Utah
United StatesThe Hartford leads both the organic results and the AI citations in Utah, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | NEXT Insurance | 86.5 |
| 03 | Progressive Commercial | 78.7 |
| 04 | biBERK | 55.3 |
| 05 | Thimble | 42.9 |
| 06 | GEICO | 37 |
| 07 | Nationwide | 22.8 |
| 08 | Allstate | 16.8 |
| 09 | Hiscox | 15.9 |
| 10 | Farmers | 13 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 22.6% |
| 02 | Progressive Commercial | 18.3% |
| 03 | NEXT Insurance | 17.2% |
| 04 | GEICO | 9.7% |
| 05 | biBERK | 8.6% |
| 06 | Nationwide | 5.4% |
| 07 | Allstate | 4.3% |
| 08 | Hiscox | 3.2% |
| 09 | Liberty Mutual | 2.2% |
| 10 | Travelers | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46% |
| 02 | aggregator | 15.3% |
| 03 | forum | 10.4% |
| 04 | agency | 7.9% |
| 05 | publisher | 5.9% |
| 06 | payroll | 4% |
| 07 | unknown | 3.5% |
| 08 | security vendor | 2% |
| 09 | association | 1.5% |
| 10 | regulator | 1% |
| 11 | social | 1% |
| 12 | financial institution | 0.5% |
| 13 | law firm | 0.5% |
| 14 | software | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 23.6% |
| 02 | GEICO | 12.7% |
| 03 | Hiscox | 9.1% |
| 04 | Nationwide | 9.1% |
| 05 | biBERK | 7.3% |
| 06 | NEXT Insurance | 7.3% |
| 07 | Progressive | 7.3% |
| 08 | Allstate | 5.5% |
| 09 | Progressive Commercial | 5.5% |
| 10 | Travelers | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Utah and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Salt Lake City | Community Insurance Utah | 27.8% | 9 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Utah, insurers are 46% of cited sources and comparison sites are 15.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 10.4% |
| 02 | YouTube youtube.com | Forums | 8.9% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 8.4% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 7.9% |
| 05 | GEICO geico.com | Insurers | 4.5% |
| 06 | biBERK biberk.com | Insurers | 4% |
| 07 | Simply Business simplybusiness.com | Comparison sites | 3% |
| 08 | TechInsurance techinsurance.com | Comparison sites | 3% |
| 09 | Insureon insureon.com | Comparison sites | 2.5% |
| 10 | Nationwide nationwide.com | Insurers | 2.5% |
| 11 | Allstate allstate.com | Insurers | 2% |
| 12 | Wexford Insurance wexfordins.com | Agencies | 2% |
| 13 | Forbes Advisor forbes.com | Publishers | 1.5% |
| 14 | Hiscox hiscox.com | Insurers | 1.5% |
| 15 | Investopedia investopedia.com | Comparison sites | 1.5% |
| 16 | Reddit reddit.com | Forums | 1.5% |
| 17 | US Chamber of Commerce uschamber.com | Associations | 1.5% |
| 18 | US News usnews.com | Publishers | 1.5% |
| 19 | ADP adp.com | Payroll platforms | 1% |
| 20 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1% |
| 21 | Facebook facebook.com | Social | 1% |
| 22 | Insurance Information Institute iii.org | Publishers | 1% |
| 23 | Homebase joinhomebase.com | Payroll platforms | 1% |
| 24 | Liberty Mutual libertymutual.com | Insurers | 1% |
| 25 | LogRock logrock.com | Security vendors | 1% |
| 26 | Paychex paychex.com | Payroll platforms | 1% |
| 27 | Travelers travelers.com | Insurers | 1% |
| 28 | WorkCompOne workcompone.com | Comparison sites | 1% |
| 29 | absa.co.bw absa.co.bw | unknown | 0.5% |
| 30 | Acrisure acrisure.com | Agencies | 0.5% |
| 31 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 32 | brins.com brins.com | unknown | 0.5% |
| 33 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.5% |
| 34 | Confused.com confused.com | Comparison sites | 0.5% |
| 35 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 36 | Cornerstone Insurance coveredbycornerstone.com | Agencies | 0.5% |
| 37 | Cynet cynet.com | Security vendors | 0.5% |
| 38 | EDG Law edglaw.com | Law firms | 0.5% |
| 39 | eInsurance einsurance.com | Comparison sites | 0.5% |
| 40 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Utah leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.