Ontario
CanadaRBC Insurance leads both the organic results and the AI citations in Ontario, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 4.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | Square One | 95 |
| 03 | TD Insurance | 64.5 |
| 04 | The Personal | 40.2 |
| 05 | Intact | 23.5 |
| 06 | Allstate | 21.5 |
| 07 | Desjardins | 13.4 |
| 08 | Co-operators | 13.4 |
| 09 | Allstate Canada | 13.1 |
| 10 | PolicyMe | 10.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | RBC Insurance | 17.4% |
| 02 | TD Insurance | 17.4% |
| 03 | Liberty Mutual | 13% |
| 04 | Allstate | 8.7% |
| 05 | Intact | 8.7% |
| 06 | CAA | 4.3% |
| 07 | GEICO | 4.3% |
| 08 | Kin Insurance | 4.3% |
| 09 | Progressive | 4.3% |
| 10 | SGI Canada | 4.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 37.7% |
| 02 | aggregator | 23% |
| 03 | regulator | 9.8% |
| 04 | agency | 8.2% |
| 05 | forum | 8.2% |
| 06 | publisher | 4.9% |
| 07 | unknown | 4.9% |
| 08 | association | 1.6% |
| 09 | social | 1.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 16.2% |
| 02 | Intact | 10.8% |
| 03 | Allstate Canada | 5.4% |
| 04 | Co-operators | 5.4% |
| 05 | GEICO | 5.4% |
| 06 | PolicyMe | 5.4% |
| 07 | RBC Insurance | 5.4% |
| 08 | Square One | 5.4% |
| 09 | TD Insurance | 5.4% |
| 10 | Amica | 2.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Ontario and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Ottawa | Halpenny Insurance Brokers Ltd. | 29.7% | 9 | 4.9 |
| 02 | Hamilton | Lawrie Insurance Group | 33.3% | 6 | 4.8 |
| 03 | Mississauga | My Hunter | 30.3% | 9 | 4.9 |
| 04 | Toronto | — | — | 0 | — |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Ontario, insurers are 37.7% of cited sources and comparison sites are 23%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Ratehub ratehub.ca | Comparison sites | 9.8% |
| 02 | Government of Canada canada.ca | Regulators | 6.6% |
| 03 | RBC Insurance rbcinsurance.com | Insurers | 6.6% |
| 04 | TD Insurance tdinsurance.com | Insurers | 6.6% |
| 05 | YouTube youtube.com | Forums | 6.6% |
| 06 | Liberty Mutual libertymutual.com | Insurers | 4.9% |
| 07 | Rates.ca rates.ca | Comparison sites | 4.9% |
| 08 | Allstate allstate.com | Insurers | 3.3% |
| 09 | coughlin.com coughlin.com | unknown | 3.3% |
| 10 | Insurance Bureau of Canada ibc.ca | Regulators | 3.3% |
| 11 | Intact intact.ca | Insurers | 3.3% |
| 12 | NerdWallet nerdwallet.com | Comparison sites | 3.3% |
| 13 | Western Financial Group westernfinancialgroup.ca | Agencies | 3.3% |
| 14 | CAA caasco.com | Insurers | 1.6% |
| 15 | Consumer Reports consumerreports.org | Publishers | 1.6% |
| 16 | Facebook facebook.com | Social | 1.6% |
| 17 | Forbes Advisor forbes.com | Publishers | 1.6% |
| 18 | GEICO geico.com | Insurers | 1.6% |
| 19 | HUB International hubinternational.com | Agencies | 1.6% |
| 20 | Insurely insurely.ca | Comparison sites | 1.6% |
| 21 | KBD Insurance kbdinsurance.com | Agencies | 1.6% |
| 22 | Kin Insurance kin.com | Insurers | 1.6% |
| 23 | Matic matic.com | Comparison sites | 1.6% |
| 24 | McDougall Insurance mcdougallinsurance.com | Agencies | 1.6% |
| 25 | Ontario Nurses Association ona.ca | Associations | 1.6% |
| 26 | Progressive progressive.com | Insurers | 1.6% |
| 27 | Reddit reddit.com | Forums | 1.6% |
| 28 | SGI Canada sgicanada.ca | Insurers | 1.6% |
| 29 | Square One squareone.ca | Insurers | 1.6% |
| 30 | State Farm statefarm.com | Insurers | 1.6% |
| 31 | The Personal thepersonal.com | Insurers | 1.6% |
| 32 | toronto-roofer.com toronto-roofer.com | unknown | 1.6% |
| 33 | US News usnews.com | Publishers | 1.6% |
| 34 | WOWA wowa.ca | Comparison sites | 1.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Ontario leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.