Colorado
United StatesAllstate leads both the organic results and the AI citations in Colorado, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 7.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 52.8 |
| 03 | GEICO | 32.1 |
| 04 | Liberty Mutual | 27.7 |
| 05 | State Farm | 17.1 |
| 06 | Mercury Insurance | 15.6 |
| 07 | Travelers | 12.4 |
| 08 | Kin Insurance | 8 |
| 09 | Farmers | 6.2 |
| 10 | Hippo | 4.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 19.5% |
| 02 | Progressive | 14.6% |
| 03 | GEICO | 9.8% |
| 04 | Liberty Mutual | 9.8% |
| 05 | Kin Insurance | 7.3% |
| 06 | Mercury Insurance | 7.3% |
| 07 | Hippo | 4.9% |
| 08 | Lemonade | 4.9% |
| 09 | State Farm | 4.9% |
| 10 | AAA | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 44.1% |
| 02 | aggregator | 28% |
| 03 | publisher | 17.2% |
| 04 | forum | 5.4% |
| 05 | regulator | 5.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Allstate | 17% |
| 02 | Progressive | 14.9% |
| 03 | State Farm | 12.8% |
| 04 | GEICO | 8.5% |
| 05 | USAA | 8.5% |
| 06 | Lemonade | 6.4% |
| 07 | Amica | 4.3% |
| 08 | Chubb | 4.3% |
| 09 | Hippo | 4.3% |
| 10 | Nationwide | 4.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 86.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Colorado and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Aurora | Affordable Insurance | 30.6% | 10 | 4.2 |
| 02 | Colorado Springs | A Plus Insurance | 30.6% | 9 | 4.8 |
| 03 | Denver | Denver Insurance LLC | 30.6% | 14 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Colorado, insurers are 44.1% of cited sources and comparison sites are 28%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 14% |
| 02 | Allstate allstate.com | Insurers | 8.6% |
| 03 | US News usnews.com | Publishers | 8.6% |
| 04 | Progressive progressive.com | Insurers | 6.5% |
| 05 | Forbes Advisor forbes.com | Publishers | 4.3% |
| 06 | GEICO geico.com | Insurers | 4.3% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 4.3% |
| 08 | Kin Insurance kin.com | Insurers | 3.2% |
| 09 | LendingTree lendingtree.com | Comparison sites | 3.2% |
| 10 | Matic matic.com | Comparison sites | 3.2% |
| 11 | Mercury Insurance mercuryinsurance.com | Insurers | 3.2% |
| 12 | The Zebra thezebra.com | Comparison sites | 3.2% |
| 13 | YouTube youtube.com | Forums | 3.2% |
| 14 | Hippo hippo.com | Insurers | 2.2% |
| 15 | Lemonade lemonade.com | Insurers | 2.2% |
| 16 | Reddit reddit.com | Forums | 2.2% |
| 17 | State Farm statefarm.com | Insurers | 2.2% |
| 18 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 2.2% |
| 19 | AAA ace.aaa.com | Insurers | 1.1% |
| 20 | American Family amfam.com | Insurers | 1.1% |
| 21 | Andover Companies andovercompanies.com | Insurers | 1.1% |
| 22 | COUNTRY Financial countryfinancial.com | Insurers | 1.1% |
| 23 | Arizona DIFI difi.az.gov | Regulators | 1.1% |
| 24 | South Carolina DOI doi.sc.gov | Regulators | 1.1% |
| 25 | Experian experian.com | Publishers | 1.1% |
| 26 | Yahoo Finance finance.yahoo.com | Publishers | 1.1% |
| 27 | Insurance.com insurance.com | Comparison sites | 1.1% |
| 28 | Insure.com insure.com | Comparison sites | 1.1% |
| 29 | Insurify insurify.com | Comparison sites | 1.1% |
| 30 | Investopedia investopedia.com | Comparison sites | 1.1% |
| 31 | MarketWatch marketwatch.com | Publishers | 1.1% |
| 32 | Money money.com | Publishers | 1.1% |
| 33 | Georgia OCI oci.georgia.gov | Regulators | 1.1% |
| 34 | RBC Insurance rbcinsurance.com | Insurers | 1.1% |
| 35 | TruStage trustage.com | Insurers | 1.1% |
| 36 | USAA usaa.com | Insurers | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Colorado leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.