Arkansas
United StatesLiberty Mutual leads both the organic results and the AI citations in Arkansas, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 4.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 53.8 |
| 03 | GEICO | 27.4 |
| 04 | State Farm | 21.9 |
| 05 | Farmers | 21 |
| 06 | Progressive | 20.3 |
| 07 | Kin Insurance | 14 |
| 08 | AAA | 10.3 |
| 09 | Kemper | 7 |
| 10 | NJM | 7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 20.5% |
| 02 | Allstate | 12.8% |
| 03 | GEICO | 12.8% |
| 04 | Farmers | 10.3% |
| 05 | Progressive | 7.7% |
| 06 | State Farm | 7.7% |
| 07 | AAA | 5.1% |
| 08 | Mercury Insurance | 5.1% |
| 09 | American Family | 2.6% |
| 10 | Plymouth Rock | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 50% |
| 02 | forum | 19.2% |
| 03 | aggregator | 16.7% |
| 04 | publisher | 9% |
| 05 | unknown | 5.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 13.2% |
| 02 | Progressive | 11.8% |
| 03 | State Farm | 11.8% |
| 04 | Travelers | 9.2% |
| 05 | USAA | 9.2% |
| 06 | Allstate | 7.9% |
| 07 | AAA | 5.3% |
| 08 | Farmers | 5.3% |
| 09 | Nationwide | 5.3% |
| 10 | Liberty Mutual | 3.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Arkansas and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Little Rock | Affordable Car Insurance Group Inc | 16.7% | 12 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Arkansas, insurers are 50% of cited sources and comparison sites are 16.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 14.1% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 10.3% |
| 03 | Allstate allstate.com | Insurers | 6.4% |
| 04 | GEICO geico.com | Insurers | 6.4% |
| 05 | Experian experian.com | Publishers | 5.1% |
| 06 | Farmers farmers.com | Insurers | 5.1% |
| 07 | Reddit reddit.com | Forums | 5.1% |
| 08 | Insurify insurify.com | Comparison sites | 3.8% |
| 09 | LendingTree lendingtree.com | Comparison sites | 3.8% |
| 10 | Progressive progressive.com | Insurers | 3.8% |
| 11 | State Farm statefarm.com | Insurers | 3.8% |
| 12 | The Zebra thezebra.com | Comparison sites | 3.8% |
| 13 | US News usnews.com | Publishers | 3.8% |
| 14 | Mercury Insurance mercuryinsurance.com | Insurers | 2.6% |
| 15 | NerdWallet nerdwallet.com | Comparison sites | 2.6% |
| 16 | AAA ace.aaa.com | Insurers | 1.3% |
| 17 | American Family amfam.com | Insurers | 1.3% |
| 18 | Compare.com compare.com | Comparison sites | 1.3% |
| 19 | Finhabits finhabits.com | Comparison sites | 1.3% |
| 20 | lainsurance.com lainsurance.com | unknown | 1.3% |
| 21 | law.justia.com law.justia.com | unknown | 1.3% |
| 22 | AAA mwg.aaa.com | Insurers | 1.3% |
| 23 | netquote.com netquote.com | unknown | 1.3% |
| 24 | Plymouth Rock plymouthrock.com | Insurers | 1.3% |
| 25 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.3% |
| 26 | Pronto Insurance prontoinsurance.com | Insurers | 1.3% |
| 27 | The General thegeneral.com | Insurers | 1.3% |
| 28 | Travelers travelers.com | Insurers | 1.3% |
| 29 | TruStage trustage.com | Insurers | 1.3% |
| 30 | USAA usaa.com | Insurers | 1.3% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Arkansas leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.