Louisiana
United StatesAllstate leads the organic results in Louisiana. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 74.4 |
| 03 | GEICO | 68 |
| 04 | Liberty Mutual | 36.6 |
| 05 | AAA | 34.6 |
| 06 | The General | 25.7 |
| 07 | Mercury Insurance | 19.2 |
| 08 | State Farm | 12.9 |
| 09 | SafeAuto | 10 |
| 10 | Farmers | 6.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 23.1% |
| 02 | Progressive | 17.9% |
| 03 | GEICO | 15.4% |
| 04 | Allstate | 12.8% |
| 05 | Farmers | 7.7% |
| 06 | AAA | 5.1% |
| 07 | Mercury Insurance | 5.1% |
| 08 | State Farm | 5.1% |
| 09 | Lemonade | 2.6% |
| 10 | The General | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 37.1% |
| 02 | aggregator | 23.8% |
| 03 | publisher | 20% |
| 04 | forum | 10.5% |
| 05 | regulator | 2.9% |
| 06 | agency | 1.9% |
| 07 | unknown | 1.9% |
| 08 | law firm | 1% |
| 09 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 24.1% |
| 02 | Progressive | 20.4% |
| 03 | Allstate | 9.3% |
| 04 | Farmers | 9.3% |
| 05 | State Farm | 7.4% |
| 06 | Travelers | 7.4% |
| 07 | USAA | 7.4% |
| 08 | AAA | 3.7% |
| 09 | Liberty Mutual | 3.7% |
| 10 | Nationwide | 3.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Louisiana and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Baton Rouge | Archangel Insurance | 33.3% | 10 | 5 |
| 02 | New Orleans | Freeway Insurance | 33.3% | 13 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Louisiana, insurers are 37.1% of cited sources and comparison sites are 23.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 10.5% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 8.6% |
| 03 | YouTube youtube.com | Forums | 8.6% |
| 04 | Progressive progressive.com | Insurers | 6.7% |
| 05 | GEICO geico.com | Insurers | 5.7% |
| 06 | US News usnews.com | Publishers | 5.7% |
| 07 | Allstate allstate.com | Insurers | 4.8% |
| 08 | Compare.com compare.com | Comparison sites | 2.9% |
| 09 | Experian experian.com | Publishers | 2.9% |
| 10 | Farmers farmers.com | Insurers | 2.9% |
| 11 | Forbes Advisor forbes.com | Publishers | 2.9% |
| 12 | Insurify insurify.com | Comparison sites | 2.9% |
| 13 | MarketWatch marketwatch.com | Publishers | 2.9% |
| 14 | The Zebra thezebra.com | Comparison sites | 2.9% |
| 15 | CNBC cnbc.com | Publishers | 1.9% |
| 16 | LendingTree lendingtree.com | Comparison sites | 1.9% |
| 17 | Mercury Insurance mercuryinsurance.com | Insurers | 1.9% |
| 18 | Reddit reddit.com | Forums | 1.9% |
| 19 | State Farm statefarm.com | Insurers | 1.9% |
| 20 | AAA ace.aaa.com | Insurers | 1% |
| 21 | Baldwin Risk Partners baldwin.com | Agencies | 1% |
| 22 | cavenderins.com cavenderins.com | unknown | 1% |
| 23 | Consumer Reports consumerreports.org | Publishers | 1% |
| 24 | Colorado DOI doi.colorado.gov | Regulators | 1% |
| 25 | Facebook facebook.com | Social | 1% |
| 26 | Insurance.com insurance.com | Comparison sites | 1% |
| 27 | Maryland Insurance Administration insurance.maryland.gov | Regulators | 1% |
| 28 | Insure.com insure.com | Comparison sites | 1% |
| 29 | Jalopnik jalopnik.com | Publishers | 1% |
| 30 | Leavitt Group leavitt.com | Agencies | 1% |
| 31 | Lemonade lemonade.com | Insurers | 1% |
| 32 | Money money.com | Publishers | 1% |
| 33 | AAA mwg.aaa.com | Insurers | 1% |
| 34 | nklawinc.com nklawinc.com | unknown | 1% |
| 35 | Shamieh Law shamiehlaw.com | Law firms | 1% |
| 36 | SoFi sofi.com | Publishers | 1% |
| 37 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1% |
| 38 | The General thegeneral.com | Insurers | 1% |
| 39 | Travelers travelers.com | Insurers | 1% |
| 40 | WalletHub wallethub.com | Comparison sites | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Louisiana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.