Utah
United StatesThe Hartford leads the organic results in Utah. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 83.3% of the 24 searches tracked here, citing an average of 7.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 91.7 |
| 03 | NEXT Insurance | 54.2 |
| 04 | GEICO | 50.5 |
| 05 | Nationwide | 17.4 |
| 06 | Allstate | 15.7 |
| 07 | Hiscox | 14.9 |
| 08 | Travelers | 11.3 |
| 09 | biBERK | 11.3 |
| 10 | Thimble | 8.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 27.4% |
| 02 | Progressive Commercial | 20% |
| 03 | The Hartford | 20% |
| 04 | GEICO | 8.4% |
| 05 | Nationwide | 5.3% |
| 06 | biBERK | 4.2% |
| 07 | Hiscox | 2.1% |
| 08 | Liberty Mutual | 2.1% |
| 09 | Travelers | 2.1% |
| 10 | Vouch | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 54.9% |
| 02 | forum | 12.7% |
| 03 | aggregator | 7.5% |
| 04 | agency | 6.9% |
| 05 | publisher | 5.2% |
| 06 | regulator | 5.2% |
| 07 | payroll | 4.6% |
| 08 | security vendor | 1.7% |
| 09 | unknown | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 14.5% |
| 02 | Progressive | 14.5% |
| 03 | Progressive Commercial | 12.9% |
| 04 | The Hartford | 11.3% |
| 05 | NEXT Insurance | 9.7% |
| 06 | Nationwide | 8.1% |
| 07 | Hiscox | 6.5% |
| 08 | Allstate | 3.2% |
| 09 | biBERK | 3.2% |
| 10 | Chubb | 3.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 83.3% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Utah and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Salt Lake City | Community Insurance Utah | 30.6% | 6 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Utah, insurers are 54.9% of cited sources and comparison sites are 7.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NEXT Insurance nextinsurance.com | Insurers | 15% |
| 02 | YouTube youtube.com | Forums | 12.1% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 11% |
| 04 | The Hartford thehartford.com | Insurers | 11% |
| 05 | GEICO geico.com | Insurers | 4.6% |
| 06 | Nationwide nationwide.com | Insurers | 2.9% |
| 07 | biBERK biberk.com | Insurers | 2.3% |
| 08 | Forbes Advisor forbes.com | Publishers | 2.3% |
| 09 | ADP adp.com | Payroll platforms | 1.7% |
| 10 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 11 | Hiscox hiscox.com | Insurers | 1.2% |
| 12 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.2% |
| 13 | InsuredBetter insuredbetter.com | Comparison sites | 1.2% |
| 14 | Liberty Mutual libertymutual.com | Insurers | 1.2% |
| 15 | Paychex paychex.com | Payroll platforms | 1.2% |
| 16 | US Small Business Administration sba.gov | Regulators | 1.2% |
| 17 | Simply Business simplybusiness.com | Comparison sites | 1.2% |
| 18 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 19 | TechInsurance techinsurance.com | Comparison sites | 1.2% |
| 20 | Travelers travelers.com | Insurers | 1.2% |
| 21 | Vouch vouch.us | Insurers | 1.2% |
| 22 | Acrisure acrisure.com | Agencies | 0.6% |
| 23 | Allstate allstate.com | Insurers | 0.6% |
| 24 | Baldwin Risk Partners baldwin.com | Agencies | 0.6% |
| 25 | BlueVoyant bluevoyant.com | Security vendors | 0.6% |
| 26 | Chubb chubb.com | Insurers | 0.6% |
| 27 | Construction Coverage constructioncoverage.com | Publishers | 0.6% |
| 28 | Contractors Liability contractorsliability.com | Comparison sites | 0.6% |
| 29 | Cynet cynet.com | Security vendors | 0.6% |
| 30 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 31 | deandraper.com deandraper.com | unknown | 0.6% |
| 32 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 33 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 34 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.6% |
| 35 | Federated Insurance federatedinsurance.com | Insurers | 0.6% |
| 36 | Fortinet fortinet.com | Security vendors | 0.6% |
| 37 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 38 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 39 | GoCompare gocompare.com | Comparison sites | 0.6% |
| 40 | Gusto gusto.com | Payroll platforms | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Utah leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.