Ontario
CanadaIntact leads the organic results in Ontario. TD Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | TD Insurance | 59 |
| 03 | Co-operators | 32 |
| 04 | Farmers | 5.8 |
| 05 | Coalition | 3.9 |
| 06 | SGI Canada | 3.9 |
| 07 | BCAA | 2.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | TD Insurance | 28% |
| 02 | Intact | 16% |
| 03 | Desjardins | 12% |
| 04 | The Hartford | 12% |
| 05 | Chubb | 8% |
| 06 | Coalition | 8% |
| 07 | Nationwide | 8% |
| 08 | Co-operators | 4% |
| 09 | GEICO | 4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | unknown | 32.8% |
| 02 | aggregator | 20.2% |
| 03 | carrier | 13.7% |
| 04 | agency | 12.6% |
| 05 | regulator | 7.1% |
| 06 | forum | 4.9% |
| 07 | association | 3.8% |
| 08 | search | 1.6% |
| 09 | payroll | 1.1% |
| 10 | publisher | 1.1% |
| 11 | security vendor | 0.5% |
| 12 | social | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Intact | 25% |
| 02 | TD Insurance | 20% |
| 03 | Desjardins | 15% |
| 04 | Chubb | 10% |
| 05 | Co-operators | 10% |
| 06 | Nationwide | 10% |
| 07 | GEICO | 5% |
| 08 | Hiscox | 5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 100% |
| head | 66.7% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Ontario and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Hamilton | Begin Insurance Inc. Hamilton | 30.6% | 6 | 4.4 |
| 02 | Mississauga | Insure With Dolly | 25% | 12 | 5 |
| 03 | Ottawa | Halpenny Insurance Brokers Ltd. | 27.8% | 9 | 4.9 |
| 04 | Toronto | Insurance_By_Massy | 25% | 12 | 5 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Ontario, insurers are 13.7% of cited sources and comparison sites are 20.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | WSIB Ontario wsib.ca | Regulators | 6.6% |
| 02 | Zensurance zensurance.com | Comparison sites | 6% |
| 03 | HelloSafe hellosafe.ca | Comparison sites | 4.4% |
| 04 | Rates.ca rates.ca | Comparison sites | 3.8% |
| 05 | TD Insurance tdinsurance.com | Insurers | 3.8% |
| 06 | Western Financial Group westernfinancialgroup.ca | Agencies | 3.8% |
| 07 | Ratehub ratehub.ca | Comparison sites | 2.7% |
| 08 | ACERA acera.ca | Associations | 2.2% |
| 09 | Intact intact.ca | Insurers | 2.2% |
| 10 | Westland Insurance westlandinsurance.ca | Agencies | 2.2% |
| 11 | YouTube youtube.com | Forums | 2.2% |
| 12 | Desjardins desjardins.com | Insurers | 1.6% |
| 13 | Google google.com | Search | 1.6% |
| 14 | Quora quora.com | Forums | 1.6% |
| 15 | The Hartford thehartford.com | Insurers | 1.6% |
| 16 | theinsurancelab.ca theinsurancelab.ca | unknown | 1.6% |
| 17 | Aligned Insurance alignedinsurance.com | Agencies | 1.1% |
| 18 | Chubb chubb.com | Insurers | 1.1% |
| 19 | Coalition coalitioninc.com | Insurers | 1.1% |
| 20 | getcertain.ca getcertain.ca | unknown | 1.1% |
| 21 | HUB International hubinternational.com | Agencies | 1.1% |
| 22 | Humberview Insurance humberviewinsurance.ca | Agencies | 1.1% |
| 23 | Investopedia investopedia.com | Comparison sites | 1.1% |
| 24 | lloydsadd.com lloydsadd.com | unknown | 1.1% |
| 25 | Nationwide nationwide.com | Insurers | 1.1% |
| 26 | northbridgeinsurance.ca northbridgeinsurance.ca | unknown | 1.1% |
| 27 | professionalscoverage.ca professionalscoverage.ca | unknown | 1.1% |
| 28 | Reddit reddit.com | Forums | 1.1% |
| 29 | registeryourbusiness.wsib.ca registeryourbusiness.wsib.ca | unknown | 1.1% |
| 30 | Simply Business simplybusiness.com | Comparison sites | 1.1% |
| 31 | AIM theaim.ca | Associations | 1.1% |
| 32 | aaxel.ca aaxel.ca | unknown | 0.5% |
| 33 | affiliatedinsurance.ca affiliatedinsurance.ca | unknown | 0.5% |
| 34 | aiainsurance.ca aiainsurance.ca | unknown | 0.5% |
| 35 | ajg.com ajg.com | unknown | 0.5% |
| 36 | alleninsurance.ca alleninsurance.ca | unknown | 0.5% |
| 37 | AMC Insurance amcinsurance.ca | Agencies | 0.5% |
| 38 | apega.ca apega.ca | unknown | 0.5% |
| 39 | bdc.ca bdc.ca | unknown | 0.5% |
| 40 | bethanyins.com bethanyins.com | unknown | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Ontario leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.