Pennsylvania
United StatesProgressive Commercial leads the organic results in Pennsylvania. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 75% of the 24 searches tracked here, citing an average of 5.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 60.8 |
| 03 | NEXT Insurance | 45.9 |
| 04 | Thimble | 28.8 |
| 05 | GEICO | 24.6 |
| 06 | biBERK | 22.9 |
| 07 | State Farm | 16.2 |
| 08 | Allstate | 15.7 |
| 09 | AmTrust | 14.2 |
| 10 | W. R. Berkley | 14.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 19.3% |
| 02 | Progressive Commercial | 14% |
| 03 | GEICO | 12.3% |
| 04 | Allstate | 10.5% |
| 05 | NEXT Insurance | 8.8% |
| 06 | Nationwide | 5.3% |
| 07 | Travelers | 5.3% |
| 08 | Hiscox | 3.5% |
| 09 | State Farm | 3.5% |
| 10 | biBERK | 3.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 55.3% |
| 02 | forum | 15.5% |
| 03 | aggregator | 8.7% |
| 04 | payroll | 3.9% |
| 05 | publisher | 3.9% |
| 06 | agency | 2.9% |
| 07 | security vendor | 2.9% |
| 08 | unknown | 2.9% |
| 09 | financial institution | 1.9% |
| 10 | regulator | 1% |
| 11 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 21% |
| 02 | Progressive | 12.9% |
| 03 | GEICO | 11.3% |
| 04 | Progressive Commercial | 11.3% |
| 05 | Allstate | 8.1% |
| 06 | Travelers | 6.5% |
| 07 | Hiscox | 4.8% |
| 08 | Nationwide | 4.8% |
| 09 | NEXT Insurance | 4.8% |
| 10 | biBERK | 3.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| cost | 100% |
| quote | 100% |
| informational | 100% |
| line specific | 71.4% |
| comparison | 66.7% |
| head | 66.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Pennsylvania and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Harrisburg | Capital Region Insurance Agency, Inc. | 32.4% | 8 | 5 |
| 02 | Philadelphia | Muredda Insurance Agency | 22.2% | 11 | 5 |
| 03 | Pittsburgh | Brown Insurance Agency | 30.6% | 9 | 4.9 |
| 04 | Allentown | Acceptance Insurance | 30.3% | 8 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Pennsylvania, insurers are 55.3% of cited sources and comparison sites are 8.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 15.5% |
| 02 | The Hartford thehartford.com | Insurers | 10.7% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 7.8% |
| 04 | GEICO geico.com | Insurers | 6.8% |
| 05 | Allstate allstate.com | Insurers | 5.8% |
| 06 | NEXT Insurance nextinsurance.com | Insurers | 4.9% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 3.9% |
| 08 | Nationwide nationwide.com | Insurers | 2.9% |
| 09 | Paychex paychex.com | Payroll platforms | 2.9% |
| 10 | Travelers travelers.com | Insurers | 2.9% |
| 11 | biBERK biberk.com | Insurers | 1.9% |
| 12 | Hiscox hiscox.com | Insurers | 1.9% |
| 13 | Insureon insureon.com | Comparison sites | 1.9% |
| 14 | Inszone Insurance inszoneinsurance.com | Agencies | 1.9% |
| 15 | State Farm statefarm.com | Insurers | 1.9% |
| 16 | Bankers Insurance bankersinsurance.com | Insurers | 1% |
| 17 | BlueVoyant bluevoyant.com | Security vendors | 1% |
| 18 | Business News Daily businessnewsdaily.com | Publishers | 1% |
| 19 | Chubb chubb.com | Insurers | 1% |
| 20 | Compare the Market comparethemarket.com | Comparison sites | 1% |
| 21 | copelandins.com copelandins.com | unknown | 1% |
| 22 | Cynet cynet.com | Security vendors | 1% |
| 23 | Farmers farmers.com | Insurers | 1% |
| 24 | Forbes Advisor forbes.com | Publishers | 1% |
| 25 | Fortinet fortinet.com | Security vendors | 1% |
| 26 | Federal Trade Commission ftc.gov | Regulators | 1% |
| 27 | Hudson Valley Credit Union hvcu.org | Banks | 1% |
| 28 | Instagram instagram.com | Social | 1% |
| 29 | Homebase joinhomebase.com | Payroll platforms | 1% |
| 30 | Liberty Mutual libertymutual.com | Insurers | 1% |
| 31 | Nav nav.com | Banks | 1% |
| 32 | pa.gov pa.gov | unknown | 1% |
| 33 | Policygenius policygenius.com | Comparison sites | 1% |
| 34 | Progressive progressive.com | Insurers | 1% |
| 35 | Sentry Insurance sentry.com | Insurers | 1% |
| 36 | skyscraperinsurance.com skyscraperinsurance.com | unknown | 1% |
| 37 | Star Shepherd Insurance starshep.com | Agencies | 1% |
| 38 | TechInsurance techinsurance.com | Comparison sites | 1% |
| 39 | Thimble thimble.com | Insurers | 1% |
| 40 | ThinkAdvisor thinkadvisor.com | Publishers | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Pennsylvania leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.