Florida
United StatesAllstate leads the organic results in Florida. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 5.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 84.3 |
| 03 | GEICO | 42.1 |
| 04 | Plymouth Rock | 34.5 |
| 05 | State Farm | 29.3 |
| 06 | Progressive | 20.7 |
| 07 | Mercury Insurance | 9 |
| 08 | Farmers | 8.6 |
| 09 | AAA | 7.9 |
| 10 | Nationwide | 5.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 27.3% |
| 02 | Allstate | 20.5% |
| 03 | GEICO | 11.4% |
| 04 | Progressive | 9.1% |
| 05 | AAA | 4.5% |
| 06 | Farmers | 4.5% |
| 07 | State Farm | 4.5% |
| 08 | The General | 4.5% |
| 09 | Travelers | 4.5% |
| 10 | Lemonade | 2.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.8% |
| 02 | aggregator | 17% |
| 03 | forum | 17% |
| 04 | publisher | 8.5% |
| 05 | unknown | 7.4% |
| 06 | agency | 1.1% |
| 07 | law firm | 1.1% |
| 08 | regulator | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 16.4% |
| 02 | GEICO | 14.9% |
| 03 | Allstate | 13.4% |
| 04 | Travelers | 9% |
| 05 | USAA | 9% |
| 06 | State Farm | 7.5% |
| 07 | Liberty Mutual | 6% |
| 08 | Nationwide | 4.5% |
| 09 | AAA | 3% |
| 10 | Erie Insurance | 3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Florida and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Orlando | Acceptance Insurance | 31.6% | 10 | 4.9 |
| 02 | Tampa | Ellie Insurance Group | 21.6% | 14 | 4.9 |
| 03 | Fort Lauderdale | Estrella Insurance | 33.3% | 9 | 4.9 |
| 04 | Jacksonville | Jacksonville Insurance Agency-Insurance Company | 30.6% | 9 | 5 |
| 05 | Miami | SOL Insurance Agency | 22.2% | 10 | 4.8 |
| 06 | Sarasota | Multi Insurance Services | 25% | 10 | 4.9 |
| 07 | Cape Coral | Simily Insurance | 23.5% | 10 | 4.9 |
| 08 | Tallahassee | Premier Insurance Agency | 30.3% | 10 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Florida, insurers are 46.8% of cited sources and comparison sites are 17%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13.8% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 12.8% |
| 03 | Allstate allstate.com | Insurers | 9.6% |
| 04 | GEICO geico.com | Insurers | 5.3% |
| 05 | US News usnews.com | Publishers | 5.3% |
| 06 | Progressive progressive.com | Insurers | 4.3% |
| 07 | The Zebra thezebra.com | Comparison sites | 4.3% |
| 08 | LendingTree lendingtree.com | Comparison sites | 3.2% |
| 09 | Reddit reddit.com | Forums | 3.2% |
| 10 | Experian experian.com | Publishers | 2.1% |
| 11 | Farmers farmers.com | Insurers | 2.1% |
| 12 | Insurify insurify.com | Comparison sites | 2.1% |
| 13 | Matic matic.com | Comparison sites | 2.1% |
| 14 | NerdWallet nerdwallet.com | Comparison sites | 2.1% |
| 15 | State Farm statefarm.com | Insurers | 2.1% |
| 16 | The General thegeneral.com | Insurers | 2.1% |
| 17 | Travelers travelers.com | Insurers | 2.1% |
| 18 | AAA ace.aaa.com | Insurers | 1.1% |
| 19 | caredge.com caredge.com | unknown | 1.1% |
| 20 | Compare.com compare.com | Comparison sites | 1.1% |
| 21 | Consumer Reports consumerreports.org | Publishers | 1.1% |
| 22 | Florida FLHSMV flhsmv.gov | Regulators | 1.1% |
| 23 | InsureOne insureone.com | Agencies | 1.1% |
| 24 | katzinsured.com katzinsured.com | unknown | 1.1% |
| 25 | Kistler Law Firm kistlerlawfirm.com | Law firms | 1.1% |
| 26 | Lemonade lemonade.com | Insurers | 1.1% |
| 27 | macu.com macu.com | unknown | 1.1% |
| 28 | Mercury Insurance mercuryinsurance.com | Insurers | 1.1% |
| 29 | AAA mwg.aaa.com | Insurers | 1.1% |
| 30 | Nationwide nationwide.com | Insurers | 1.1% |
| 31 | netquote.com netquote.com | unknown | 1.1% |
| 32 | Nsure nsure.com | Comparison sites | 1.1% |
| 33 | Policygenius policygenius.com | Comparison sites | 1.1% |
| 34 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.1% |
| 35 | Pronto Insurance prontoinsurance.com | Insurers | 1.1% |
| 36 | sandstoneins.com sandstoneins.com | unknown | 1.1% |
| 37 | weatherbylawfirm.com weatherbylawfirm.com | unknown | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Florida leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.