Utah
United StatesProgressive Commercial leads the organic results in Utah. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 5.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | NEXT Insurance | 48.7 |
| 03 | The Hartford | 30.5 |
| 04 | Thimble | 11.4 |
| 05 | W. R. Berkley | 10.5 |
| 06 | State Farm | 10.3 |
| 07 | Allstate | 10.1 |
| 08 | GEICO | 10.1 |
| 09 | Farmers | 9 |
| 10 | biBERK | 8.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 23.7% |
| 02 | Progressive Commercial | 19.7% |
| 03 | Allstate | 10.5% |
| 04 | GEICO | 9.2% |
| 05 | NEXT Insurance | 7.9% |
| 06 | Nationwide | 5.3% |
| 07 | Travelers | 5.3% |
| 08 | Chubb | 2.6% |
| 09 | Hiscox | 2.6% |
| 10 | State Farm | 2.6% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 59.8% |
| 02 | forum | 16.5% |
| 03 | aggregator | 5.5% |
| 04 | publisher | 4.7% |
| 05 | payroll | 3.9% |
| 06 | agency | 3.1% |
| 07 | security vendor | 2.4% |
| 08 | unknown | 1.6% |
| 09 | financial institution | 0.8% |
| 10 | regulator | 0.8% |
| 11 | social | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 22.2% |
| 02 | Progressive | 11.1% |
| 03 | Allstate | 8.6% |
| 04 | GEICO | 8.6% |
| 05 | Progressive Commercial | 8.6% |
| 06 | Travelers | 7.4% |
| 07 | Nationwide | 6.2% |
| 08 | NEXT Insurance | 6.2% |
| 09 | biBERK | 4.9% |
| 10 | Hiscox | 4.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Utah and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Salt Lake City | Community Insurance Utah | 33.3% | 6 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Utah, insurers are 59.8% of cited sources and comparison sites are 5.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 15.7% |
| 02 | The Hartford thehartford.com | Insurers | 14.2% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 11.8% |
| 04 | Allstate allstate.com | Insurers | 6.3% |
| 05 | GEICO geico.com | Insurers | 5.5% |
| 06 | NEXT Insurance nextinsurance.com | Insurers | 4.7% |
| 07 | Nationwide nationwide.com | Insurers | 3.1% |
| 08 | Travelers travelers.com | Insurers | 3.1% |
| 09 | US News usnews.com | Publishers | 3.1% |
| 10 | Insureon insureon.com | Comparison sites | 2.4% |
| 11 | Paychex paychex.com | Payroll platforms | 2.4% |
| 12 | biBERK biberk.com | Insurers | 1.6% |
| 13 | Chubb chubb.com | Insurers | 1.6% |
| 14 | Hiscox hiscox.com | Insurers | 1.6% |
| 15 | Inszone Insurance inszoneinsurance.com | Agencies | 1.6% |
| 16 | NerdWallet nerdwallet.com | Comparison sites | 1.6% |
| 17 | State Farm statefarm.com | Insurers | 1.6% |
| 18 | AmTrust amtrustfinancial.com | Insurers | 0.8% |
| 19 | Bankers Insurance bankersinsurance.com | Insurers | 0.8% |
| 20 | BlueVoyant bluevoyant.com | Security vendors | 0.8% |
| 21 | Business News Daily businessnewsdaily.com | Publishers | 0.8% |
| 22 | commerce.utah.gov commerce.utah.gov | unknown | 0.8% |
| 23 | Compare the Market comparethemarket.com | Comparison sites | 0.8% |
| 24 | Cynet cynet.com | Security vendors | 0.8% |
| 25 | employers.com employers.com | unknown | 0.8% |
| 26 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.8% |
| 27 | Farmers farmers.com | Insurers | 0.8% |
| 28 | Fortinet fortinet.com | Security vendors | 0.8% |
| 29 | Federal Trade Commission ftc.gov | Regulators | 0.8% |
| 30 | Hudson Valley Credit Union hvcu.org | Banks | 0.8% |
| 31 | Instagram instagram.com | Social | 0.8% |
| 32 | Homebase joinhomebase.com | Payroll platforms | 0.8% |
| 33 | National Indemnity nationalindemnity.com | Insurers | 0.8% |
| 34 | Policygenius policygenius.com | Comparison sites | 0.8% |
| 35 | Progressive progressive.com | Insurers | 0.8% |
| 36 | QuickBooks quickbooks.intuit.com | Payroll platforms | 0.8% |
| 37 | Reddit reddit.com | Forums | 0.8% |
| 38 | Sentry Insurance sentry.com | Insurers | 0.8% |
| 39 | Star Shepherd Insurance starshep.com | Agencies | 0.8% |
| 40 | ThinkAdvisor thinkadvisor.com | Publishers | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Utah leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.