Manitoba
CanadaTD Insurance leads both the organic results and the AI citations in Manitoba, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 9.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | Co-operators | 75.9 |
| 03 | Travelers | 50.6 |
| 04 | Intact | 50.6 |
| 05 | The Hartford | 27 |
| 06 | Farmers | 25.3 |
| 07 | Progressive Commercial | 14.1 |
| 08 | SGI Canada | 12.7 |
| 09 | Coalition | 8.4 |
| 10 | State Farm | 7.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | TD Insurance | 23.1% |
| 02 | Desjardins | 15.4% |
| 03 | Nationwide | 15.4% |
| 04 | The Hartford | 15.4% |
| 05 | Chubb | 7.7% |
| 06 | Coalition | 7.7% |
| 07 | Co-operators | 3.8% |
| 08 | GEICO | 3.8% |
| 09 | SGI Canada | 3.8% |
| 10 | Travelers | 3.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | unknown | 31.5% |
| 02 | aggregator | 19.5% |
| 03 | agency | 15% |
| 04 | carrier | 13% |
| 05 | regulator | 8.5% |
| 06 | forum | 7.5% |
| 07 | association | 2.5% |
| 08 | payroll | 1.5% |
| 09 | publisher | 0.5% |
| 10 | security vendor | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Desjardins | 30.8% |
| 02 | Nationwide | 30.8% |
| 03 | Chubb | 15.4% |
| 04 | GEICO | 7.7% |
| 05 | TD Insurance | 7.7% |
| 06 | Travelers | 7.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Manitoba and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Winnipeg | Maloway & Eliason Insurance Agencies Ltd | 30.3% | 9 | 4.4 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Manitoba, insurers are 13% of cited sources and comparison sites are 19.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 6.5% |
| 02 | Zensurance zensurance.com | Comparison sites | 5.5% |
| 03 | WCB Manitoba wcb.mb.ca | Regulators | 5% |
| 04 | Rates.ca rates.ca | Comparison sites | 3.5% |
| 05 | Western Financial Group westernfinancialgroup.ca | Agencies | 3.5% |
| 06 | TD Insurance tdinsurance.com | Insurers | 3% |
| 07 | Westland Insurance westlandinsurance.ca | Agencies | 3% |
| 08 | ACERA acera.ca | Associations | 2.5% |
| 09 | Investopedia investopedia.com | Comparison sites | 2.5% |
| 10 | Ratehub ratehub.ca | Comparison sites | 2.5% |
| 11 | Desjardins desjardins.com | Insurers | 2% |
| 12 | Nationwide nationwide.com | Insurers | 2% |
| 13 | The Hartford thehartford.com | Insurers | 2% |
| 14 | BrokerLink brokerlink.ca | Agencies | 1.5% |
| 15 | LowestRates lowestrates.ca | Comparison sites | 1.5% |
| 16 | sharpinsurance.ca sharpinsurance.ca | unknown | 1.5% |
| 17 | aaxel.ca aaxel.ca | unknown | 1% |
| 18 | AMC Insurance amcinsurance.ca | Agencies | 1% |
| 19 | Aon aon.com | Agencies | 1% |
| 20 | Chubb chubb.com | Insurers | 1% |
| 21 | Coalition coalitioninc.com | Insurers | 1% |
| 22 | Duliban Insurance dulibaninsurance.com | Agencies | 1% |
| 23 | getcertain.ca getcertain.ca | unknown | 1% |
| 24 | HUB International hubinternational.com | Agencies | 1% |
| 25 | Insurance Bureau of Canada ibc.ca | Regulators | 1% |
| 26 | iShopRates ishoprates.ca | Comparison sites | 1% |
| 27 | kaseinsurance.com kaseinsurance.com | unknown | 1% |
| 28 | standrewsinsurance.com standrewsinsurance.com | unknown | 1% |
| 29 | Surex surex.com | Comparison sites | 1% |
| 30 | theinsurancelab.ca theinsurancelab.ca | unknown | 1% |
| 31 | trushieldinsurance.ca trushieldinsurance.ca | unknown | 1% |
| 32 | Alberta WCB wcb.ab.ca | Regulators | 1% |
| 33 | xero.com xero.com | unknown | 1% |
| 34 | ADP adp.com | Payroll platforms | 0.5% |
| 35 | ajg.com ajg.com | unknown | 0.5% |
| 36 | Aligned Insurance alignedinsurance.com | Agencies | 0.5% |
| 37 | awcbc.org awcbc.org | unknown | 0.5% |
| 38 | bdc.ca bdc.ca | unknown | 0.5% |
| 39 | canada.bmsgroup.com canada.bmsgroup.com | unknown | 0.5% |
| 40 | capitalinsurancebrokers.com capitalinsurancebrokers.com | unknown | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Manitoba leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.