Pennsylvania
United StatesAllstate leads the organic results in Pennsylvania. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 5.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 69.8 |
| 03 | AAA | 37 |
| 04 | Progressive | 32.1 |
| 05 | GEICO | 27.1 |
| 06 | Farmers | 26.3 |
| 07 | Mercury Insurance | 20.8 |
| 08 | The General | 14.6 |
| 09 | TruStage | 11.5 |
| 10 | State Farm | 10.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 17.1% |
| 02 | Allstate | 14.3% |
| 03 | GEICO | 14.3% |
| 04 | Progressive | 11.4% |
| 05 | AAA | 8.6% |
| 06 | Farmers | 8.6% |
| 07 | Mercury Insurance | 5.7% |
| 08 | State Farm | 5.7% |
| 09 | The General | 5.7% |
| 10 | Travelers | 5.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 39.8% |
| 02 | forum | 22.7% |
| 03 | aggregator | 17% |
| 04 | publisher | 10.2% |
| 05 | unknown | 5.7% |
| 06 | search | 3.4% |
| 07 | agency | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 16.4% |
| 02 | Progressive | 11.9% |
| 03 | State Farm | 11.9% |
| 04 | Travelers | 10.4% |
| 05 | Allstate | 9% |
| 06 | Erie Insurance | 7.5% |
| 07 | USAA | 7.5% |
| 08 | Liberty Mutual | 6% |
| 09 | AAA | 4.5% |
| 10 | Farmers | 4.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| quote | 100% |
| informational | 80% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Pennsylvania and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Harrisburg | Capital Region Insurance Agency, Inc. | 32.4% | 8 | 5 |
| 02 | Philadelphia | Muredda Insurance Agency | 22.2% | 11 | 5 |
| 03 | Pittsburgh | Brown Insurance Agency | 30.6% | 9 | 4.9 |
| 04 | Allentown | Acceptance Insurance | 30.3% | 8 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Pennsylvania, insurers are 39.8% of cited sources and comparison sites are 17%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 18.2% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 6.8% |
| 03 | Allstate allstate.com | Insurers | 5.7% |
| 04 | GEICO geico.com | Insurers | 5.7% |
| 05 | The Zebra thezebra.com | Comparison sites | 5.7% |
| 06 | Progressive progressive.com | Insurers | 4.5% |
| 07 | Reddit reddit.com | Forums | 4.5% |
| 08 | US News usnews.com | Publishers | 4.5% |
| 09 | Experian experian.com | Publishers | 3.4% |
| 10 | Farmers farmers.com | Insurers | 3.4% |
| 11 | Google google.com | Search | 3.4% |
| 12 | LendingTree lendingtree.com | Comparison sites | 3.4% |
| 13 | pa.gov pa.gov | unknown | 3.4% |
| 14 | Insurify insurify.com | Comparison sites | 2.3% |
| 15 | Mercury Insurance mercuryinsurance.com | Insurers | 2.3% |
| 16 | AAA mwg.aaa.com | Insurers | 2.3% |
| 17 | NerdWallet nerdwallet.com | Comparison sites | 2.3% |
| 18 | Policygenius policygenius.com | Comparison sites | 2.3% |
| 19 | State Farm statefarm.com | Insurers | 2.3% |
| 20 | The General thegeneral.com | Insurers | 2.3% |
| 21 | Travelers travelers.com | Insurers | 2.3% |
| 22 | AAA ace.aaa.com | Insurers | 1.1% |
| 23 | Consumer Reports consumerreports.org | Publishers | 1.1% |
| 24 | lainsurance.com lainsurance.com | unknown | 1.1% |
| 25 | Money money.com | Publishers | 1.1% |
| 26 | Nsure nsure.com | Comparison sites | 1.1% |
| 27 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.1% |
| 28 | Pronto Insurance prontoinsurance.com | Insurers | 1.1% |
| 29 | Schneiderman Insurance schneidermaninsurance.com | Agencies | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Pennsylvania leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.