Idaho
United StatesThe Hartford leads both the organic results and the AI citations in Idaho, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 79.3 |
| 03 | GEICO | 51.1 |
| 04 | biBERK | 49.8 |
| 05 | NEXT Insurance | 34.9 |
| 06 | Nationwide | 27.6 |
| 07 | Travelers | 19.8 |
| 08 | Allstate | 19.3 |
| 09 | Thimble | 12 |
| 10 | Hiscox | 11 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 20.5% |
| 02 | NEXT Insurance | 17.9% |
| 03 | Progressive Commercial | 17% |
| 04 | GEICO | 10.7% |
| 05 | Hiscox | 5.4% |
| 06 | biBERK | 5.4% |
| 07 | Allstate | 4.5% |
| 08 | Nationwide | 4.5% |
| 09 | Liberty Mutual | 3.6% |
| 10 | Progressive | 1.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 54.6% |
| 02 | forum | 12.2% |
| 03 | aggregator | 10.2% |
| 04 | publisher | 5.9% |
| 05 | unknown | 5.4% |
| 06 | agency | 4.9% |
| 07 | payroll | 4.4% |
| 08 | association | 1% |
| 09 | law firm | 0.5% |
| 10 | security vendor | 0.5% |
| 11 | social | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 17.5% |
| 02 | The Hartford | 15.9% |
| 03 | Hiscox | 11.1% |
| 04 | NEXT Insurance | 9.5% |
| 05 | Allstate | 7.9% |
| 06 | Nationwide | 7.9% |
| 07 | Progressive | 6.3% |
| 08 | Progressive Commercial | 6.3% |
| 09 | biBERK | 4.8% |
| 10 | Thimble | 3.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Idaho and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Boise | Freeway Insurance | 25% | 12 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Idaho, insurers are 54.6% of cited sources and comparison sites are 10.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 11.2% |
| 02 | YouTube youtube.com | Forums | 10.7% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 9.8% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 9.3% |
| 05 | GEICO geico.com | Insurers | 5.9% |
| 06 | Simply Business simplybusiness.com | Comparison sites | 3.4% |
| 07 | biBERK biberk.com | Insurers | 2.9% |
| 08 | Hiscox hiscox.com | Insurers | 2.9% |
| 09 | Allstate allstate.com | Insurers | 2.4% |
| 10 | Insureon insureon.com | Comparison sites | 2.4% |
| 11 | Nationwide nationwide.com | Insurers | 2.4% |
| 12 | Forbes Advisor forbes.com | Publishers | 2% |
| 13 | Liberty Mutual libertymutual.com | Insurers | 2% |
| 14 | Homebase joinhomebase.com | Payroll platforms | 1.5% |
| 15 | Reddit reddit.com | Forums | 1.5% |
| 16 | TechInsurance techinsurance.com | Comparison sites | 1.5% |
| 17 | Wikipedia en.wikipedia.org | Publishers | 1% |
| 18 | iic.idaho.gov iic.idaho.gov | unknown | 1% |
| 19 | Paychex paychex.com | Payroll platforms | 1% |
| 20 | Progressive progressive.com | Insurers | 1% |
| 21 | State Farm statefarm.com | Insurers | 1% |
| 22 | Thimble thimble.com | Insurers | 1% |
| 23 | Travelers travelers.com | Insurers | 1% |
| 24 | USAA usaa.com | Insurers | 1% |
| 25 | US Chamber of Commerce uschamber.com | Associations | 1% |
| 26 | US News usnews.com | Publishers | 1% |
| 27 | WorkCompOne workcompone.com | Comparison sites | 1% |
| 28 | Acrisure acrisure.com | Agencies | 0.5% |
| 29 | ADP adp.com | Payroll platforms | 0.5% |
| 30 | americanbankusa.com americanbankusa.com | unknown | 0.5% |
| 31 | amtrustfinancial.com amtrustfinancial.com | unknown | 0.5% |
| 32 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 33 | blockadvisors.com blockadvisors.com | unknown | 0.5% |
| 34 | bmbinc.com bmbinc.com | unknown | 0.5% |
| 35 | business.idaho.gov business.idaho.gov | unknown | 0.5% |
| 36 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.5% |
| 37 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 38 | Cornerstone Insurance coveredbycornerstone.com | Agencies | 0.5% |
| 39 | Cynet cynet.com | Security vendors | 0.5% |
| 40 | EDG Law edglaw.com | Law firms | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Idaho leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.