The Visibility Index
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Local board · August 2026

San Francisco

California · United States
Near-me searches
12
Map slots
36
Businesses sharing them
10
Median rating
4.9
Locator United States

Insurance near me in San Francisco: who holds the map

12 near-me searches, run in the San Francisco metro. A Local Pack appeared on 100% of them and an AI Overview on 8.3%. The map is shared by 10 businesses at a median rating of 4.9.

The map pack Donald Browne Insurance Services, formerly, John A Morton Insurance Agency In 9 slots, average slot 1.9, rated 4.8
Organic beneath it Mercury Insurance Visibility 100 / 100

The map pack

36 slots across 12 searches
Local pack occupancy in San Francisco, August 2026
#BusinessAppearancesAverage slotRating
01 Donald Browne Insurance Services, formerly, John A Morton Insurance Agency 9 1.9 4.8
02 April Insurance Agency 9 2.3 5
03 Fred Loya Insurance 6 1.2 3.5
04 ESI Insurance Brokers 4 2 4.9
05 Broad Spectrum Insurance Services 3 1.3 5
06 AAA Insurance Agent: Francisco Verdin 1 3 4.9
07 AutoComplete, Inc 1 3 4.9
08 Jessica Liu Insurance Services 1 3 5
09 Low Cost Auto Insurance Advantage 1 3 5
10 Traci Hollander - State Farm Insurance Agent 1 3 4.9

Columns: appearances, average slot held, Google rating. Businesses are public results on public searches.

The organic results beneath the map

A different competition
Organic visibility beneath the map pack in San Francisco, August 2026
#Domain or brandVisibility index
01 Mercury Insurance 100
02 Yelp 93.1
03 Nationwide Agency 82.6
04 State Farm 43.9
05 Travelers Agent 29
06 GEICO 24.1
07 Hiscox 21.5
08 NerdWallet 21.3
09 aprilinsurance.com 20.6
10 Policygenius 20.5

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What the AI assistants say about San Francisco

Same question, three times, 2026 09

The map pack above is stable. Ask again next month and largely the same businesses hold the same slots. The AI assistants are not.

We asked each engine “best insurance agency near me”, geo-targeted to San Francisco, three times. Below is how many different businesses each one named, and how many survived all three answers.

This is why there is no “the agency AI recommends” on this page. Naming one would mean publishing a business the engine mentions roughly a third of the time.

AI recommendation stability in San Francisco
Engine Businesses named In all 3 answers Overlap
ChatGPT 8 0 0.00

Overlap is the businesses common to all three answers divided by every business named across them. 1.00 is the same answer every time. 0.00 is nothing in common.

Across all metros: ChatGPT names nothing twice in 59 of 109, Gemini in 33 of 73. Read the full study.

Where this sits

Every board is free and public

All 109 metro boards The interactive map

What is on this page 12 near-me insurance searches geo-targeted to the San Francisco metro, August 2026. Local Pack occupancy, average slot and Google rating, plus position-weighted organic visibility for the same searches.

Coverage 109 metros across the United States and Canada, same 12 searches.

Single capture August 2026 is one capture per metro. Three-capture medians with a published spread begin in September.