Virginia
United StatesAllstate leads the organic results in Virginia. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 58.9 |
| 03 | Progressive | 55.6 |
| 04 | GEICO | 40.6 |
| 05 | Lemonade | 17.1 |
| 06 | AAA | 16.4 |
| 07 | Plymouth Rock | 8.6 |
| 08 | The General | 8.6 |
| 09 | State Farm | 7.1 |
| 10 | Direct Auto | 5.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 25% |
| 02 | Liberty Mutual | 18.8% |
| 03 | Progressive | 18.8% |
| 04 | Allstate | 12.5% |
| 05 | Nationwide | 9.4% |
| 06 | State Farm | 6.2% |
| 07 | AAA | 3.1% |
| 08 | Amica | 3.1% |
| 09 | Travelers | 3.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 33.6% |
| 02 | carrier | 29.1% |
| 03 | publisher | 12.7% |
| 04 | unknown | 10.9% |
| 05 | forum | 10% |
| 06 | agency | 3.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.8% |
| 02 | Progressive | 17% |
| 03 | Allstate | 11.3% |
| 04 | Nationwide | 9.4% |
| 05 | State Farm | 9.4% |
| 06 | Travelers | 9.4% |
| 07 | USAA | 9.4% |
| 08 | Liberty Mutual | 3.8% |
| 09 | AAA | 1.9% |
| 10 | Amica | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Virginia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Richmond | Value Low Cost Auto Insurance Center | 25% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Virginia, insurers are 29.1% of cited sources and comparison sites are 33.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | GEICO geico.com | Insurers | 7.3% |
| 02 | Insurify insurify.com | Comparison sites | 7.3% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 7.3% |
| 04 | YouTube youtube.com | Forums | 6.4% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 5.5% |
| 06 | Progressive progressive.com | Insurers | 5.5% |
| 07 | US News usnews.com | Publishers | 4.5% |
| 08 | Allstate allstate.com | Insurers | 3.6% |
| 09 | The Zebra thezebra.com | Comparison sites | 3.6% |
| 10 | Bogleheads bogleheads.org | Forums | 2.7% |
| 11 | Compare.com compare.com | Comparison sites | 2.7% |
| 12 | Experian experian.com | Publishers | 2.7% |
| 13 | Nationwide nationwide.com | Insurers | 2.7% |
| 14 | CarInsurance.com carinsurance.com | Comparison sites | 1.8% |
| 15 | Insurance.com insurance.com | Comparison sites | 1.8% |
| 16 | LendingTree lendingtree.com | Comparison sites | 1.8% |
| 17 | Policygenius policygenius.com | Comparison sites | 1.8% |
| 18 | Reviews.com reviews.com | Comparison sites | 1.8% |
| 19 | State Farm statefarm.com | Insurers | 1.8% |
| 20 | WalletHub wallethub.com | Comparison sites | 1.8% |
| 21 | 3R Insurance 3rinsurance.com | Agencies | 0.9% |
| 22 | abpinsurance.com abpinsurance.com | unknown | 0.9% |
| 23 | Acrisure acrisure.com | Agencies | 0.9% |
| 24 | Nationwide Agency agency.nationwide.com | Agencies | 0.9% |
| 25 | Amica amica.com | Insurers | 0.9% |
| 26 | AOL aol.com | Publishers | 0.9% |
| 27 | businessinsider.com businessinsider.com | unknown | 0.9% |
| 28 | CNBC cnbc.com | Publishers | 0.9% |
| 29 | ellisandthomas.com ellisandthomas.com | unknown | 0.9% |
| 30 | expertinsurancereviews.com expertinsurancereviews.com | unknown | 0.9% |
| 31 | Yahoo Finance finance.yahoo.com | Publishers | 0.9% |
| 32 | FinanceBuzz financebuzz.com | Publishers | 0.9% |
| 33 | insurancerateguard.com insurancerateguard.com | unknown | 0.9% |
| 34 | InsureOne insureone.com | Agencies | 0.9% |
| 35 | lainsurance.com lainsurance.com | unknown | 0.9% |
| 36 | lawyerontheline.com lawyerontheline.com | unknown | 0.9% |
| 37 | legalatlanta.com legalatlanta.com | unknown | 0.9% |
| 38 | MarketWatch marketwatch.com | Publishers | 0.9% |
| 39 | MoneyGeek moneygeek.com | Comparison sites | 0.9% |
| 40 | AAA mwg.aaa.com | Insurers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Virginia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.