Idaho
United StatesProgressive Commercial leads both the organic results and the AI citations in Idaho, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 47.9 |
| 03 | NEXT Insurance | 46.3 |
| 04 | GEICO | 26.4 |
| 05 | biBERK | 15.5 |
| 06 | Allstate | 13.4 |
| 07 | State Farm | 11 |
| 08 | Hiscox | 7.2 |
| 09 | Chubb | 6.8 |
| 10 | Thimble | 6.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 23.1% |
| 02 | The Hartford | 23.1% |
| 03 | GEICO | 10.8% |
| 04 | Allstate | 9.2% |
| 05 | NEXT Insurance | 7.7% |
| 06 | Nationwide | 7.7% |
| 07 | Travelers | 4.6% |
| 08 | Chubb | 3.1% |
| 09 | State Farm | 3.1% |
| 10 | biBERK | 3.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.6% |
| 02 | forum | 17.5% |
| 03 | aggregator | 6.3% |
| 04 | agency | 4.8% |
| 05 | publisher | 4% |
| 06 | payroll | 3.2% |
| 07 | search | 2.4% |
| 08 | security vendor | 2.4% |
| 09 | unknown | 2.4% |
| 10 | association | 1.6% |
| 11 | financial institution | 1.6% |
| 12 | social | 1.6% |
| 13 | regulator | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 18.5% |
| 02 | Progressive | 13.6% |
| 03 | Progressive Commercial | 12.3% |
| 04 | GEICO | 11.1% |
| 05 | Allstate | 7.4% |
| 06 | Nationwide | 7.4% |
| 07 | NEXT Insurance | 6.2% |
| 08 | Travelers | 4.9% |
| 09 | biBERK | 3.7% |
| 10 | Hiscox | 3.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 85.7% |
| head | 66.7% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Idaho and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Boise | Insurance Services of Idaho, LLC | 30.6% | 8 | 4.2 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Idaho, insurers are 51.6% of cited sources and comparison sites are 6.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 17.5% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 11.9% |
| 03 | The Hartford thehartford.com | Insurers | 11.9% |
| 04 | GEICO geico.com | Insurers | 5.6% |
| 05 | Allstate allstate.com | Insurers | 4.8% |
| 06 | Nationwide nationwide.com | Insurers | 4% |
| 07 | NEXT Insurance nextinsurance.com | Insurers | 4% |
| 08 | Paychex paychex.com | Payroll platforms | 3.2% |
| 09 | Google google.com | Search | 2.4% |
| 10 | Insureon insureon.com | Comparison sites | 2.4% |
| 11 | Travelers travelers.com | Insurers | 2.4% |
| 12 | US News usnews.com | Publishers | 2.4% |
| 13 | biBERK biberk.com | Insurers | 1.6% |
| 14 | Chubb chubb.com | Insurers | 1.6% |
| 15 | Inszone Insurance inszoneinsurance.com | Agencies | 1.6% |
| 16 | NerdWallet nerdwallet.com | Comparison sites | 1.6% |
| 17 | State Farm statefarm.com | Insurers | 1.6% |
| 18 | US Chamber of Commerce uschamber.com | Associations | 1.6% |
| 19 | AmTrust amtrustfinancial.com | Insurers | 0.8% |
| 20 | Bankers Insurance bankersinsurance.com | Insurers | 0.8% |
| 21 | BlueVoyant bluevoyant.com | Security vendors | 0.8% |
| 22 | business.idaho.gov business.idaho.gov | unknown | 0.8% |
| 23 | Business News Daily businessnewsdaily.com | Publishers | 0.8% |
| 24 | Compare the Market comparethemarket.com | Comparison sites | 0.8% |
| 25 | Cynet cynet.com | Security vendors | 0.8% |
| 26 | Facebook facebook.com | Social | 0.8% |
| 27 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.8% |
| 28 | Fortinet fortinet.com | Security vendors | 0.8% |
| 29 | Federal Trade Commission ftc.gov | Regulators | 0.8% |
| 30 | HUB International hubinternational.com | Agencies | 0.8% |
| 31 | Hudson Valley Credit Union hvcu.org | Banks | 0.8% |
| 32 | iic.idaho.gov iic.idaho.gov | unknown | 0.8% |
| 33 | Instagram instagram.com | Social | 0.8% |
| 34 | Nav nav.com | Banks | 0.8% |
| 35 | pinnacol.com pinnacol.com | unknown | 0.8% |
| 36 | Policygenius policygenius.com | Comparison sites | 0.8% |
| 37 | Progressive progressive.com | Insurers | 0.8% |
| 38 | Star Shepherd Insurance starshep.com | Agencies | 0.8% |
| 39 | TechInsurance techinsurance.com | Comparison sites | 0.8% |
| 40 | ThinkAdvisor thinkadvisor.com | Publishers | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Idaho leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.