California
United StatesThe Hartford leads the organic results in California. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 79.2 |
| 03 | NEXT Insurance | 52.4 |
| 04 | GEICO | 49.2 |
| 05 | Nationwide | 15.7 |
| 06 | Hiscox | 15.5 |
| 07 | Allstate | 14.8 |
| 08 | biBERK | 12.3 |
| 09 | Travelers | 11.1 |
| 10 | Chubb | 5.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 21.5% |
| 02 | The Hartford | 20.4% |
| 03 | NEXT Insurance | 19.4% |
| 04 | GEICO | 8.6% |
| 05 | Hiscox | 4.3% |
| 06 | Nationwide | 4.3% |
| 07 | Travelers | 4.3% |
| 08 | Allstate | 3.2% |
| 09 | Federated Insurance | 2.2% |
| 10 | Liberty Mutual | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 55.7% |
| 02 | forum | 14.4% |
| 03 | aggregator | 6.6% |
| 04 | agency | 6% |
| 05 | publisher | 6% |
| 06 | regulator | 4.2% |
| 07 | payroll | 3.6% |
| 08 | unknown | 3% |
| 09 | security vendor | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 15.6% |
| 02 | Progressive | 10.9% |
| 03 | The Hartford | 10.9% |
| 04 | Allstate | 9.4% |
| 05 | Hiscox | 9.4% |
| 06 | Nationwide | 9.4% |
| 07 | NEXT Insurance | 9.4% |
| 08 | Progressive Commercial | 9.4% |
| 09 | Travelers | 4.7% |
| 10 | biBERK | 3.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 87.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in California and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Riverside | Riverside Insurance Agency Inc. | 29.7% | 10 | 4.8 |
| 02 | Anaheim | Anaheim Insurance & Vehicle | 30.6% | 9 | 4.9 |
| 03 | Bakersfield | InsureOne Insurance | 30.6% | 10 | 5 |
| 04 | Fresno | Fiesta Auto Insurance & Tax Service | 52.8% | 6 | 4.9 |
| 05 | Long Beach | Only Way Insurance Services | 27.8% | 8 | 4.8 |
| 06 | Los Angeles | Cost-U-Less Insurance | 22.2% | 13 | 4.8 |
| 07 | Oakland | Near By Insurance Agency | 30.6% | 9 | 5 |
| 08 | Sacramento | Cost-U-Less Insurance | 19.4% | 11 | 4.6 |
| 09 | San Diego | Let's Insure | 33.3% | 7 | 5 |
| 10 | San Francisco | Donald Browne Insurance Services, formerly, John A Morton Insurance Agency | 25% | 10 | 4.8 |
| 11 | San Jose | Acceptance Insurance | 27.8% | 8 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in California, insurers are 55.7% of cited sources and comparison sites are 6.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13.2% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 12% |
| 03 | The Hartford thehartford.com | Insurers | 11.4% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 10.8% |
| 05 | GEICO geico.com | Insurers | 4.8% |
| 06 | Hiscox hiscox.com | Insurers | 2.4% |
| 07 | Nationwide nationwide.com | Insurers | 2.4% |
| 08 | Travelers travelers.com | Insurers | 2.4% |
| 09 | Allstate allstate.com | Insurers | 1.8% |
| 10 | Forbes Advisor forbes.com | Publishers | 1.8% |
| 11 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.8% |
| 12 | Simply Business simplybusiness.com | Comparison sites | 1.8% |
| 13 | biBERK biberk.com | Insurers | 1.2% |
| 14 | Federated Insurance federatedinsurance.com | Insurers | 1.2% |
| 15 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 16 | Liberty Mutual libertymutual.com | Insurers | 1.2% |
| 17 | Paychex paychex.com | Payroll platforms | 1.2% |
| 18 | Reddit reddit.com | Forums | 1.2% |
| 19 | US Small Business Administration sba.gov | Regulators | 1.2% |
| 20 | TechInsurance techinsurance.com | Comparison sites | 1.2% |
| 21 | US News usnews.com | Publishers | 1.2% |
| 22 | New York WCB wcb.ny.gov | Regulators | 1.2% |
| 23 | Acrisure acrisure.com | Agencies | 0.6% |
| 24 | Baldwin Risk Partners baldwin.com | Agencies | 0.6% |
| 25 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 26 | cslb.ca.gov cslb.ca.gov | unknown | 0.6% |
| 27 | Cynet cynet.com | Security vendors | 0.6% |
| 28 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 29 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 30 | dwd.wisconsin.gov dwd.wisconsin.gov | unknown | 0.6% |
| 31 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 32 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 33 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 34 | Gusto gusto.com | Payroll platforms | 0.6% |
| 35 | Insurance Information Institute iii.org | Publishers | 0.6% |
| 36 | Insurance Navy insurancenavy.com | Agencies | 0.6% |
| 37 | Insurance Training Center insurancetrainingcenter.com | Publishers | 0.6% |
| 38 | InsuredBetter insuredbetter.com | Comparison sites | 0.6% |
| 39 | Insureon insureon.com | Comparison sites | 0.6% |
| 40 | Homebase joinhomebase.com | Payroll platforms | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the California leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.