The Visibility Index
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Business insurance board · August 2026

Saskatchewan

Canada
Searches tracked
24
AI Overview rate
91.7%
Sources per answer
7.6
Locator Canada

Business insurance in Saskatchewan: who ranks, and who gets cited

Intact leads both the organic results and the AI citations in Saskatchewan, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 7.6 sources.

Discipline 01 · Best insurance SEO Intact Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Intact Cited in 30% of carrier citations
Discipline 03 · Best local SEO Cherry Insurance Ltd 33.3% of map slots across 1 metro

Organic visibility

Indexed to the Saskatchewan leader
Organic visibility by carrier in Saskatchewan, commercial insurance, August 2026
#CarrierVisibility index
01 Intact 100
02 TD Insurance 69.3
03 Co-operators 31.5
04 The Hartford 14.1
05 SGI Canada 12.7
06 Travelers 12.7
07 RBC Insurance 6.5
08 Desjardins 5.6
09 Nationwide 3.8
10 Chubb 3

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Saskatchewan, commercial insurance, August 2026
#CarrierShare of carrier citations
01 Intact 30%
02 TD Insurance 25%
03 Chubb 15%
04 Co-operators 10%
05 Desjardins 10%
06 RBC Insurance 5%
07 SGI Canada 5%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Saskatchewan, commercial insurance, August 2026
#Source typeShare of citations
01 unknown 25.6%
02 aggregator 25%
03 agency 14.9%
04 carrier 11.9%
05 forum 8.3%
06 regulator 6.5%
07 association 5.4%
08 publisher 1.8%
09 payroll 0.6%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Saskatchewan, commercial insurance, August 2026
#CarrierShare of mentions
01 Intact 31.8%
02 Chubb 13.6%
03 TD Insurance 13.6%
04 Desjardins 9.1%
05 Aviva Canada 4.5%
06 Co-operators 4.5%
07 Federated Insurance 4.5%
08 NEXT Insurance 4.5%
09 SGI Canada 4.5%
10 The Hartford 4.5%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 24 searches
AI Overview presence by search intent in Saskatchewan, August 2026
Search intentReturned an AI Overview
unclassified 91.7%
Saskatchewan · Auto · 24 captures · Jul 2026

Not on these boards?

Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Saskatchewan and send you all three scores.

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Local pack by metro

1 metro measured in Saskatchewan
Local pack leader in each Saskatchewan metro, August 2026
#MetroLeading business Share of slotsBusinessesRating
01 Saskatoon Cherry Insurance Ltd 33.3% 7 4.2

Near-me searches are measured per metro, not per province. Each metro has its own board.

Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Saskatchewan, insurers are 11.9% of cited sources and comparison sites are 25%.

Every domain cited in AI answers for Saskatchewan, August 2026
#SourceType Share of citations
01 Zensurance
zensurance.com
Comparison sites
7.7%
02 Ratehub
ratehub.ca
Comparison sites
7.1%
03 YouTube
youtube.com
Forums
7.1%
04 Westland Insurance
westlandinsurance.ca
Agencies
6%
05 ACERA
acera.ca
Associations
4.2%
06 Intact
intact.ca
Insurers
3.6%
07 Rates.ca
rates.ca
Comparison sites
3.6%
08 TD Insurance
tdinsurance.com
Insurers
3%
09 Western Financial Group
westernfinancialgroup.ca
Agencies
3%
10 Insurance Bureau of Canada
ibc.ca
Regulators
2.4%
11 Investopedia
investopedia.com
Comparison sites
2.4%
12 Chubb
chubb.com
Insurers
1.8%
13 Panda7
panda7.ca
Comparison sites
1.8%
14 wcbsask.com
wcbsask.com
unknown
1.8%
15 Aon
aon.com
Agencies
1.2%
16 aviva.ca
aviva.ca
unknown
1.2%
17 BrokerLink
brokerlink.ca
Agencies
1.2%
18 Co-operators
cooperators.ca
Insurers
1.2%
19 cornerstoneins.ca
cornerstoneins.ca
unknown
1.2%
20 Desjardins
desjardins.com
Insurers
1.2%
21 HUB International
hubinternational.com
Agencies
1.2%
22 KBD Insurance
kbdinsurance.com
Agencies
1.2%
23 lloydsadd.com
lloydsadd.com
unknown
1.2%
24 Reddit
reddit.com
Forums
1.2%
25 Alberta WCB
wcb.ab.ca
Regulators
1.2%
26 Nova Scotia WCB
wcb.ns.ca
Regulators
1.2%
27 WorkSafeBC
worksafebc.com
Regulators
1.2%
28 aig.ca
aig.ca
unknown
0.6%
29 ajg.com
ajg.com
unknown
0.6%
30 alignedinsurance.com
alignedinsurance.com
unknown
0.6%
31 Alberta Motor Association
ama.ab.ca
Associations
0.6%
32 bdc-canada.com
bdc-canada.com
unknown
0.6%
33 bdc.ca
bdc.ca
unknown
0.6%
34 begininsurance.ca
begininsurance.ca
unknown
0.6%
35 butlerbyers.com
butlerbyers.com
unknown
0.6%
36 canadalife.com
canadalife.com
unknown
0.6%
37 ccohs.ca
ccohs.ca
unknown
0.6%
38 ClicAssure
clicassure.com
Comparison sites
0.6%
39 cornerstoneinsurance.ca
cornerstoneinsurance.ca
unknown
0.6%
40 cowangroup.ca
cowangroup.ca
unknown
0.6%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Saskatchewan leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.