Hawaii
United StatesAllstate leads the organic results in Hawaii. Kin Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 7.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 57.4 |
| 03 | GEICO | 45.7 |
| 04 | Liberty Mutual | 29.3 |
| 05 | State Farm | 17.8 |
| 06 | Mercury Insurance | 14.7 |
| 07 | Kin Insurance | 11.5 |
| 08 | Travelers | 5.9 |
| 09 | Nationwide | 4.9 |
| 10 | Hippo | 4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Kin Insurance | 14.8% |
| 02 | Progressive | 14.8% |
| 03 | Allstate | 13% |
| 04 | GEICO | 13% |
| 05 | Liberty Mutual | 7.4% |
| 06 | Mercury Insurance | 5.6% |
| 07 | Nationwide | 5.6% |
| 08 | State Farm | 5.6% |
| 09 | Travelers | 5.6% |
| 10 | Lemonade | 3.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 49.1% |
| 02 | aggregator | 20% |
| 03 | forum | 12.7% |
| 04 | publisher | 11.8% |
| 05 | regulator | 3.6% |
| 06 | agency | 0.9% |
| 07 | financial institution | 0.9% |
| 08 | law firm | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 20% |
| 02 | Allstate | 13.3% |
| 03 | GEICO | 13.3% |
| 04 | Nationwide | 11.1% |
| 05 | State Farm | 11.1% |
| 06 | USAA | 8.9% |
| 07 | Lemonade | 6.7% |
| 08 | Travelers | 6.7% |
| 09 | Amica | 2.2% |
| 10 | Cincinnati Insurance | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Hawaii and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Hawaii, insurers are 49.1% of cited sources and comparison sites are 20%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.9% |
| 02 | Kin Insurance kin.com | Insurers | 7.3% |
| 03 | Progressive progressive.com | Insurers | 7.3% |
| 04 | Allstate allstate.com | Insurers | 6.4% |
| 05 | GEICO geico.com | Insurers | 6.4% |
| 06 | NerdWallet nerdwallet.com | Comparison sites | 5.5% |
| 07 | US News usnews.com | Publishers | 5.5% |
| 08 | Insurify insurify.com | Comparison sites | 3.6% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 3.6% |
| 10 | Mercury Insurance mercuryinsurance.com | Insurers | 2.7% |
| 11 | Nationwide nationwide.com | Insurers | 2.7% |
| 12 | Policygenius policygenius.com | Comparison sites | 2.7% |
| 13 | State Farm statefarm.com | Insurers | 2.7% |
| 14 | The Zebra thezebra.com | Comparison sites | 2.7% |
| 15 | Travelers travelers.com | Insurers | 2.7% |
| 16 | Forbes Advisor forbes.com | Publishers | 1.8% |
| 17 | Lemonade lemonade.com | Insurers | 1.8% |
| 18 | Matic matic.com | Comparison sites | 1.8% |
| 19 | Reddit reddit.com | Forums | 1.8% |
| 20 | The Hartford thehartford.com | Insurers | 1.8% |
| 21 | Andover Companies andovercompanies.com | Insurers | 0.9% |
| 22 | Bravera Bank bravera.bank | Banks | 0.9% |
| 23 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 24 | COUNTRY Financial countryfinancial.com | Insurers | 0.9% |
| 25 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.9% |
| 26 | South Carolina DOI doi.sc.gov | Regulators | 0.9% |
| 27 | Hippo hippo.com | Insurers | 0.9% |
| 28 | Insurance Information Institute iii.org | Publishers | 0.9% |
| 29 | Insurance.com insurance.com | Comparison sites | 0.9% |
| 30 | Insure.com insure.com | Comparison sites | 0.9% |
| 31 | Investopedia investopedia.com | Comparison sites | 0.9% |
| 32 | KIRO 7 kiro7.com | Publishers | 0.9% |
| 33 | LendingTree lendingtree.com | Comparison sites | 0.9% |
| 34 | MarketWatch marketwatch.com | Publishers | 0.9% |
| 35 | Georgia OCI oci.georgia.gov | Regulators | 0.9% |
| 36 | Star West Insurance starwestinsurance.com | Agencies | 0.9% |
| 37 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 0.9% |
| 38 | USAA usaa.com | Insurers | 0.9% |
| 39 | Vargas Gonzalez vargasgonzalez.com | Law firms | 0.9% |
| 40 | WFTV wftv.com | Publishers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Hawaii leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.