Boise
Idaho · United States12 near-me searches, run in the Boise metro. A Local Pack appeared on 100% of them and an AI Overview on 8.3%. The map is shared by 10 businesses at a median rating of 4.9.
| # | Business | Appearances | Average slot | Rating |
|---|---|---|---|---|
| 01 | Bryant Auto Insurance | 9 | 1.6 | 5 |
| 02 | Freeway Insurance | 9 | 2 | 4.7 |
| 03 | Hartley Insurance, Inc. | 8 | 1.8 | 4.9 |
| 04 | Insurance Services of Idaho, LLC | 4 | 2.5 | 4.2 |
| 05 | Matt Faller Medicare Insurance | 1 | 2 | 5 |
| 06 | Reliable Insurance & Financial LLC | 1 | 2 | 5 |
| 07 | Daniel Insurance, LLC | 1 | 3 | 5 |
| 08 | Fredriksen Insurance | 1 | 3 | 5 |
| 09 | Low Cost Auto Insurance Agency Boise | 1 | 3 | 4.1 |
| 10 | United Commercial Insurance, LLC | 1 | 3 | 4.9 |
Columns: appearances, average slot held, Google rating. Businesses are public results on public searches.
| # | Domain or brand | Visibility index |
|---|---|---|
| 01 | rickettsinsurance.com | 100 |
| 02 | Yelp | 85.2 |
| 03 | Nationwide Agency | 80.3 |
| 04 | State Farm | 72.3 |
| 05 | inszoneinsurance.com | 30.1 |
| 06 | Travelers Agent | 29 |
| 07 | HUB International | 28.4 |
| 08 | idahoinsuranceforless.com | 26 |
| 09 | GEICO | 23.7 |
| 10 | hartleyonline.com | 23.4 |
We run your brand against these 12 searches in your metros, show which slots you hold, and where your rating sits against the field.
The map pack above is stable. Ask again next month and largely the same businesses hold the same slots. The AI assistants are not.
We asked each engine “best insurance agency near me”, geo-targeted to Boise, three times. Below is how many different businesses each one named, and how many survived all three answers.
This is why there is no “the agency AI recommends” on this page. Naming one would mean publishing a business the engine mentions roughly a third of the time.
| Engine | Businesses named | In all 3 answers | Overlap |
|---|---|---|---|
| ChatGPT | 10 | 1 | 0.10 |
| Gemini | 5 | 2 | 0.40 |
Overlap is the businesses common to all three answers divided by every business named across them. 1.00 is the same answer every time. 0.00 is nothing in common.
Across all metros: ChatGPT names nothing twice in 59 of 109, Gemini in 33 of 73. Read the full study.
What is on this page 12 near-me insurance searches geo-targeted to the Boise metro, August 2026. Local Pack occupancy, average slot and Google rating, plus position-weighted organic visibility for the same searches.
Coverage 109 metros across the United States and Canada, same 12 searches.
Single capture August 2026 is one capture per metro. Three-capture medians with a published spread begin in September.