Saskatchewan
CanadaIntact leads the organic results in Saskatchewan. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Intact | 100 |
| 02 | TD Insurance | 37.5 |
| 03 | Travelers | 25 |
| 04 | Farmers | 12.5 |
| 05 | Co-operators | 9.5 |
| 06 | Desjardins | 8.3 |
| 07 | The Hartford | 8.3 |
| 08 | SGI Canada | 6.2 |
| 09 | Vouch | 5 |
| 10 | Foxquilt | 5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 25% |
| 02 | Desjardins | 16.7% |
| 03 | TD Insurance | 12.5% |
| 04 | Chubb | 8.3% |
| 05 | Coalition | 8.3% |
| 06 | Nationwide | 8.3% |
| 07 | SGI Canada | 8.3% |
| 08 | GEICO | 4.2% |
| 09 | Intact | 4.2% |
| 10 | Vouch | 4.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | unknown | 26.8% |
| 02 | aggregator | 21.3% |
| 03 | agency | 16.4% |
| 04 | forum | 14.2% |
| 05 | carrier | 13.1% |
| 06 | regulator | 2.7% |
| 07 | association | 2.2% |
| 08 | publisher | 2.2% |
| 09 | security vendor | 0.5% |
| 10 | software | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Desjardins | 25% |
| 02 | Chubb | 12.5% |
| 03 | Intact | 12.5% |
| 04 | Nationwide | 12.5% |
| 05 | The Hartford | 12.5% |
| 06 | GEICO | 6.2% |
| 07 | SGI Canada | 6.2% |
| 08 | TD Insurance | 6.2% |
| 09 | Vouch | 6.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Saskatchewan and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Saskatoon | Westland Insurance | 33.3% | 9 | 4.8 |
Near-me searches are measured per metro, not per province. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Saskatchewan, insurers are 13.1% of cited sources and comparison sites are 21.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.4% |
| 02 | Zensurance zensurance.com | Comparison sites | 5.5% |
| 03 | Western Financial Group westernfinancialgroup.ca | Agencies | 4.9% |
| 04 | Ratehub ratehub.ca | Comparison sites | 3.8% |
| 05 | Rates.ca rates.ca | Comparison sites | 3.8% |
| 06 | The Hartford thehartford.com | Insurers | 3.3% |
| 07 | wcbsask.com wcbsask.com | unknown | 2.7% |
| 08 | Desjardins desjardins.com | Insurers | 2.2% |
| 09 | Quora quora.com | Forums | 2.2% |
| 10 | ACERA acera.ca | Associations | 1.6% |
| 11 | apollocover.com apollocover.com | unknown | 1.6% |
| 12 | Insureon insureon.com | Comparison sites | 1.6% |
| 13 | Investopedia investopedia.com | Comparison sites | 1.6% |
| 14 | northbridgeinsurance.ca northbridgeinsurance.ca | unknown | 1.6% |
| 15 | Reddit reddit.com | Forums | 1.6% |
| 16 | TD Insurance tdinsurance.com | Insurers | 1.6% |
| 17 | Westland Insurance westlandinsurance.ca | Agencies | 1.6% |
| 18 | Aligned Insurance alignedinsurance.com | Agencies | 1.1% |
| 19 | Armour Insurance armourinsurance.ca | Agencies | 1.1% |
| 20 | Chubb chubb.com | Insurers | 1.1% |
| 21 | Coalition coalitioninc.com | Insurers | 1.1% |
| 22 | HUB International hubinternational.com | Agencies | 1.1% |
| 23 | Insurance Bureau of Canada ibc.ca | Regulators | 1.1% |
| 24 | IRMI irmi.com | Publishers | 1.1% |
| 25 | iShopRates ishoprates.ca | Comparison sites | 1.1% |
| 26 | lloydsadd.com lloydsadd.com | unknown | 1.1% |
| 27 | Nationwide nationwide.com | Insurers | 1.1% |
| 28 | Qubit Insurance qubitinsurance.ca | Agencies | 1.1% |
| 29 | SGI Canada sgicanada.ca | Insurers | 1.1% |
| 30 | WorkCompOne workcompone.com | Comparison sites | 1.1% |
| 31 | xero.com xero.com | unknown | 1.1% |
| 32 | ajg.com ajg.com | unknown | 0.5% |
| 33 | Akan Insurance akaninsurance.ca | Agencies | 0.5% |
| 34 | AMC Insurance amcinsurance.ca | Agencies | 0.5% |
| 35 | Aon aon.com | Agencies | 0.5% |
| 36 | bdc.ca bdc.ca | unknown | 0.5% |
| 37 | brioinsurance.ca brioinsurance.ca | unknown | 0.5% |
| 38 | BrokerLink brokerlink.ca | Agencies | 0.5% |
| 39 | businessinsurancesaskatoon.ca businessinsurancesaskatoon.ca | unknown | 0.5% |
| 40 | capitalinsurancebrokers.com capitalinsurancebrokers.com | unknown | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Saskatchewan leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.