Hawaii
United StatesAllstate leads the organic results in Hawaii. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 4.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 40.6 |
| 03 | Progressive | 26.1 |
| 04 | GEICO | 25.4 |
| 05 | Lemonade | 20.7 |
| 06 | Farm Bureau Financial Services | 20.7 |
| 07 | State Farm | 20.7 |
| 08 | Nationwide | 9.2 |
| 09 | Hippo | 8.6 |
| 10 | Farmers | 6.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 18.8% |
| 02 | Liberty Mutual | 15.6% |
| 03 | Allstate | 12.5% |
| 04 | Farm Bureau Financial Services | 6.2% |
| 05 | GEICO | 6.2% |
| 06 | Kin Insurance | 6.2% |
| 07 | Nationwide | 6.2% |
| 08 | State Farm | 6.2% |
| 09 | USAA | 6.2% |
| 10 | Farmers | 3.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.4% |
| 02 | aggregator | 14.5% |
| 03 | publisher | 11.6% |
| 04 | forum | 10.1% |
| 05 | social | 7.2% |
| 06 | search | 2.9% |
| 07 | unknown | 2.9% |
| 08 | agency | 1.4% |
| 09 | financial institution | 1.4% |
| 10 | regulator | 1.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 15% |
| 02 | Progressive | 13.3% |
| 03 | State Farm | 10% |
| 04 | USAA | 10% |
| 05 | Amica | 6.7% |
| 06 | GEICO | 6.7% |
| 07 | Lemonade | 6.7% |
| 08 | Nationwide | 6.7% |
| 09 | Liberty Mutual | 5% |
| 10 | Travelers | 5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| near me | 100% |
| quote | 100% |
| head | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Hawaii and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Hawaii, insurers are 46.4% of cited sources and comparison sites are 14.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive progressive.com | Insurers | 8.7% |
| 02 | YouTube youtube.com | Forums | 8.7% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 7.2% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 7.2% |
| 05 | Allstate allstate.com | Insurers | 5.8% |
| 06 | Facebook facebook.com | Social | 5.8% |
| 07 | US News usnews.com | Publishers | 5.8% |
| 08 | Farm Bureau Financial Services fbfs.com | Insurers | 2.9% |
| 09 | GEICO geico.com | Insurers | 2.9% |
| 10 | Google google.com | Search | 2.9% |
| 11 | Kin Insurance kin.com | Insurers | 2.9% |
| 12 | Nationwide nationwide.com | Insurers | 2.9% |
| 13 | State Farm statefarm.com | Insurers | 2.9% |
| 14 | USAA usaa.com | Insurers | 2.9% |
| 15 | Allied Insurance alliedpa.com | Agencies | 1.4% |
| 16 | Bravera Bank bravera.bank | Banks | 1.4% |
| 17 | CNBC cnbc.com | Publishers | 1.4% |
| 18 | South Carolina DOI doi.sc.gov | Regulators | 1.4% |
| 19 | Farmers farmers.com | Insurers | 1.4% |
| 20 | Forbes Advisor forbes.com | Publishers | 1.4% |
| 21 | Grange Insurance grangeinsurance.com | Insurers | 1.4% |
| 22 | Insurance.com insurance.com | Comparison sites | 1.4% |
| 23 | Insurify insurify.com | Comparison sites | 1.4% |
| 24 | LendingTree lendingtree.com | Comparison sites | 1.4% |
| 25 | LinkedIn linkedin.com | Social | 1.4% |
| 26 | loggerhead.insurance loggerhead.insurance | unknown | 1.4% |
| 27 | milestoneagency.net milestoneagency.net | unknown | 1.4% |
| 28 | AM Best news.ambest.com | Publishers | 1.4% |
| 29 | Policygenius policygenius.com | Comparison sites | 1.4% |
| 30 | Ramsey Solutions ramseysolutions.com | Publishers | 1.4% |
| 31 | Reddit reddit.com | Forums | 1.4% |
| 32 | The Zebra thezebra.com | Comparison sites | 1.4% |
| 33 | Travelers travelers.com | Insurers | 1.4% |
| 34 | TruStage trustage.com | Insurers | 1.4% |
| 35 | Universal Property universalproperty.com | Insurers | 1.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Hawaii leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.