California
United StatesAllstate leads the organic results in California. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 8.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 56.5 |
| 03 | GEICO | 36.9 |
| 04 | Liberty Mutual | 27.3 |
| 05 | State Farm | 20.4 |
| 06 | Mercury Insurance | 16.6 |
| 07 | Kin Insurance | 12.9 |
| 08 | AAA | 8 |
| 09 | Nationwide | 6.5 |
| 10 | Travelers | 5.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 18.5% |
| 02 | Allstate | 13% |
| 03 | GEICO | 13% |
| 04 | Kin Insurance | 9.3% |
| 05 | Liberty Mutual | 9.3% |
| 06 | Mercury Insurance | 5.6% |
| 07 | State Farm | 5.6% |
| 08 | AAA | 3.7% |
| 09 | Nationwide | 3.7% |
| 10 | Travelers | 3.7% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.5% |
| 02 | aggregator | 21% |
| 03 | publisher | 18.5% |
| 04 | forum | 9.7% |
| 05 | regulator | 4.8% |
| 06 | agency | 0.8% |
| 07 | financial institution | 0.8% |
| 08 | law firm | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 18% |
| 02 | GEICO | 14% |
| 03 | Allstate | 12% |
| 04 | State Farm | 12% |
| 05 | Nationwide | 10% |
| 06 | Travelers | 6% |
| 07 | USAA | 6% |
| 08 | AAA | 4% |
| 09 | Amica | 4% |
| 10 | Chubb | 2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in California and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Anaheim | Anaheim Insurance & Vehicle | 30.6% | 11 | 4.9 |
| 02 | Bakersfield | InsureOne Insurance | 27.8% | 11 | 5 |
| 03 | Fresno | Fiesta Auto Insurance & Tax Service | 47.2% | 10 | 4.9 |
| 04 | Long Beach | Only Way Insurance Services | 27.8% | 9 | 4.8 |
| 05 | Los Angeles | Freeway Insurance | 25% | 14 | 4.7 |
| 06 | Oakland | Near By Insurance Agency | 22.2% | 9 | 5 |
| 07 | Riverside | Riverside Insurance Agency Inc. | 30.6% | 8 | 4.9 |
| 08 | Sacramento | Auto Insurance Sacramento | 27.8% | 10 | 5 |
| 09 | San Diego | Let's Insure - San Diego | 33.3% | 6 | 5 |
| 10 | San Francisco | April Insurance Agency | 30.6% | 10 | 5 |
| 11 | San Jose | Auto Insurance Agency San Jose | 25% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in California, insurers are 43.5% of cited sources and comparison sites are 21%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive progressive.com | Insurers | 8.1% |
| 02 | YouTube youtube.com | Forums | 8.1% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 7.3% |
| 04 | US News usnews.com | Publishers | 7.3% |
| 05 | Allstate allstate.com | Insurers | 5.6% |
| 06 | GEICO geico.com | Insurers | 5.6% |
| 07 | Forbes Advisor forbes.com | Publishers | 4% |
| 08 | Kin Insurance kin.com | Insurers | 4% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 4% |
| 10 | The Zebra thezebra.com | Comparison sites | 4% |
| 11 | Consumer Reports consumerreports.org | Publishers | 2.4% |
| 12 | Mercury Insurance mercuryinsurance.com | Insurers | 2.4% |
| 13 | Policygenius policygenius.com | Comparison sites | 2.4% |
| 14 | State Farm statefarm.com | Insurers | 2.4% |
| 15 | Yahoo Finance finance.yahoo.com | Publishers | 1.6% |
| 16 | Investopedia investopedia.com | Comparison sites | 1.6% |
| 17 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 1.6% |
| 18 | Matic matic.com | Comparison sites | 1.6% |
| 19 | AAA mwg.aaa.com | Insurers | 1.6% |
| 20 | Nationwide nationwide.com | Insurers | 1.6% |
| 21 | Reddit reddit.com | Forums | 1.6% |
| 22 | SoFi sofi.com | Publishers | 1.6% |
| 23 | Travelers travelers.com | Insurers | 1.6% |
| 24 | American Family amfam.com | Insurers | 0.8% |
| 25 | Andover Companies andovercompanies.com | Insurers | 0.8% |
| 26 | Bravera Bank bravera.bank | Banks | 0.8% |
| 27 | COUNTRY Financial countryfinancial.com | Insurers | 0.8% |
| 28 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.8% |
| 29 | South Carolina DOI doi.sc.gov | Regulators | 0.8% |
| 30 | Hippo hippo.com | Insurers | 0.8% |
| 31 | Insurance Information Institute iii.org | Publishers | 0.8% |
| 32 | California Dept. of Insurance insurance.ca.gov | Regulators | 0.8% |
| 33 | Insurance.com insurance.com | Comparison sites | 0.8% |
| 34 | Insurify insurify.com | Comparison sites | 0.8% |
| 35 | Lemonade lemonade.com | Insurers | 0.8% |
| 36 | LendingTree lendingtree.com | Comparison sites | 0.8% |
| 37 | MarketWatch marketwatch.com | Publishers | 0.8% |
| 38 | NCMIC ncmic.com | Insurers | 0.8% |
| 39 | NJM njm.com | Insurers | 0.8% |
| 40 | Nsure nsure.com | Comparison sites | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the California leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.