Pennsylvania
United StatesThe Hartford leads the organic results in Pennsylvania. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 95.8% of the 24 searches tracked here, citing an average of 7.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 93.4 |
| 03 | NEXT Insurance | 82.4 |
| 04 | biBERK | 54.5 |
| 05 | GEICO | 46.9 |
| 06 | Nationwide | 36.9 |
| 07 | Thimble | 21.2 |
| 08 | Travelers | 21.2 |
| 09 | Allstate | 12.4 |
| 10 | Chubb | 11.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 18% |
| 02 | The Hartford | 18% |
| 03 | Progressive Commercial | 17% |
| 04 | GEICO | 12% |
| 05 | Allstate | 7% |
| 06 | biBERK | 6% |
| 07 | Hiscox | 4% |
| 08 | Liberty Mutual | 4% |
| 09 | Nationwide | 3% |
| 10 | Travelers | 2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.8% |
| 02 | aggregator | 14% |
| 03 | forum | 11.4% |
| 04 | agency | 5.7% |
| 05 | publisher | 4.1% |
| 06 | unknown | 3.6% |
| 07 | payroll | 3.1% |
| 08 | search | 1% |
| 09 | security vendor | 1% |
| 10 | social | 1% |
| 11 | software | 1% |
| 12 | association | 0.5% |
| 13 | financial institution | 0.5% |
| 14 | law firm | 0.5% |
| 15 | regulator | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 17.5% |
| 02 | GEICO | 15.9% |
| 03 | NEXT Insurance | 12.7% |
| 04 | Allstate | 9.5% |
| 05 | Hiscox | 7.9% |
| 06 | Progressive | 6.3% |
| 07 | Progressive Commercial | 6.3% |
| 08 | biBERK | 4.8% |
| 09 | Nationwide | 4.8% |
| 10 | Travelers | 3.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Pennsylvania and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Allentown | Acceptance Insurance | 30.6% | 8 | 4.9 |
| 02 | Harrisburg | Capital Region Insurance Agency, Inc. | 30.6% | 6 | 5 |
| 03 | Philadelphia | Thomas Auto Insurance Agency | 19.4% | 15 | 5 |
| 04 | Pittsburgh | Brown Insurance Agency | 33.3% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Pennsylvania, insurers are 51.8% of cited sources and comparison sites are 14%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 9.8% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 9.3% |
| 03 | The Hartford thehartford.com | Insurers | 9.3% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 8.8% |
| 05 | GEICO geico.com | Insurers | 6.2% |
| 06 | Allstate allstate.com | Insurers | 3.6% |
| 07 | biBERK biberk.com | Insurers | 3.1% |
| 08 | Simply Business simplybusiness.com | Comparison sites | 2.6% |
| 09 | TechInsurance techinsurance.com | Comparison sites | 2.6% |
| 10 | Hiscox hiscox.com | Insurers | 2.1% |
| 11 | Insureon insureon.com | Comparison sites | 2.1% |
| 12 | Liberty Mutual libertymutual.com | Insurers | 2.1% |
| 13 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.6% |
| 14 | Forbes Advisor forbes.com | Publishers | 1.6% |
| 15 | Nationwide nationwide.com | Insurers | 1.6% |
| 16 | Facebook facebook.com | Social | 1% |
| 17 | Google google.com | Search | 1% |
| 18 | Homebase joinhomebase.com | Payroll platforms | 1% |
| 19 | Paychex paychex.com | Payroll platforms | 1% |
| 20 | Reddit reddit.com | Forums | 1% |
| 21 | Tivly tivly.com | Comparison sites | 1% |
| 22 | Travelers travelers.com | Insurers | 1% |
| 23 | US News usnews.com | Publishers | 1% |
| 24 | Vouch vouch.us | Insurers | 1% |
| 25 | WorkCompOne workcompone.com | Comparison sites | 1% |
| 26 | Acrisure acrisure.com | Agencies | 0.5% |
| 27 | ADP adp.com | Payroll platforms | 0.5% |
| 28 | americanbankusa.com americanbankusa.com | unknown | 0.5% |
| 29 | Boyd Insurance boydinsurance.com | Agencies | 0.5% |
| 30 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.5% |
| 31 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 32 | Cynet cynet.com | Security vendors | 0.5% |
| 33 | donneinsurance.com donneinsurance.com | unknown | 0.5% |
| 34 | EDG Law edglaw.com | Law firms | 0.5% |
| 35 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
| 36 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.5% |
| 37 | Fortinet fortinet.com | Security vendors | 0.5% |
| 38 | Foxquilt foxquilt.com | Insurers | 0.5% |
| 39 | Federal Trade Commission ftc.gov | Regulators | 0.5% |
| 40 | guard.com guard.com | unknown | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Pennsylvania leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.