Florida
United StatesLiberty Mutual leads both the organic results and the AI citations in Florida, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 5.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 27.9 |
| 03 | GEICO | 17.8 |
| 04 | Auto-Owners | 17.8 |
| 05 | Hippo | 17.4 |
| 06 | Lemonade | 13.4 |
| 07 | Farmers | 10.2 |
| 08 | Plymouth Rock | 8.9 |
| 09 | Grange Insurance | 5.9 |
| 10 | NJM | 5.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 21.2% |
| 02 | Kin Insurance | 15.2% |
| 03 | Progressive | 12.1% |
| 04 | Allstate | 9.1% |
| 05 | GEICO | 9.1% |
| 06 | Mercury Insurance | 6.1% |
| 07 | State Farm | 6.1% |
| 08 | Travelers | 6.1% |
| 09 | Grange Insurance | 3% |
| 10 | Nationwide | 3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.5% |
| 02 | aggregator | 16.9% |
| 03 | publisher | 12.7% |
| 04 | forum | 11.3% |
| 05 | social | 4.2% |
| 06 | unknown | 4.2% |
| 07 | agency | 1.4% |
| 08 | law firm | 1.4% |
| 09 | regulator | 1.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 12.8% |
| 02 | Allstate | 10.6% |
| 03 | GEICO | 8.5% |
| 04 | Lemonade | 8.5% |
| 05 | Liberty Mutual | 8.5% |
| 06 | State Farm | 8.5% |
| 07 | Travelers | 8.5% |
| 08 | USAA | 8.5% |
| 09 | Amica | 4.3% |
| 10 | Auto-Owners | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Florida and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Orlando | Acceptance Insurance | 31.6% | 10 | 4.9 |
| 02 | Tampa | Ellie Insurance Group | 21.6% | 14 | 4.9 |
| 03 | Fort Lauderdale | Estrella Insurance | 33.3% | 9 | 4.9 |
| 04 | Jacksonville | Jacksonville Insurance Agency-Insurance Company | 30.6% | 9 | 5 |
| 05 | Miami | SOL Insurance Agency | 22.2% | 10 | 4.8 |
| 06 | Sarasota | Multi Insurance Services | 25% | 10 | 4.9 |
| 07 | Cape Coral | Simily Insurance | 23.5% | 10 | 4.9 |
| 08 | Tallahassee | Premier Insurance Agency | 30.3% | 10 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Florida, insurers are 46.5% of cited sources and comparison sites are 16.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Liberty Mutual libertymutual.com | Insurers | 9.9% |
| 02 | YouTube youtube.com | Forums | 9.9% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 8.5% |
| 04 | Kin Insurance kin.com | Insurers | 7% |
| 05 | Progressive progressive.com | Insurers | 5.6% |
| 06 | US News usnews.com | Publishers | 5.6% |
| 07 | Allstate allstate.com | Insurers | 4.2% |
| 08 | GEICO geico.com | Insurers | 4.2% |
| 09 | Facebook facebook.com | Social | 2.8% |
| 10 | Mercury Insurance mercuryinsurance.com | Insurers | 2.8% |
| 11 | Ramsey Solutions ramseysolutions.com | Publishers | 2.8% |
| 12 | State Farm statefarm.com | Insurers | 2.8% |
| 13 | Travelers travelers.com | Insurers | 2.8% |
| 14 | CNBC cnbc.com | Publishers | 1.4% |
| 15 | consumerfinance.gov consumerfinance.gov | unknown | 1.4% |
| 16 | South Carolina DOI doi.sc.gov | Regulators | 1.4% |
| 17 | Forbes Advisor forbes.com | Publishers | 1.4% |
| 18 | gabi.com gabi.com | unknown | 1.4% |
| 19 | Grange Insurance grangeinsurance.com | Insurers | 1.4% |
| 20 | Insurance.com insurance.com | Comparison sites | 1.4% |
| 21 | LendingTree lendingtree.com | Comparison sites | 1.4% |
| 22 | LinkedIn linkedin.com | Social | 1.4% |
| 23 | Matic matic.com | Comparison sites | 1.4% |
| 24 | Nationwide nationwide.com | Insurers | 1.4% |
| 25 | AM Best news.ambest.com | Publishers | 1.4% |
| 26 | Rate rate.com | Comparison sites | 1.4% |
| 27 | RCA Insurance rcaw.com | Agencies | 1.4% |
| 28 | Reddit reddit.com | Forums | 1.4% |
| 29 | Reviews.com reviews.com | Comparison sites | 1.4% |
| 30 | rocketmortgage.com rocketmortgage.com | unknown | 1.4% |
| 31 | The Zebra thezebra.com | Comparison sites | 1.4% |
| 32 | TruStage trustage.com | Insurers | 1.4% |
| 33 | Universal Property universalproperty.com | Insurers | 1.4% |
| 34 | USAA usaa.com | Insurers | 1.4% |
| 35 | Vargas Gonzalez vargasgonzalez.com | Law firms | 1.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Florida leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.