Florida
United StatesAllstate leads the organic results in Florida. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 7.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 63.8 |
| 03 | GEICO | 58.2 |
| 04 | Liberty Mutual | 33.5 |
| 05 | AAA | 20.1 |
| 06 | State Farm | 17.3 |
| 07 | Mercury Insurance | 12.6 |
| 08 | The General | 10.3 |
| 09 | Farmers | 5.4 |
| 10 | SafeAuto | 5.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 20.8% |
| 02 | GEICO | 16.7% |
| 03 | Progressive | 16.7% |
| 04 | Allstate | 12.5% |
| 05 | Nationwide | 6.2% |
| 06 | AAA | 4.2% |
| 07 | Mercury Insurance | 4.2% |
| 08 | State Farm | 4.2% |
| 09 | Amica | 2.1% |
| 10 | Dairyland | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 41.7% |
| 02 | aggregator | 26.1% |
| 03 | publisher | 16.5% |
| 04 | agency | 4.3% |
| 05 | forum | 3.5% |
| 06 | law firm | 2.6% |
| 07 | regulator | 2.6% |
| 08 | unknown | 1.7% |
| 09 | social | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.7% |
| 02 | Progressive | 19% |
| 03 | Nationwide | 12.1% |
| 04 | Allstate | 10.3% |
| 05 | Travelers | 10.3% |
| 06 | USAA | 8.6% |
| 07 | State Farm | 5.2% |
| 08 | AAA | 3.4% |
| 09 | Liberty Mutual | 3.4% |
| 10 | Amica | 1.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Florida and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Tallahassee | Quality Insurance Of Tallahassee | 27% | 10 | 4.5 |
| 02 | Cape Coral | Simily Insurance | 27.8% | 9 | 4.9 |
| 03 | Fort Lauderdale | Estrella Insurance | 33.3% | 11 | 4.9 |
| 04 | Jacksonville | Acceptance Insurance | 27.8% | 10 | 4.8 |
| 05 | Miami | Estrella Insurance | 22.2% | 15 | 5 |
| 06 | Orlando | Acceptance Insurance | 25% | 10 | 4.8 |
| 07 | Sarasota | Multi Insurance Services | 25% | 8 | 4.9 |
| 08 | Tampa | Insurance Direct | 22.2% | 12 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Florida, insurers are 41.7% of cited sources and comparison sites are 26.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 11.3% |
| 02 | US News usnews.com | Publishers | 10.4% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 8.7% |
| 04 | GEICO geico.com | Insurers | 7% |
| 05 | Insurify insurify.com | Comparison sites | 7% |
| 06 | Progressive progressive.com | Insurers | 7% |
| 07 | Allstate allstate.com | Insurers | 5.2% |
| 08 | The Zebra thezebra.com | Comparison sites | 3.5% |
| 09 | YouTube youtube.com | Forums | 3.5% |
| 10 | Nationwide nationwide.com | Insurers | 2.6% |
| 11 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 1.7% |
| 12 | Compare.com compare.com | Comparison sites | 1.7% |
| 13 | Mercury Insurance mercuryinsurance.com | Insurers | 1.7% |
| 14 | State Farm statefarm.com | Insurers | 1.7% |
| 15 | AAA acg.aaa.com | Insurers | 0.9% |
| 16 | Amica amica.com | Insurers | 0.9% |
| 17 | Baldwin Risk Partners baldwin.com | Agencies | 0.9% |
| 18 | Kemper cloud.kemper.com | Insurers | 0.9% |
| 19 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 20 | Dairyland dairylandinsurance.com | Insurers | 0.9% |
| 21 | Experian experian.com | Publishers | 0.9% |
| 22 | Facebook facebook.com | Social | 0.9% |
| 23 | Florida FLHSMV flhsmv.gov | Regulators | 0.9% |
| 24 | Forbes Advisor forbes.com | Publishers | 0.9% |
| 25 | Fortune fortune.com | Publishers | 0.9% |
| 26 | Gallon Law gallonlaw.com | Law firms | 0.9% |
| 27 | HK Injury Law hkinjurylaw.com | Law firms | 0.9% |
| 28 | ilsos.gov ilsos.gov | unknown | 0.9% |
| 29 | Ohio DOI insurance.ohio.gov | Regulators | 0.9% |
| 30 | Leavitt Group leavitt.com | Agencies | 0.9% |
| 31 | Lemonade lemonade.com | Insurers | 0.9% |
| 32 | mg4law.com mg4law.com | unknown | 0.9% |
| 33 | Money money.com | Publishers | 0.9% |
| 34 | AAA mwg.aaa.com | Insurers | 0.9% |
| 35 | Nsure nsure.com | Comparison sites | 0.9% |
| 36 | Georgia OCI oci.georgia.gov | Regulators | 0.9% |
| 37 | Policygenius policygenius.com | Comparison sites | 0.9% |
| 38 | Pronto Insurance prontoinsurance.com | Insurers | 0.9% |
| 39 | Ramsey Solutions ramseysolutions.com | Publishers | 0.9% |
| 40 | Razor Insurance razorinsurance.com | Agencies | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Florida leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.