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WY
Car insurance board · September 2026

Wyoming

United States
Searches tracked
19
AI Overview rate
78.9%
Sources per answer
7.5
Locator United States

Car insurance in Wyoming: who ranks, and who gets cited

Allstate leads the organic results in Wyoming. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 7.5 sources.

Discipline 01 · Best insurance SEO Allstate Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Liberty Mutual Cited in 17.5% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the Wyoming leader
Organic visibility by carrier in Wyoming, auto insurance, September 2026
#CarrierVisibility index
01 Allstate 100
02 Progressive 89.4
03 GEICO 76.5
04 Liberty Mutual 54.9
05 Plymouth Rock 23.3
06 AAA 18.9
07 State Farm 12.1
08 Farmers 11.7
09 The General 10.5
10 SafeAuto 10.4

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Wyoming, auto insurance, September 2026
#CarrierShare of carrier citations
01 Liberty Mutual 17.5%
02 GEICO 15%
03 Progressive 15%
04 Allstate 10%
05 Nationwide 7.5%
06 AAA 5%
07 Lemonade 5%
08 State Farm 5%
09 Amica 2.5%
10 Dairyland 2.5%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Wyoming, auto insurance, September 2026
#Source typeShare of citations
01 carrier 35.7%
02 aggregator 28.6%
03 publisher 16.1%
04 forum 11.6%
05 agency 3.6%
06 unknown 3.6%
07 law firm 0.9%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Wyoming, auto insurance, September 2026
#CarrierShare of mentions
01 Progressive 20%
02 GEICO 18.2%
03 USAA 12.7%
04 Nationwide 10.9%
05 Travelers 10.9%
06 Allstate 7.3%
07 AAA 3.6%
08 Erie Insurance 3.6%
09 Farmers 3.6%
10 Lemonade 3.6%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in Wyoming, September 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
informational 100%
quote 100%
head 0%
near me 0%
Wyoming · Auto · 19 captures · Jul 2026

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Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wyoming, insurers are 35.7% of cited sources and comparison sites are 28.6%.

Every domain cited in AI answers for Wyoming, September 2026
#SourceType Share of citations
01 Insurify
insurify.com
Comparison sites
8%
02 US News
usnews.com
Publishers
7.1%
03 Liberty Mutual
libertymutual.com
Insurers
6.2%
04 NerdWallet
nerdwallet.com
Comparison sites
6.2%
05 GEICO
geico.com
Insurers
5.4%
06 Progressive
progressive.com
Insurers
5.4%
07 YouTube
youtube.com
Forums
5.4%
08 Allstate
allstate.com
Insurers
3.6%
09 Insurance.com
insurance.com
Comparison sites
3.6%
10 The Zebra
thezebra.com
Comparison sites
3.6%
11 Experian
experian.com
Publishers
2.7%
12 Nationwide
nationwide.com
Insurers
2.7%
13 Reddit
reddit.com
Forums
2.7%
14 Bogleheads
bogleheads.org
Forums
1.8%
15 Insure.com
insure.com
Comparison sites
1.8%
16 Lemonade
lemonade.com
Insurers
1.8%
17 SoFi
sofi.com
Publishers
1.8%
18 State Farm
statefarm.com
Insurers
1.8%
19 WalletHub
wallethub.com
Comparison sites
1.8%
20 AAA
acg.aaa.com
Insurers
0.9%
21 Amica
amica.com
Insurers
0.9%
22 Baldwin Risk Partners
baldwin.com
Agencies
0.9%
23 ChooseFI
choosefi.com
Forums
0.9%
24 Compare.com
compare.com
Comparison sites
0.9%
25 Consumer Reports
consumerreports.org
Publishers
0.9%
26 Dairyland
dairylandinsurance.com
Insurers
0.9%
27 Farmers
farmers.com
Insurers
0.9%
28 Finhabits
finhabits.com
Comparison sites
0.9%
29 Forbes Advisor
forbes.com
Publishers
0.9%
30 Gallon Law
gallonlaw.com
Law firms
0.9%
31 H&H Insurance
hhinsurance.com
Agencies
0.9%
32 insuranceopedia.com
insuranceopedia.com
unknown
0.9%
33 InsuranceQuotes
insurancequotes.com
Comparison sites
0.9%
34 Jerry
jerry.ai
Comparison sites
0.9%
35 Leavitt Group
leavitt.com
Agencies
0.9%
36 MarketWatch
marketwatch.com
Publishers
0.9%
37 Mercury Insurance
mercuryinsurance.com
Insurers
0.9%
38 AAA
mwg.aaa.com
Insurers
0.9%
39 obrella.com
obrella.com
unknown
0.9%
40 Pronto Insurance
prontoinsurance.com
Insurers
0.9%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Wyoming leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.