Idaho
United StatesThe Hartford leads the organic results in Idaho. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 74.3 |
| 03 | NEXT Insurance | 51.4 |
| 04 | GEICO | 38.7 |
| 05 | Nationwide | 15.7 |
| 06 | Hiscox | 14.9 |
| 07 | biBERK | 13.4 |
| 08 | Allstate | 13.3 |
| 09 | Travelers | 9.1 |
| 10 | State Farm | 6.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 23.6% |
| 02 | NEXT Insurance | 20.2% |
| 03 | The Hartford | 20.2% |
| 04 | GEICO | 6.7% |
| 05 | Nationwide | 5.6% |
| 06 | Liberty Mutual | 4.5% |
| 07 | Allstate | 3.4% |
| 08 | Hiscox | 3.4% |
| 09 | Travelers | 2.2% |
| 10 | biBERK | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 53.3% |
| 02 | forum | 15.6% |
| 03 | aggregator | 7.2% |
| 04 | publisher | 6.6% |
| 05 | regulator | 6.6% |
| 06 | agency | 4.2% |
| 07 | unknown | 3% |
| 08 | payroll | 2.4% |
| 09 | law firm | 0.6% |
| 10 | security vendor | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 15.7% |
| 02 | Progressive Commercial | 14.3% |
| 03 | GEICO | 12.9% |
| 04 | The Hartford | 11.4% |
| 05 | Nationwide | 8.6% |
| 06 | NEXT Insurance | 8.6% |
| 07 | Hiscox | 7.1% |
| 08 | Allstate | 5.7% |
| 09 | Thimble | 2.9% |
| 10 | Travelers | 2.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 87.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Idaho and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Boise | Bryant Auto Insurance | 25% | 10 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Idaho, insurers are 53.3% of cited sources and comparison sites are 7.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 14.4% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 12.6% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 10.8% |
| 04 | The Hartford thehartford.com | Insurers | 10.8% |
| 05 | GEICO geico.com | Insurers | 3.6% |
| 06 | Nationwide nationwide.com | Insurers | 3% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 2.4% |
| 08 | Allstate allstate.com | Insurers | 1.8% |
| 09 | Forbes Advisor forbes.com | Publishers | 1.8% |
| 10 | Hiscox hiscox.com | Insurers | 1.8% |
| 11 | US Small Business Administration sba.gov | Regulators | 1.8% |
| 12 | biBERK biberk.com | Insurers | 1.2% |
| 13 | business.idaho.gov business.idaho.gov | unknown | 1.2% |
| 14 | Wikipedia en.wikipedia.org | Publishers | 1.2% |
| 15 | InsuredBetter insuredbetter.com | Comparison sites | 1.2% |
| 16 | Investopedia investopedia.com | Comparison sites | 1.2% |
| 17 | Paychex paychex.com | Payroll platforms | 1.2% |
| 18 | Reddit reddit.com | Forums | 1.2% |
| 19 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.2% |
| 20 | Travelers travelers.com | Insurers | 1.2% |
| 21 | US News usnews.com | Publishers | 1.2% |
| 22 | New York WCB wcb.ny.gov | Regulators | 1.2% |
| 23 | AAV Law Firm aavlawfirm.com | Law firms | 0.6% |
| 24 | Acrisure acrisure.com | Agencies | 0.6% |
| 25 | Maryland Business Express businessexpress.maryland.gov | Regulators | 0.6% |
| 26 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 27 | Construction Coverage constructioncoverage.com | Publishers | 0.6% |
| 28 | Contractors Liability contractorsliability.com | Comparison sites | 0.6% |
| 29 | Cynet cynet.com | Security vendors | 0.6% |
| 30 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 31 | deandraper.com deandraper.com | unknown | 0.6% |
| 32 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 33 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 34 | GoCompare gocompare.com | Comparison sites | 0.6% |
| 35 | Gusto gusto.com | Payroll platforms | 0.6% |
| 36 | hicksinsurance.com hicksinsurance.com | unknown | 0.6% |
| 37 | HUB International hubinternational.com | Agencies | 0.6% |
| 38 | Insurance Navy insurancenavy.com | Agencies | 0.6% |
| 39 | Insurance Training Center insurancetrainingcenter.com | Publishers | 0.6% |
| 40 | Insureon insureon.com | Comparison sites | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Idaho leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.