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NE
Car insurance board · September 2026

Nebraska

United States
Searches tracked
19
AI Overview rate
89.5%
Sources per answer
6.5
Locator United States

Car insurance in Nebraska: who ranks, and who gets cited

Allstate leads both the organic results and the AI citations in Nebraska, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 6.5 sources.

Discipline 01 · Best insurance SEO Allstate Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Allstate Cited in 17.1% of carrier citations
Discipline 03 · Best local SEO Alvarez Insurance Agency 27.8% of map slots across 1 metro

Organic visibility

Indexed to the Nebraska leader
Organic visibility by carrier in Nebraska, auto insurance, September 2026
#CarrierVisibility index
01 Allstate 100
02 GEICO 52.2
03 Progressive 42.6
04 Liberty Mutual 32
05 The General 28
06 Lemonade 22.8
07 AAA 21.3
08 Pronto Insurance 18.3
09 Mercury Insurance 11.2
10 Farmers 9.1

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Nebraska, auto insurance, September 2026
#CarrierShare of carrier citations
01 Allstate 17.1%
02 GEICO 17.1%
03 Progressive 17.1%
04 Liberty Mutual 14.6%
05 Nationwide 7.3%
06 AAA 4.9%
07 Lemonade 4.9%
08 Pronto Insurance 4.9%
09 Amica 2.4%
10 Direct Auto 2.4%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Nebraska, auto insurance, September 2026
#Source typeShare of citations
01 carrier 36.9%
02 aggregator 28.8%
03 forum 9.9%
04 publisher 9%
05 agency 5.4%
06 search 5.4%
07 unknown 3.6%
08 law firm 0.9%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Nebraska, auto insurance, September 2026
#CarrierShare of mentions
01 GEICO 20.8%
02 Allstate 17%
03 Progressive 17%
04 Travelers 11.3%
05 USAA 7.5%
06 Nationwide 5.7%
07 State Farm 5.7%
08 AAA 3.8%
09 Amica 3.8%
10 Lemonade 3.8%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in Nebraska, September 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
informational 100%
near me 100%
quote 100%
head 0%
Nebraska · Auto · 19 captures · Jul 2026

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Local pack by metro

1 metro measured in Nebraska
Local pack leader in each Nebraska metro, September 2026
#MetroLeading business Share of slotsBusinessesRating
01 Omaha Alvarez Insurance Agency 27.8% 11 4.2

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

40 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Nebraska, insurers are 36.9% of cited sources and comparison sites are 28.8%.

Every domain cited in AI answers for Nebraska, September 2026
#SourceType Share of citations
01 NerdWallet
nerdwallet.com
Comparison sites
7.2%
02 Allstate
allstate.com
Insurers
6.3%
03 GEICO
geico.com
Insurers
6.3%
04 Progressive
progressive.com
Insurers
6.3%
05 Google
google.com
Search
5.4%
06 Insurify
insurify.com
Comparison sites
5.4%
07 Liberty Mutual
libertymutual.com
Insurers
5.4%
08 YouTube
youtube.com
Forums
4.5%
09 Compare.com
compare.com
Comparison sites
3.6%
10 The Zebra
thezebra.com
Comparison sites
3.6%
11 US News
usnews.com
Publishers
3.6%
12 Bogleheads
bogleheads.org
Forums
2.7%
13 Nationwide
nationwide.com
Insurers
2.7%
14 Insure.com
insure.com
Comparison sites
1.8%
15 Lemonade
lemonade.com
Insurers
1.8%
16 Pronto Insurance
prontoinsurance.com
Insurers
1.8%
17 Reddit
reddit.com
Forums
1.8%
18 WalletHub
wallethub.com
Comparison sites
1.8%
19 3R Insurance
3rinsurance.com
Agencies
0.9%
20 AAA
ace.aaa.com
Insurers
0.9%
21 AAA
acg.aaa.com
Insurers
0.9%
22 A-MAX Auto Insurance
amaxinsurance.com
Agencies
0.9%
23 Amica
amica.com
Insurers
0.9%
24 Baldwin Risk Partners
baldwin.com
Agencies
0.9%
25 CarInsurance.com
carinsurance.com
Comparison sites
0.9%
26 Citi
citi.com
Publishers
0.9%
27 ClubLexus
clublexus.com
Forums
0.9%
28 Consumer Reports
consumerreports.org
Publishers
0.9%
29 Direct Auto
directauto.com
Insurers
0.9%
30 doi.nebraska.gov
doi.nebraska.gov
unknown
0.9%
31 Experian
experian.com
Publishers
0.9%
32 expertinsurancereviews.com
expertinsurancereviews.com
unknown
0.9%
33 Gallon Law
gallonlaw.com
Law firms
0.9%
34 Insurance.com
insurance.com
Comparison sites
0.9%
35 insuranceopedia.com
insuranceopedia.com
unknown
0.9%
36 InsuranceQuotes
insurancequotes.com
Comparison sites
0.9%
37 InsureOne
insureone.com
Agencies
0.9%
38 Leavitt Group
leavitt.com
Agencies
0.9%
39 LendingTree
lendingtree.com
Comparison sites
0.9%
40 MarketWatch
marketwatch.com
Publishers
0.9%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Nebraska leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.