The Visibility Index
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NE
Car insurance board · August 2026

Nebraska

United States
Searches tracked
19
AI Overview rate
84.2%
Sources per answer
6.8
Locator United States

Car insurance in Nebraska: who ranks, and who gets cited

Allstate leads the organic results in Nebraska. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 6.8 sources.

Discipline 01 · Best insurance SEO Allstate Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Liberty Mutual Cited in 21.3% of carrier citations
Discipline 03 · Best local SEO Alvarez Insurance Agency 27.8% of map slots across 1 metro

Organic visibility

Indexed to the Nebraska leader
Organic visibility by carrier in Nebraska, auto insurance, August 2026
#CarrierVisibility index
01 Allstate 100
02 Progressive 70.7
03 GEICO 51.2
04 AAA 34.4
05 Liberty Mutual 32.3
06 Mercury Insurance 24
07 The General 22
08 State Farm 12.1
09 SafeAuto 7.3
10 Farmers 6.3

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Nebraska, auto insurance, August 2026
#CarrierShare of carrier citations
01 Liberty Mutual 21.3%
02 GEICO 14.9%
03 Allstate 12.8%
04 Progressive 12.8%
05 Farmers 8.5%
06 State Farm 6.4%
07 AAA 4.3%
08 Mercury Insurance 4.3%
09 American Family 2.1%
10 Lemonade 2.1%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Nebraska, auto insurance, August 2026
#Source typeShare of citations
01 carrier 43.5%
02 publisher 22.2%
03 aggregator 18.5%
04 forum 11.1%
05 regulator 2.8%
06 law firm 0.9%
07 unknown 0.9%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Nebraska, auto insurance, August 2026
#CarrierShare of mentions
01 GEICO 20.6%
02 Progressive 17.5%
03 State Farm 11.1%
04 Allstate 9.5%
05 USAA 9.5%
06 Travelers 7.9%
07 Farmers 6.3%
08 Nationwide 4.8%
09 AAA 3.2%
10 Erie Insurance 3.2%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 19 searches
AI Overview presence by search intent in Nebraska, August 2026
Search intentReturned an AI Overview
unclassified 84.2%
Nebraska · Auto · 19 captures · Jul 2026

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Local pack by metro

1 metro measured in Nebraska
Local pack leader in each Nebraska metro, August 2026
#MetroLeading business Share of slotsBusinessesRating
01 Omaha Alvarez Insurance Agency 27.8% 12 4.2

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

39 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Nebraska, insurers are 43.5% of cited sources and comparison sites are 18.5%.

Every domain cited in AI answers for Nebraska, August 2026
#SourceType Share of citations
01 Liberty Mutual
libertymutual.com
Insurers
9.3%
02 YouTube
youtube.com
Forums
9.3%
03 NerdWallet
nerdwallet.com
Comparison sites
8.3%
04 US News
usnews.com
Publishers
7.4%
05 GEICO
geico.com
Insurers
6.5%
06 Allstate
allstate.com
Insurers
5.6%
07 Progressive
progressive.com
Insurers
5.6%
08 Farmers
farmers.com
Insurers
3.7%
09 CNBC
cnbc.com
Publishers
2.8%
10 Experian
experian.com
Publishers
2.8%
11 LendingTree
lendingtree.com
Comparison sites
2.8%
12 MarketWatch
marketwatch.com
Publishers
2.8%
13 State Farm
statefarm.com
Insurers
2.8%
14 The Zebra
thezebra.com
Comparison sites
2.8%
15 Compare.com
compare.com
Comparison sites
1.9%
16 Forbes Advisor
forbes.com
Publishers
1.9%
17 Insurify
insurify.com
Comparison sites
1.9%
18 Mercury Insurance
mercuryinsurance.com
Insurers
1.9%
19 Reddit
reddit.com
Forums
1.9%
20 AAA
ace.aaa.com
Insurers
0.9%
21 aibme.com
aibme.com
unknown
0.9%
22 American Family
amfam.com
Insurers
0.9%
23 Consumer Reports
consumerreports.org
Publishers
0.9%
24 Colorado DOI
doi.colorado.gov
Regulators
0.9%
25 Jalopnik
jalopnik.com
Publishers
0.9%
26 Lemonade
lemonade.com
Insurers
0.9%
27 MAPFRE
mapfreinsurance.com
Insurers
0.9%
28 Money
money.com
Publishers
0.9%
29 AAA
mwg.aaa.com
Insurers
0.9%
30 Georgia OCI
oci.georgia.gov
Regulators
0.9%
31 Ramsey Solutions
ramseysolutions.com
Publishers
0.9%
32 Shamieh Law
shamiehlaw.com
Law firms
0.9%
33 SoFi
sofi.com
Publishers
0.9%
34 Texas Dept. of Insurance
tdi.texas.gov
Regulators
0.9%
35 The General
thegeneral.com
Insurers
0.9%
36 Travelers
travelers.com
Insurers
0.9%
37 TruStage
trustage.com
Insurers
0.9%
38 WalletHub
wallethub.com
Comparison sites
0.9%
39 Wawanesa
wawanesa.com
Insurers
0.9%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Nebraska leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.