California
United StatesThe Hartford leads the organic results in California. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 73.5 |
| 03 | GEICO | 50 |
| 04 | NEXT Insurance | 42 |
| 05 | biBERK | 35.2 |
| 06 | Hiscox | 19.2 |
| 07 | Travelers | 16.6 |
| 08 | Thimble | 16.6 |
| 09 | Nationwide | 16.6 |
| 10 | Allstate | 12.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 19.6% |
| 02 | The Hartford | 19.6% |
| 03 | Progressive Commercial | 15.7% |
| 04 | GEICO | 11.8% |
| 05 | biBERK | 7.8% |
| 06 | Hiscox | 5.9% |
| 07 | Allstate | 4.9% |
| 08 | Nationwide | 2.9% |
| 09 | Liberty Mutual | 2% |
| 10 | State Farm | 2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 50.7% |
| 02 | aggregator | 13.9% |
| 03 | forum | 13.9% |
| 04 | publisher | 5.5% |
| 05 | payroll | 4.5% |
| 06 | agency | 4% |
| 07 | unknown | 2.5% |
| 08 | association | 1.5% |
| 09 | search | 1% |
| 10 | financial institution | 0.5% |
| 11 | law firm | 0.5% |
| 12 | regulator | 0.5% |
| 13 | security vendor | 0.5% |
| 14 | social | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20% |
| 02 | The Hartford | 16% |
| 03 | Hiscox | 12% |
| 04 | Allstate | 8% |
| 05 | biBERK | 8% |
| 06 | NEXT Insurance | 8% |
| 07 | Nationwide | 6% |
| 08 | Progressive | 4% |
| 09 | Progressive Commercial | 4% |
| 10 | Travelers | 4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in California and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Anaheim | Anaheim Insurance & Vehicle | 30.6% | 11 | 4.9 |
| 02 | Bakersfield | InsureOne Insurance | 27.8% | 11 | 5 |
| 03 | Fresno | Fiesta Auto Insurance & Tax Service | 47.2% | 10 | 4.9 |
| 04 | Long Beach | Only Way Insurance Services | 27.8% | 9 | 4.8 |
| 05 | Los Angeles | Freeway Insurance | 25% | 14 | 4.7 |
| 06 | Oakland | Near By Insurance Agency | 22.2% | 9 | 5 |
| 07 | Riverside | Riverside Insurance Agency Inc. | 30.6% | 8 | 4.9 |
| 08 | Sacramento | Auto Insurance Sacramento | 27.8% | 10 | 5 |
| 09 | San Diego | Let's Insure - San Diego | 33.3% | 6 | 5 |
| 10 | San Francisco | April Insurance Agency | 30.6% | 10 | 5 |
| 11 | San Jose | Auto Insurance Agency San Jose | 25% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in California, insurers are 50.7% of cited sources and comparison sites are 13.9%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.4% |
| 02 | NEXT Insurance nextinsurance.com | Insurers | 10% |
| 03 | The Hartford thehartford.com | Insurers | 10% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 8% |
| 05 | GEICO geico.com | Insurers | 6% |
| 06 | biBERK biberk.com | Insurers | 4% |
| 07 | Insureon insureon.com | Comparison sites | 3.5% |
| 08 | Simply Business simplybusiness.com | Comparison sites | 3.5% |
| 09 | Hiscox hiscox.com | Insurers | 3% |
| 10 | Allstate allstate.com | Insurers | 2.5% |
| 11 | Reddit reddit.com | Forums | 2% |
| 12 | ADP adp.com | Payroll platforms | 1.5% |
| 13 | Nationwide nationwide.com | Insurers | 1.5% |
| 14 | TechInsurance techinsurance.com | Comparison sites | 1.5% |
| 15 | US Chamber of Commerce uschamber.com | Associations | 1.5% |
| 16 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1% |
| 17 | Wikipedia en.wikipedia.org | Publishers | 1% |
| 18 | Forbes Advisor forbes.com | Publishers | 1% |
| 19 | Google google.com | Search | 1% |
| 20 | Insurance Guys insurance-guys.com | Agencies | 1% |
| 21 | Investopedia investopedia.com | Comparison sites | 1% |
| 22 | Homebase joinhomebase.com | Payroll platforms | 1% |
| 23 | JustAnswer justanswer.com | Forums | 1% |
| 24 | Liberty Mutual libertymutual.com | Insurers | 1% |
| 25 | NerdWallet nerdwallet.com | Comparison sites | 1% |
| 26 | Paychex paychex.com | Payroll platforms | 1% |
| 27 | State Farm statefarm.com | Insurers | 1% |
| 28 | Thimble thimble.com | Insurers | 1% |
| 29 | Travelers travelers.com | Insurers | 1% |
| 30 | US News usnews.com | Publishers | 1% |
| 31 | WorkCompOne workcompone.com | Comparison sites | 1% |
| 32 | Acrisure acrisure.com | Agencies | 0.5% |
| 33 | bluemarsh.com bluemarsh.com | unknown | 0.5% |
| 34 | Chubb chubb.com | Insurers | 0.5% |
| 35 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 36 | Cynet cynet.com | Security vendors | 0.5% |
| 37 | California Dept. of Industrial Relations dir.ca.gov | Regulators | 0.5% |
| 38 | diy.stackexchange.com diy.stackexchange.com | unknown | 0.5% |
| 39 | EDG Law edglaw.com | Law firms | 0.5% |
| 40 | Facebook facebook.com | Social | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the California leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.