Language note. This board is built from English-language searches. Most insurance search in Quebec happens in French (assurance auto, soumission assurance), and that half of the market is not measured here. A French-language capture is planned.
Quebec
CanadaTD Insurance leads the organic results in Quebec. RBC Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | TD Insurance | 100 |
| 02 | RBC Insurance | 83.5 |
| 03 | Allstate | 34.6 |
| 04 | Intact | 20.2 |
| 05 | Co-operators | 13.3 |
| 06 | Allstate Canada | 13.1 |
| 07 | Liberty Mutual | 10.9 |
| 08 | Square One | 8.4 |
| 09 | PolicyMe | 8.4 |
| 10 | Kin Insurance | 4.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | RBC Insurance | 20.8% |
| 02 | Belairdirect | 12.5% |
| 03 | PolicyMe | 10.4% |
| 04 | TD Insurance | 10.4% |
| 05 | Allstate | 6.2% |
| 06 | Allstate Canada | 6.2% |
| 07 | Co-operators | 6.2% |
| 08 | Intact | 6.2% |
| 09 | GEICO | 4.2% |
| 10 | Liberty Mutual | 4.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 38.7% |
| 02 | aggregator | 25% |
| 03 | agency | 13.7% |
| 04 | forum | 8.1% |
| 05 | unknown | 4.8% |
| 06 | association | 3.2% |
| 07 | publisher | 2.4% |
| 08 | regulator | 2.4% |
| 09 | contractor | 0.8% |
| 10 | social | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 18.8% |
| 02 | Belairdirect | 12.5% |
| 03 | Intact | 12.5% |
| 04 | PolicyMe | 12.5% |
| 05 | GEICO | 6.2% |
| 06 | TD Insurance | 6.2% |
| 07 | Allstate Canada | 3.1% |
| 08 | Co-operators | 3.1% |
| 09 | Desjardins | 3.1% |
| 10 | Nationwide | 3.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Quebec and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Montreal | YouSet | 30.6% | 9 | 4.7 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Quebec, insurers are 38.7% of cited sources and comparison sites are 25%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Ratehub ratehub.ca | Comparison sites | 8.9% |
| 02 | RBC Insurance rbcinsurance.com | Insurers | 8.1% |
| 03 | Insurely insurely.ca | Comparison sites | 6.5% |
| 04 | Belairdirect belairdirect.com | Insurers | 4.8% |
| 05 | YouTube youtube.com | Forums | 4.8% |
| 06 | PolicyMe policyme.com | Insurers | 4% |
| 07 | Rates.ca rates.ca | Comparison sites | 4% |
| 08 | TD Insurance tdinsurance.com | Insurers | 4% |
| 09 | Western Financial Group westernfinancialgroup.ca | Agencies | 4% |
| 10 | Blue Couch Insurance bluecouchinsurance.com | Agencies | 3.2% |
| 11 | LowestRates lowestrates.ca | Comparison sites | 3.2% |
| 12 | Reddit reddit.com | Forums | 3.2% |
| 13 | Allstate Canada allstate.ca | Insurers | 2.4% |
| 14 | Allstate allstate.com | Insurers | 2.4% |
| 15 | BrokerLink brokerlink.ca | Agencies | 2.4% |
| 16 | Co-operators cooperators.ca | Insurers | 2.4% |
| 17 | Intact intact.ca | Insurers | 2.4% |
| 18 | Alberta Motor Association ama.ab.ca | Associations | 1.6% |
| 19 | Government of Canada canada.ca | Regulators | 1.6% |
| 20 | GEICO geico.com | Insurers | 1.6% |
| 21 | Liberty Mutual libertymutual.com | Insurers | 1.6% |
| 22 | Yahoo Finance ca.finance.yahoo.com | Publishers | 0.8% |
| 23 | Facebook facebook.com | Social | 0.8% |
| 24 | godfreyroofing.com godfreyroofing.com | unknown | 0.8% |
| 25 | Goosehead Insurance goosehead.com | Agencies | 0.8% |
| 26 | home-insurance.caasco.com home-insurance.caasco.com | unknown | 0.8% |
| 27 | Insurance Bureau of Canada ibc.ca | Regulators | 0.8% |
| 28 | InsureBC insurebc.ca | Agencies | 0.8% |
| 29 | Investopedia investopedia.com | Comparison sites | 0.8% |
| 30 | Kin Insurance kin.com | Insurers | 0.8% |
| 31 | Kiplinger kiplinger.com | Publishers | 0.8% |
| 32 | Matic matic.com | Comparison sites | 0.8% |
| 33 | Ontario Nurses Association ona.ca | Associations | 0.8% |
| 34 | ontariodownspoutservice.com ontariodownspoutservice.com | unknown | 0.8% |
| 35 | PC Insurance pcinsurance.ca | Agencies | 0.8% |
| 36 | Progressive progressive.com | Insurers | 0.8% |
| 37 | servpro.com servpro.com | unknown | 0.8% |
| 38 | Sonnet sonnet.ca | Insurers | 0.8% |
| 39 | springfinancial.ca springfinancial.ca | unknown | 0.8% |
| 40 | Square One squareone.ca | Insurers | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Quebec leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.