Manitoba
CanadaRBC Insurance leads both the organic results and the AI citations in Manitoba, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 7.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | RBC Insurance | 100 |
| 02 | TD Insurance | 91.1 |
| 03 | Allstate | 39.8 |
| 04 | Co-operators | 19.8 |
| 05 | Progressive | 19.7 |
| 06 | Allstate Canada | 18.4 |
| 07 | PolicyMe | 13.7 |
| 08 | Intact | 10.2 |
| 09 | Square One | 8.5 |
| 10 | Kin Insurance | 5.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | RBC Insurance | 17.9% |
| 02 | TD Insurance | 17.9% |
| 03 | PolicyMe | 14.3% |
| 04 | Allstate | 10.7% |
| 05 | Intact | 10.7% |
| 06 | Belairdirect | 7.1% |
| 07 | Sonnet | 7.1% |
| 08 | Allstate Canada | 3.6% |
| 09 | Co-operators | 3.6% |
| 10 | Lemonade | 3.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 30.7% |
| 02 | carrier | 27.7% |
| 03 | agency | 17.8% |
| 04 | unknown | 10.9% |
| 05 | forum | 5% |
| 06 | regulator | 5% |
| 07 | publisher | 2% |
| 08 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | PolicyMe | 20% |
| 02 | Allstate | 15% |
| 03 | Intact | 15% |
| 04 | Belairdirect | 10% |
| 05 | Sonnet | 10% |
| 06 | Aviva Canada | 5% |
| 07 | Co-operators | 5% |
| 08 | Lemonade | 5% |
| 09 | Square One | 5% |
| 10 | TD Insurance | 5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 86.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Manitoba and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Winnipeg | Westland Insurance | 44.4% | 6 | 4.8 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Manitoba, insurers are 27.7% of cited sources and comparison sites are 30.7%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Ratehub ratehub.ca | Comparison sites | 11.9% |
| 02 | Insurely insurely.ca | Comparison sites | 6.9% |
| 03 | Rates.ca rates.ca | Comparison sites | 5.9% |
| 04 | BrokerLink brokerlink.ca | Agencies | 5% |
| 05 | RBC Insurance rbcinsurance.com | Insurers | 5% |
| 06 | TD Insurance tdinsurance.com | Insurers | 5% |
| 07 | Government of Canada canada.ca | Regulators | 4% |
| 08 | PolicyMe policyme.com | Insurers | 4% |
| 09 | Reddit reddit.com | Forums | 4% |
| 10 | Western Financial Group westernfinancialgroup.ca | Agencies | 4% |
| 11 | Allstate allstate.com | Insurers | 3% |
| 12 | Intact intact.ca | Insurers | 3% |
| 13 | LowestRates lowestrates.ca | Comparison sites | 3% |
| 14 | Armour Insurance armourinsurance.ca | Agencies | 2% |
| 15 | Belairdirect belairdirect.com | Insurers | 2% |
| 16 | InsureBC insurebc.ca | Agencies | 2% |
| 17 | Investopedia investopedia.com | Comparison sites | 2% |
| 18 | Sonnet sonnet.ca | Insurers | 2% |
| 19 | Allstate Canada allstate.ca | Insurers | 1% |
| 20 | angi.com angi.com | unknown | 1% |
| 21 | Aon aon.com | Agencies | 1% |
| 22 | apollocover.com apollocover.com | unknown | 1% |
| 23 | bakerhomeexteriors.com bakerhomeexteriors.com | unknown | 1% |
| 24 | brokervito.ca brokervito.ca | unknown | 1% |
| 25 | Consumer Reports consumerreports.org | Publishers | 1% |
| 26 | Co-operators cooperators.ca | Insurers | 1% |
| 27 | Facebook facebook.com | Social | 1% |
| 28 | Farnese Insurance farneseinsurance.com | Agencies | 1% |
| 29 | Insurance Bureau of Canada ibc.ca | Regulators | 1% |
| 30 | Insurance Business insurancebusinessmag.com | Publishers | 1% |
| 31 | KBD Insurance kbdinsurance.com | Agencies | 1% |
| 32 | Lemonade lemonade.com | Insurers | 1% |
| 33 | money.ca money.ca | unknown | 1% |
| 34 | nationwest.ca nationwest.ca | unknown | 1% |
| 35 | npr.org npr.org | unknown | 1% |
| 36 | ona.ca ona.ca | unknown | 1% |
| 37 | PC Insurance pcinsurance.ca | Agencies | 1% |
| 38 | RJ Insurance rjins.com | Agencies | 1% |
| 39 | Square One squareone.ca | Insurers | 1% |
| 40 | Surex surex.com | Comparison sites | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Manitoba leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.