Colorado
United StatesAllstate leads the organic results in Colorado. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 54.3 |
| 03 | GEICO | 45.8 |
| 04 | Liberty Mutual | 26.9 |
| 05 | State Farm | 19.7 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 14.5 |
| 08 | Kin Insurance | 13.1 |
| 09 | Travelers | 5.1 |
| 10 | Hippo | 4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 17% |
| 02 | Liberty Mutual | 14.9% |
| 03 | Allstate | 10.6% |
| 04 | GEICO | 10.6% |
| 05 | Kin Insurance | 10.6% |
| 06 | Mercury Insurance | 6.4% |
| 07 | Nationwide | 6.4% |
| 08 | Travelers | 6.4% |
| 09 | State Farm | 4.3% |
| 10 | The Hartford | 4.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 40.9% |
| 02 | aggregator | 24.3% |
| 03 | publisher | 15.7% |
| 04 | forum | 9.6% |
| 05 | agency | 4.3% |
| 06 | regulator | 3.5% |
| 07 | financial institution | 0.9% |
| 08 | social | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 19.5% |
| 02 | Allstate | 14.6% |
| 03 | GEICO | 12.2% |
| 04 | Nationwide | 12.2% |
| 05 | State Farm | 9.8% |
| 06 | Travelers | 7.3% |
| 07 | USAA | 7.3% |
| 08 | Amica | 4.9% |
| 09 | Cincinnati Insurance | 2.4% |
| 10 | Hippo | 2.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Colorado and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Aurora | Affordable Insurance | 30.6% | 8 | 4.1 |
| 02 | Colorado Springs | A Plus Insurance | 27.8% | 9 | 4.8 |
| 03 | Denver | Denver Insurance LLC | 27.8% | 12 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Colorado, insurers are 40.9% of cited sources and comparison sites are 24.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 8.7% |
| 02 | Progressive progressive.com | Insurers | 7% |
| 03 | US News usnews.com | Publishers | 7% |
| 04 | YouTube youtube.com | Forums | 7% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 6.1% |
| 06 | Allstate allstate.com | Insurers | 4.3% |
| 07 | Forbes Advisor forbes.com | Publishers | 4.3% |
| 08 | GEICO geico.com | Insurers | 4.3% |
| 09 | Kin Insurance kin.com | Insurers | 4.3% |
| 10 | Policygenius policygenius.com | Comparison sites | 3.5% |
| 11 | The Zebra thezebra.com | Comparison sites | 3.5% |
| 12 | Mercury Insurance mercuryinsurance.com | Insurers | 2.6% |
| 13 | Nationwide nationwide.com | Insurers | 2.6% |
| 14 | Reddit reddit.com | Forums | 2.6% |
| 15 | Travelers travelers.com | Insurers | 2.6% |
| 16 | Allied Insurance alliedpa.com | Agencies | 1.7% |
| 17 | Consumer Reports consumerreports.org | Publishers | 1.7% |
| 18 | Insurify insurify.com | Comparison sites | 1.7% |
| 19 | Investopedia investopedia.com | Comparison sites | 1.7% |
| 20 | LendingTree lendingtree.com | Comparison sites | 1.7% |
| 21 | Matic matic.com | Comparison sites | 1.7% |
| 22 | State Farm statefarm.com | Insurers | 1.7% |
| 23 | The Hartford thehartford.com | Insurers | 1.7% |
| 24 | American Family amfam.com | Insurers | 0.9% |
| 25 | Bravera Bank bravera.bank | Banks | 0.9% |
| 26 | COUNTRY Financial countryfinancial.com | Insurers | 0.9% |
| 27 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.9% |
| 28 | Colorado DOI doi.colorado.gov | Regulators | 0.9% |
| 29 | South Carolina DOI doi.sc.gov | Regulators | 0.9% |
| 30 | Facebook facebook.com | Social | 0.9% |
| 31 | Farm Bureau Financial Services fbfs.com | Insurers | 0.9% |
| 32 | Yahoo Finance finance.yahoo.com | Publishers | 0.9% |
| 33 | Gilmartin Agency gilmartinagency.com | Agencies | 0.9% |
| 34 | Insurance Information Institute iii.org | Publishers | 0.9% |
| 35 | Insurance.com insurance.com | Comparison sites | 0.9% |
| 36 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.9% |
| 37 | Lemonade lemonade.com | Insurers | 0.9% |
| 38 | NN Insurance nnins.com | Agencies | 0.9% |
| 39 | RCA Insurance rcaw.com | Agencies | 0.9% |
| 40 | SoFi sofi.com | Publishers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Colorado leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.