Delaware
United StatesLiberty Mutual leads the organic results in Delaware. Allstate is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 5.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 74.1 |
| 03 | GEICO | 36.5 |
| 04 | Progressive | 18.8 |
| 05 | AssuranceAmerica | 14.1 |
| 06 | State Farm | 9.4 |
| 07 | Belairdirect | 7 |
| 08 | AAA | 4.7 |
| 09 | TruStage | 4.7 |
| 10 | USAA | 2.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 28.9% |
| 02 | Liberty Mutual | 20% |
| 03 | GEICO | 17.8% |
| 04 | Progressive | 11.1% |
| 05 | State Farm | 6.7% |
| 06 | Mercury Insurance | 4.4% |
| 07 | Amica | 2.2% |
| 08 | Farmers | 2.2% |
| 09 | Pronto Insurance | 2.2% |
| 10 | The General | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 52.9% |
| 02 | aggregator | 16.5% |
| 03 | forum | 16.5% |
| 04 | publisher | 9.4% |
| 05 | unknown | 3.5% |
| 06 | agency | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 15.6% |
| 02 | GEICO | 15.6% |
| 03 | Progressive | 14.1% |
| 04 | State Farm | 12.5% |
| 05 | Travelers | 9.4% |
| 06 | USAA | 9.4% |
| 07 | Erie Insurance | 4.7% |
| 08 | Liberty Mutual | 3.1% |
| 09 | Nationwide | 3.1% |
| 10 | AAA | 1.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| cost | 100% |
| head | 100% |
| quote | 100% |
| informational | 100% |
| comparison | 75% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Delaware and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Delaware, insurers are 52.9% of cited sources and comparison sites are 16.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Allstate allstate.com | Insurers | 15.3% |
| 02 | YouTube youtube.com | Forums | 11.8% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 10.6% |
| 04 | GEICO geico.com | Insurers | 9.4% |
| 05 | Progressive progressive.com | Insurers | 5.9% |
| 06 | The Zebra thezebra.com | Comparison sites | 5.9% |
| 07 | US News usnews.com | Publishers | 5.9% |
| 08 | Reddit reddit.com | Forums | 4.7% |
| 09 | State Farm statefarm.com | Insurers | 3.5% |
| 10 | Consumer Reports consumerreports.org | Publishers | 2.4% |
| 11 | Mercury Insurance mercuryinsurance.com | Insurers | 2.4% |
| 12 | NerdWallet nerdwallet.com | Comparison sites | 2.4% |
| 13 | Amica amica.com | Insurers | 1.2% |
| 14 | bankofbaroda.bank.in bankofbaroda.bank.in | unknown | 1.2% |
| 15 | Compare.com compare.com | Comparison sites | 1.2% |
| 16 | Experian experian.com | Publishers | 1.2% |
| 17 | Farmers farmers.com | Insurers | 1.2% |
| 18 | Insure.com insure.com | Comparison sites | 1.2% |
| 19 | Insurify insurify.com | Comparison sites | 1.2% |
| 20 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 21 | moneytalksnews.com moneytalksnews.com | unknown | 1.2% |
| 22 | Nsure nsure.com | Comparison sites | 1.2% |
| 23 | Policygenius policygenius.com | Comparison sites | 1.2% |
| 24 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.2% |
| 25 | Pronto Insurance prontoinsurance.com | Insurers | 1.2% |
| 26 | Schneiderman Insurance schneidermaninsurance.com | Agencies | 1.2% |
| 27 | The General thegeneral.com | Insurers | 1.2% |
| 28 | Travelers travelers.com | Insurers | 1.2% |
| 29 | WalletHub wallethub.com | Comparison sites | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Delaware leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.