Louisiana
United StatesAllstate leads the organic results in Louisiana. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | GEICO | 46.6 |
| 03 | Progressive | 42.7 |
| 04 | State Farm | 21.2 |
| 05 | Liberty Mutual | 20.4 |
| 06 | Mercury Insurance | 12.7 |
| 07 | Travelers | 11 |
| 08 | Kin Insurance | 10.2 |
| 09 | Hippo | 6.4 |
| 10 | TruStage | 4.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 23.3% |
| 02 | Allstate | 18.6% |
| 03 | GEICO | 9.3% |
| 04 | Mercury Insurance | 7% |
| 05 | American Family | 4.7% |
| 06 | Hippo | 4.7% |
| 07 | Kin Insurance | 4.7% |
| 08 | Lemonade | 4.7% |
| 09 | Liberty Mutual | 4.7% |
| 10 | State Farm | 4.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 47.8% |
| 02 | aggregator | 20% |
| 03 | publisher | 18.9% |
| 04 | forum | 6.7% |
| 05 | unknown | 4.4% |
| 06 | regulator | 2.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 20% |
| 02 | Progressive | 20% |
| 03 | State Farm | 13.3% |
| 04 | GEICO | 8.9% |
| 05 | Hippo | 8.9% |
| 06 | USAA | 6.7% |
| 07 | Lemonade | 4.4% |
| 08 | Travelers | 4.4% |
| 09 | Amica | 2.2% |
| 10 | Chubb | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 80% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Louisiana and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Baton Rouge | Archangel Insurance | 33.3% | 10 | 5 |
| 02 | New Orleans | Freeway Insurance | 33.3% | 13 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Louisiana, insurers are 47.8% of cited sources and comparison sites are 20%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive progressive.com | Insurers | 11.1% |
| 02 | Allstate allstate.com | Insurers | 8.9% |
| 03 | US News usnews.com | Publishers | 7.8% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 6.7% |
| 05 | The Zebra thezebra.com | Comparison sites | 5.6% |
| 06 | Forbes Advisor forbes.com | Publishers | 4.4% |
| 07 | GEICO geico.com | Insurers | 4.4% |
| 08 | Mercury Insurance mercuryinsurance.com | Insurers | 3.3% |
| 09 | Reddit reddit.com | Forums | 3.3% |
| 10 | YouTube youtube.com | Forums | 3.3% |
| 11 | American Family amfam.com | Insurers | 2.2% |
| 12 | Hippo hippo.com | Insurers | 2.2% |
| 13 | Insurify insurify.com | Comparison sites | 2.2% |
| 14 | Kin Insurance kin.com | Insurers | 2.2% |
| 15 | Lemonade lemonade.com | Insurers | 2.2% |
| 16 | Liberty Mutual libertymutual.com | Insurers | 2.2% |
| 17 | State Farm statefarm.com | Insurers | 2.2% |
| 18 | Andover Companies andovercompanies.com | Insurers | 1.1% |
| 19 | chabertofbatonrouge.com chabertofbatonrouge.com | unknown | 1.1% |
| 20 | CNBC cnbc.com | Publishers | 1.1% |
| 21 | Consumer Reports consumerreports.org | Publishers | 1.1% |
| 22 | COUNTRY Financial countryfinancial.com | Insurers | 1.1% |
| 23 | South Carolina DOI doi.sc.gov | Regulators | 1.1% |
| 24 | Experian experian.com | Publishers | 1.1% |
| 25 | Farm Bureau Financial Services fbfs.com | Insurers | 1.1% |
| 26 | Yahoo Finance finance.yahoo.com | Publishers | 1.1% |
| 27 | Insurance.com insurance.com | Comparison sites | 1.1% |
| 28 | Investopedia investopedia.com | Comparison sites | 1.1% |
| 29 | LendingTree lendingtree.com | Comparison sites | 1.1% |
| 30 | Matic matic.com | Comparison sites | 1.1% |
| 31 | Money money.com | Publishers | 1.1% |
| 32 | myscopetech.com myscopetech.com | unknown | 1.1% |
| 33 | nnins.com nnins.com | unknown | 1.1% |
| 34 | Plymouth Rock plymouthrock.com | Insurers | 1.1% |
| 35 | Policygenius policygenius.com | Comparison sites | 1.1% |
| 36 | powellmeadows.com powellmeadows.com | unknown | 1.1% |
| 37 | SoFi sofi.com | Publishers | 1.1% |
| 38 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 39 | The Hartford thehartford.com | Insurers | 1.1% |
| 40 | TruStage trustage.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Louisiana leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.