Arkansas
United StatesAllstate leads the organic results in Arkansas. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 7.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 63.2 |
| 03 | GEICO | 61.9 |
| 04 | Liberty Mutual | 35.2 |
| 05 | AAA | 17.8 |
| 06 | Mercury Insurance | 15 |
| 07 | State Farm | 10.9 |
| 08 | The General | 9.6 |
| 09 | Farmers | 6.5 |
| 10 | Nationwide | 4.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 18.2% |
| 02 | GEICO | 16.4% |
| 03 | Progressive | 14.5% |
| 04 | Allstate | 12.7% |
| 05 | Nationwide | 9.1% |
| 06 | State Farm | 7.3% |
| 07 | AAA | 3.6% |
| 08 | Mercury Insurance | 3.6% |
| 09 | Amica | 1.8% |
| 10 | Dairyland | 1.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.3% |
| 02 | aggregator | 23.6% |
| 03 | publisher | 15% |
| 04 | forum | 7.9% |
| 05 | agency | 3.1% |
| 06 | search | 2.4% |
| 07 | regulator | 1.6% |
| 08 | unknown | 1.6% |
| 09 | law firm | 0.8% |
| 10 | social | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18.6% |
| 02 | Progressive | 15.3% |
| 03 | Allstate | 11.9% |
| 04 | Nationwide | 10.2% |
| 05 | Travelers | 10.2% |
| 06 | USAA | 10.2% |
| 07 | State Farm | 8.5% |
| 08 | Amica | 5.1% |
| 09 | AAA | 3.4% |
| 10 | Farmers | 3.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| near me | 50% |
| head | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Arkansas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Little Rock | Direct Auto Insurance | 22.2% | 14 | 4.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Arkansas, insurers are 43.3% of cited sources and comparison sites are 23.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 9.4% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 7.9% |
| 03 | YouTube youtube.com | Forums | 7.9% |
| 04 | GEICO geico.com | Insurers | 7.1% |
| 05 | Progressive progressive.com | Insurers | 6.3% |
| 06 | Allstate allstate.com | Insurers | 5.5% |
| 07 | Insurify insurify.com | Comparison sites | 4.7% |
| 08 | Nationwide nationwide.com | Insurers | 3.9% |
| 09 | US News usnews.com | Publishers | 3.9% |
| 10 | State Farm statefarm.com | Insurers | 3.1% |
| 11 | The Zebra thezebra.com | Comparison sites | 3.1% |
| 12 | Compare.com compare.com | Comparison sites | 2.4% |
| 13 | Google google.com | Search | 2.4% |
| 14 | Consumer Reports consumerreports.org | Publishers | 1.6% |
| 15 | Experian experian.com | Publishers | 1.6% |
| 16 | Yahoo Finance finance.yahoo.com | Publishers | 1.6% |
| 17 | LendingTree lendingtree.com | Comparison sites | 1.6% |
| 18 | MarketWatch marketwatch.com | Publishers | 1.6% |
| 19 | Mercury Insurance mercuryinsurance.com | Insurers | 1.6% |
| 20 | Money money.com | Publishers | 1.6% |
| 21 | WalletHub wallethub.com | Comparison sites | 1.6% |
| 22 | AAA ace.aaa.com | Insurers | 0.8% |
| 23 | AAA acg.aaa.com | Insurers | 0.8% |
| 24 | Amica amica.com | Insurers | 0.8% |
| 25 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 26 | Cinco Auto Insurance cincoautoinsurance.com | Agencies | 0.8% |
| 27 | CNBC cnbc.com | Publishers | 0.8% |
| 28 | Dairyland dairylandinsurance.com | Insurers | 0.8% |
| 29 | Direct Auto directauto.com | Insurers | 0.8% |
| 30 | Facebook facebook.com | Social | 0.8% |
| 31 | Farmers farmers.com | Insurers | 0.8% |
| 32 | Forbes Advisor forbes.com | Publishers | 0.8% |
| 33 | Gallon Law gallonlaw.com | Law firms | 0.8% |
| 34 | insurancecouncil.org insurancecouncil.org | unknown | 0.8% |
| 35 | Leavitt Group leavitt.com | Agencies | 0.8% |
| 36 | Lemonade lemonade.com | Insurers | 0.8% |
| 37 | Nsure nsure.com | Comparison sites | 0.8% |
| 38 | Georgia OCI oci.georgia.gov | Regulators | 0.8% |
| 39 | Pronto Insurance prontoinsurance.com | Insurers | 0.8% |
| 40 | Ramsey Solutions ramseysolutions.com | Publishers | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Arkansas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.