Language note. This board is built from English-language searches. Most insurance search in Quebec happens in French (assurance auto, soumission assurance), and that half of the market is not measured here. A French-language capture is planned.
Quebec
CanadaRBC Insurance leads the organic results in Quebec. TD Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | TD Insurance | 93.4 |
| 03 | Allstate | 33.4 |
| 04 | Square One | 30.1 |
| 05 | Co-operators | 19.2 |
| 06 | Allstate Canada | 17.2 |
| 07 | Intact | 13.6 |
| 08 | Progressive | 12.7 |
| 09 | PolicyMe | 9.2 |
| 10 | Liberty Mutual | 6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | TD Insurance | 16.7% |
| 02 | Allstate | 13.3% |
| 03 | Intact | 13.3% |
| 04 | RBC Insurance | 13.3% |
| 05 | PolicyMe | 10% |
| 06 | Sonnet | 10% |
| 07 | Belairdirect | 6.7% |
| 08 | Allstate Canada | 3.3% |
| 09 | Co-operators | 3.3% |
| 10 | Lemonade | 3.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 31.9% |
| 02 | aggregator | 25.5% |
| 03 | agency | 21.3% |
| 04 | unknown | 8.5% |
| 05 | forum | 5.3% |
| 06 | regulator | 5.3% |
| 07 | publisher | 2.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | PolicyMe | 17.9% |
| 02 | Allstate | 14.3% |
| 03 | Intact | 14.3% |
| 04 | TD Insurance | 14.3% |
| 05 | Sonnet | 10.7% |
| 06 | Belairdirect | 7.1% |
| 07 | RBC Insurance | 7.1% |
| 08 | Aviva Canada | 3.6% |
| 09 | Co-operators | 3.6% |
| 10 | Desjardins | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Quebec and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Montreal | YouSet | 33.3% | 7 | 4.8 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Quebec, insurers are 31.9% of cited sources and comparison sites are 25.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Ratehub ratehub.ca | Comparison sites | 8.5% |
| 02 | Rates.ca rates.ca | Comparison sites | 8.5% |
| 03 | Insurely insurely.ca | Comparison sites | 5.3% |
| 04 | TD Insurance tdinsurance.com | Insurers | 5.3% |
| 05 | Allstate allstate.com | Insurers | 4.3% |
| 06 | BrokerLink brokerlink.ca | Agencies | 4.3% |
| 07 | Government of Canada canada.ca | Regulators | 4.3% |
| 08 | Intact intact.ca | Insurers | 4.3% |
| 09 | RBC Insurance rbcinsurance.com | Insurers | 4.3% |
| 10 | Western Financial Group westernfinancialgroup.ca | Agencies | 4.3% |
| 11 | PolicyMe policyme.com | Insurers | 3.2% |
| 12 | Reddit reddit.com | Forums | 3.2% |
| 13 | Sonnet sonnet.ca | Insurers | 3.2% |
| 14 | Armour Insurance armourinsurance.ca | Agencies | 2.1% |
| 15 | Belairdirect belairdirect.com | Insurers | 2.1% |
| 16 | bluecouchinsurance.com bluecouchinsurance.com | unknown | 2.1% |
| 17 | InsureBC insurebc.ca | Agencies | 2.1% |
| 18 | Investopedia investopedia.com | Comparison sites | 2.1% |
| 19 | KBD Insurance kbdinsurance.com | Agencies | 2.1% |
| 20 | PC Insurance pcinsurance.ca | Agencies | 2.1% |
| 21 | YouTube youtube.com | Forums | 2.1% |
| 22 | Allstate Canada allstate.ca | Insurers | 1.1% |
| 23 | Aon aon.com | Agencies | 1.1% |
| 24 | Consumer Reports consumerreports.org | Publishers | 1.1% |
| 25 | Co-operators cooperators.ca | Insurers | 1.1% |
| 26 | Farnese Insurance farneseinsurance.com | Agencies | 1.1% |
| 27 | gatewayexteriors.ca gatewayexteriors.ca | unknown | 1.1% |
| 28 | godfreyroofing.com godfreyroofing.com | unknown | 1.1% |
| 29 | Insurance Bureau of Canada ibc.ca | Regulators | 1.1% |
| 30 | Insurance Business insurancebusinessmag.com | Publishers | 1.1% |
| 31 | Lemonade lemonade.com | Insurers | 1.1% |
| 32 | nationwest.ca nationwest.ca | unknown | 1.1% |
| 33 | ona.ca ona.ca | unknown | 1.1% |
| 34 | Roughley Insurance roughleyinsurance.com | Agencies | 1.1% |
| 35 | Square One squareone.ca | Insurers | 1.1% |
| 36 | The Personal thepersonal.com | Insurers | 1.1% |
| 37 | Westland Insurance westlandinsurance.ca | Agencies | 1.1% |
| 38 | whalleysfourseasonsroofing.ca whalleysfourseasonsroofing.ca | unknown | 1.1% |
| 39 | winnipeginsurancebrokers.com winnipeginsurancebrokers.com | unknown | 1.1% |
| 40 | WOWA wowa.ca | Comparison sites | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Quebec leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.