Tennessee
United StatesAllstate leads both the organic results and the AI citations in Tennessee, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 3.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 64.2 |
| 03 | GEICO | 32.3 |
| 04 | Liberty Mutual | 30.6 |
| 05 | The General | 19.9 |
| 06 | AAA | 18.3 |
| 07 | Mercury Insurance | 13.8 |
| 08 | State Farm | 9.5 |
| 09 | SafeAuto | 7.8 |
| 10 | Farmers | 7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 17.6% |
| 02 | Farmers | 17.6% |
| 03 | Liberty Mutual | 17.6% |
| 04 | Progressive | 17.6% |
| 05 | GEICO | 11.8% |
| 06 | AAA | 5.9% |
| 07 | The General | 5.9% |
| 08 | Travelers | 5.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 37% |
| 02 | aggregator | 21.7% |
| 03 | publisher | 17.4% |
| 04 | forum | 15.2% |
| 05 | regulator | 4.3% |
| 06 | agency | 2.2% |
| 07 | law firm | 2.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 17.4% |
| 02 | Progressive | 17.4% |
| 03 | Allstate | 13% |
| 04 | Farmers | 13% |
| 05 | Travelers | 13% |
| 06 | State Farm | 8.7% |
| 07 | USAA | 8.7% |
| 08 | AAA | 4.3% |
| 09 | Erie Insurance | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Tennessee and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Memphis | Direct Auto Insurance | 24.3% | 12 | 4.7 |
| 02 | Nashville | Acceptance Insurance | 41.7% | 11 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Tennessee, insurers are 37% of cited sources and comparison sites are 21.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.9% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 8.7% |
| 03 | Allstate allstate.com | Insurers | 6.5% |
| 04 | Farmers farmers.com | Insurers | 6.5% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 6.5% |
| 06 | Progressive progressive.com | Insurers | 6.5% |
| 07 | Compare.com compare.com | Comparison sites | 4.3% |
| 08 | Forbes Advisor forbes.com | Publishers | 4.3% |
| 09 | GEICO geico.com | Insurers | 4.3% |
| 10 | Money money.com | Publishers | 4.3% |
| 11 | Reddit reddit.com | Forums | 4.3% |
| 12 | The Zebra thezebra.com | Comparison sites | 4.3% |
| 13 | US News usnews.com | Publishers | 4.3% |
| 14 | AAA ace.aaa.com | Insurers | 2.2% |
| 15 | Baldwin Risk Partners baldwin.com | Agencies | 2.2% |
| 16 | Chandler Law chandlerlaw.com | Law firms | 2.2% |
| 17 | CNBC cnbc.com | Publishers | 2.2% |
| 18 | Yahoo Finance finance.yahoo.com | Publishers | 2.2% |
| 19 | California Dept. of Insurance insurance.ca.gov | Regulators | 2.2% |
| 20 | LendingTree lendingtree.com | Comparison sites | 2.2% |
| 21 | Georgia OCI oci.georgia.gov | Regulators | 2.2% |
| 22 | The General thegeneral.com | Insurers | 2.2% |
| 23 | Travelers travelers.com | Insurers | 2.2% |
| 24 | WalletHub wallethub.com | Comparison sites | 2.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Tennessee leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.