Florida
United StatesAllstate leads both the organic results and the AI citations in Florida, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 53.4 |
| 03 | GEICO | 41.9 |
| 04 | State Farm | 20.7 |
| 05 | Liberty Mutual | 18.5 |
| 06 | Mercury Insurance | 16.1 |
| 07 | Travelers | 15.7 |
| 08 | Kin Insurance | 13.3 |
| 09 | Hippo | 4.7 |
| 10 | TruStage | 4.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 16.7% |
| 02 | Progressive | 16.7% |
| 03 | GEICO | 14.3% |
| 04 | Lemonade | 7.1% |
| 05 | Hippo | 4.8% |
| 06 | Kin Insurance | 4.8% |
| 07 | Liberty Mutual | 4.8% |
| 08 | Mercury Insurance | 4.8% |
| 09 | State Farm | 4.8% |
| 10 | The Hartford | 4.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 44.7% |
| 02 | aggregator | 24.5% |
| 03 | publisher | 21.3% |
| 04 | forum | 6.4% |
| 05 | regulator | 2.1% |
| 06 | unknown | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 17.4% |
| 02 | Progressive | 17.4% |
| 03 | GEICO | 13% |
| 04 | State Farm | 13% |
| 05 | Amica | 6.5% |
| 06 | Hippo | 6.5% |
| 07 | Lemonade | 6.5% |
| 08 | USAA | 6.5% |
| 09 | Nationwide | 4.3% |
| 10 | Chubb | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Florida and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Cape Coral | Simily Insurance | 30.6% | 8 | 4.9 |
| 02 | Fort Lauderdale | Estrella Insurance | 41.7% | 8 | 4.9 |
| 03 | Jacksonville | Acceptance Insurance | 38.9% | 8 | 4.8 |
| 04 | Miami | SOL Insurance Agency | 19.4% | 14 | 4.8 |
| 05 | Orlando | Acceptance Insurance | 36.1% | 9 | 4.9 |
| 06 | Sarasota | Multi Insurance Services | 33.3% | 8 | 4.9 |
| 07 | Tallahassee | Acceptance Insurance | 44.4% | 5 | 4.9 |
| 08 | Tampa | Insurance Direct | 22.2% | 13 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Florida, insurers are 44.7% of cited sources and comparison sites are 24.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 11.7% |
| 02 | US News usnews.com | Publishers | 11.7% |
| 03 | Allstate allstate.com | Insurers | 7.4% |
| 04 | Progressive progressive.com | Insurers | 7.4% |
| 05 | GEICO geico.com | Insurers | 6.4% |
| 06 | Forbes Advisor forbes.com | Publishers | 4.3% |
| 07 | Reddit reddit.com | Forums | 4.3% |
| 08 | Lemonade lemonade.com | Insurers | 3.2% |
| 09 | The Zebra thezebra.com | Comparison sites | 3.2% |
| 10 | Hippo hippo.com | Insurers | 2.1% |
| 11 | Insurance.com insurance.com | Comparison sites | 2.1% |
| 12 | Insurify insurify.com | Comparison sites | 2.1% |
| 13 | Investopedia investopedia.com | Comparison sites | 2.1% |
| 14 | Kin Insurance kin.com | Insurers | 2.1% |
| 15 | Liberty Mutual libertymutual.com | Insurers | 2.1% |
| 16 | Mercury Insurance mercuryinsurance.com | Insurers | 2.1% |
| 17 | State Farm statefarm.com | Insurers | 2.1% |
| 18 | The Hartford thehartford.com | Insurers | 2.1% |
| 19 | YouTube youtube.com | Forums | 2.1% |
| 20 | American Family amfam.com | Insurers | 1.1% |
| 21 | Andover Companies andovercompanies.com | Insurers | 1.1% |
| 22 | CNBC cnbc.com | Publishers | 1.1% |
| 23 | COUNTRY Financial countryfinancial.com | Insurers | 1.1% |
| 24 | South Carolina DOI doi.sc.gov | Regulators | 1.1% |
| 25 | Experian experian.com | Publishers | 1.1% |
| 26 | Farm Bureau Financial Services fbfs.com | Insurers | 1.1% |
| 27 | Yahoo Finance finance.yahoo.com | Publishers | 1.1% |
| 28 | hcandcinsurance.com hcandcinsurance.com | unknown | 1.1% |
| 29 | LendingTree lendingtree.com | Comparison sites | 1.1% |
| 30 | Matic matic.com | Comparison sites | 1.1% |
| 31 | Plymouth Rock plymouthrock.com | Insurers | 1.1% |
| 32 | Policygenius policygenius.com | Comparison sites | 1.1% |
| 33 | Ramsey Solutions ramseysolutions.com | Publishers | 1.1% |
| 34 | RBC Insurance rbcinsurance.com | Insurers | 1.1% |
| 35 | SoFi sofi.com | Publishers | 1.1% |
| 36 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 37 | TruStage trustage.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Florida leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.