Ontario
CanadaIntact leads both the organic results and the AI citations in Ontario, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | TD Insurance | 80.4 |
| 03 | Co-operators | 31.2 |
| 04 | The Hartford | 14.9 |
| 05 | Travelers | 14.1 |
| 06 | Desjardins | 8.9 |
| 07 | RBC Insurance | 7.3 |
| 08 | SGI Canada | 4.9 |
| 09 | Progressive Commercial | 3.9 |
| 10 | Nationwide | 3.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Intact | 31.2% |
| 02 | TD Insurance | 31.2% |
| 03 | Chubb | 12.5% |
| 04 | Co-operators | 12.5% |
| 05 | Desjardins | 12.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 26.1% |
| 02 | unknown | 25.5% |
| 03 | agency | 17.2% |
| 04 | carrier | 10.2% |
| 05 | forum | 7.6% |
| 06 | regulator | 7% |
| 07 | association | 3.8% |
| 08 | publisher | 1.9% |
| 09 | payroll | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Intact | 27.8% |
| 02 | TD Insurance | 22.2% |
| 03 | Chubb | 11.1% |
| 04 | Desjardins | 11.1% |
| 05 | Aviva Canada | 5.6% |
| 06 | Co-operators | 5.6% |
| 07 | Federated Insurance | 5.6% |
| 08 | NEXT Insurance | 5.6% |
| 09 | The Hartford | 5.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 87.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Ontario and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Hamilton | Begin Insurance Inc. Hamilton | 33.3% | 7 | 4.4 |
| 02 | Mississauga | Insure With Dolly | 25% | 9 | 5 |
| 03 | Toronto | Mitch Insurance Brokers | 19.4% | 14 | 4.7 |
| 04 | Ottawa | Aviva Canada | 27.3% | 7 | 1.7 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Ontario, insurers are 10.2% of cited sources and comparison sites are 26.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Zensurance zensurance.com | Comparison sites | 8.3% |
| 02 | YouTube youtube.com | Forums | 6.4% |
| 03 | Ratehub ratehub.ca | Comparison sites | 5.7% |
| 04 | Rates.ca rates.ca | Comparison sites | 5.1% |
| 05 | Westland Insurance westlandinsurance.ca | Agencies | 5.1% |
| 06 | Western Financial Group westernfinancialgroup.ca | Agencies | 4.5% |
| 07 | ACERA acera.ca | Associations | 3.8% |
| 08 | BrokerLink brokerlink.ca | Agencies | 3.2% |
| 09 | Intact intact.ca | Insurers | 3.2% |
| 10 | TD Insurance tdinsurance.com | Insurers | 3.2% |
| 11 | Investopedia investopedia.com | Comparison sites | 2.5% |
| 12 | wsib.ca wsib.ca | unknown | 2.5% |
| 13 | Insurance Bureau of Canada ibc.ca | Regulators | 1.9% |
| 14 | LowestRates lowestrates.ca | Comparison sites | 1.9% |
| 15 | WorkSafeBC worksafebc.com | Regulators | 1.9% |
| 16 | alignedinsurance.com alignedinsurance.com | unknown | 1.3% |
| 17 | aviva.ca aviva.ca | unknown | 1.3% |
| 18 | Chubb chubb.com | Insurers | 1.3% |
| 19 | Co-operators cooperators.ca | Insurers | 1.3% |
| 20 | deel.com deel.com | unknown | 1.3% |
| 21 | Desjardins desjardins.com | Insurers | 1.3% |
| 22 | HUB International hubinternational.com | Agencies | 1.3% |
| 23 | knightarcher.com knightarcher.com | unknown | 1.3% |
| 24 | Mitch Insurance mitchinsurance.com | Agencies | 1.3% |
| 25 | octopusrenovationgroup.ca octopusrenovationgroup.ca | unknown | 1.3% |
| 26 | Reddit reddit.com | Forums | 1.3% |
| 27 | Surex surex.com | Comparison sites | 1.3% |
| 28 | Alberta WCB wcb.ab.ca | Regulators | 1.3% |
| 29 | Nova Scotia WCB wcb.ns.ca | Regulators | 1.3% |
| 30 | ADP adp.com | Payroll platforms | 0.6% |
| 31 | aig.ca aig.ca | unknown | 0.6% |
| 32 | ajg.com ajg.com | unknown | 0.6% |
| 33 | alleninsurance.ca alleninsurance.ca | unknown | 0.6% |
| 34 | Aon aon.com | Agencies | 0.6% |
| 35 | bdc.ca bdc.ca | unknown | 0.6% |
| 36 | begininsurance.ca begininsurance.ca | unknown | 0.6% |
| 37 | blaney.com blaney.com | unknown | 0.6% |
| 38 | butlerbyers.com butlerbyers.com | unknown | 0.6% |
| 39 | canadalife.com canadalife.com | unknown | 0.6% |
| 40 | ccohs.ca ccohs.ca | unknown | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Ontario leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.