South Carolina
United StatesAllstate leads the organic results in South Carolina. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 7.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 62.4 |
| 03 | GEICO | 43.7 |
| 04 | Mercury Insurance | 37.2 |
| 05 | AAA | 29 |
| 06 | The General | 14.9 |
| 07 | Farmers | 10.6 |
| 08 | SafeAuto | 7.1 |
| 09 | Direct Auto | 7.1 |
| 10 | State Farm | 5.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 25% |
| 02 | GEICO | 17.9% |
| 03 | Allstate | 14.3% |
| 04 | Progressive | 14.3% |
| 05 | Nationwide | 7.1% |
| 06 | Alpha Direct | 3.6% |
| 07 | Amica | 3.6% |
| 08 | Mercury Insurance | 3.6% |
| 09 | State Farm | 3.6% |
| 10 | The General | 3.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 32.1% |
| 02 | carrier | 25.7% |
| 03 | publisher | 12.8% |
| 04 | unknown | 11.9% |
| 05 | forum | 10.1% |
| 06 | agency | 3.7% |
| 07 | social | 1.8% |
| 08 | law firm | 0.9% |
| 09 | software | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18.2% |
| 02 | Allstate | 13.6% |
| 03 | Nationwide | 13.6% |
| 04 | Progressive | 13.6% |
| 05 | USAA | 13.6% |
| 06 | State Farm | 9.1% |
| 07 | Travelers | 6.8% |
| 08 | Auto-Owners | 6.8% |
| 09 | Amica | 2.3% |
| 10 | Liberty Mutual | 2.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| cost | 100% |
| informational | 100% |
| quote | 100% |
| comparison | 75% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in South Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Columbia | Insurance Company Advisors Group of Columbia | 25% | 8 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in South Carolina, insurers are 25.7% of cited sources and comparison sites are 32.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurify insurify.com | Comparison sites | 8.3% |
| 02 | The Zebra thezebra.com | Comparison sites | 7.3% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 6.4% |
| 04 | US News usnews.com | Publishers | 5.5% |
| 05 | YouTube youtube.com | Forums | 5.5% |
| 06 | GEICO geico.com | Insurers | 4.6% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 4.6% |
| 08 | Allstate allstate.com | Insurers | 3.7% |
| 09 | Progressive progressive.com | Insurers | 3.7% |
| 10 | Experian experian.com | Publishers | 2.8% |
| 11 | Insure.com insure.com | Comparison sites | 2.8% |
| 12 | LendingTree lendingtree.com | Comparison sites | 2.8% |
| 13 | CNBC cnbc.com | Publishers | 1.8% |
| 14 | Compare.com compare.com | Comparison sites | 1.8% |
| 15 | Facebook facebook.com | Social | 1.8% |
| 16 | Insurance.com insurance.com | Comparison sites | 1.8% |
| 17 | insuranceblip.com insuranceblip.com | unknown | 1.8% |
| 18 | Nationwide nationwide.com | Insurers | 1.8% |
| 19 | Quora quora.com | Forums | 1.8% |
| 20 | SoFi sofi.com | Publishers | 1.8% |
| 21 | 3R Insurance 3rinsurance.com | Agencies | 0.9% |
| 22 | Nationwide Agency agency.nationwide.com | Agencies | 0.9% |
| 23 | Amica amica.com | Insurers | 0.9% |
| 24 | AOL aol.com | Publishers | 0.9% |
| 25 | billcoatslaw.com billcoatslaw.com | unknown | 0.9% |
| 26 | Alpha Direct blog.alphadirect.co.bw | Insurers | 0.9% |
| 27 | Bogleheads bogleheads.org | Forums | 0.9% |
| 28 | Cinco Auto Insurance cincoautoinsurance.com | Agencies | 0.9% |
| 29 | eInsurance einsurance.com | Comparison sites | 0.9% |
| 30 | expertinsurancereviews.com expertinsurancereviews.com | unknown | 0.9% |
| 31 | Faroway faroway.ai | software | 0.9% |
| 32 | Gallon Law gallonlaw.com | Law firms | 0.9% |
| 33 | homeautoinsurancesc.com homeautoinsurancesc.com | unknown | 0.9% |
| 34 | insuranceopedia.com insuranceopedia.com | unknown | 0.9% |
| 35 | Jerry jerry.ai | Comparison sites | 0.9% |
| 36 | JustAnswer justanswer.com | Forums | 0.9% |
| 37 | Leavitt Group leavitt.com | Agencies | 0.9% |
| 38 | lendgo.com lendgo.com | unknown | 0.9% |
| 39 | lmbf.ca lmbf.ca | unknown | 0.9% |
| 40 | mauldininsurancegroup.com mauldininsurancegroup.com | unknown | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the South Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.