Florida
United StatesAllstate leads the organic results in Florida. Kin Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 55.2 |
| 03 | GEICO | 41.1 |
| 04 | Liberty Mutual | 28.9 |
| 05 | State Farm | 18.2 |
| 06 | Kin Insurance | 18 |
| 07 | Mercury Insurance | 14.7 |
| 08 | AAA | 13.1 |
| 09 | Travelers | 5.5 |
| 10 | Nationwide | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Kin Insurance | 17.2% |
| 02 | Progressive | 15.5% |
| 03 | Allstate | 10.3% |
| 04 | GEICO | 10.3% |
| 05 | Liberty Mutual | 8.6% |
| 06 | Nationwide | 6.9% |
| 07 | State Farm | 6.9% |
| 08 | Mercury Insurance | 5.2% |
| 09 | Lemonade | 3.4% |
| 10 | Travelers | 3.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 49.6% |
| 02 | aggregator | 21.4% |
| 03 | publisher | 13.7% |
| 04 | forum | 7.7% |
| 05 | agency | 3.4% |
| 06 | regulator | 2.6% |
| 07 | financial institution | 0.9% |
| 08 | law firm | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 21.4% |
| 02 | GEICO | 14.3% |
| 03 | Allstate | 11.9% |
| 04 | Nationwide | 11.9% |
| 05 | State Farm | 9.5% |
| 06 | USAA | 7.1% |
| 07 | Amica | 4.8% |
| 08 | Lemonade | 4.8% |
| 09 | Travelers | 4.8% |
| 10 | Chubb | 2.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Florida and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Tallahassee | Quality Insurance Of Tallahassee | 27% | 10 | 4.5 |
| 02 | Cape Coral | Simily Insurance | 27.8% | 9 | 4.9 |
| 03 | Fort Lauderdale | Estrella Insurance | 33.3% | 11 | 4.9 |
| 04 | Jacksonville | Acceptance Insurance | 27.8% | 10 | 4.8 |
| 05 | Miami | Estrella Insurance | 22.2% | 15 | 5 |
| 06 | Orlando | Acceptance Insurance | 25% | 10 | 4.8 |
| 07 | Sarasota | Multi Insurance Services | 25% | 8 | 4.9 |
| 08 | Tampa | Insurance Direct | 22.2% | 12 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Florida, insurers are 49.6% of cited sources and comparison sites are 21.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Kin Insurance kin.com | Insurers | 8.5% |
| 02 | Progressive progressive.com | Insurers | 7.7% |
| 03 | YouTube youtube.com | Forums | 6.8% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 6% |
| 05 | US News usnews.com | Publishers | 6% |
| 06 | Allstate allstate.com | Insurers | 5.1% |
| 07 | GEICO geico.com | Insurers | 5.1% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 4.3% |
| 09 | The Zebra thezebra.com | Comparison sites | 4.3% |
| 10 | Nationwide nationwide.com | Insurers | 3.4% |
| 11 | State Farm statefarm.com | Insurers | 3.4% |
| 12 | Matic matic.com | Comparison sites | 2.6% |
| 13 | Mercury Insurance mercuryinsurance.com | Insurers | 2.6% |
| 14 | Policygenius policygenius.com | Comparison sites | 2.6% |
| 15 | Allied Insurance alliedpa.com | Agencies | 1.7% |
| 16 | Forbes Advisor forbes.com | Publishers | 1.7% |
| 17 | Insurance.com insurance.com | Comparison sites | 1.7% |
| 18 | Insurify insurify.com | Comparison sites | 1.7% |
| 19 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 20 | Lemonade lemonade.com | Insurers | 1.7% |
| 21 | SoFi sofi.com | Publishers | 1.7% |
| 22 | Travelers travelers.com | Insurers | 1.7% |
| 23 | American Family amfam.com | Insurers | 0.9% |
| 24 | Andover Companies andovercompanies.com | Insurers | 0.9% |
| 25 | Bravera Bank bravera.bank | Banks | 0.9% |
| 26 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 27 | COUNTRY Financial countryfinancial.com | Insurers | 0.9% |
| 28 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.9% |
| 29 | South Carolina DOI doi.sc.gov | Regulators | 0.9% |
| 30 | Farmers farmers.com | Insurers | 0.9% |
| 31 | Farm Bureau Financial Services fbfs.com | Insurers | 0.9% |
| 32 | Yahoo Finance finance.yahoo.com | Publishers | 0.9% |
| 33 | Gilmartin Agency gilmartinagency.com | Agencies | 0.9% |
| 34 | Homesite go.homesite.com | Insurers | 0.9% |
| 35 | GreatFlorida Insurance greatflorida.com | Agencies | 0.9% |
| 36 | Insurance Information Institute iii.org | Publishers | 0.9% |
| 37 | KIRO 7 kiro7.com | Publishers | 0.9% |
| 38 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.9% |
| 39 | LendingTree lendingtree.com | Comparison sites | 0.9% |
| 40 | Reddit reddit.com | Forums | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Florida leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.