Maryland
United StatesThe Hartford leads both the organic results and the AI citations in Maryland, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 7.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 77.1 |
| 03 | NEXT Insurance | 51.9 |
| 04 | GEICO | 45.6 |
| 05 | Nationwide | 21.3 |
| 06 | Hiscox | 16 |
| 07 | biBERK | 13.4 |
| 08 | Allstate | 12.7 |
| 09 | Travelers | 11.3 |
| 10 | Chubb | 8.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 24.4% |
| 02 | NEXT Insurance | 19.5% |
| 03 | Progressive Commercial | 18.3% |
| 04 | GEICO | 7.3% |
| 05 | Nationwide | 6.1% |
| 06 | Liberty Mutual | 4.9% |
| 07 | Hiscox | 3.7% |
| 08 | Allstate | 2.4% |
| 09 | Travelers | 2.4% |
| 10 | USAA | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 50% |
| 02 | aggregator | 12.2% |
| 03 | forum | 9.8% |
| 04 | agency | 6.1% |
| 05 | publisher | 6.1% |
| 06 | regulator | 6.1% |
| 07 | unknown | 4.3% |
| 08 | payroll | 3.7% |
| 09 | financial institution | 0.6% |
| 10 | law firm | 0.6% |
| 11 | security vendor | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 17% |
| 02 | NEXT Insurance | 11.3% |
| 03 | Progressive | 11.3% |
| 04 | Nationwide | 9.4% |
| 05 | The Hartford | 9.4% |
| 06 | Hiscox | 7.5% |
| 07 | Progressive Commercial | 7.5% |
| 08 | Allstate | 5.7% |
| 09 | Travelers | 5.7% |
| 10 | USAA | 3.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 83.3% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Maryland and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Baltimore | Baltimore Insurance Network | 25% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Maryland, insurers are 50% of cited sources and comparison sites are 12.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 12.2% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 9.8% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 9.1% |
| 04 | YouTube youtube.com | Forums | 9.1% |
| 05 | GEICO geico.com | Insurers | 3.7% |
| 06 | Investopedia investopedia.com | Comparison sites | 3% |
| 07 | Nationwide nationwide.com | Insurers | 3% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 2.4% |
| 09 | Simply Business simplybusiness.com | Comparison sites | 2.4% |
| 10 | Maryland Business Express businessexpress.maryland.gov | Regulators | 1.8% |
| 11 | Forbes Advisor forbes.com | Publishers | 1.8% |
| 12 | Hiscox hiscox.com | Insurers | 1.8% |
| 13 | US News usnews.com | Publishers | 1.8% |
| 14 | Allstate allstate.com | Insurers | 1.2% |
| 15 | biBERK biberk.com | Insurers | 1.2% |
| 16 | InsuredBetter insuredbetter.com | Comparison sites | 1.2% |
| 17 | NerdWallet nerdwallet.com | Comparison sites | 1.2% |
| 18 | Paychex paychex.com | Payroll platforms | 1.2% |
| 19 | US Small Business Administration sba.gov | Regulators | 1.2% |
| 20 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 21 | Travelers travelers.com | Insurers | 1.2% |
| 22 | USAA usaa.com | Insurers | 1.2% |
| 23 | AAV Law Firm aavlawfirm.com | Law firms | 0.6% |
| 24 | Acrisure acrisure.com | Agencies | 0.6% |
| 25 | Baldwin Risk Partners baldwin.com | Agencies | 0.6% |
| 26 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 27 | ceiwc.com ceiwc.com | unknown | 0.6% |
| 28 | charlesriverinsurance.com charlesriverinsurance.com | unknown | 0.6% |
| 29 | Colonial Insurance colonialinsurance.net | Agencies | 0.6% |
| 30 | Cynet cynet.com | Security vendors | 0.6% |
| 31 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 32 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 33 | employers.com employers.com | unknown | 0.6% |
| 34 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 35 | Federated Insurance federatedinsurance.com | Insurers | 0.6% |
| 36 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 37 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 38 | GoCompare gocompare.com | Comparison sites | 0.6% |
| 39 | Gusto gusto.com | Payroll platforms | 0.6% |
| 40 | HUB International hubinternational.com | Agencies | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Maryland leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.