Louisiana
United StatesAllstate leads both the organic results and the AI citations in Louisiana, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 5.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 79.8 |
| 03 | GEICO | 40 |
| 04 | Farmers | 25.7 |
| 05 | AAA | 19.9 |
| 06 | Kin Insurance | 15.9 |
| 07 | Progressive | 15.1 |
| 08 | TruStage | 13.8 |
| 09 | Mercury Insurance | 10 |
| 10 | State Farm | 8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 21.7% |
| 02 | Liberty Mutual | 15.2% |
| 03 | GEICO | 13% |
| 04 | Progressive | 8.7% |
| 05 | AAA | 6.5% |
| 06 | State Farm | 6.5% |
| 07 | Farmers | 4.3% |
| 08 | Mercury Insurance | 4.3% |
| 09 | Nationwide | 4.3% |
| 10 | Travelers | 4.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 50% |
| 02 | aggregator | 17.4% |
| 03 | forum | 17.4% |
| 04 | publisher | 8.7% |
| 05 | unknown | 3.3% |
| 06 | agency | 2.2% |
| 07 | law firm | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 16% |
| 02 | GEICO | 14.7% |
| 03 | Progressive | 13.3% |
| 04 | Travelers | 10.7% |
| 05 | State Farm | 8% |
| 06 | Liberty Mutual | 6.7% |
| 07 | USAA | 6.7% |
| 08 | AAA | 5.3% |
| 09 | Nationwide | 4% |
| 10 | American Family | 2.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Louisiana and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Baton Rouge | Archangel Insurance | 23.5% | 9 | 5 |
| 02 | New Orleans | Brightway Insurance, The Combetta Agency | 20.6% | 12 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Louisiana, insurers are 50% of cited sources and comparison sites are 17.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 14.1% |
| 02 | Allstate allstate.com | Insurers | 10.9% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 7.6% |
| 04 | GEICO geico.com | Insurers | 6.5% |
| 05 | NerdWallet nerdwallet.com | Comparison sites | 6.5% |
| 06 | Progressive progressive.com | Insurers | 4.3% |
| 07 | Experian experian.com | Publishers | 3.3% |
| 08 | Reddit reddit.com | Forums | 3.3% |
| 09 | State Farm statefarm.com | Insurers | 3.3% |
| 10 | The Zebra thezebra.com | Comparison sites | 3.3% |
| 11 | Consumer Reports consumerreports.org | Publishers | 2.2% |
| 12 | Farmers farmers.com | Insurers | 2.2% |
| 13 | LendingTree lendingtree.com | Comparison sites | 2.2% |
| 14 | Mercury Insurance mercuryinsurance.com | Insurers | 2.2% |
| 15 | AAA mwg.aaa.com | Insurers | 2.2% |
| 16 | Nationwide nationwide.com | Insurers | 2.2% |
| 17 | Travelers travelers.com | Insurers | 2.2% |
| 18 | US News usnews.com | Publishers | 2.2% |
| 19 | AAA ace.aaa.com | Insurers | 1.1% |
| 20 | AutoInsurance.com autoinsurance.com | Comparison sites | 1.1% |
| 21 | foxbusiness.com foxbusiness.com | unknown | 1.1% |
| 22 | Freeway Insurance freeway.com | Agencies | 1.1% |
| 23 | Insure.com insure.com | Comparison sites | 1.1% |
| 24 | InsureOne insureone.com | Agencies | 1.1% |
| 25 | lainsurance.com lainsurance.com | unknown | 1.1% |
| 26 | Lemonade lemonade.com | Insurers | 1.1% |
| 27 | Matic matic.com | Comparison sites | 1.1% |
| 28 | Money money.com | Publishers | 1.1% |
| 29 | Policygenius policygenius.com | Comparison sites | 1.1% |
| 30 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.1% |
| 31 | Pronto Insurance prontoinsurance.com | Insurers | 1.1% |
| 32 | SafeAuto safeauto.com | Insurers | 1.1% |
| 33 | Shamieh Law shamiehlaw.com | Law firms | 1.1% |
| 34 | The General thegeneral.com | Insurers | 1.1% |
| 35 | TruStage trustage.com | Insurers | 1.1% |
| 36 | WalletHub wallethub.com | Comparison sites | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Louisiana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.