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WY
Car insurance board · November 2026

Wyoming

United States
Searches tracked
19
AI Overview rate
94.7%
Sources per answer
4.3
Locator United States

Car insurance in Wyoming: who ranks, and who gets cited

Liberty Mutual leads the organic results in Wyoming. Allstate is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 94.7% of the 19 searches tracked here, citing an average of 4.3 sources.

Discipline 01 · Best insurance SEO Liberty Mutual Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Allstate Cited in 22.2% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the Wyoming leader
Organic visibility by carrier in Wyoming, auto insurance, November 2026
#CarrierVisibility index
01 Liberty Mutual 100
02 Allstate 88.7
03 GEICO 56.1
04 Progressive 41.6
05 AAA 16.3
06 Farmers 9.8
07 Kemper 9.8
08 The General 9.3
09 Nationwide 8.5
10 American Family 6.5

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Wyoming, auto insurance, November 2026
#CarrierShare of carrier citations
01 Allstate 22.2%
02 GEICO 16.7%
03 Liberty Mutual 16.7%
04 Progressive 16.7%
05 AAA 5.6%
06 Travelers 5.6%
07 American Family 2.8%
08 Farmers 2.8%
09 Lemonade 2.8%
10 Nationwide 2.8%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Wyoming, auto insurance, November 2026
#Source typeShare of citations
01 carrier 46.8%
02 aggregator 24.7%
03 forum 11.7%
04 publisher 9.1%
05 search 3.9%
06 agency 2.6%
07 unknown 1.3%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Wyoming, auto insurance, November 2026
#CarrierShare of mentions
01 Allstate 14.1%
02 GEICO 14.1%
03 Progressive 14.1%
04 Travelers 10.9%
05 State Farm 9.4%
06 USAA 6.2%
07 Farmers 4.7%
08 Nationwide 4.7%
09 AAA 3.1%
10 Erie Insurance 3.1%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in Wyoming, November 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
head 100%
informational 100%
quote 100%
near me 50%
Wyoming · Auto · 19 captures · Jul 2026

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Every source the AI cites

33 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Wyoming, insurers are 46.8% of cited sources and comparison sites are 24.7%.

Every domain cited in AI answers for Wyoming, November 2026
#SourceType Share of citations
01 Allstate
allstate.com
Insurers
10.4%
02 YouTube
youtube.com
Forums
10.4%
03 GEICO
geico.com
Insurers
7.8%
04 Liberty Mutual
libertymutual.com
Insurers
7.8%
05 Progressive
progressive.com
Insurers
7.8%
06 NerdWallet
nerdwallet.com
Comparison sites
6.5%
07 US News
usnews.com
Publishers
5.2%
08 Google
google.com
Search
3.9%
09 The Zebra
thezebra.com
Comparison sites
3.9%
10 Experian
experian.com
Publishers
2.6%
11 Policygenius
policygenius.com
Comparison sites
2.6%
12 Travelers
travelers.com
Insurers
2.6%
13 WalletHub
wallethub.com
Comparison sites
2.6%
14 AAA
ace.aaa.com
Insurers
1.3%
15 American Family
amfam.com
Insurers
1.3%
16 AutoInsurance.com
autoinsurance.com
Comparison sites
1.3%
17 Compare.com
compare.com
Comparison sites
1.3%
18 Consumer Reports
consumerreports.org
Publishers
1.3%
19 Farmers
farmers.com
Insurers
1.3%
20 InsureOne
insureone.com
Agencies
1.3%
21 Insurify
insurify.com
Comparison sites
1.3%
22 Lemonade
lemonade.com
Insurers
1.3%
23 LendingTree
lendingtree.com
Comparison sites
1.3%
24 maifinsuranceonline.com
maifinsuranceonline.com
unknown
1.3%
25 Matic
matic.com
Comparison sites
1.3%
26 AAA
mwg.aaa.com
Insurers
1.3%
27 Nationwide
nationwide.com
Insurers
1.3%
28 Nsure
nsure.com
Comparison sites
1.3%
29 Reddit
reddit.com
Forums
1.3%
30 Reviews.com
reviews.com
Comparison sites
1.3%
31 Schneiderman Insurance
schneidermaninsurance.com
Agencies
1.3%
32 State Farm
statefarm.com
Insurers
1.3%
33 The General
thegeneral.com
Insurers
1.3%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Wyoming leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.