Rhode Island
United StatesAllstate leads the organic results in Rhode Island. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 53.2 |
| 03 | GEICO | 38.5 |
| 04 | Liberty Mutual | 25.1 |
| 05 | State Farm | 18.2 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 12.9 |
| 09 | Nationwide | 6.5 |
| 10 | Travelers | 4.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 20% |
| 02 | Allstate | 14% |
| 03 | GEICO | 12% |
| 04 | Liberty Mutual | 10% |
| 05 | Kin Insurance | 8% |
| 06 | Mercury Insurance | 8% |
| 07 | Nationwide | 8% |
| 08 | Farmers | 4% |
| 09 | Homesite | 4% |
| 10 | Travelers | 4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 42.7% |
| 02 | aggregator | 23.9% |
| 03 | publisher | 13.7% |
| 04 | forum | 12.8% |
| 05 | regulator | 3.4% |
| 06 | agency | 2.6% |
| 07 | financial institution | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 18.9% |
| 02 | Allstate | 13.2% |
| 03 | GEICO | 11.3% |
| 04 | Nationwide | 11.3% |
| 05 | State Farm | 7.5% |
| 06 | Lemonade | 5.7% |
| 07 | USAA | 5.7% |
| 08 | Amica | 3.8% |
| 09 | Farmers | 3.8% |
| 10 | Travelers | 3.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Rhode Island and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Providence | Cross Insurance | 30.6% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Rhode Island, insurers are 42.7% of cited sources and comparison sites are 23.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 11.1% |
| 02 | US News usnews.com | Publishers | 9.4% |
| 03 | Progressive progressive.com | Insurers | 8.5% |
| 04 | Allstate allstate.com | Insurers | 6% |
| 05 | GEICO geico.com | Insurers | 5.1% |
| 06 | Policygenius policygenius.com | Comparison sites | 5.1% |
| 07 | Insurify insurify.com | Comparison sites | 4.3% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 4.3% |
| 09 | NerdWallet nerdwallet.com | Comparison sites | 4.3% |
| 10 | Kin Insurance kin.com | Insurers | 3.4% |
| 11 | Mercury Insurance mercuryinsurance.com | Insurers | 3.4% |
| 12 | Nationwide nationwide.com | Insurers | 3.4% |
| 13 | The Zebra thezebra.com | Comparison sites | 3.4% |
| 14 | Forbes Advisor forbes.com | Publishers | 2.6% |
| 15 | Farmers farmers.com | Insurers | 1.7% |
| 16 | Homesite go.homesite.com | Insurers | 1.7% |
| 17 | Insurance.com insurance.com | Comparison sites | 1.7% |
| 18 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 19 | Matic matic.com | Comparison sites | 1.7% |
| 20 | Reddit reddit.com | Forums | 1.7% |
| 21 | Travelers travelers.com | Insurers | 1.7% |
| 22 | Bravera Bank bravera.bank | Banks | 0.9% |
| 23 | COUNTRY Financial countryfinancial.com | Insurers | 0.9% |
| 24 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.9% |
| 25 | South Carolina DOI doi.sc.gov | Regulators | 0.9% |
| 26 | Yahoo Finance finance.yahoo.com | Publishers | 0.9% |
| 27 | Insurance Information Institute iii.org | Publishers | 0.9% |
| 28 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.9% |
| 29 | Lemonade lemonade.com | Insurers | 0.9% |
| 30 | LendingTree lendingtree.com | Comparison sites | 0.9% |
| 31 | NCMIC ncmic.com | Insurers | 0.9% |
| 32 | NN Insurance nnins.com | Agencies | 0.9% |
| 33 | RCA Insurance rcaw.com | Agencies | 0.9% |
| 34 | Star West Insurance starwestinsurance.com | Agencies | 0.9% |
| 35 | State Farm statefarm.com | Insurers | 0.9% |
| 36 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 0.9% |
| 37 | Your Policy your-policy.com | Comparison sites | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Rhode Island leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.