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NE
Home insurance board · August 2026

Nebraska

United States
Searches tracked
15
AI Overview rate
80%
Sources per answer
7.6
Locator United States

Home insurance in Nebraska: who ranks, and who gets cited

Allstate leads the organic results in Nebraska. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 80% of the 15 searches tracked here, citing an average of 7.6 sources.

Discipline 01 · Best insurance SEO Allstate Organic visibility 100 / 100
Discipline 02 · Best insurance GEO Progressive Cited in 17.1% of carrier citations
Discipline 03 · Best local SEO Alvarez Insurance Agency 27.8% of map slots across 1 metro

Organic visibility

Indexed to the Nebraska leader
Organic visibility by carrier in Nebraska, home insurance, August 2026
#CarrierVisibility index
01 Allstate 100
02 Progressive 43.9
03 GEICO 39.7
04 State Farm 25
05 Liberty Mutual 20.5
06 Mercury Insurance 12.7
07 Travelers 12
08 Kin Insurance 11.5
09 Nationwide 5.6
10 Hippo 4.6

AI citation share

Share of carrier citations
Share of AI Overview citations by carrier in Nebraska, home insurance, August 2026
#CarrierShare of carrier citations
01 Progressive 17.1%
02 Allstate 14.6%
03 GEICO 12.2%
04 Lemonade 7.3%
05 Mercury Insurance 7.3%
06 American Family 4.9%
07 Hippo 4.9%
08 Kin Insurance 4.9%
09 Liberty Mutual 4.9%
10 Andover Companies 2.4%

Who Google cites

All sources, not only carriers
Types of source cited in AI Overviews in Nebraska, home insurance, August 2026
#Source typeShare of citations
01 carrier 45.1%
02 aggregator 22%
03 publisher 20.9%
04 forum 6.6%
05 regulator 3.3%
06 financial institution 1.1%
07 unknown 1.1%

Named in the answer

Mentions, not citations
Carriers named in AI Overview text in Nebraska, home insurance, August 2026
#CarrierShare of mentions
01 Allstate 17.8%
02 Progressive 15.6%
03 State Farm 13.3%
04 GEICO 11.1%
05 Hippo 6.7%
06 Lemonade 6.7%
07 USAA 6.7%
08 Amica 4.4%
09 Chubb 4.4%
10 American Family 2.2%

Being described in the answer and being cited as a source are different things.

What these searches return

By intent, 15 searches
AI Overview presence by search intent in Nebraska, August 2026
Search intentReturned an AI Overview
unclassified 80%
Nebraska · Auto · 15 captures · Jul 2026

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Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Nebraska and send you all three scores.

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Local pack by metro

1 metro measured in Nebraska
Local pack leader in each Nebraska metro, August 2026
#MetroLeading business Share of slotsBusinessesRating
01 Omaha Alvarez Insurance Agency 27.8% 12 4.2

Near-me searches are measured per metro, not per state. Each metro has its own board.

Every source the AI cites

39 domains · not only insurers

The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Nebraska, insurers are 45.1% of cited sources and comparison sites are 22%.

Every domain cited in AI answers for Nebraska, August 2026
#SourceType Share of citations
01 NerdWallet
nerdwallet.com
Comparison sites
12.1%
02 US News
usnews.com
Publishers
9.9%
03 Progressive
progressive.com
Insurers
7.7%
04 Allstate
allstate.com
Insurers
6.6%
05 GEICO
geico.com
Insurers
5.5%
06 Forbes Advisor
forbes.com
Publishers
4.4%
07 Reddit
reddit.com
Forums
4.4%
08 Insurify
insurify.com
Comparison sites
3.3%
09 Lemonade
lemonade.com
Insurers
3.3%
10 Mercury Insurance
mercuryinsurance.com
Insurers
3.3%
11 American Family
amfam.com
Insurers
2.2%
12 Hippo
hippo.com
Insurers
2.2%
13 Kin Insurance
kin.com
Insurers
2.2%
14 Liberty Mutual
libertymutual.com
Insurers
2.2%
15 Texas Dept. of Insurance
tdi.texas.gov
Regulators
2.2%
16 The Zebra
thezebra.com
Comparison sites
2.2%
17 YouTube
youtube.com
Forums
2.2%
18 Andover Companies
andovercompanies.com
Insurers
1.1%
19 Bravera Bank
bravera.bank
Banks
1.1%
20 Consumer Reports
consumerreports.org
Publishers
1.1%
21 COUNTRY Financial
countryfinancial.com
Insurers
1.1%
22 South Carolina DOI
doi.sc.gov
Regulators
1.1%
23 Experian
experian.com
Publishers
1.1%
24 Yahoo Finance
finance.yahoo.com
Publishers
1.1%
25 gabi.com
gabi.com
unknown
1.1%
26 Insurance.com
insurance.com
Comparison sites
1.1%
27 Investopedia
investopedia.com
Comparison sites
1.1%
28 LendingTree
lendingtree.com
Comparison sites
1.1%
29 MarketWatch
marketwatch.com
Publishers
1.1%
30 Matic
matic.com
Comparison sites
1.1%
31 Nationwide
nationwide.com
Insurers
1.1%
32 Plymouth Rock
plymouthrock.com
Insurers
1.1%
33 Ramsey Solutions
ramseysolutions.com
Publishers
1.1%
34 SoFi
sofi.com
Publishers
1.1%
35 State Farm
statefarm.com
Insurers
1.1%
36 The Hartford
thehartford.com
Insurers
1.1%
37 Travelers
travelers.com
Insurers
1.1%
38 TruStage
trustage.com
Insurers
1.1%
39 Westfield Insurance
westfieldinsurance.com
Insurers
1.1%

Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.

Where this board sits

Every board is free and public

What is on this page position-weighted organic visibility indexed to the Nebraska leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.

Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.

Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.