The Visibility Index
Nebraska · home August 2026 edition Captured Jul 14–16 Next refresh Aug 1 15 searches
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Home insurance in Nebraska: who ranks, and who gets cited

Allstate leads the organic results in Nebraska. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.6 sources.

Discipline 01 · Best insurance SEO Allstate Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Progressive Cited in 17.5% of carrier citations
Discipline 03 · Best local SEO No local pack

Organic visibility

Indexed to the Nebraska leader
Organic visibility by carrier in Nebraska, home insurance, August 2026
#CarrierVisibility index
01 Allstate 100
02 Progressive 43.9
03 GEICO 39.7
04 State Farm 25
05 Liberty Mutual 20.5
06 Mercury Insurance 12.7
07 Travelers 12
08 Kin Insurance 11.5
09 Nationwide 5.6
10 Hippo 4.6

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Nebraska, home insurance, August 2026
#CarrierShare of carrier citations
01 Progressive 17.5%
02 Allstate 15%
03 GEICO 12.5%
04 Lemonade 7.5%
05 Mercury Insurance 7.5%
06 American Family 5%
07 Hippo 5%
08 Kin Insurance 5%
09 Liberty Mutual 5%
10 Andover Companies 2.5%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Nebraska, home insurance, August 2026
#Source typeShare of citations
01 carrier 44%
02 aggregator 20.9%
03 publisher 20.9%
04 forum 6.6%
05 agency 3.3%
06 regulator 3.3%
07 unknown 1.1%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Nebraska, home insurance, August 2026
#CarrierShare of mentions
01 Allstate 18.2%
02 Progressive 15.9%
03 State Farm 13.6%
04 GEICO 11.4%
05 USAA 6.8%
06 Lemonade 6.8%
07 Hippo 6.8%
08 Amica 4.5%
09 Chubb 4.5%
10 Nationwide 2.3%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 15 searches
AI Overview presence by search intent in Nebraska, August 2026
Search intentReturned an AI Overview
comparison 100%
cost 100%
informational 100%
quote 100%
head 0%
near me 0%
Nebraska · Auto · 15 captures · Jul 2026

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What is on this page position-weighted organic visibility indexed to the Nebraska leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. Same 15 searches for all four, captured July 2026.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.