North Dakota
United StatesAllstate leads both the organic results and the AI citations in North Dakota, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 6.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 63.8 |
| 03 | AAA | 35.1 |
| 04 | Liberty Mutual | 29.3 |
| 05 | GEICO | 29 |
| 06 | The General | 18.5 |
| 07 | Mercury Insurance | 14.7 |
| 08 | State Farm | 12.2 |
| 09 | SafeAuto | 9.3 |
| 10 | Farmers | 5.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 19.5% |
| 02 | Liberty Mutual | 19.5% |
| 03 | Progressive | 17.1% |
| 04 | AAA | 9.8% |
| 05 | GEICO | 7.3% |
| 06 | Mercury Insurance | 7.3% |
| 07 | Pronto Insurance | 4.9% |
| 08 | State Farm | 4.9% |
| 09 | Farmers | 2.4% |
| 10 | Lemonade | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 37.3% |
| 02 | aggregator | 25.5% |
| 03 | publisher | 16.4% |
| 04 | forum | 13.6% |
| 05 | regulator | 2.7% |
| 06 | unknown | 1.8% |
| 07 | agency | 0.9% |
| 08 | law firm | 0.9% |
| 09 | social | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.8% |
| 02 | Progressive | 20.8% |
| 03 | State Farm | 13.2% |
| 04 | Allstate | 11.3% |
| 05 | Travelers | 9.4% |
| 06 | USAA | 9.4% |
| 07 | AAA | 7.5% |
| 08 | Amica | 1.9% |
| 09 | Farmers | 1.9% |
| 10 | Lemonade | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in North Dakota and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in North Dakota, insurers are 37.3% of cited sources and comparison sites are 25.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 10.9% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 10% |
| 03 | Allstate allstate.com | Insurers | 7.3% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 7.3% |
| 05 | Progressive progressive.com | Insurers | 6.4% |
| 06 | US News usnews.com | Publishers | 6.4% |
| 07 | The Zebra thezebra.com | Comparison sites | 4.5% |
| 08 | Compare.com compare.com | Comparison sites | 3.6% |
| 09 | CNBC cnbc.com | Publishers | 2.7% |
| 10 | GEICO geico.com | Insurers | 2.7% |
| 11 | Insurify insurify.com | Comparison sites | 2.7% |
| 12 | LendingTree lendingtree.com | Comparison sites | 2.7% |
| 13 | Mercury Insurance mercuryinsurance.com | Insurers | 2.7% |
| 14 | Reddit reddit.com | Forums | 2.7% |
| 15 | AAA ace.aaa.com | Insurers | 1.8% |
| 16 | Experian experian.com | Publishers | 1.8% |
| 17 | insurance.nd.gov insurance.nd.gov | unknown | 1.8% |
| 18 | Money money.com | Publishers | 1.8% |
| 19 | AAA mwg.aaa.com | Insurers | 1.8% |
| 20 | Pronto Insurance prontoinsurance.com | Insurers | 1.8% |
| 21 | State Farm statefarm.com | Insurers | 1.8% |
| 22 | Baldwin Risk Partners baldwin.com | Agencies | 0.9% |
| 23 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 24 | Colorado DOI doi.colorado.gov | Regulators | 0.9% |
| 25 | Facebook facebook.com | Social | 0.9% |
| 26 | Farmers farmers.com | Insurers | 0.9% |
| 27 | Forbes Advisor forbes.com | Publishers | 0.9% |
| 28 | Gallon Law gallonlaw.com | Law firms | 0.9% |
| 29 | Insurance.com insurance.com | Comparison sites | 0.9% |
| 30 | Jalopnik jalopnik.com | Publishers | 0.9% |
| 31 | Lemonade lemonade.com | Insurers | 0.9% |
| 32 | Georgia OCI oci.georgia.gov | Regulators | 0.9% |
| 33 | SoFi sofi.com | Publishers | 0.9% |
| 34 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 0.9% |
| 35 | The General thegeneral.com | Insurers | 0.9% |
| 36 | Travelers travelers.com | Insurers | 0.9% |
| 37 | WalletHub wallethub.com | Comparison sites | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the North Dakota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.