Louisiana
United StatesAllstate leads the organic results in Louisiana. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 9.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 56.5 |
| 03 | GEICO | 38.5 |
| 04 | Liberty Mutual | 25.1 |
| 05 | State Farm | 20.4 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 13.1 |
| 08 | Kin Insurance | 11.3 |
| 09 | Travelers | 5.1 |
| 10 | Hippo | 4.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 17.5% |
| 02 | Liberty Mutual | 12.3% |
| 03 | Allstate | 10.5% |
| 04 | GEICO | 8.8% |
| 05 | Mercury Insurance | 8.8% |
| 06 | Kin Insurance | 7% |
| 07 | Nationwide | 7% |
| 08 | Lemonade | 5.3% |
| 09 | Farmers | 3.5% |
| 10 | Homesite | 3.5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 44.9% |
| 02 | aggregator | 18.9% |
| 03 | publisher | 14.2% |
| 04 | forum | 13.4% |
| 05 | regulator | 3.9% |
| 06 | financial institution | 2.4% |
| 07 | agency | 0.8% |
| 08 | law firm | 0.8% |
| 09 | unknown | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 17.6% |
| 02 | Allstate | 11.8% |
| 03 | Nationwide | 11.8% |
| 04 | GEICO | 9.8% |
| 05 | Lemonade | 7.8% |
| 06 | State Farm | 7.8% |
| 07 | USAA | 5.9% |
| 08 | Amica | 3.9% |
| 09 | Farmers | 3.9% |
| 10 | Travelers | 3.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Louisiana and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Baton Rouge | Archangel Insurance | 30.6% | 11 | 5 |
| 02 | New Orleans | Freeway Insurance | 25% | 13 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Louisiana, insurers are 44.9% of cited sources and comparison sites are 18.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 11.8% |
| 02 | Progressive progressive.com | Insurers | 7.9% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 5.5% |
| 04 | US News usnews.com | Publishers | 5.5% |
| 05 | Allstate allstate.com | Insurers | 4.7% |
| 06 | NerdWallet nerdwallet.com | Comparison sites | 4.7% |
| 07 | GEICO geico.com | Insurers | 3.9% |
| 08 | Mercury Insurance mercuryinsurance.com | Insurers | 3.9% |
| 09 | Policygenius policygenius.com | Comparison sites | 3.9% |
| 10 | The Zebra thezebra.com | Comparison sites | 3.9% |
| 11 | Forbes Advisor forbes.com | Publishers | 3.1% |
| 12 | Kin Insurance kin.com | Insurers | 3.1% |
| 13 | Nationwide nationwide.com | Insurers | 3.1% |
| 14 | Lemonade lemonade.com | Insurers | 2.4% |
| 15 | Consumer Reports consumerreports.org | Publishers | 1.6% |
| 16 | Farmers farmers.com | Insurers | 1.6% |
| 17 | Homesite go.homesite.com | Insurers | 1.6% |
| 18 | Insurify insurify.com | Comparison sites | 1.6% |
| 19 | Investopedia investopedia.com | Comparison sites | 1.6% |
| 20 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 1.6% |
| 21 | Liberty Bank libertybank.com | Banks | 1.6% |
| 22 | Reddit reddit.com | Forums | 1.6% |
| 23 | State Farm statefarm.com | Insurers | 1.6% |
| 24 | Travelers travelers.com | Insurers | 1.6% |
| 25 | Andover Companies andovercompanies.com | Insurers | 0.8% |
| 26 | Auto-Owners auto-owners.com | Insurers | 0.8% |
| 27 | Bravera Bank bravera.bank | Banks | 0.8% |
| 28 | COUNTRY Financial countryfinancial.com | Insurers | 0.8% |
| 29 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.8% |
| 30 | South Carolina DOI doi.sc.gov | Regulators | 0.8% |
| 31 | Yahoo Finance finance.yahoo.com | Publishers | 0.8% |
| 32 | helpinsure.com helpinsure.com | unknown | 0.8% |
| 33 | Insurance Information Institute iii.org | Publishers | 0.8% |
| 34 | Insurance.com insurance.com | Comparison sites | 0.8% |
| 35 | LendingTree lendingtree.com | Comparison sites | 0.8% |
| 36 | MarketWatch marketwatch.com | Publishers | 0.8% |
| 37 | Matic matic.com | Comparison sites | 0.8% |
| 38 | AAA mwg.aaa.com | Insurers | 0.8% |
| 39 | Nsure nsure.com | Comparison sites | 0.8% |
| 40 | SoFi sofi.com | Publishers | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Louisiana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.