South Carolina
United StatesAllstate leads the organic results in South Carolina. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 73.7% of the 19 searches tracked here, citing an average of 7.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 85.1 |
| 03 | GEICO | 65.6 |
| 04 | Liberty Mutual | 46.9 |
| 05 | AAA | 31.3 |
| 06 | The General | 26.5 |
| 07 | Mercury Insurance | 15.7 |
| 08 | State Farm | 8.4 |
| 09 | Farmers | 7.2 |
| 10 | SafeAuto | 5.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 24.1% |
| 02 | Liberty Mutual | 17.2% |
| 03 | Allstate | 10.3% |
| 04 | Farmers | 10.3% |
| 05 | GEICO | 10.3% |
| 06 | Mercury Insurance | 6.9% |
| 07 | State Farm | 6.9% |
| 08 | AAA | 3.4% |
| 09 | Lemonade | 3.4% |
| 10 | The General | 3.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 29% |
| 02 | aggregator | 25% |
| 03 | publisher | 25% |
| 04 | forum | 12% |
| 05 | agency | 4% |
| 06 | regulator | 4% |
| 07 | law firm | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 19.6% |
| 02 | Progressive | 19.6% |
| 03 | USAA | 13.7% |
| 04 | Travelers | 11.8% |
| 05 | State Farm | 9.8% |
| 06 | Farmers | 7.8% |
| 07 | Allstate | 3.9% |
| 08 | AAA | 2% |
| 09 | Amica | 2% |
| 10 | Erie Insurance | 2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 73.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in South Carolina and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Columbia | Insurance Company Advisors Group of Columbia | 27.8% | 9 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in South Carolina, insurers are 29% of cited sources and comparison sites are 25%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 12% |
| 02 | YouTube youtube.com | Forums | 8% |
| 03 | MarketWatch marketwatch.com | Publishers | 7% |
| 04 | Progressive progressive.com | Insurers | 7% |
| 05 | US News usnews.com | Publishers | 7% |
| 06 | Liberty Mutual libertymutual.com | Insurers | 5% |
| 07 | Forbes Advisor forbes.com | Publishers | 4% |
| 08 | Reddit reddit.com | Forums | 4% |
| 09 | The Zebra thezebra.com | Comparison sites | 4% |
| 10 | Allstate allstate.com | Insurers | 3% |
| 11 | Farmers farmers.com | Insurers | 3% |
| 12 | GEICO geico.com | Insurers | 3% |
| 13 | Insurify insurify.com | Comparison sites | 3% |
| 14 | CNBC cnbc.com | Publishers | 2% |
| 15 | Compare.com compare.com | Comparison sites | 2% |
| 16 | Experian experian.com | Publishers | 2% |
| 17 | Mercury Insurance mercuryinsurance.com | Insurers | 2% |
| 18 | Money money.com | Publishers | 2% |
| 19 | State Farm statefarm.com | Insurers | 2% |
| 20 | AAA ace.aaa.com | Insurers | 1% |
| 21 | Baldwin Risk Partners baldwin.com | Agencies | 1% |
| 22 | Cinco Auto Insurance cincoautoinsurance.com | Agencies | 1% |
| 23 | Consumer Reports consumerreports.org | Publishers | 1% |
| 24 | South Carolina DOI doi.sc.gov | Regulators | 1% |
| 25 | Maryland Insurance Administration insurance.maryland.gov | Regulators | 1% |
| 26 | Insure On The Spot insureonthespot.com | Agencies | 1% |
| 27 | Lemonade lemonade.com | Insurers | 1% |
| 28 | LendingTree lendingtree.com | Comparison sites | 1% |
| 29 | Georgia OCI oci.georgia.gov | Regulators | 1% |
| 30 | Policygenius policygenius.com | Comparison sites | 1% |
| 31 | Shamieh Law shamiehlaw.com | Law firms | 1% |
| 32 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1% |
| 33 | The General thegeneral.com | Insurers | 1% |
| 34 | Davis Insurance thinkdavisinsurance.com | Agencies | 1% |
| 35 | Travelers travelers.com | Insurers | 1% |
| 36 | WalletHub wallethub.com | Comparison sites | 1% |
| 37 | Way.com way.com | Comparison sites | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the South Carolina leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.