Ontario
CanadaRBC Insurance leads the organic results in Ontario. PolicyMe is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 8.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | TD Insurance | 79.3 |
| 03 | Allstate | 40.9 |
| 04 | Intact | 20.9 |
| 05 | Square One | 15.2 |
| 06 | The Personal | 14.6 |
| 07 | Liberty Mutual | 12.9 |
| 08 | Allstate Canada | 11.4 |
| 09 | PolicyMe | 10.5 |
| 10 | BCAA | 7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | PolicyMe | 14.7% |
| 02 | RBC Insurance | 11.8% |
| 03 | Belairdirect | 8.8% |
| 04 | Allstate | 5.9% |
| 05 | Allstate Canada | 5.9% |
| 06 | GEICO | 5.9% |
| 07 | Intact | 5.9% |
| 08 | Liberty Mutual | 5.9% |
| 09 | Square One | 5.9% |
| 10 | TD Insurance | 5.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 35.1% |
| 02 | aggregator | 28.9% |
| 03 | agency | 18.6% |
| 04 | unknown | 5.2% |
| 05 | publisher | 3.1% |
| 06 | regulator | 3.1% |
| 07 | association | 2.1% |
| 08 | forum | 2.1% |
| 09 | contractor | 1% |
| 10 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 16% |
| 02 | Belairdirect | 12% |
| 03 | Intact | 12% |
| 04 | PolicyMe | 12% |
| 05 | TD Insurance | 12% |
| 06 | GEICO | 8% |
| 07 | Square One | 8% |
| 08 | Co-operators | 4% |
| 09 | Progressive | 4% |
| 10 | Sonnet | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| cost | 100% |
| informational | 100% |
| quote | 100% |
| comparison | 66.7% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Ontario and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Hamilton | Begin Insurance Inc. Hamilton | 30.6% | 6 | 4.4 |
| 02 | Mississauga | Insure With Dolly | 25% | 12 | 5 |
| 03 | Ottawa | Halpenny Insurance Brokers Ltd. | 27.8% | 9 | 4.9 |
| 04 | Toronto | Insurance_By_Massy | 25% | 12 | 5 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Ontario, insurers are 35.1% of cited sources and comparison sites are 28.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Rates.ca rates.ca | Comparison sites | 7.2% |
| 02 | Insurely insurely.ca | Comparison sites | 6.2% |
| 03 | Ratehub ratehub.ca | Comparison sites | 6.2% |
| 04 | Western Financial Group westernfinancialgroup.ca | Agencies | 6.2% |
| 05 | PolicyMe policyme.com | Insurers | 5.2% |
| 06 | BrokerLink brokerlink.ca | Agencies | 4.1% |
| 07 | RBC Insurance rbcinsurance.com | Insurers | 4.1% |
| 08 | Belairdirect belairdirect.com | Insurers | 3.1% |
| 09 | Allstate Canada allstate.ca | Insurers | 2.1% |
| 10 | Allstate allstate.com | Insurers | 2.1% |
| 11 | Aon aon.com | Agencies | 2.1% |
| 12 | Government of Canada canada.ca | Regulators | 2.1% |
| 13 | GEICO geico.com | Insurers | 2.1% |
| 14 | Insurance.com insurance.com | Comparison sites | 2.1% |
| 15 | InsureBC insurebc.ca | Agencies | 2.1% |
| 16 | Intact intact.ca | Insurers | 2.1% |
| 17 | LendingTree lendingtree.com | Comparison sites | 2.1% |
| 18 | Liberty Mutual libertymutual.com | Insurers | 2.1% |
| 19 | LowestRates lowestrates.ca | Comparison sites | 2.1% |
| 20 | Square One squareone.ca | Insurers | 2.1% |
| 21 | TD Insurance tdinsurance.com | Insurers | 2.1% |
| 22 | The Personal thepersonal.com | Insurers | 2.1% |
| 23 | aldormaninsurance.com aldormaninsurance.com | unknown | 1% |
| 24 | Alberta Motor Association ama.ab.ca | Associations | 1% |
| 25 | Blue Couch Insurance bluecouchinsurance.com | Agencies | 1% |
| 26 | CAA caasco.com | Insurers | 1% |
| 27 | Facebook facebook.com | Social | 1% |
| 28 | Forbes Advisor forbes.com | Publishers | 1% |
| 29 | Goosehead Insurance goosehead.com | Agencies | 1% |
| 30 | Insurance Bureau of Canada ibc.ca | Regulators | 1% |
| 31 | Insurify insurify.com | Comparison sites | 1% |
| 32 | Kin Insurance kin.com | Insurers | 1% |
| 33 | KIRO 7 kiro7.com | Publishers | 1% |
| 34 | mcdougallinsurance.com mcdougallinsurance.com | unknown | 1% |
| 35 | Mercury Insurance mercuryinsurance.com | Insurers | 1% |
| 36 | nationwest.ca nationwest.ca | unknown | 1% |
| 37 | NerdWallet nerdwallet.com | Comparison sites | 1% |
| 38 | Ontario Nurses Association ona.ca | Associations | 1% |
| 39 | ontariodownspoutservice.com ontariodownspoutservice.com | unknown | 1% |
| 40 | Progressive progressive.com | Insurers | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Ontario leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.