Pennsylvania
United StatesAllstate leads the organic results in Pennsylvania. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 90.2 |
| 03 | GEICO | 69.1 |
| 04 | Liberty Mutual | 43.7 |
| 05 | AAA | 28.1 |
| 06 | State Farm | 18.6 |
| 07 | Mercury Insurance | 17 |
| 08 | The General | 15.6 |
| 09 | Farmers | 7.2 |
| 10 | Travelers | 6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 22% |
| 02 | Progressive | 19.5% |
| 03 | Allstate | 14.6% |
| 04 | Farmers | 9.8% |
| 05 | Mercury Insurance | 7.3% |
| 06 | AAA | 4.9% |
| 07 | GEICO | 4.9% |
| 08 | State Farm | 4.9% |
| 09 | AssuranceAmerica | 2.4% |
| 10 | Lemonade | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 38.3% |
| 02 | publisher | 21.5% |
| 03 | aggregator | 20.6% |
| 04 | forum | 12.1% |
| 05 | agency | 3.7% |
| 06 | law firm | 2.8% |
| 07 | regulator | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.4% |
| 02 | Progressive | 18.5% |
| 03 | State Farm | 13% |
| 04 | Allstate | 11.1% |
| 05 | Farmers | 7.4% |
| 06 | Travelers | 7.4% |
| 07 | USAA | 7.4% |
| 08 | AAA | 3.7% |
| 09 | Liberty Mutual | 3.7% |
| 10 | AssuranceAmerica | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Pennsylvania and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Allentown | Acceptance Insurance | 33.3% | 5 | 4.9 |
| 02 | Harrisburg | Kind Insurance | 33.3% | 5 | 4.9 |
| 03 | Philadelphia | Haven Affordable Auto Insurance Philadelphia | 25% | 13 | 4.6 |
| 04 | Pittsburgh | Brown Insurance Agency | 30.6% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Pennsylvania, insurers are 38.3% of cited sources and comparison sites are 20.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.3% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 8.4% |
| 03 | Progressive progressive.com | Insurers | 7.5% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 6.5% |
| 05 | Allstate allstate.com | Insurers | 5.6% |
| 06 | MarketWatch marketwatch.com | Publishers | 5.6% |
| 07 | US News usnews.com | Publishers | 5.6% |
| 08 | Compare.com compare.com | Comparison sites | 3.7% |
| 09 | Farmers farmers.com | Insurers | 3.7% |
| 10 | Forbes Advisor forbes.com | Publishers | 3.7% |
| 11 | Insurify insurify.com | Comparison sites | 3.7% |
| 12 | The Zebra thezebra.com | Comparison sites | 3.7% |
| 13 | CNBC cnbc.com | Publishers | 2.8% |
| 14 | Mercury Insurance mercuryinsurance.com | Insurers | 2.8% |
| 15 | Baldwin Risk Partners baldwin.com | Agencies | 1.9% |
| 16 | GEICO geico.com | Insurers | 1.9% |
| 17 | LendingTree lendingtree.com | Comparison sites | 1.9% |
| 18 | Reddit reddit.com | Forums | 1.9% |
| 19 | State Farm statefarm.com | Insurers | 1.9% |
| 20 | AAA ace.aaa.com | Insurers | 0.9% |
| 21 | AssuranceAmerica assuranceamerica.com | Insurers | 0.9% |
| 22 | Chandler Law chandlerlaw.com | Law firms | 0.9% |
| 23 | Cinco Auto Insurance cincoautoinsurance.com | Agencies | 0.9% |
| 24 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 25 | David Ricks Law davidrickslaw.com | Law firms | 0.9% |
| 26 | Colorado DOI doi.colorado.gov | Regulators | 0.9% |
| 27 | Experian experian.com | Publishers | 0.9% |
| 28 | FMG Law fmglaw.com | Law firms | 0.9% |
| 29 | Lemonade lemonade.com | Insurers | 0.9% |
| 30 | Money money.com | Publishers | 0.9% |
| 31 | AAA mwg.aaa.com | Insurers | 0.9% |
| 32 | Nationwide nationwide.com | Insurers | 0.9% |
| 33 | SoFi sofi.com | Publishers | 0.9% |
| 34 | The General thegeneral.com | Insurers | 0.9% |
| 35 | Travelers travelers.com | Insurers | 0.9% |
| 36 | Vargas Insurance vargasinsurance.com | Agencies | 0.9% |
| 37 | WalletHub wallethub.com | Comparison sites | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Pennsylvania leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.