Oregon
United StatesProgressive Commercial leads the organic results in Oregon. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 95.1 |
| 03 | NEXT Insurance | 61 |
| 04 | Nationwide | 43.5 |
| 05 | biBERK | 37.7 |
| 06 | GEICO | 36.2 |
| 07 | Farmers | 21.7 |
| 08 | American Family | 21.7 |
| 09 | Vouch | 21.7 |
| 10 | Chubb | 10.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 21.6% |
| 02 | NEXT Insurance | 20.5% |
| 03 | Progressive Commercial | 13.6% |
| 04 | GEICO | 11.4% |
| 05 | Allstate | 5.7% |
| 06 | Nationwide | 4.5% |
| 07 | biBERK | 4.5% |
| 08 | Hiscox | 3.4% |
| 09 | Liberty Mutual | 2.3% |
| 10 | Travelers | 2.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 44.9% |
| 02 | aggregator | 15.3% |
| 03 | forum | 10.2% |
| 04 | agency | 6.6% |
| 05 | unknown | 6.6% |
| 06 | publisher | 6.1% |
| 07 | payroll | 4.6% |
| 08 | association | 1.5% |
| 09 | social | 1.5% |
| 10 | security vendor | 1% |
| 11 | law firm | 0.5% |
| 12 | regulator | 0.5% |
| 13 | software | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 19.6% |
| 02 | The Hartford | 15.7% |
| 03 | Hiscox | 9.8% |
| 04 | Allstate | 7.8% |
| 05 | Nationwide | 7.8% |
| 06 | NEXT Insurance | 5.9% |
| 07 | Progressive | 5.9% |
| 08 | Progressive Commercial | 5.9% |
| 09 | biBERK | 3.9% |
| 10 | Travelers | 3.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Oregon and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Eugene | Affordable Insurance Solutions | 33.3% | 12 | 4.9 |
| 02 | Portland | Bridge City Insurance | 30.6% | 10 | 4.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Oregon, insurers are 44.9% of cited sources and comparison sites are 15.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 9.7% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 9.2% |
| 03 | YouTube youtube.com | Forums | 9.2% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 6.1% |
| 05 | GEICO geico.com | Insurers | 5.1% |
| 06 | Simply Business simplybusiness.com | Comparison sites | 3.1% |
| 07 | TechInsurance techinsurance.com | Comparison sites | 3.1% |
| 08 | Allstate allstate.com | Insurers | 2.6% |
| 09 | Insureon insureon.com | Comparison sites | 2.6% |
| 10 | biBERK biberk.com | Insurers | 2% |
| 11 | Nationwide nationwide.com | Insurers | 2% |
| 12 | Facebook facebook.com | Social | 1.5% |
| 13 | Forbes Advisor forbes.com | Publishers | 1.5% |
| 14 | Hiscox hiscox.com | Insurers | 1.5% |
| 15 | US Chamber of Commerce uschamber.com | Associations | 1.5% |
| 16 | US News usnews.com | Publishers | 1.5% |
| 17 | ADP adp.com | Payroll platforms | 1% |
| 18 | Construction Coverage constructioncoverage.com | Publishers | 1% |
| 19 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1% |
| 20 | Investopedia investopedia.com | Comparison sites | 1% |
| 21 | Homebase joinhomebase.com | Payroll platforms | 1% |
| 22 | Liberty Mutual libertymutual.com | Insurers | 1% |
| 23 | NerdWallet nerdwallet.com | Comparison sites | 1% |
| 24 | Paychex paychex.com | Payroll platforms | 1% |
| 25 | Reddit reddit.com | Forums | 1% |
| 26 | Tivly tivly.com | Comparison sites | 1% |
| 27 | Travelers travelers.com | Insurers | 1% |
| 28 | wcd.oregon.gov wcd.oregon.gov | unknown | 1% |
| 29 | WorkCompOne workcompone.com | Comparison sites | 1% |
| 30 | absa.co.bw absa.co.bw | unknown | 0.5% |
| 31 | Acrisure acrisure.com | Agencies | 0.5% |
| 32 | aldrichbrunot.com aldrichbrunot.com | unknown | 0.5% |
| 33 | artisanins.com artisanins.com | unknown | 0.5% |
| 34 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 35 | blockadvisors.com blockadvisors.com | unknown | 0.5% |
| 36 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.5% |
| 37 | Chubb chubb.com | Insurers | 0.5% |
| 38 | cromwellney.com cromwellney.com | unknown | 0.5% |
| 39 | Cynet cynet.com | Security vendors | 0.5% |
| 40 | EDG Law edglaw.com | Law firms | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Oregon leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.