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Home insurance board · November 2026

Rhode Island

United States
Searches tracked
15
AI Overview rate
93.3%
Sources per answer
5
Locator United States

Home insurance in Rhode Island: who ranks, and who gets cited

Liberty Mutual leads both the organic results and the AI citations in Rhode Island, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 5 sources.

Discipline 01 · Best insurance SEO Liberty Mutual Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Liberty Mutual Cited in 23.3% of carrier citations
Discipline 03 · Best local SEO Cross Insurance 30.6% of map slots across 1 metro

Organic visibility

Indexed to the Rhode Island leader
Organic visibility by carrier in Rhode Island, home insurance, November 2026
#CarrierVisibility index
01 Liberty Mutual 100
02 Allstate 27.6
03 Lemonade 25.6
04 Auto-Owners 23
05 Hippo 18.2
06 Progressive 15.4
07 State Farm 14.1
08 Universal Property 7.7
09 NJM 7.7
10 The Hartford 6.7

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Rhode Island, home insurance, November 2026
#CarrierShare of carrier citations
01 Liberty Mutual 23.3%
02 Allstate 13.3%
03 Progressive 13.3%
04 GEICO 10%
05 Kin Insurance 10%
06 State Farm 6.7%
07 Travelers 6.7%
08 Grange Insurance 3.3%
09 Mercury Insurance 3.3%
10 The Hartford 3.3%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Rhode Island, home insurance, November 2026
#Source typeShare of citations
01 carrier 42.9%
02 aggregator 17.1%
03 publisher 14.3%
04 forum 11.4%
05 unknown 5.7%
06 social 4.3%
07 regulator 2.9%
08 security vendor 1.4%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Rhode Island, home insurance, November 2026
#CarrierShare of mentions
01 Allstate 13.4%
02 Progressive 10.4%
03 State Farm 10.4%
04 USAA 9%
05 Travelers 7.5%
06 Amica 6%
07 Farmers 6%
08 GEICO 6%
09 Liberty Mutual 6%
10 Auto-Owners 6%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 15 searches
AI Overview presence by search intent in Rhode Island, November 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
head 100%
informational 100%
quote 100%
near me 0%
Rhode Island · Auto · 15 captures · Jul 2026

Not on these boards?

Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Rhode Island and send you all three scores.

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Local pack by metro

1 metro measured in Rhode Island
Local pack leader in each Rhode Island metro, November 2026
#MetroLeading business Share of slotsBusinessesRating
01 Providence Cross Insurance 30.6% 9 4.9

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

32 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Rhode Island, insurers are 42.9% of cited sources and comparison sites are 17.1%.

Every domain cited in AI answers for Rhode Island, November 2026
#SourceType Share of citations
01 Liberty Mutual
libertymutual.com
Insurers
10%
02 US News
usnews.com
Publishers
10%
03 YouTube
youtube.com
Forums
10%
04 NerdWallet
nerdwallet.com
Comparison sites
8.6%
05 Allstate
allstate.com
Insurers
5.7%
06 Progressive
progressive.com
Insurers
5.7%
07 GEICO
geico.com
Insurers
4.3%
08 Kin Insurance
kin.com
Insurers
4.3%
09 Facebook
facebook.com
Social
2.9%
10 Ramsey Solutions
ramseysolutions.com
Publishers
2.9%
11 State Farm
statefarm.com
Insurers
2.9%
12 The Zebra
thezebra.com
Comparison sites
2.9%
13 Travelers
travelers.com
Insurers
2.9%
14 bravarooftile.com
bravarooftile.com
unknown
1.4%
15 Compare.com
compare.com
Comparison sites
1.4%
16 South Carolina DOI
doi.sc.gov
Regulators
1.4%
17 Forbes Advisor
forbes.com
Publishers
1.4%
18 gabi.com
gabi.com
unknown
1.4%
19 Grange Insurance
grangeinsurance.com
Insurers
1.4%
20 Insurance.com
insurance.com
Comparison sites
1.4%
21 LinkedIn
linkedin.com
Social
1.4%
22 Mercury Insurance
mercuryinsurance.com
Insurers
1.4%
23 moneysupermarket.com
moneysupermarket.com
unknown
1.4%
24 Georgia OCI
oci.georgia.gov
Regulators
1.4%
25 Policygenius
policygenius.com
Comparison sites
1.4%
26 Reddit
reddit.com
Forums
1.4%
27 Reviews.com
reviews.com
Comparison sites
1.4%
28 rocketmortgage.com
rocketmortgage.com
unknown
1.4%
29 SimpliSafe
simplisafe.co.uk
Security vendors
1.4%
30 The Hartford
thehartford.com
Insurers
1.4%
31 TruStage
trustage.com
Insurers
1.4%
32 Universal Property
universalproperty.com
Insurers
1.4%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Rhode Island leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.