Delaware
United StatesAllstate leads the organic results in Delaware. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 7.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 53.7 |
| 03 | GEICO | 41.2 |
| 04 | Liberty Mutual | 33.3 |
| 05 | Mercury Insurance | 21.3 |
| 06 | AAA | 20.2 |
| 07 | The General | 15.8 |
| 08 | State Farm | 9.6 |
| 09 | Farmers | 5.5 |
| 10 | SafeAuto | 3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 20% |
| 02 | Allstate | 17.5% |
| 03 | Liberty Mutual | 15% |
| 04 | Progressive | 12.5% |
| 05 | Lemonade | 5% |
| 06 | Mercury Insurance | 5% |
| 07 | Nationwide | 5% |
| 08 | AAA | 2.5% |
| 09 | Amica | 2.5% |
| 10 | Dairyland | 2.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 32.8% |
| 02 | aggregator | 29.5% |
| 03 | publisher | 16.4% |
| 04 | forum | 6.6% |
| 05 | unknown | 5.7% |
| 06 | agency | 4.1% |
| 07 | law firm | 2.5% |
| 08 | search | 2.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 21.8% |
| 02 | Progressive | 18.2% |
| 03 | Allstate | 12.7% |
| 04 | Travelers | 10.9% |
| 05 | Nationwide | 9.1% |
| 06 | State Farm | 7.3% |
| 07 | USAA | 7.3% |
| 08 | Lemonade | 3.6% |
| 09 | AAA | 1.8% |
| 10 | Amica | 1.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| near me | 50% |
| head | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Delaware and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Delaware, insurers are 32.8% of cited sources and comparison sites are 29.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 9.8% |
| 02 | US News usnews.com | Publishers | 9.8% |
| 03 | GEICO geico.com | Insurers | 6.6% |
| 04 | Allstate allstate.com | Insurers | 5.7% |
| 05 | Insurify insurify.com | Comparison sites | 5.7% |
| 06 | YouTube youtube.com | Forums | 5.7% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 4.9% |
| 08 | Progressive progressive.com | Insurers | 4.1% |
| 09 | The Zebra thezebra.com | Comparison sites | 3.3% |
| 10 | Compare.com compare.com | Comparison sites | 2.5% |
| 11 | Google google.com | Search | 2.5% |
| 12 | LendingTree lendingtree.com | Comparison sites | 2.5% |
| 13 | Forbes Advisor forbes.com | Publishers | 1.6% |
| 14 | Lemonade lemonade.com | Insurers | 1.6% |
| 15 | Mercury Insurance mercuryinsurance.com | Insurers | 1.6% |
| 16 | Nationwide nationwide.com | Insurers | 1.6% |
| 17 | Policygenius policygenius.com | Comparison sites | 1.6% |
| 18 | WalletHub wallethub.com | Comparison sites | 1.6% |
| 19 | AAA acg.aaa.com | Insurers | 0.8% |
| 20 | allianztravelinsurance.com allianztravelinsurance.com | unknown | 0.8% |
| 21 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 0.8% |
| 22 | Amica amica.com | Insurers | 0.8% |
| 23 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 24 | Kemper cloud.kemper.com | Insurers | 0.8% |
| 25 | Consumer Reports consumerreports.org | Publishers | 0.8% |
| 26 | Dairyland dairylandinsurance.com | Insurers | 0.8% |
| 27 | David Ricks Law davidrickslaw.com | Law firms | 0.8% |
| 28 | Direct Auto directauto.com | Insurers | 0.8% |
| 29 | dmv.de.gov dmv.de.gov | unknown | 0.8% |
| 30 | Experian experian.com | Publishers | 0.8% |
| 31 | Yahoo Finance finance.yahoo.com | Publishers | 0.8% |
| 32 | Gallon Law gallonlaw.com | Law firms | 0.8% |
| 33 | grjohnsonlaw.com grjohnsonlaw.com | unknown | 0.8% |
| 34 | H&H Insurance hhinsurance.com | Agencies | 0.8% |
| 35 | ilsos.gov ilsos.gov | unknown | 0.8% |
| 36 | Leavitt Group leavitt.com | Agencies | 0.8% |
| 37 | macu.com macu.com | unknown | 0.8% |
| 38 | Matic matic.com | Comparison sites | 0.8% |
| 39 | mg4law.com mg4law.com | unknown | 0.8% |
| 40 | Money money.com | Publishers | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Delaware leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.