Homeowner and renter cover, from quotes through to claims questions. The same query set runs in every market, every month. Across all 56 boards, home insurance searches returned a Google AI Overview on 88.2% of searches, citing an average of 8.2 sources per answer.
Allstate has the highest organic visibility in 50 of 56 markets. In the AI answers above those results, Progressive is the most-cited source in 41.
| Brand | Markets led on organic | Markets led on citations |
|---|---|---|
| Allstate | 50 | 1 |
| RBC Insurance | 4 | 4 |
| TD Insurance | 1 | 0 |
| Progressive | 0 | 41 |
| GEICO | 0 | 5 |
| Kin Insurance | 0 | 3 |
| PolicyMe | 0 | 1 |
Counts every source cited in a home insurance AI Overview this edition, grouped by what kind of site it is.
| Source type | Share of citations | Citations |
|---|---|---|
| Insurers | 43.5% | 2,781 |
| Comparison sites | 22.6% | 1,446 |
| Publishers | 13.7% | 876 |
| Forums and video | 10.7% | 684 |
| Regulators | 3.1% | 197 |
| Agencies and brokers | 2.8% | 180 |
| financial institution | 1.2% | 78 |
| Unclassified | 0.8% | 54 |
Both brand columns name insurers only. Comparison and review sites are excluded, so the brand shown is the highest-ranking insurer rather than the highest-ranking site overall. These columns measure search visibility and citation frequency. They are not an assessment of price, coverage, claims service or financial strength, and are not a recommendation.
| State | AI Overview rate | Highest organic visibility | Most cited in AI answers |
|---|---|---|---|
| Alabama | 93.3% | Allstate | Progressive |
| Alaska | 93.3% | Allstate | Progressive |
| Arizona | 86.7% | Allstate | Progressive |
| Arkansas | 100% | Allstate | Progressive |
| California | 93.3% | Allstate | Progressive |
| Colorado | 93.3% | Allstate | Progressive |
| Connecticut | 93.3% | Allstate | Progressive |
| Delaware | 93.3% | Allstate | Progressive |
| Florida | 93.3% | Allstate | Kin Insurance |
| Georgia | 93.3% | Allstate | Progressive |
| Hawaii | 93.3% | Allstate | Kin Insurance |
| Idaho | 100% | Allstate | GEICO |
| Illinois | 0% | Allstate | Progressive |
| Indiana | 93.3% | Allstate | GEICO |
| Iowa | 86.7% | Allstate | Progressive |
| Kansas | 93.3% | Allstate | Progressive |
| Kentucky | 93.3% | Allstate | Progressive |
| Louisiana | 93.3% | Allstate | Progressive |
| Maine | 93.3% | Allstate | GEICO |
| Maryland | 80% | Allstate | Kin Insurance |
| Massachusetts | 93.3% | Allstate | Progressive |
| Michigan | 86.7% | Allstate | Progressive |
| Minnesota | 93.3% | Allstate | Progressive |
| Mississippi | 93.3% | Allstate | Progressive |
| Missouri | 93.3% | Allstate | Progressive |
| Montana | 100% | Allstate | Progressive |
| Nebraska | 100% | Allstate | Progressive |
| Nevada | 93.3% | Allstate | Progressive |
| New Hampshire | 86.7% | Allstate | Progressive |
| New Jersey | 93.3% | Allstate | Progressive |
| New Mexico | 93.3% | Allstate | Progressive |
| New York | 86.7% | Allstate | Progressive |
| North Carolina | 86.7% | Allstate | Progressive |
| North Dakota | 93.3% | Allstate | Progressive |
| Ohio | 93.3% | Allstate | Progressive |
| Oklahoma | 86.7% | Allstate | Progressive |
| Oregon | 93.3% | Allstate | Progressive |
| Pennsylvania | 80% | Allstate | Progressive |
| Rhode Island | 93.3% | Allstate | Progressive |
| South Carolina | 73.3% | Allstate | GEICO |
| South Dakota | 86.7% | Allstate | Progressive |
| Tennessee | 93.3% | Allstate | Progressive |
| Texas | 93.3% | Allstate | GEICO |
| Utah | 80% | Allstate | Progressive |
| Vermont | 93.3% | Allstate | Progressive |
| Virginia | 93.3% | Allstate | Progressive |
| Washington | 93.3% | Allstate | Allstate |
| West Virginia | 93.3% | Allstate | Progressive |
| Wisconsin | 93.3% | Allstate | Progressive |
| Wyoming | 93.3% | Allstate | Progressive |
Both brand columns name insurers only. Comparison and review sites are excluded, so the brand shown is the highest-ranking insurer rather than the highest-ranking site overall. These columns measure search visibility and citation frequency. They are not an assessment of price, coverage, claims service or financial strength, and are not a recommendation.
| Province | AI Overview rate | Highest organic visibility | Most cited in AI answers |
|---|---|---|---|
| Alberta | 93.3% | RBC Insurance | RBC Insurance |
| British Columbia | 93.3% | RBC Insurance | RBC Insurance |
| Manitoba | 93.3% | RBC Insurance | RBC Insurance |
| Ontario | 80% | RBC Insurance | PolicyMe |
| Quebec | 93.3% | TD Insurance | RBC Insurance |
| Saskatchewan | 0% | — | — |
We run the same capture on your query set, your markets and your lines, and send you the scores against the competitors you actually face.