Arizona
United StatesAllstate leads the organic results in Arizona. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 8.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 54.1 |
| 03 | GEICO | 44.1 |
| 04 | Liberty Mutual | 30.8 |
| 05 | State Farm | 17.8 |
| 06 | Mercury Insurance | 14.7 |
| 07 | AAA | 14.5 |
| 08 | Kin Insurance | 11.5 |
| 09 | Travelers | 5.9 |
| 10 | Hippo | 4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 17.4% |
| 02 | Allstate | 15.2% |
| 03 | GEICO | 13% |
| 04 | Kin Insurance | 10.9% |
| 05 | Liberty Mutual | 8.7% |
| 06 | Mercury Insurance | 8.7% |
| 07 | Nationwide | 6.5% |
| 08 | Lemonade | 4.3% |
| 09 | State Farm | 4.3% |
| 10 | Travelers | 4.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 41.1% |
| 02 | aggregator | 24.1% |
| 03 | publisher | 17% |
| 04 | forum | 9.8% |
| 05 | regulator | 3.6% |
| 06 | financial institution | 1.8% |
| 07 | agency | 0.9% |
| 08 | law firm | 0.9% |
| 09 | unknown | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 17.8% |
| 02 | Allstate | 15.6% |
| 03 | GEICO | 13.3% |
| 04 | Nationwide | 11.1% |
| 05 | State Farm | 8.9% |
| 06 | USAA | 8.9% |
| 07 | Amica | 4.4% |
| 08 | Cincinnati Insurance | 4.4% |
| 09 | Lemonade | 4.4% |
| 10 | Travelers | 4.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Arizona and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Chandler | Taylor Insurance Brokers | 25% | 8 | 5 |
| 02 | Mesa | AALL Insurance | 30.6% | 11 | 4.9 |
| 03 | Phoenix | Contractors Insurance Agency Inc | 22.2% | 14 | 4.9 |
| 04 | Tucson | ABC Insurance | 27.3% | 7 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Arizona, insurers are 41.1% of cited sources and comparison sites are 24.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 8.9% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 8% |
| 03 | US News usnews.com | Publishers | 8% |
| 04 | Progressive progressive.com | Insurers | 7.1% |
| 05 | Allstate allstate.com | Insurers | 6.2% |
| 06 | GEICO geico.com | Insurers | 5.4% |
| 07 | Kin Insurance kin.com | Insurers | 4.5% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 3.6% |
| 09 | Mercury Insurance mercuryinsurance.com | Insurers | 3.6% |
| 10 | Policygenius policygenius.com | Comparison sites | 3.6% |
| 11 | Insurify insurify.com | Comparison sites | 2.7% |
| 12 | Nationwide nationwide.com | Insurers | 2.7% |
| 13 | The Zebra thezebra.com | Comparison sites | 2.7% |
| 14 | Yahoo Finance finance.yahoo.com | Publishers | 1.8% |
| 15 | Forbes Advisor forbes.com | Publishers | 1.8% |
| 16 | Insurance.com insurance.com | Comparison sites | 1.8% |
| 17 | Lemonade lemonade.com | Insurers | 1.8% |
| 18 | Matic matic.com | Comparison sites | 1.8% |
| 19 | State Farm statefarm.com | Insurers | 1.8% |
| 20 | Travelers travelers.com | Insurers | 1.8% |
| 21 | Andover Companies andovercompanies.com | Insurers | 0.9% |
| 22 | Bravera Bank bravera.bank | Banks | 0.9% |
| 23 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 24 | COUNTRY Financial countryfinancial.com | Insurers | 0.9% |
| 25 | NY Dept. of Financial Services dfs.ny.gov | Regulators | 0.9% |
| 26 | South Carolina DOI doi.sc.gov | Regulators | 0.9% |
| 27 | Homesite go.homesite.com | Insurers | 0.9% |
| 28 | Insurance Information Institute iii.org | Publishers | 0.9% |
| 29 | Investopedia investopedia.com | Comparison sites | 0.9% |
| 30 | KIRO 7 kiro7.com | Publishers | 0.9% |
| 31 | Louisiana Dept. of Insurance ldi.la.gov | Regulators | 0.9% |
| 32 | LendingTree lendingtree.com | Comparison sites | 0.9% |
| 33 | Liberty Bank libertybank.com | Banks | 0.9% |
| 34 | MarketWatch marketwatch.com | Publishers | 0.9% |
| 35 | Money money.com | Publishers | 0.9% |
| 36 | Nsure nsure.com | Comparison sites | 0.9% |
| 37 | Reddit reddit.com | Forums | 0.9% |
| 38 | SelectQuote selectquote.com | Comparison sites | 0.9% |
| 39 | Star West Insurance starwestinsurance.com | Agencies | 0.9% |
| 40 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Arizona leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.