Arizona
United StatesAllstate leads the organic results in Arizona. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 86.7% of the 15 searches tracked here, citing an average of 7.5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 48.5 |
| 03 | GEICO | 37.4 |
| 04 | State Farm | 23.1 |
| 05 | Liberty Mutual | 20.6 |
| 06 | Mercury Insurance | 15.8 |
| 07 | Travelers | 12.3 |
| 08 | Kin Insurance | 10.2 |
| 09 | Hippo | 5 |
| 10 | TruStage | 4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 17.4% |
| 02 | Allstate | 15.2% |
| 03 | GEICO | 13% |
| 04 | American Family | 6.5% |
| 05 | Kin Insurance | 6.5% |
| 06 | Lemonade | 6.5% |
| 07 | Liberty Mutual | 6.5% |
| 08 | Mercury Insurance | 6.5% |
| 09 | Hippo | 4.3% |
| 10 | Andover Companies | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 47.4% |
| 02 | aggregator | 20.6% |
| 03 | publisher | 18.6% |
| 04 | forum | 8.2% |
| 05 | regulator | 3.1% |
| 06 | financial institution | 1% |
| 07 | unknown | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 18.6% |
| 02 | Allstate | 16.3% |
| 03 | GEICO | 14% |
| 04 | State Farm | 14% |
| 05 | Hippo | 9.3% |
| 06 | Lemonade | 7% |
| 07 | USAA | 7% |
| 08 | Amica | 4.7% |
| 09 | Chubb | 2.3% |
| 10 | Erie Insurance | 2.3% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 86.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Arizona and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Mesa | Acceptance Insurance | 27% | 11 | 4.8 |
| 02 | Chandler | Acceptance Insurance | 25% | 9 | 4.8 |
| 03 | Phoenix | Acceptance Insurance | 61.1% | 10 | 4.9 |
| 04 | Tucson | Acceptance Insurance | 25% | 8 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Arizona, insurers are 47.4% of cited sources and comparison sites are 20.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 10.3% |
| 02 | US News usnews.com | Publishers | 10.3% |
| 03 | Progressive progressive.com | Insurers | 8.2% |
| 04 | Allstate allstate.com | Insurers | 7.2% |
| 05 | GEICO geico.com | Insurers | 6.2% |
| 06 | YouTube youtube.com | Forums | 5.2% |
| 07 | Forbes Advisor forbes.com | Publishers | 4.1% |
| 08 | American Family amfam.com | Insurers | 3.1% |
| 09 | Kin Insurance kin.com | Insurers | 3.1% |
| 10 | Lemonade lemonade.com | Insurers | 3.1% |
| 11 | Liberty Mutual libertymutual.com | Insurers | 3.1% |
| 12 | Mercury Insurance mercuryinsurance.com | Insurers | 3.1% |
| 13 | Reddit reddit.com | Forums | 3.1% |
| 14 | Hippo hippo.com | Insurers | 2.1% |
| 15 | Insurance.com insurance.com | Comparison sites | 2.1% |
| 16 | Insurify insurify.com | Comparison sites | 2.1% |
| 17 | Matic matic.com | Comparison sites | 2.1% |
| 18 | The Zebra thezebra.com | Comparison sites | 2.1% |
| 19 | Andover Companies andovercompanies.com | Insurers | 1% |
| 20 | Bravera Bank bravera.bank | Banks | 1% |
| 21 | COUNTRY Financial countryfinancial.com | Insurers | 1% |
| 22 | Arizona DIFI difi.az.gov | Regulators | 1% |
| 23 | Experian experian.com | Publishers | 1% |
| 24 | Yahoo Finance finance.yahoo.com | Publishers | 1% |
| 25 | hcandcinsurance.com hcandcinsurance.com | unknown | 1% |
| 26 | Investopedia investopedia.com | Comparison sites | 1% |
| 27 | LendingTree lendingtree.com | Comparison sites | 1% |
| 28 | Money money.com | Publishers | 1% |
| 29 | Nationwide nationwide.com | Insurers | 1% |
| 30 | Georgia OCI oci.georgia.gov | Regulators | 1% |
| 31 | Plymouth Rock plymouthrock.com | Insurers | 1% |
| 32 | RBC Insurance rbcinsurance.com | Insurers | 1% |
| 33 | SoFi sofi.com | Publishers | 1% |
| 34 | State Farm statefarm.com | Insurers | 1% |
| 35 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1% |
| 36 | The Hartford thehartford.com | Insurers | 1% |
| 37 | TruStage trustage.com | Insurers | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Arizona leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 15 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.