 | LendingTree lendingtree.com | Comparison sites | 1.6% |
| 18 | Mercury Insurance mercuryinsurance.com | Insurers | 1.6% |
| 19 | Money money.com | Publishers | 1.6% |
| 20 | MoneyGeek moneygeek.com | Comparison sites | 1.6% |
| 21 | Nationwide nationwide.com | Insurers | 1.6% |
| 22 | AAA acg.aaa.com | Insurers | 0.8% |
| 23 | Amica amica.com | Insurers | 0.8% |
| 24 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 25 | blog.wolfeinsurancetn.com blog.wolfeinsurancetn.com | unknown | 0.8% |
| 26 | capitalone.com capitalone.com | unknown | 0.8% |
| 27 | CarInsurance.com carinsurance.com | Comparison sites | 0.8% |
| 28 | Consumer Reports consumerreports.org | Publishers | 0.8% |
| 29 | converter.brightcoding.dev converter.brightcoding.dev | unknown | 0.8% |
| 30 | COUNTRY Financial countryfinancial.com | Insurers | 0.8% |
| 31 | Experian experian.com | Publishers | 0.8% |
| 32 | Yahoo Finance finance.yahoo.com | Publishers | 0.8% |
| 33 | Forbes Advisor forbes.com | Publishers | 0.8% |
| 34 | Gallon Law gallonlaw.com | Law firms | 0.8% |
| 35 | goodcar.com goodcar.com | unknown | 0.8% |
| 36 | Leavitt Group leavitt.com | Agencies | 0.8% |
| 37 | Lemonade lemonade.com | Insurers | 0.8% |
| 38 | medicaleconomics.com medicaleconomics.com | unknown | 0.8% |
| 39 | AAA mwg.aaa.com | Insurers | 0.8% |
| 40 | mydragon.us mydragon.us | unknown | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Tennessee leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.