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SK
Home insurance board · August 2026

Saskatchewan

Canada
Searches tracked
15
AI Overview rate
86.7%
Sources per answer
7.6
Locator Canada

Home insurance in Saskatchewan: who ranks, and who gets cited

RBC Insurance leads both the organic results and the AI citations in Saskatchewan, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 7.6 sources.

Discipline 01 · Best insurance SEO RBC Insurance Organic visibility 100 / 100
Discipline 02 · Best insurance GEO RBC Insurance Cited in 23.1% of carrier citations
Discipline 03 · Best local SEO Cherry Insurance Ltd 33.3% of map slots across 1 metro

Organic visibility

Indexed to the Saskatchewan leader
Organic visibility by carrier in Saskatchewan, home insurance, August 2026
#CarrierVisibility index
01 RBC Insurance 100
02 TD Insurance 67.8
03 Co-operators 32
04 Allstate 31.2
05 Progressive 15.9
06 Allstate Canada 14.9
07 Intact 9.2
08 PolicyMe 8.8
09 SGI Canada 8.4
10 Square One 8.3

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Saskatchewan, home insurance, August 2026
#CarrierShare of carrier citations
01 RBC Insurance 23.1%
02 TD Insurance 19.2%
03 Allstate 11.5%
04 Intact 11.5%
05 PolicyMe 11.5%
06 Allstate Canada 3.8%
07 Belairdirect 3.8%
08 Lemonade 3.8%
09 Sonnet 3.8%
10 Square One 3.8%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Saskatchewan, home insurance, August 2026
#Source typeShare of citations
01 aggregator 29.3%
02 carrier 26.3%
03 agency 15.2%
04 unknown 12.1%
05 forum 7.1%
06 regulator 5.1%
07 publisher 4%
08 association 1%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Saskatchewan, home insurance, August 2026
#CarrierShare of mentions
01 Intact 17.4%
02 PolicyMe 17.4%
03 Allstate 13%
04 RBC Insurance 13%
05 TD Insurance 13%
06 Aviva Canada 4.3%
07 Belairdirect 4.3%
08 Co-operators 4.3%
09 Lemonade 4.3%
10 Sonnet 4.3%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 15 searches
AI Overview presence by search intent in Saskatchewan, August 2026
Search intentReturned an AI Overview
unclassified 86.7%
Saskatchewan · Auto · 15 captures · Jul 2026

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Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Saskatchewan and send you all three scores.

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Local pack by metro

1 metro measured in Saskatchewan
Local pack leader in each Saskatchewan metro, August 2026
#MetroLeading business Share of slotsBusinessesRating
01 Saskatoon Cherry Insurance Ltd 33.3% 7 4.2

Near-me searches are measured per metro, not per province. Each metro has its own board.

Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Saskatchewan, insurers are 26.3% of cited sources and comparison sites are 29.3%.

Every domain cited in AI answers for Saskatchewan, August 2026
#SourceType Share of citations
01 Ratehub
ratehub.ca
Comparison sites
11.1%
02 Insurely
insurely.ca
Comparison sites
6.1%
03 Rates.ca
rates.ca
Comparison sites
6.1%
04 RBC Insurance
rbcinsurance.com
Insurers
6.1%
05 BrokerLink
brokerlink.ca
Agencies
5.1%
06 Reddit
reddit.com
Forums
5.1%
07 TD Insurance
tdinsurance.com
Insurers
5.1%
08 Government of Canada
canada.ca
Regulators
4%
09 Allstate
allstate.com
Insurers
3%
10 Intact
intact.ca
Insurers
3%
11 PolicyMe
policyme.com
Insurers
3%
12 Western Financial Group
westernfinancialgroup.ca
Agencies
3%
13 Armour Insurance
armourinsurance.ca
Agencies
2%
14 Insurance Business
insurancebusinessmag.com
Publishers
2%
15 InsureBC
insurebc.ca
Agencies
2%
16 Investopedia
investopedia.com
Comparison sites
2%
17 LowestRates
lowestrates.ca
Comparison sites
2%
18 PC Insurance
pcinsurance.ca
Agencies
2%
19 Surex
surex.com
Comparison sites
2%
20 YouTube
youtube.com
Forums
2%
21 Allstate Canada
allstate.ca
Insurers
1%
22 Alberta Motor Association
ama.ab.ca
Associations
1%
23 Aon
aon.com
Agencies
1%
24 apollocover.com
apollocover.com
unknown
1%
25 Belairdirect
belairdirect.com
Insurers
1%
26 Consumer Reports
consumerreports.org
Publishers
1%
27 Fortune
fortune.com
Publishers
1%
28 gatewayexteriors.ca
gatewayexteriors.ca
unknown
1%
29 godfreyroofing.com
godfreyroofing.com
unknown
1%
30 harvardwestern.com
harvardwestern.com
unknown
1%
31 home-insurance.caasco.com
home-insurance.caasco.com
unknown
1%
32 Insurance Bureau of Canada
ibc.ca
Regulators
1%
33 insurancejournal.com
insurancejournal.com
unknown
1%
34 Lemonade
lemonade.com
Insurers
1%
35 nationwest.ca
nationwest.ca
unknown
1%
36 ona.ca
ona.ca
unknown
1%
37 qz.com
qz.com
unknown
1%
38 Sonnet
sonnet.ca
Insurers
1%
39 Square One
squareone.ca
Insurers
1%
40 The Personal
thepersonal.com
Insurers
1%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Saskatchewan leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.