North Dakota
United StatesLiberty Mutual leads the organic results in North Dakota. Allstate is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 4.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Progressive | 68.4 |
| 03 | GEICO | 62.1 |
| 04 | Allstate | 51.1 |
| 05 | Farmers | 21.4 |
| 06 | State Farm | 20.5 |
| 07 | Direct Auto | 17.1 |
| 08 | Mercury Insurance | 14.8 |
| 09 | AAA | 14.2 |
| 10 | Nationwide | 11.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 21.2% |
| 02 | Liberty Mutual | 18.2% |
| 03 | Progressive | 18.2% |
| 04 | GEICO | 12.1% |
| 05 | State Farm | 6.1% |
| 06 | American Family | 3% |
| 07 | Farmers | 3% |
| 08 | Kemper | 3% |
| 09 | Mercury Insurance | 3% |
| 10 | Nationwide | 3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 47.1% |
| 02 | aggregator | 24.3% |
| 03 | forum | 14.3% |
| 04 | publisher | 10% |
| 05 | unknown | 2.9% |
| 06 | agency | 1.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 17.2% |
| 02 | Progressive | 15.5% |
| 03 | State Farm | 12.1% |
| 04 | Travelers | 12.1% |
| 05 | Allstate | 8.6% |
| 06 | USAA | 5.2% |
| 07 | Erie Insurance | 3.4% |
| 08 | Liberty Mutual | 3.4% |
| 09 | Nationwide | 3.4% |
| 10 | NJM | 3.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in North Dakota and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in North Dakota, insurers are 47.1% of cited sources and comparison sites are 24.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Allstate allstate.com | Insurers | 10% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 10% |
| 03 | YouTube youtube.com | Forums | 10% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 8.6% |
| 05 | Progressive progressive.com | Insurers | 8.6% |
| 06 | The Zebra thezebra.com | Comparison sites | 7.1% |
| 07 | GEICO geico.com | Insurers | 5.7% |
| 08 | US News usnews.com | Publishers | 5.7% |
| 09 | Experian experian.com | Publishers | 4.3% |
| 10 | Reddit reddit.com | Forums | 4.3% |
| 11 | LendingTree lendingtree.com | Comparison sites | 2.9% |
| 12 | State Farm statefarm.com | Insurers | 2.9% |
| 13 | American Family amfam.com | Insurers | 1.4% |
| 14 | Kemper cloud.kemper.com | Insurers | 1.4% |
| 15 | Compare.com compare.com | Comparison sites | 1.4% |
| 16 | Farmers farmers.com | Insurers | 1.4% |
| 17 | Freeway Insurance freeway.com | Agencies | 1.4% |
| 18 | insurance.nd.gov insurance.nd.gov | unknown | 1.4% |
| 19 | Mercury Insurance mercuryinsurance.com | Insurers | 1.4% |
| 20 | Nationwide nationwide.com | Insurers | 1.4% |
| 21 | Policygenius policygenius.com | Comparison sites | 1.4% |
| 22 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.4% |
| 23 | Pronto Insurance prontoinsurance.com | Insurers | 1.4% |
| 24 | The General thegeneral.com | Insurers | 1.4% |
| 25 | Travelers travelers.com | Insurers | 1.4% |
| 26 | WalletHub wallethub.com | Comparison sites | 1.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the North Dakota leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.