South Carolina
United StatesAllstate leads both the organic results and the AI citations in South Carolina, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 83.9 |
| 03 | GEICO | 57.4 |
| 04 | Progressive | 36.2 |
| 05 | The General | 19.7 |
| 06 | AAA | 19.1 |
| 07 | Farmers | 14.8 |
| 08 | State Farm | 7.4 |
| 09 | SafeAuto | 5.9 |
| 10 | Mercury Insurance | 5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 22.9% |
| 02 | Progressive | 20% |
| 03 | GEICO | 17.1% |
| 04 | Liberty Mutual | 11.4% |
| 05 | AAA | 5.7% |
| 06 | State Farm | 5.7% |
| 07 | The General | 5.7% |
| 08 | Farmers | 2.9% |
| 09 | Mercury Insurance | 2.9% |
| 10 | Pronto Insurance | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.8% |
| 02 | forum | 21.2% |
| 03 | aggregator | 17.5% |
| 04 | publisher | 10% |
| 05 | search | 3.8% |
| 06 | unknown | 2.5% |
| 07 | agency | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 17.5% |
| 02 | Progressive | 17.5% |
| 03 | Allstate | 14.3% |
| 04 | Travelers | 11.1% |
| 05 | USAA | 11.1% |
| 06 | State Farm | 7.9% |
| 07 | Erie Insurance | 4.8% |
| 08 | Nationwide | 4.8% |
| 09 | AAA | 3.2% |
| 10 | Farmers | 3.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| near me | 50% |
| head | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in South Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Columbia | Metro Auto Insurance Agency | 22.2% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in South Carolina, insurers are 43.8% of cited sources and comparison sites are 17.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 17.5% |
| 02 | Allstate allstate.com | Insurers | 10% |
| 03 | Progressive progressive.com | Insurers | 8.8% |
| 04 | GEICO geico.com | Insurers | 7.5% |
| 05 | NerdWallet nerdwallet.com | Comparison sites | 6.2% |
| 06 | US News usnews.com | Publishers | 6.2% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 5% |
| 08 | Google google.com | Search | 3.8% |
| 09 | Reddit reddit.com | Forums | 3.8% |
| 10 | The Zebra thezebra.com | Comparison sites | 3.8% |
| 11 | Experian experian.com | Publishers | 2.5% |
| 12 | LendingTree lendingtree.com | Comparison sites | 2.5% |
| 13 | AAA mwg.aaa.com | Insurers | 2.5% |
| 14 | Policygenius policygenius.com | Comparison sites | 2.5% |
| 15 | State Farm statefarm.com | Insurers | 2.5% |
| 16 | The General thegeneral.com | Insurers | 2.5% |
| 17 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 1.2% |
| 18 | Compare.com compare.com | Comparison sites | 1.2% |
| 19 | Farmers farmers.com | Insurers | 1.2% |
| 20 | Insure.com insure.com | Comparison sites | 1.2% |
| 21 | Mercury Insurance mercuryinsurance.com | Insurers | 1.2% |
| 22 | pandalawfirm.com pandalawfirm.com | unknown | 1.2% |
| 23 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.2% |
| 24 | Pronto Insurance prontoinsurance.com | Insurers | 1.2% |
| 25 | Travelers travelers.com | Insurers | 1.2% |
| 26 | Wall Street Journal wsj.com | Publishers | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the South Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.