North Dakota
United StatesThe Hartford leads the organic results in North Dakota. NEXT Insurance is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 98.3 |
| 03 | NEXT Insurance | 68.1 |
| 04 | GEICO | 40.8 |
| 05 | Nationwide | 33.4 |
| 06 | Travelers | 33.1 |
| 07 | Hiscox | 24 |
| 08 | Thimble | 20.5 |
| 09 | Vouch | 20.5 |
| 10 | Allstate | 20.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | NEXT Insurance | 19.1% |
| 02 | The Hartford | 18.1% |
| 03 | Progressive Commercial | 17% |
| 04 | GEICO | 8.5% |
| 05 | Allstate | 5.3% |
| 06 | Hiscox | 5.3% |
| 07 | Liberty Mutual | 5.3% |
| 08 | Nationwide | 4.3% |
| 09 | biBERK | 4.3% |
| 10 | Progressive | 2.1% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.5% |
| 02 | aggregator | 14.4% |
| 03 | forum | 9.9% |
| 04 | unknown | 9.4% |
| 05 | agency | 5.9% |
| 06 | publisher | 5.4% |
| 07 | payroll | 4.5% |
| 08 | security vendor | 1.5% |
| 09 | association | 0.5% |
| 10 | financial institution | 0.5% |
| 11 | law firm | 0.5% |
| 12 | regulator | 0.5% |
| 13 | software | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 17.9% |
| 02 | GEICO | 12.5% |
| 03 | Hiscox | 8.9% |
| 04 | NEXT Insurance | 8.9% |
| 05 | Progressive | 8.9% |
| 06 | Progressive Commercial | 8.9% |
| 07 | Allstate | 7.1% |
| 08 | Nationwide | 7.1% |
| 09 | Travelers | 5.4% |
| 10 | biBERK | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in North Dakota and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in North Dakota, insurers are 46.5% of cited sources and comparison sites are 14.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NEXT Insurance nextinsurance.com | Insurers | 8.9% |
| 02 | The Hartford thehartford.com | Insurers | 8.4% |
| 03 | YouTube youtube.com | Forums | 8.4% |
| 04 | Progressive Commercial progressivecommercial.com | Insurers | 7.9% |
| 05 | GEICO geico.com | Insurers | 4% |
| 06 | Insureon insureon.com | Comparison sites | 3% |
| 07 | Allstate allstate.com | Insurers | 2.5% |
| 08 | Forbes Advisor forbes.com | Publishers | 2.5% |
| 09 | Hiscox hiscox.com | Insurers | 2.5% |
| 10 | Liberty Mutual libertymutual.com | Insurers | 2.5% |
| 11 | biBERK biberk.com | Insurers | 2% |
| 12 | Nationwide nationwide.com | Insurers | 2% |
| 13 | TechInsurance techinsurance.com | Comparison sites | 2% |
| 14 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.5% |
| 15 | Homebase joinhomebase.com | Payroll platforms | 1.5% |
| 16 | Reddit reddit.com | Forums | 1.5% |
| 17 | US News usnews.com | Publishers | 1.5% |
| 18 | NerdWallet nerdwallet.com | Comparison sites | 1% |
| 19 | Paychex paychex.com | Payroll platforms | 1% |
| 20 | Progressive progressive.com | Insurers | 1% |
| 21 | Simply Business simplybusiness.com | Comparison sites | 1% |
| 22 | State Farm statefarm.com | Insurers | 1% |
| 23 | Thimble thimble.com | Insurers | 1% |
| 24 | Tivly tivly.com | Comparison sites | 1% |
| 25 | WorkCompOne workcompone.com | Comparison sites | 1% |
| 26 | ADP adp.com | Payroll platforms | 0.5% |
| 27 | affinityinsurancenc.com affinityinsurancenc.com | unknown | 0.5% |
| 28 | Travelers Agent agent.travelers.com | Agencies | 0.5% |
| 29 | americanbankusa.com americanbankusa.com | unknown | 0.5% |
| 30 | amtrustfinancial.com amtrustfinancial.com | unknown | 0.5% |
| 31 | bradjohnsoninsurance.com bradjohnsoninsurance.com | unknown | 0.5% |
| 32 | candsins.com candsins.com | unknown | 0.5% |
| 33 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.5% |
| 34 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 35 | Contractors Liability contractorsliability.com | Comparison sites | 0.5% |
| 36 | Cornerstone Insurance coveredbycornerstone.com | Agencies | 0.5% |
| 37 | CoverLink Insurance coverlink.com | Agencies | 0.5% |
| 38 | cromwellney.com cromwellney.com | unknown | 0.5% |
| 39 | Cynet cynet.com | Security vendors | 0.5% |
| 40 | EDG Law edglaw.com | Law firms | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the North Dakota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.