Manitoba
CanadaRBC Insurance leads both the organic results and the AI citations in Manitoba, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | TD Insurance | 75.9 |
| 03 | Allstate | 42.9 |
| 04 | Intact | 21.9 |
| 05 | PolicyMe | 21.4 |
| 06 | Allstate Canada | 17.4 |
| 07 | Liberty Mutual | 13.6 |
| 08 | Square One | 13.2 |
| 09 | BCAA | 7.3 |
| 10 | Co-operators | 6.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | RBC Insurance | 20% |
| 02 | PolicyMe | 10% |
| 03 | TD Insurance | 10% |
| 04 | Allstate | 7.5% |
| 05 | Liberty Mutual | 7.5% |
| 06 | Belairdirect | 5% |
| 07 | Co-operators | 5% |
| 08 | GEICO | 5% |
| 09 | Intact | 5% |
| 10 | Kin Insurance | 5% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 34.5% |
| 02 | aggregator | 22.4% |
| 03 | agency | 14.7% |
| 04 | forum | 9.5% |
| 05 | publisher | 5.2% |
| 06 | unknown | 4.3% |
| 07 | association | 3.4% |
| 08 | regulator | 3.4% |
| 09 | contractor | 0.9% |
| 10 | financial institution | 0.9% |
| 11 | social | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 16% |
| 02 | Intact | 12% |
| 03 | PolicyMe | 12% |
| 04 | Belairdirect | 8% |
| 05 | Co-operators | 8% |
| 06 | GEICO | 8% |
| 07 | Progressive | 8% |
| 08 | Aviva Canada | 4% |
| 09 | Desjardins | 4% |
| 10 | RBC Insurance | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Manitoba and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Winnipeg | Maloway & Eliason Insurance Agencies Ltd | 30.3% | 9 | 4.4 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Manitoba, insurers are 34.5% of cited sources and comparison sites are 22.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | RBC Insurance rbcinsurance.com | Insurers | 6.9% |
| 02 | YouTube youtube.com | Forums | 6.9% |
| 03 | Ratehub ratehub.ca | Comparison sites | 6% |
| 04 | Insurely insurely.ca | Comparison sites | 5.2% |
| 05 | Western Financial Group westernfinancialgroup.ca | Agencies | 5.2% |
| 06 | LowestRates lowestrates.ca | Comparison sites | 3.4% |
| 07 | PolicyMe policyme.com | Insurers | 3.4% |
| 08 | TD Insurance tdinsurance.com | Insurers | 3.4% |
| 09 | Allstate allstate.com | Insurers | 2.6% |
| 10 | Blue Couch Insurance bluecouchinsurance.com | Agencies | 2.6% |
| 11 | BrokerLink brokerlink.ca | Agencies | 2.6% |
| 12 | Liberty Mutual libertymutual.com | Insurers | 2.6% |
| 13 | Rates.ca rates.ca | Comparison sites | 2.6% |
| 14 | Reddit reddit.com | Forums | 2.6% |
| 15 | Belairdirect belairdirect.com | Insurers | 1.7% |
| 16 | Government of Canada canada.ca | Regulators | 1.7% |
| 17 | Co-operators cooperators.ca | Insurers | 1.7% |
| 18 | GEICO geico.com | Insurers | 1.7% |
| 19 | Insurance Bureau of Canada ibc.ca | Regulators | 1.7% |
| 20 | Intact intact.ca | Insurers | 1.7% |
| 21 | Kin Insurance kin.com | Insurers | 1.7% |
| 22 | NerdWallet nerdwallet.com | Comparison sites | 1.7% |
| 23 | Progressive progressive.com | Insurers | 1.7% |
| 24 | Brokers Insurance Group thebig.ca | Associations | 1.7% |
| 25 | Westland Insurance westlandinsurance.ca | Agencies | 1.7% |
| 26 | Allstate Canada allstate.ca | Insurers | 0.9% |
| 27 | Alberta Motor Association ama.ab.ca | Associations | 0.9% |
| 28 | Boston 25 News boston25news.com | Publishers | 0.9% |
| 29 | Bravera Bank bravera.bank | Banks | 0.9% |
| 30 | Yahoo Finance ca.finance.yahoo.com | Publishers | 0.9% |
| 31 | Definity economical.com | Insurers | 0.9% |
| 32 | Facebook facebook.com | Social | 0.9% |
| 33 | Forbes Advisor forbes.com | Publishers | 0.9% |
| 34 | Goosehead Insurance goosehead.com | Agencies | 0.9% |
| 35 | Insurance.com insurance.com | Comparison sites | 0.9% |
| 36 | LendingTree lendingtree.com | Comparison sites | 0.9% |
| 37 | local-insurance.ca local-insurance.ca | unknown | 0.9% |
| 38 | Matic matic.com | Comparison sites | 0.9% |
| 39 | Mercury Insurance mercuryinsurance.com | Insurers | 0.9% |
| 40 | nationwest.ca nationwest.ca | unknown | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Manitoba leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.