North Dakota
United StatesAllstate leads the organic results in North Dakota. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 6.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 85.1 |
| 03 | GEICO | 35.8 |
| 04 | Lemonade | 28.7 |
| 05 | AAA | 19.1 |
| 06 | Liberty Mutual | 12.2 |
| 07 | SafeAuto | 8.5 |
| 08 | The General | 6.4 |
| 09 | Direct Auto | 3.2 |
| 10 | Alpha Direct | 2.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 22.2% |
| 02 | Progressive | 18.5% |
| 03 | GEICO | 14.8% |
| 04 | Allstate | 7.4% |
| 05 | Farmers | 7.4% |
| 06 | State Farm | 7.4% |
| 07 | AAA | 3.7% |
| 08 | Amica | 3.7% |
| 09 | Direct Auto | 3.7% |
| 10 | Pronto Insurance | 3.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 31% |
| 02 | carrier | 23.9% |
| 03 | publisher | 18.6% |
| 04 | forum | 9.7% |
| 05 | unknown | 8% |
| 06 | search | 2.7% |
| 07 | agency | 1.8% |
| 08 | social | 1.8% |
| 09 | law firm | 0.9% |
| 10 | regulator | 0.9% |
| 11 | software | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 21.3% |
| 02 | Progressive | 19.1% |
| 03 | USAA | 12.8% |
| 04 | State Farm | 10.6% |
| 05 | Allstate | 6.4% |
| 06 | Nationwide | 6.4% |
| 07 | Travelers | 6.4% |
| 08 | Amica | 4.3% |
| 09 | Farmers | 4.3% |
| 10 | Auto-Owners | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in North Dakota and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in North Dakota, insurers are 23.9% of cited sources and comparison sites are 31%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurify insurify.com | Comparison sites | 8% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 7.1% |
| 03 | US News usnews.com | Publishers | 6.2% |
| 04 | YouTube youtube.com | Forums | 6.2% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 5.3% |
| 06 | Progressive progressive.com | Insurers | 4.4% |
| 07 | GEICO geico.com | Insurers | 3.5% |
| 08 | Compare.com compare.com | Comparison sites | 2.7% |
| 09 | Experian experian.com | Publishers | 2.7% |
| 10 | Google google.com | Search | 2.7% |
| 11 | Insure.com insure.com | Comparison sites | 2.7% |
| 12 | LendingTree lendingtree.com | Comparison sites | 2.7% |
| 13 | MarketWatch marketwatch.com | Publishers | 2.7% |
| 14 | WalletHub wallethub.com | Comparison sites | 2.7% |
| 15 | Allstate allstate.com | Insurers | 1.8% |
| 16 | Facebook facebook.com | Social | 1.8% |
| 17 | Farmers farmers.com | Insurers | 1.8% |
| 18 | Money money.com | Publishers | 1.8% |
| 19 | State Farm statefarm.com | Insurers | 1.8% |
| 20 | 3R Insurance 3rinsurance.com | Agencies | 0.9% |
| 21 | alaautoinsurance.com alaautoinsurance.com | unknown | 0.9% |
| 22 | Amica amica.com | Insurers | 0.9% |
| 23 | AOL aol.com | Publishers | 0.9% |
| 24 | Bogleheads bogleheads.org | Forums | 0.9% |
| 25 | businessinsider.com businessinsider.com | unknown | 0.9% |
| 26 | CarInsurance.com carinsurance.com | Comparison sites | 0.9% |
| 27 | ChooseFI choosefi.com | Forums | 0.9% |
| 28 | ClubLexus clublexus.com | Forums | 0.9% |
| 29 | CNBC cnbc.com | Publishers | 0.9% |
| 30 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 31 | crystal-carrental.com crystal-carrental.com | unknown | 0.9% |
| 32 | David Ricks Law davidrickslaw.com | Law firms | 0.9% |
| 33 | Direct Auto directauto.com | Insurers | 0.9% |
| 34 | Faroway faroway.ai | software | 0.9% |
| 35 | Yahoo Finance finance.yahoo.com | Publishers | 0.9% |
| 36 | FinanceBuzz financebuzz.com | Publishers | 0.9% |
| 37 | focalx.ai focalx.ai | unknown | 0.9% |
| 38 | Forbes Advisor forbes.com | Publishers | 0.9% |
| 39 | Freeway Insurance freeway.com | Agencies | 0.9% |
| 40 | holacarrentals.com holacarrentals.com | unknown | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the North Dakota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.