Louisiana
United StatesAllstate leads the organic results in Louisiana. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 49.4 |
| 03 | GEICO | 40.4 |
| 04 | Mercury Insurance | 27 |
| 05 | Lemonade | 21.2 |
| 06 | Liberty Mutual | 20.9 |
| 07 | State Farm | 20.7 |
| 08 | AAA | 19.4 |
| 09 | The General | 10.6 |
| 10 | Direct Auto | 9.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 19.5% |
| 02 | Allstate | 17.1% |
| 03 | Liberty Mutual | 14.6% |
| 04 | Nationwide | 9.8% |
| 05 | Progressive | 7.3% |
| 06 | AAA | 4.9% |
| 07 | Dairyland | 4.9% |
| 08 | State Farm | 4.9% |
| 09 | Alpha Direct | 2.4% |
| 10 | Direct Auto | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 37.6% |
| 02 | aggregator | 24.8% |
| 03 | publisher | 12.8% |
| 04 | forum | 8.3% |
| 05 | agency | 4.6% |
| 06 | unknown | 4.6% |
| 07 | social | 3.7% |
| 08 | law firm | 2.8% |
| 09 | software | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.8% |
| 02 | Allstate | 13.2% |
| 03 | Progressive | 13.2% |
| 04 | USAA | 13.2% |
| 05 | Nationwide | 11.3% |
| 06 | Travelers | 7.5% |
| 07 | AAA | 3.8% |
| 08 | Amica | 3.8% |
| 09 | State Farm | 3.8% |
| 10 | COUNTRY Financial | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Louisiana and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Baton Rouge | Archangel Insurance | 30.6% | 11 | 5 |
| 02 | New Orleans | Freeway Insurance | 25% | 13 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Louisiana, insurers are 37.6% of cited sources and comparison sites are 24.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 9.2% |
| 02 | GEICO geico.com | Insurers | 7.3% |
| 03 | Allstate allstate.com | Insurers | 6.4% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 5.5% |
| 05 | US News usnews.com | Publishers | 5.5% |
| 06 | YouTube youtube.com | Forums | 5.5% |
| 07 | Insurify insurify.com | Comparison sites | 4.6% |
| 08 | Facebook facebook.com | Social | 3.7% |
| 09 | Nationwide nationwide.com | Insurers | 3.7% |
| 10 | Insure.com insure.com | Comparison sites | 2.8% |
| 11 | Progressive progressive.com | Insurers | 2.8% |
| 12 | The Zebra thezebra.com | Comparison sites | 2.8% |
| 13 | Dairyland dairylandinsurance.com | Insurers | 1.8% |
| 14 | Experian experian.com | Publishers | 1.8% |
| 15 | Money money.com | Publishers | 1.8% |
| 16 | Shamieh Law shamiehlaw.com | Law firms | 1.8% |
| 17 | SoFi sofi.com | Publishers | 1.8% |
| 18 | State Farm statefarm.com | Insurers | 1.8% |
| 19 | AAA acg.aaa.com | Insurers | 0.9% |
| 20 | Nationwide Agency agency.nationwide.com | Agencies | 0.9% |
| 21 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 0.9% |
| 22 | Baldwin Risk Partners baldwin.com | Agencies | 0.9% |
| 23 | Alpha Direct blog.alphadirect.co.bw | Insurers | 0.9% |
| 24 | Bogleheads bogleheads.org | Forums | 0.9% |
| 25 | ClubLexus clublexus.com | Forums | 0.9% |
| 26 | CNBC cnbc.com | Publishers | 0.9% |
| 27 | Direct Auto directauto.com | Insurers | 0.9% |
| 28 | enterpriserentacar.pl enterpriserentacar.pl | unknown | 0.9% |
| 29 | expertinsurancereviews.com expertinsurancereviews.com | unknown | 0.9% |
| 30 | Farmers farmers.com | Insurers | 0.9% |
| 31 | Faroway faroway.ai | software | 0.9% |
| 32 | focalx.ai focalx.ai | unknown | 0.9% |
| 33 | Gallon Law gallonlaw.com | Law firms | 0.9% |
| 34 | Insurance.com insurance.com | Comparison sites | 0.9% |
| 35 | InsuranceQuotes insurancequotes.com | Comparison sites | 0.9% |
| 36 | Leavitt Group leavitt.com | Agencies | 0.9% |
| 37 | Lemonade lemonade.com | Insurers | 0.9% |
| 38 | LendingTree lendingtree.com | Comparison sites | 0.9% |
| 39 | MarketWatch marketwatch.com | Publishers | 0.9% |
| 40 | Mercury Insurance mercuryinsurance.com | Insurers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Louisiana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.