Virginia
United StatesThe Hartford leads the organic results in Virginia. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 79.2% of the 24 searches tracked here, citing an average of 8.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 76.3 |
| 03 | NEXT Insurance | 58.4 |
| 04 | GEICO | 50.3 |
| 05 | Nationwide | 21.1 |
| 06 | Hiscox | 16.3 |
| 07 | Allstate | 16 |
| 08 | Travelers | 11.7 |
| 09 | biBERK | 10.6 |
| 10 | State Farm | 6.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 25.5% |
| 02 | Progressive Commercial | 20.2% |
| 03 | The Hartford | 19.1% |
| 04 | GEICO | 10.6% |
| 05 | Nationwide | 5.3% |
| 06 | Hiscox | 4.3% |
| 07 | Allstate | 2.1% |
| 08 | Liberty Mutual | 2.1% |
| 09 | Travelers | 2.1% |
| 10 | Vouch | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 54% |
| 02 | forum | 11.5% |
| 03 | aggregator | 9.2% |
| 04 | agency | 5.2% |
| 05 | regulator | 5.2% |
| 06 | publisher | 4.6% |
| 07 | payroll | 3.4% |
| 08 | unknown | 2.9% |
| 09 | security vendor | 1.7% |
| 10 | social | 1.1% |
| 11 | association | 0.6% |
| 12 | financial institution | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 16.7% |
| 02 | NEXT Insurance | 11.7% |
| 03 | Progressive | 11.7% |
| 04 | Progressive Commercial | 10% |
| 05 | The Hartford | 10% |
| 06 | Hiscox | 8.3% |
| 07 | Nationwide | 8.3% |
| 08 | Allstate | 5% |
| 09 | Vouch | 5% |
| 10 | Travelers | 3.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 79.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Virginia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Richmond | Capitol Square Insurance | 25% | 8 | 4.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Virginia, insurers are 54% of cited sources and comparison sites are 9.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NEXT Insurance nextinsurance.com | Insurers | 13.8% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 10.9% |
| 03 | YouTube youtube.com | Forums | 10.9% |
| 04 | The Hartford thehartford.com | Insurers | 10.3% |
| 05 | GEICO geico.com | Insurers | 5.7% |
| 06 | Nationwide nationwide.com | Insurers | 2.9% |
| 07 | Hiscox hiscox.com | Insurers | 2.3% |
| 08 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 09 | US Small Business Administration sba.gov | Regulators | 1.7% |
| 10 | Simply Business simplybusiness.com | Comparison sites | 1.7% |
| 11 | workcomp.virginia.gov workcomp.virginia.gov | unknown | 1.7% |
| 12 | Allstate allstate.com | Insurers | 1.1% |
| 13 | Facebook facebook.com | Social | 1.1% |
| 14 | Forbes Advisor forbes.com | Publishers | 1.1% |
| 15 | InsuredBetter insuredbetter.com | Comparison sites | 1.1% |
| 16 | Insureon insureon.com | Comparison sites | 1.1% |
| 17 | Liberty Mutual libertymutual.com | Insurers | 1.1% |
| 18 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 19 | TechInsurance techinsurance.com | Comparison sites | 1.1% |
| 20 | Travelers travelers.com | Insurers | 1.1% |
| 21 | US News usnews.com | Publishers | 1.1% |
| 22 | Vouch vouch.us | Insurers | 1.1% |
| 23 | ADP adp.com | Payroll platforms | 0.6% |
| 24 | BlueVoyant bluevoyant.com | Security vendors | 0.6% |
| 25 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 26 | Chubb chubb.com | Insurers | 0.6% |
| 27 | Cynet cynet.com | Security vendors | 0.6% |
| 28 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 29 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 30 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 31 | Fortinet fortinet.com | Security vendors | 0.6% |
| 32 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 33 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 34 | Gusto gusto.com | Payroll platforms | 0.6% |
| 35 | Higginbotham higginbotham.com | Agencies | 0.6% |
| 36 | HUB International hubinternational.com | Agencies | 0.6% |
| 37 | Hudson Valley Credit Union hvcu.org | Banks | 0.6% |
| 38 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 0.6% |
| 39 | Insurance Navy insurancenavy.com | Agencies | 0.6% |
| 40 | insuranceopedia.com insuranceopedia.com | unknown | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Virginia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.