Maryland
United StatesProgressive Commercial leads the organic results in Maryland. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 95.9 |
| 03 | biBERK | 50.2 |
| 04 | GEICO | 46.1 |
| 05 | NEXT Insurance | 25.7 |
| 06 | Hiscox | 25.6 |
| 07 | Travelers | 19.5 |
| 08 | Allstate | 17.7 |
| 09 | Nationwide | 15 |
| 10 | Chubb | 14.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 20.7% |
| 02 | Progressive Commercial | 18.3% |
| 03 | GEICO | 12.2% |
| 04 | NEXT Insurance | 12.2% |
| 05 | Allstate | 6.1% |
| 06 | Nationwide | 6.1% |
| 07 | biBERK | 4.9% |
| 08 | Hiscox | 3.7% |
| 09 | Travelers | 3.7% |
| 10 | Liberty Mutual | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 47.7% |
| 02 | aggregator | 12.8% |
| 03 | forum | 10.5% |
| 04 | unknown | 8.7% |
| 05 | agency | 5.2% |
| 06 | payroll | 5.2% |
| 07 | publisher | 5.2% |
| 08 | association | 1.7% |
| 09 | security vendor | 1.2% |
| 10 | law firm | 0.6% |
| 11 | regulator | 0.6% |
| 12 | software | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 19.1% |
| 02 | The Hartford | 12.8% |
| 03 | Hiscox | 10.6% |
| 04 | Nationwide | 10.6% |
| 05 | Allstate | 8.5% |
| 06 | NEXT Insurance | 8.5% |
| 07 | Travelers | 6.4% |
| 08 | biBERK | 4.3% |
| 09 | Progressive | 4.3% |
| 10 | Progressive Commercial | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maryland and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Baltimore | Baltimore Insurance Network | 27.8% | 7 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maryland, insurers are 47.7% of cited sources and comparison sites are 12.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 9.9% |
| 02 | YouTube youtube.com | Forums | 9.3% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 8.7% |
| 04 | GEICO geico.com | Insurers | 5.8% |
| 05 | NEXT Insurance nextinsurance.com | Insurers | 5.8% |
| 06 | TechInsurance techinsurance.com | Comparison sites | 3.5% |
| 07 | Allstate allstate.com | Insurers | 2.9% |
| 08 | Nationwide nationwide.com | Insurers | 2.9% |
| 09 | biBERK biberk.com | Insurers | 2.3% |
| 10 | Insureon insureon.com | Comparison sites | 2.3% |
| 11 | Simply Business simplybusiness.com | Comparison sites | 2.3% |
| 12 | Hiscox hiscox.com | Insurers | 1.7% |
| 13 | Travelers travelers.com | Insurers | 1.7% |
| 14 | US Chamber of Commerce uschamber.com | Associations | 1.7% |
| 15 | ADP adp.com | Payroll platforms | 1.2% |
| 16 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.2% |
| 17 | Construction Coverage constructioncoverage.com | Publishers | 1.2% |
| 18 | Forbes Advisor forbes.com | Publishers | 1.2% |
| 19 | Homebase joinhomebase.com | Payroll platforms | 1.2% |
| 20 | Liberty Mutual libertymutual.com | Insurers | 1.2% |
| 21 | Paychex paychex.com | Payroll platforms | 1.2% |
| 22 | Reddit reddit.com | Forums | 1.2% |
| 23 | US News usnews.com | Publishers | 1.2% |
| 24 | WorkCompOne workcompone.com | Comparison sites | 1.2% |
| 25 | aall.net aall.net | unknown | 0.6% |
| 26 | Acrisure acrisure.com | Agencies | 0.6% |
| 27 | allcoinsurance.com allcoinsurance.com | unknown | 0.6% |
| 28 | blockadvisors.com blockadvisors.com | unknown | 0.6% |
| 29 | Boyd Insurance boydinsurance.com | Agencies | 0.6% |
| 30 | Maryland Business Express businessexpress.maryland.gov | Regulators | 0.6% |
| 31 | Chubb chubb.com | Insurers | 0.6% |
| 32 | commercialrealestate.loans commercialrealestate.loans | unknown | 0.6% |
| 33 | constructionbusinessowner.com constructionbusinessowner.com | unknown | 0.6% |
| 34 | copelandins.com copelandins.com | unknown | 0.6% |
| 35 | cromwellney.com cromwellney.com | unknown | 0.6% |
| 36 | Cynet cynet.com | Security vendors | 0.6% |
| 37 | EDG Law edglaw.com | Law firms | 0.6% |
| 38 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 39 | FirstHR firsthr.app | Payroll platforms | 0.6% |
| 40 | Fortune fortune.com | Publishers | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maryland leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.