California
United StatesProgressive Commercial leads the organic results in California. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 5.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 66.7 |
| 03 | GEICO | 28.9 |
| 04 | NEXT Insurance | 24.1 |
| 05 | Chubb | 20.3 |
| 06 | Allstate | 18.5 |
| 07 | National Indemnity | 18 |
| 08 | Hiscox | 17.9 |
| 09 | Nationwide | 14 |
| 10 | biBERK | 12.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 28.1% |
| 02 | Progressive Commercial | 15.6% |
| 03 | GEICO | 10.9% |
| 04 | NEXT Insurance | 9.4% |
| 05 | Allstate | 6.2% |
| 06 | Nationwide | 6.2% |
| 07 | Travelers | 4.7% |
| 08 | Hiscox | 3.1% |
| 09 | State Farm | 3.1% |
| 10 | biBERK | 3.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 55.7% |
| 02 | forum | 17.4% |
| 03 | aggregator | 6.1% |
| 04 | publisher | 4.3% |
| 05 | agency | 3.5% |
| 06 | payroll | 3.5% |
| 07 | security vendor | 2.6% |
| 08 | association | 1.7% |
| 09 | regulator | 1.7% |
| 10 | social | 1.7% |
| 11 | financial institution | 0.9% |
| 12 | unknown | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 20% |
| 02 | GEICO | 12.9% |
| 03 | Progressive | 11.8% |
| 04 | Progressive Commercial | 10.6% |
| 05 | biBERK | 7.1% |
| 06 | NEXT Insurance | 7.1% |
| 07 | Travelers | 7.1% |
| 08 | Allstate | 5.9% |
| 09 | Hiscox | 5.9% |
| 10 | Nationwide | 5.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 100% |
| head | 66.7% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in California and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Los Angeles | Cost-U-Less Insurance | 42.1% | 12 | 4.8 |
| 02 | Long Beach | Only Way Insurance Services | 29.7% | 11 | 4.8 |
| 03 | Oakland | Rate Crushers Insurance Brokers | 24.3% | 10 | 5 |
| 04 | Riverside | Riverside Insurance Agency Inc. | 27% | 9 | 4.9 |
| 05 | Fresno | Fresno Insurance Agency | 33.3% | 7 | 5 |
| 06 | Sacramento | Auto Insurance Sacramento | 30.6% | 9 | 5 |
| 07 | San Diego | Hultz Insurance | 27.8% | 10 | 4.8 |
| 08 | San Francisco | April Insurance Agency | 27.8% | 11 | 5 |
| 09 | Anaheim | Anaheim Insurance & Vehicle Registration | 25.7% | 12 | 4.9 |
| 10 | Bakersfield | Acceptance Insurance | 21.2% | 11 | 4.8 |
| 11 | San Jose | Cost-U-Less Insurance | 30.3% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in California, insurers are 55.7% of cited sources and comparison sites are 6.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 15.7% |
| 02 | YouTube youtube.com | Forums | 15.7% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 8.7% |
| 04 | GEICO geico.com | Insurers | 6.1% |
| 05 | NEXT Insurance nextinsurance.com | Insurers | 5.2% |
| 06 | Allstate allstate.com | Insurers | 3.5% |
| 07 | Nationwide nationwide.com | Insurers | 3.5% |
| 08 | Paychex paychex.com | Payroll platforms | 3.5% |
| 09 | Travelers travelers.com | Insurers | 2.6% |
| 10 | biBERK biberk.com | Insurers | 1.7% |
| 11 | Hiscox hiscox.com | Insurers | 1.7% |
| 12 | Inszone Insurance inszoneinsurance.com | Agencies | 1.7% |
| 13 | NerdWallet nerdwallet.com | Comparison sites | 1.7% |
| 14 | Reddit reddit.com | Forums | 1.7% |
| 15 | State Farm statefarm.com | Insurers | 1.7% |
| 16 | US News usnews.com | Publishers | 1.7% |
| 17 | AmTrust amtrustfinancial.com | Insurers | 0.9% |
| 18 | ASCE Insurance asceinsurance.com | Associations | 0.9% |
| 19 | Bankers Insurance bankersinsurance.com | Insurers | 0.9% |
| 20 | BlueVoyant bluevoyant.com | Security vendors | 0.9% |
| 21 | Business News Daily businessnewsdaily.com | Publishers | 0.9% |
| 22 | Chubb chubb.com | Insurers | 0.9% |
| 23 | Compare the Market comparethemarket.com | Comparison sites | 0.9% |
| 24 | coremarkins.com coremarkins.com | unknown | 0.9% |
| 25 | Cynet cynet.com | Security vendors | 0.9% |
| 26 | Facebook facebook.com | Social | 0.9% |
| 27 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.9% |
| 28 | Fortinet fortinet.com | Security vendors | 0.9% |
| 29 | Federal Trade Commission ftc.gov | Regulators | 0.9% |
| 30 | HowMuch howmuch.net | Publishers | 0.9% |
| 31 | HUB International hubinternational.com | Agencies | 0.9% |
| 32 | Hudson Valley Credit Union hvcu.org | Banks | 0.9% |
| 33 | Instagram instagram.com | Social | 0.9% |
| 34 | California Dept. of Insurance insurance.ca.gov | Regulators | 0.9% |
| 35 | Insureon insureon.com | Comparison sites | 0.9% |
| 36 | Liberty Mutual libertymutual.com | Insurers | 0.9% |
| 37 | National Indemnity nationalindemnity.com | Insurers | 0.9% |
| 38 | Policygenius policygenius.com | Comparison sites | 0.9% |
| 39 | Progressive progressive.com | Insurers | 0.9% |
| 40 | Simply Business simplybusiness.com | Comparison sites | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the California leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.