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Geography overview · September 2026

Florida

United States
Lines measured
3
Searches tracked
58
Average AIO rate
89.7%
Metros measured
8
Locator United States
United States · Updated monthly

Insurance search in Florida

Every month we run the same insurance searches here and record four things: who ranks, who Google's AI Overview names, who it credits as a source, and who holds the local map pack. A Google AIO appeared on 89.7% of the searches we track in Florida.

Local search in Florida

Map pack occupancy, measured per metro

Near-me insurance searches return a map rather than a written answer almost every time. These are the Florida metros we measure.

Local pack summary for metros in Florida, September 2026
MetroHolds the most slots BusinessesMedian rating
Cape Coral Simily Insurance 9 4.9
Fort Lauderdale Estrella Insurance 11 4.9
Jacksonville Acceptance Insurance 10 4.8
Miami Estrella Insurance 15 4.8
Orlando Acceptance Insurance 10 4.9
Sarasota Multi Insurance Services 8 4.9
Tallahassee Quality Insurance Of Tallahassee 10 4.9
Tampa Insurance Direct 12 4.8

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Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Florida and send you the scores with the competitors you actually face.

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What is measured position-weighted organic visibility, share of sources cited in Google AI Overviews, share of answers naming a brand, and local pack occupancy. Reported separately and never combined into one score.

Single capture September 2026 is one capture per geography. Three-capture medians with a published spread begin in September.

Method published in full, including what it gets wrong.