Pennsylvania
United StatesThe Hartford leads both the organic results and the AI citations in Pennsylvania, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 79.2% of the 24 searches tracked here, citing an average of 8.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 85.1 |
| 03 | GEICO | 50.8 |
| 04 | NEXT Insurance | 48.2 |
| 05 | Nationwide | 16.9 |
| 06 | Hiscox | 16.6 |
| 07 | Allstate | 13.5 |
| 08 | biBERK | 12.5 |
| 09 | Travelers | 11.3 |
| 10 | Thimble | 8.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 22.8% |
| 02 | Progressive Commercial | 21.7% |
| 03 | NEXT Insurance | 19.6% |
| 04 | GEICO | 8.7% |
| 05 | Hiscox | 5.4% |
| 06 | Nationwide | 4.3% |
| 07 | Allstate | 3.3% |
| 08 | Liberty Mutual | 2.2% |
| 09 | Travelers | 2.2% |
| 10 | Vouch | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 56.4% |
| 02 | forum | 9.8% |
| 03 | aggregator | 9.2% |
| 04 | agency | 6.1% |
| 05 | publisher | 6.1% |
| 06 | regulator | 6.1% |
| 07 | unknown | 3.1% |
| 08 | payroll | 1.8% |
| 09 | financial institution | 0.6% |
| 10 | security vendor | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 15.4% |
| 02 | Progressive | 13.8% |
| 03 | Progressive Commercial | 12.3% |
| 04 | Hiscox | 10.8% |
| 05 | The Hartford | 10.8% |
| 06 | NEXT Insurance | 7.7% |
| 07 | Nationwide | 6.2% |
| 08 | Allstate | 4.6% |
| 09 | Travelers | 4.6% |
| 10 | Chubb | 3.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 79.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Pennsylvania and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Allentown | Acceptance Insurance | 33.3% | 5 | 4.9 |
| 02 | Harrisburg | Kind Insurance | 33.3% | 5 | 4.9 |
| 03 | Philadelphia | Haven Affordable Auto Insurance Philadelphia | 25% | 13 | 4.6 |
| 04 | Pittsburgh | Brown Insurance Agency | 30.6% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Pennsylvania, insurers are 56.4% of cited sources and comparison sites are 9.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 12.9% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 12.3% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 11% |
| 04 | YouTube youtube.com | Forums | 9.2% |
| 05 | GEICO geico.com | Insurers | 4.9% |
| 06 | Hiscox hiscox.com | Insurers | 3.1% |
| 07 | Forbes Advisor forbes.com | Publishers | 2.5% |
| 08 | Nationwide nationwide.com | Insurers | 2.5% |
| 09 | Allstate allstate.com | Insurers | 1.8% |
| 10 | Investopedia investopedia.com | Comparison sites | 1.8% |
| 11 | pa.gov pa.gov | unknown | 1.8% |
| 12 | US Small Business Administration sba.gov | Regulators | 1.8% |
| 13 | Simply Business simplybusiness.com | Comparison sites | 1.8% |
| 14 | InsuredBetter insuredbetter.com | Comparison sites | 1.2% |
| 15 | Lennox Insurance lennoxinsurancenea.com | Agencies | 1.2% |
| 16 | Liberty Mutual libertymutual.com | Insurers | 1.2% |
| 17 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 18 | TechInsurance techinsurance.com | Comparison sites | 1.2% |
| 19 | Travelers travelers.com | Insurers | 1.2% |
| 20 | US News usnews.com | Publishers | 1.2% |
| 21 | Vouch vouch.us | Insurers | 1.2% |
| 22 | New York WCB wcb.ny.gov | Regulators | 1.2% |
| 23 | Baldwin Risk Partners baldwin.com | Agencies | 0.6% |
| 24 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 25 | Chubb chubb.com | Insurers | 0.6% |
| 26 | cyberreadinessinstitute.org cyberreadinessinstitute.org | unknown | 0.6% |
| 27 | Cynet cynet.com | Security vendors | 0.6% |
| 28 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 29 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 30 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 31 | Federated Insurance federatedinsurance.com | Insurers | 0.6% |
| 32 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 33 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 34 | GoCompare gocompare.com | Comparison sites | 0.6% |
| 35 | Gusto gusto.com | Payroll platforms | 0.6% |
| 36 | Higginbotham higginbotham.com | Agencies | 0.6% |
| 37 | HUB International hubinternational.com | Agencies | 0.6% |
| 38 | Hudson Valley Credit Union hvcu.org | Banks | 0.6% |
| 39 | Insurance Information Institute iii.org | Publishers | 0.6% |
| 40 | Washington OIC insurance.wa.gov | Regulators | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Pennsylvania leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.