Manitoba
CanadaIntact leads the organic results in Manitoba. TD Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | TD Insurance | 79.6 |
| 03 | Co-operators | 35.1 |
| 04 | The Hartford | 22.6 |
| 05 | Travelers | 14.5 |
| 06 | Desjardins | 10.6 |
| 07 | RBC Insurance | 5.8 |
| 08 | SGI Canada | 5.6 |
| 09 | Progressive Commercial | 4.4 |
| 10 | NEXT Insurance | 4.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | TD Insurance | 30% |
| 02 | Co-operators | 20% |
| 03 | Intact | 20% |
| 04 | Desjardins | 15% |
| 05 | Chubb | 10% |
| 06 | RBC Insurance | 5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 26.1% |
| 02 | agency | 19.4% |
| 03 | unknown | 17.6% |
| 04 | carrier | 12.1% |
| 05 | forum | 10.9% |
| 06 | regulator | 7.3% |
| 07 | association | 4.2% |
| 08 | publisher | 1.8% |
| 09 | payroll | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Chubb | 18.2% |
| 02 | Intact | 18.2% |
| 03 | TD Insurance | 18.2% |
| 04 | Desjardins | 13.6% |
| 05 | Co-operators | 9.1% |
| 06 | Aviva Canada | 4.5% |
| 07 | NEXT Insurance | 4.5% |
| 08 | The Hartford | 4.5% |
| 09 | Thimble | 4.5% |
| 10 | Travelers | 4.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 91.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Manitoba and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Winnipeg | Westland Insurance | 44.4% | 6 | 4.8 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Manitoba, insurers are 12.1% of cited sources and comparison sites are 26.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Zensurance zensurance.com | Comparison sites | 9.7% |
| 02 | YouTube youtube.com | Forums | 9.1% |
| 03 | Westland Insurance westlandinsurance.ca | Agencies | 8.5% |
| 04 | Ratehub ratehub.ca | Comparison sites | 6.1% |
| 05 | Rates.ca rates.ca | Comparison sites | 5.5% |
| 06 | Western Financial Group westernfinancialgroup.ca | Agencies | 5.5% |
| 07 | TD Insurance tdinsurance.com | Insurers | 3.6% |
| 08 | ACERA acera.ca | Associations | 3% |
| 09 | wcb.mb.ca wcb.mb.ca | unknown | 3% |
| 10 | Co-operators cooperators.ca | Insurers | 2.4% |
| 11 | Insurance Bureau of Canada ibc.ca | Regulators | 2.4% |
| 12 | Intact intact.ca | Insurers | 2.4% |
| 13 | Investopedia investopedia.com | Comparison sites | 2.4% |
| 14 | Alberta WCB wcb.ab.ca | Regulators | 2.4% |
| 15 | BrokerLink brokerlink.ca | Agencies | 1.8% |
| 16 | Desjardins desjardins.com | Insurers | 1.8% |
| 17 | Reddit reddit.com | Forums | 1.8% |
| 18 | Chubb chubb.com | Insurers | 1.2% |
| 19 | HUB International hubinternational.com | Agencies | 1.2% |
| 20 | Mitch Insurance mitchinsurance.com | Agencies | 1.2% |
| 21 | Panda7 panda7.ca | Comparison sites | 1.2% |
| 22 | WorkSafeBC worksafebc.com | Regulators | 1.2% |
| 23 | ADP adp.com | Payroll platforms | 0.6% |
| 24 | aig.ca aig.ca | unknown | 0.6% |
| 25 | ajg.com ajg.com | unknown | 0.6% |
| 26 | alignedinsurance.com alignedinsurance.com | unknown | 0.6% |
| 27 | Alberta Motor Association ama.ab.ca | Associations | 0.6% |
| 28 | Aon aon.com | Agencies | 0.6% |
| 29 | aviva.ca aviva.ca | unknown | 0.6% |
| 30 | awcbc.org awcbc.org | unknown | 0.6% |
| 31 | begininsurance.ca begininsurance.ca | unknown | 0.6% |
| 32 | butlerbyers.com butlerbyers.com | unknown | 0.6% |
| 33 | caaneo.ca caaneo.ca | unknown | 0.6% |
| 34 | canadalife.com canadalife.com | unknown | 0.6% |
| 35 | cornerstoneins.ca cornerstoneins.ca | unknown | 0.6% |
| 36 | deel.com deel.com | unknown | 0.6% |
| 37 | echeloninsurance.ca echeloninsurance.ca | unknown | 0.6% |
| 38 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 39 | eriemutual.com eriemutual.com | unknown | 0.6% |
| 40 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Manitoba leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.