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SK
Home insurance board · November 2026

Saskatchewan

Canada
Searches tracked
15
AI Overview rate
93.3%
Sources per answer
4.2
Locator Canada

Home insurance in Saskatchewan: who ranks, and who gets cited

TD Insurance leads the organic results in Saskatchewan. Intact is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 4.2 sources.

Discipline 01 · Best insurance SEO TD Insurance Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Intact Cited in 15% of carrier citations
Discipline 03 · Best local SEO Westland Insurance 30.6% of map slots across 1 metro

Organic visibility

Indexed to the Saskatchewan leader
Organic visibility by carrier in Saskatchewan, home insurance, November 2026
#CarrierVisibility index
01 TD Insurance 100
02 RBC Insurance 86.6
03 Intact 49.5
04 Co-operators 43.3
05 CAA 43.3
06 Progressive 43.3
07 Hippo 27.1
08 PolicyMe 21
09 Allstate Canada 17.3
10 Square One 14.4

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Saskatchewan, home insurance, November 2026
#CarrierShare of carrier citations
01 Intact 15%
02 PolicyMe 15%
03 Allstate 10%
04 Liberty Mutual 10%
05 RBC Insurance 10%
06 Allstate Canada 5%
07 Co-operators 5%
08 GEICO 5%
09 Kin Insurance 5%
10 Progressive 5%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Saskatchewan, home insurance, November 2026
#Source typeShare of citations
01 carrier 33.9%
02 aggregator 16.9%
03 agency 15.3%
04 unknown 11.9%
05 regulator 8.5%
06 forum 5.1%
07 association 3.4%
08 publisher 3.4%
09 social 1.7%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Saskatchewan, home insurance, November 2026
#CarrierShare of mentions
01 Allstate 12.1%
02 Co-operators 12.1%
03 Intact 12.1%
04 Square One 12.1%
05 PolicyMe 9.1%
06 CAA 6.1%
07 Allstate Canada 3%
08 Amica 3%
09 Chubb 3%
10 GEICO 3%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 15 searches
AI Overview presence by search intent in Saskatchewan, November 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
head 100%
informational 100%
quote 100%
near me 0%
Saskatchewan · Auto · 15 captures · Jul 2026

Not on these boards?

Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Saskatchewan and send you all three scores.

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Local pack by metro

1 metro measured in Saskatchewan
Local pack leader in each Saskatchewan metro, November 2026
#MetroLeading business Share of slotsBusinessesRating
01 Saskatoon Westland Insurance 30.6% 7 4.8

Near-me searches are measured per metro, not per province. Each metro has its own board.

Every source the AI cites

38 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Saskatchewan, insurers are 33.9% of cited sources and comparison sites are 16.9%.

Every domain cited in AI answers for Saskatchewan, November 2026
#SourceType Share of citations
01 BrokerLink
brokerlink.ca
Agencies
8.5%
02 Ratehub
ratehub.ca
Comparison sites
6.8%
03 Insurance Bureau of Canada
ibc.ca
Regulators
5.1%
04 Intact
intact.ca
Insurers
5.1%
05 PolicyMe
policyme.com
Insurers
5.1%
06 Rates.ca
rates.ca
Comparison sites
5.1%
07 Allstate
allstate.com
Insurers
3.4%
08 Liberty Mutual
libertymutual.com
Insurers
3.4%
09 LowestRates
lowestrates.ca
Comparison sites
3.4%
10 PC Insurance
pcinsurance.ca
Agencies
3.4%
11 RBC Insurance
rbcinsurance.com
Insurers
3.4%
12 YouTube
youtube.com
Forums
3.4%
13 ACERA
acera.ca
Associations
1.7%
14 Allstate Canada
allstate.ca
Insurers
1.7%
15 bakerhomeexteriors.com
bakerhomeexteriors.com
unknown
1.7%
16 begininsurance.ca
begininsurance.ca
unknown
1.7%
17 Blue Couch Insurance
bluecouchinsurance.com
Agencies
1.7%
18 calgary.dki.ca
calgary.dki.ca
unknown
1.7%
19 Government of Canada
canada.ca
Regulators
1.7%
20 Co-operators
cooperators.ca
Insurers
1.7%
21 Facebook
facebook.com
Social
1.7%
22 Forbes Advisor
forbes.com
Publishers
1.7%
23 FSRA Ontario
fsrao.ca
Regulators
1.7%
24 GEICO
geico.com
Insurers
1.7%
25 godfreyroofing.com
godfreyroofing.com
unknown
1.7%
26 iA Financial
ia.ca
Insurers
1.7%
27 Kin Insurance
kin.com
Insurers
1.7%
28 Matic
matic.com
Comparison sites
1.7%
29 moneysense.ca
moneysense.ca
unknown
1.7%
30 Ontario Nurses Association
ona.ca
Associations
1.7%
31 Progressive
progressive.com
Insurers
1.7%
32 Reddit
reddit.com
Forums
1.7%
33 schillinsurance.com
schillinsurance.com
unknown
1.7%
34 State Farm
statefarm.com
Insurers
1.7%
35 TD Insurance
tdinsurance.com
Insurers
1.7%
36 US News
usnews.com
Publishers
1.7%
37 Western Financial Group
westernfinancialgroup.ca
Agencies
1.7%
38 youset.ca
youset.ca
unknown
1.7%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Saskatchewan leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.