Ontario
CanadaTD Insurance leads both the organic results and the AI citations in Ontario, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | RBC Insurance | 88.8 |
| 03 | Allstate | 34.2 |
| 04 | Square One | 26 |
| 05 | Allstate Canada | 21.9 |
| 06 | Co-operators | 20 |
| 07 | PolicyMe | 12.1 |
| 08 | Intact | 9.1 |
| 09 | Liberty Mutual | 5.6 |
| 10 | Kin Insurance | 5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | TD Insurance | 19.4% |
| 02 | PolicyMe | 16.1% |
| 03 | Allstate | 12.9% |
| 04 | Intact | 12.9% |
| 05 | RBC Insurance | 12.9% |
| 06 | Belairdirect | 6.5% |
| 07 | Co-operators | 6.5% |
| 08 | Lemonade | 3.2% |
| 09 | SGI Canada | 3.2% |
| 10 | Sonnet | 3.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 28.7% |
| 02 | aggregator | 27.8% |
| 03 | unknown | 15.7% |
| 04 | agency | 13.9% |
| 05 | forum | 6.5% |
| 06 | regulator | 5.6% |
| 07 | publisher | 0.9% |
| 08 | social | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | PolicyMe | 18.5% |
| 02 | Allstate | 14.8% |
| 03 | Intact | 14.8% |
| 04 | Sonnet | 11.1% |
| 05 | TD Insurance | 11.1% |
| 06 | Belairdirect | 7.4% |
| 07 | RBC Insurance | 7.4% |
| 08 | Aviva Canada | 3.7% |
| 09 | Co-operators | 3.7% |
| 10 | Lemonade | 3.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Ontario and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Hamilton | Begin Insurance Inc. Hamilton | 33.3% | 7 | 4.4 |
| 02 | Mississauga | Insure With Dolly | 25% | 9 | 5 |
| 03 | Toronto | Mitch Insurance Brokers | 19.4% | 14 | 4.7 |
| 04 | Ottawa | Aviva Canada | 27.3% | 7 | 1.7 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Ontario, insurers are 28.7% of cited sources and comparison sites are 27.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Ratehub ratehub.ca | Comparison sites | 9.3% |
| 02 | Rates.ca rates.ca | Comparison sites | 8.3% |
| 03 | Insurely insurely.ca | Comparison sites | 5.6% |
| 04 | TD Insurance tdinsurance.com | Insurers | 5.6% |
| 05 | PolicyMe policyme.com | Insurers | 4.6% |
| 06 | Reddit reddit.com | Forums | 4.6% |
| 07 | Allstate allstate.com | Insurers | 3.7% |
| 08 | bluecouchinsurance.com bluecouchinsurance.com | unknown | 3.7% |
| 09 | Government of Canada canada.ca | Regulators | 3.7% |
| 10 | InsureBC insurebc.ca | Agencies | 3.7% |
| 11 | Intact intact.ca | Insurers | 3.7% |
| 12 | RBC Insurance rbcinsurance.com | Insurers | 3.7% |
| 13 | Investopedia investopedia.com | Comparison sites | 2.8% |
| 14 | Armour Insurance armourinsurance.ca | Agencies | 1.9% |
| 15 | Belairdirect belairdirect.com | Insurers | 1.9% |
| 16 | Co-operators cooperators.ca | Insurers | 1.9% |
| 17 | Insurance Bureau of Canada ibc.ca | Regulators | 1.9% |
| 18 | nationwest.ca nationwest.ca | unknown | 1.9% |
| 19 | PC Insurance pcinsurance.ca | Agencies | 1.9% |
| 20 | thebig.ca thebig.ca | unknown | 1.9% |
| 21 | Western Financial Group westernfinancialgroup.ca | Agencies | 1.9% |
| 22 | YouTube youtube.com | Forums | 1.9% |
| 23 | zolo.ca zolo.ca | unknown | 1.9% |
| 24 | bakerhomeexteriors.com bakerhomeexteriors.com | unknown | 0.9% |
| 25 | BrokerLink brokerlink.ca | Agencies | 0.9% |
| 26 | excaliburinsurance.ca excaliburinsurance.ca | unknown | 0.9% |
| 27 | gatewayexteriors.ca gatewayexteriors.ca | unknown | 0.9% |
| 28 | Instagram instagram.com | Social | 0.9% |
| 29 | Insurance Business insurancebusinessmag.com | Publishers | 0.9% |
| 30 | Lemonade lemonade.com | Insurers | 0.9% |
| 31 | LowestRates lowestrates.ca | Comparison sites | 0.9% |
| 32 | Mitch Insurance mitchinsurance.com | Agencies | 0.9% |
| 33 | money.ca money.ca | unknown | 0.9% |
| 34 | newswire.ca newswire.ca | unknown | 0.9% |
| 35 | ontariolocalguide.ca ontariolocalguide.ca | unknown | 0.9% |
| 36 | RJ Insurance rjins.com | Agencies | 0.9% |
| 37 | Roughley Insurance roughleyinsurance.com | Agencies | 0.9% |
| 38 | SGI Canada sgicanada.ca | Insurers | 0.9% |
| 39 | Sonnet sonnet.ca | Insurers | 0.9% |
| 40 | Square One squareone.ca | Insurers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Ontario leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.