Virginia
United StatesThe Hartford leads both the organic results and the AI citations in Virginia, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | biBERK | 97.8 |
| 03 | Progressive Commercial | 61.7 |
| 04 | NEXT Insurance | 52.8 |
| 05 | Nationwide | 45.9 |
| 06 | Farm Bureau Financial Services | 27 |
| 07 | Farmers | 27 |
| 08 | GEICO | 25.5 |
| 09 | Chubb | 16.7 |
| 10 | Allstate | 13.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 23.9% |
| 02 | Progressive Commercial | 16.9% |
| 03 | GEICO | 11.3% |
| 04 | NEXT Insurance | 11.3% |
| 05 | Allstate | 5.6% |
| 06 | Hiscox | 5.6% |
| 07 | Nationwide | 4.2% |
| 08 | Travelers | 4.2% |
| 09 | Liberty Mutual | 2.8% |
| 10 | State Farm | 2.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 42.5% |
| 02 | aggregator | 13.2% |
| 03 | forum | 11.4% |
| 04 | unknown | 9% |
| 05 | publisher | 7.8% |
| 06 | agency | 5.4% |
| 07 | payroll | 4.8% |
| 08 | association | 1.8% |
| 09 | social | 1.8% |
| 10 | security vendor | 1.2% |
| 11 | financial institution | 0.6% |
| 12 | law firm | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 18.8% |
| 02 | GEICO | 16.7% |
| 03 | Hiscox | 10.4% |
| 04 | NEXT Insurance | 8.3% |
| 05 | Allstate | 6.2% |
| 06 | Nationwide | 6.2% |
| 07 | Progressive | 6.2% |
| 08 | Progressive Commercial | 6.2% |
| 09 | Travelers | 6.2% |
| 10 | biBERK | 2.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Virginia and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Richmond | Value Low Cost Auto Insurance Center | 25% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Virginia, insurers are 42.5% of cited sources and comparison sites are 13.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 10.2% |
| 02 | YouTube youtube.com | Forums | 9.6% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 7.2% |
| 04 | GEICO geico.com | Insurers | 4.8% |
| 05 | NEXT Insurance nextinsurance.com | Insurers | 4.8% |
| 06 | Simply Business simplybusiness.com | Comparison sites | 3% |
| 07 | workcomp.virginia.gov workcomp.virginia.gov | unknown | 3% |
| 08 | Allstate allstate.com | Insurers | 2.4% |
| 09 | Hiscox hiscox.com | Insurers | 2.4% |
| 10 | Facebook facebook.com | Social | 1.8% |
| 11 | Forbes Advisor forbes.com | Publishers | 1.8% |
| 12 | Nationwide nationwide.com | Insurers | 1.8% |
| 13 | TechInsurance techinsurance.com | Comparison sites | 1.8% |
| 14 | Travelers travelers.com | Insurers | 1.8% |
| 15 | US Chamber of Commerce uschamber.com | Associations | 1.8% |
| 16 | US News usnews.com | Publishers | 1.8% |
| 17 | ADP adp.com | Payroll platforms | 1.2% |
| 18 | biBERK biberk.com | Insurers | 1.2% |
| 19 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.2% |
| 20 | Construction Coverage constructioncoverage.com | Publishers | 1.2% |
| 21 | Wikipedia en.wikipedia.org | Publishers | 1.2% |
| 22 | Insureon insureon.com | Comparison sites | 1.2% |
| 23 | Homebase joinhomebase.com | Payroll platforms | 1.2% |
| 24 | Liberty Mutual libertymutual.com | Insurers | 1.2% |
| 25 | NerdWallet nerdwallet.com | Comparison sites | 1.2% |
| 26 | Paychex paychex.com | Payroll platforms | 1.2% |
| 27 | Reddit reddit.com | Forums | 1.2% |
| 28 | State Farm statefarm.com | Insurers | 1.2% |
| 29 | WorkCompOne workcompone.com | Comparison sites | 1.2% |
| 30 | abpinsurance.com abpinsurance.com | unknown | 0.6% |
| 31 | aciai.co aciai.co | unknown | 0.6% |
| 32 | Acrisure acrisure.com | Agencies | 0.6% |
| 33 | Bates Insurance Agency batesia.com | Agencies | 0.6% |
| 34 | brins.com brins.com | unknown | 0.6% |
| 35 | colemanagencyfl.com colemanagencyfl.com | unknown | 0.6% |
| 36 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.6% |
| 37 | Cynet cynet.com | Security vendors | 0.6% |
| 38 | EDG Law edglaw.com | Law firms | 0.6% |
| 39 | Farmers farmers.com | Insurers | 0.6% |
| 40 | Fortinet fortinet.com | Security vendors | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Virginia leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.