Arizona
United StatesLiberty Mutual leads both the organic results and the AI citations in Arizona, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 93.3% of the 15 searches tracked here, citing an average of 5.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Progressive | 42.4 |
| 03 | Allstate | 33 |
| 04 | Plymouth Rock | 22 |
| 05 | Lemonade | 19.1 |
| 06 | GEICO | 19.1 |
| 07 | The Hartford | 12.9 |
| 08 | Hippo | 10.5 |
| 09 | Universal Property | 7.3 |
| 10 | Nationwide | 7.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 21.2% |
| 02 | Allstate | 18.2% |
| 03 | Progressive | 15.2% |
| 04 | GEICO | 6.1% |
| 05 | Kin Insurance | 6.1% |
| 06 | Nationwide | 6.1% |
| 07 | State Farm | 6.1% |
| 08 | Grange Insurance | 3% |
| 09 | Lemonade | 3% |
| 10 | The Hartford | 3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 45.8% |
| 02 | aggregator | 19.4% |
| 03 | forum | 16.7% |
| 04 | publisher | 8.3% |
| 05 | social | 4.2% |
| 06 | agency | 2.8% |
| 07 | regulator | 1.4% |
| 08 | security vendor | 1.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 14% |
| 02 | Allstate | 12.3% |
| 03 | State Farm | 12.3% |
| 04 | USAA | 12.3% |
| 05 | GEICO | 8.8% |
| 06 | Amica | 7% |
| 07 | Liberty Mutual | 7% |
| 08 | Nationwide | 7% |
| 09 | Lemonade | 3.5% |
| 10 | Travelers | 3.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Arizona and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Chandler | Fast Insurance | 27% | 9 | 4.8 |
| 02 | Mesa | Acceptance Insurance | 22.2% | 10 | 4.8 |
| 03 | Phoenix | Acceptance Insurance | 36.1% | 13 | 4.9 |
| 04 | Tucson | Central Auto Insurance Tucson | 25% | 13 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Arizona, insurers are 45.8% of cited sources and comparison sites are 19.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13.9% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 9.7% |
| 03 | Allstate allstate.com | Insurers | 8.3% |
| 04 | NerdWallet nerdwallet.com | Comparison sites | 6.9% |
| 05 | Progressive progressive.com | Insurers | 6.9% |
| 06 | The Zebra thezebra.com | Comparison sites | 4.2% |
| 07 | US News usnews.com | Publishers | 4.2% |
| 08 | Facebook facebook.com | Social | 2.8% |
| 09 | GEICO geico.com | Insurers | 2.8% |
| 10 | Kin Insurance kin.com | Insurers | 2.8% |
| 11 | LendingTree lendingtree.com | Comparison sites | 2.8% |
| 12 | Nationwide nationwide.com | Insurers | 2.8% |
| 13 | Reddit reddit.com | Forums | 2.8% |
| 14 | State Farm statefarm.com | Insurers | 2.8% |
| 15 | Bolt Insurance agency.boltinsurance.com | Agencies | 1.4% |
| 16 | South Carolina DOI doi.sc.gov | Regulators | 1.4% |
| 17 | Forbes Advisor forbes.com | Publishers | 1.4% |
| 18 | Grange Insurance grangeinsurance.com | Insurers | 1.4% |
| 19 | Hutchinson Insurance hutins.com | Agencies | 1.4% |
| 20 | Insurance.com insurance.com | Comparison sites | 1.4% |
| 21 | Insurify insurify.com | Comparison sites | 1.4% |
| 22 | Lemonade lemonade.com | Insurers | 1.4% |
| 23 | LinkedIn linkedin.com | Social | 1.4% |
| 24 | AM Best news.ambest.com | Publishers | 1.4% |
| 25 | Policygenius policygenius.com | Comparison sites | 1.4% |
| 26 | Ramsey Solutions ramseysolutions.com | Publishers | 1.4% |
| 27 | SelectQuote selectquote.com | Comparison sites | 1.4% |
| 28 | SimpliSafe simplisafe.co.uk | Security vendors | 1.4% |
| 29 | The Hartford thehartford.com | Insurers | 1.4% |
| 30 | Travelers travelers.com | Insurers | 1.4% |
| 31 | TruStage trustage.com | Insurers | 1.4% |
| 32 | Universal Property universalproperty.com | Insurers | 1.4% |
| 33 | USAA usaa.com | Insurers | 1.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Arizona leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.