Florida
United StatesAllstate leads the organic results in Florida. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 78.2 |
| 03 | GEICO | 55.4 |
| 04 | Liberty Mutual | 44.9 |
| 05 | AAA | 23 |
| 06 | State Farm | 21.3 |
| 07 | Mercury Insurance | 15 |
| 08 | The General | 14.2 |
| 09 | Nationwide | 12.8 |
| 10 | Farmers | 8.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 24.2% |
| 02 | Progressive | 18.2% |
| 03 | Allstate | 15.2% |
| 04 | GEICO | 12.1% |
| 05 | Farmers | 6.1% |
| 06 | State Farm | 6.1% |
| 07 | AssuranceAmerica | 3% |
| 08 | Lemonade | 3% |
| 09 | Mercury Insurance | 3% |
| 10 | Nationwide | 3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 30.6% |
| 02 | publisher | 27.8% |
| 03 | aggregator | 20.4% |
| 04 | forum | 14.8% |
| 05 | law firm | 3.7% |
| 06 | regulator | 0.9% |
| 07 | social | 0.9% |
| 08 | unknown | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20% |
| 02 | Progressive | 18.2% |
| 03 | State Farm | 12.7% |
| 04 | Travelers | 12.7% |
| 05 | USAA | 12.7% |
| 06 | Allstate | 7.3% |
| 07 | Farmers | 3.6% |
| 08 | Liberty Mutual | 3.6% |
| 09 | Nationwide | 3.6% |
| 10 | AssuranceAmerica | 1.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Florida and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Cape Coral | Simily Insurance | 30.6% | 8 | 4.9 |
| 02 | Fort Lauderdale | Estrella Insurance | 41.7% | 8 | 4.9 |
| 03 | Jacksonville | Acceptance Insurance | 38.9% | 8 | 4.8 |
| 04 | Miami | SOL Insurance Agency | 19.4% | 14 | 4.8 |
| 05 | Orlando | Acceptance Insurance | 36.1% | 9 | 4.9 |
| 06 | Sarasota | Multi Insurance Services | 33.3% | 8 | 4.9 |
| 07 | Tallahassee | Acceptance Insurance | 44.4% | 5 | 4.9 |
| 08 | Tampa | Insurance Direct | 22.2% | 13 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Florida, insurers are 30.6% of cited sources and comparison sites are 20.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13% |
| 02 | US News usnews.com | Publishers | 9.3% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 7.4% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 7.4% |
| 05 | Progressive progressive.com | Insurers | 5.6% |
| 06 | Allstate allstate.com | Insurers | 4.6% |
| 07 | Experian experian.com | Publishers | 4.6% |
| 08 | MarketWatch marketwatch.com | Publishers | 4.6% |
| 09 | GEICO geico.com | Insurers | 3.7% |
| 10 | Insurify insurify.com | Comparison sites | 3.7% |
| 11 | CNBC cnbc.com | Publishers | 2.8% |
| 12 | Compare.com compare.com | Comparison sites | 2.8% |
| 13 | Forbes Advisor forbes.com | Publishers | 2.8% |
| 14 | The Zebra thezebra.com | Comparison sites | 2.8% |
| 15 | Farmers farmers.com | Insurers | 1.9% |
| 16 | LendingTree lendingtree.com | Comparison sites | 1.9% |
| 17 | Money money.com | Publishers | 1.9% |
| 18 | Reddit reddit.com | Forums | 1.9% |
| 19 | State Farm statefarm.com | Insurers | 1.9% |
| 20 | aibme.com aibme.com | unknown | 0.9% |
| 21 | AssuranceAmerica assuranceamerica.com | Insurers | 0.9% |
| 22 | Chandler Law chandlerlaw.com | Law firms | 0.9% |
| 23 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 24 | David Ricks Law davidrickslaw.com | Law firms | 0.9% |
| 25 | Facebook facebook.com | Social | 0.9% |
| 26 | FMG Law fmglaw.com | Law firms | 0.9% |
| 27 | Gallon Law gallonlaw.com | Law firms | 0.9% |
| 28 | Insurance.com insurance.com | Comparison sites | 0.9% |
| 29 | Lemonade lemonade.com | Insurers | 0.9% |
| 30 | Mercury Insurance mercuryinsurance.com | Insurers | 0.9% |
| 31 | Nationwide nationwide.com | Insurers | 0.9% |
| 32 | SoFi sofi.com | Publishers | 0.9% |
| 33 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 0.9% |
| 34 | The General thegeneral.com | Insurers | 0.9% |
| 35 | Travelers travelers.com | Insurers | 0.9% |
| 36 | WalletHub wallethub.com | Comparison sites | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Florida leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.