Arizona
United StatesAllstate leads the organic results in Arizona. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 7.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 63.2 |
| 03 | GEICO | 59.2 |
| 04 | Liberty Mutual | 29 |
| 05 | AAA | 21.2 |
| 06 | Mercury Insurance | 18.8 |
| 07 | State Farm | 10.7 |
| 08 | The General | 9.6 |
| 09 | Farmers | 5.3 |
| 10 | Nationwide | 3.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 18.2% |
| 02 | Liberty Mutual | 18.2% |
| 03 | Allstate | 15.9% |
| 04 | Progressive | 15.9% |
| 05 | Nationwide | 9.1% |
| 06 | AAA | 4.5% |
| 07 | Amica | 2.3% |
| 08 | Direct Auto | 2.3% |
| 09 | Lemonade | 2.3% |
| 10 | Mercury Insurance | 2.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 36.4% |
| 02 | aggregator | 30.6% |
| 03 | publisher | 16.5% |
| 04 | forum | 7.4% |
| 05 | agency | 5% |
| 06 | unknown | 2.5% |
| 07 | law firm | 0.8% |
| 08 | regulator | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20% |
| 02 | Progressive | 20% |
| 03 | Allstate | 11.7% |
| 04 | Nationwide | 11.7% |
| 05 | USAA | 10% |
| 06 | Travelers | 8.3% |
| 07 | AAA | 3.3% |
| 08 | Erie Insurance | 3.3% |
| 09 | State Farm | 3.3% |
| 10 | Amica | 1.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Arizona and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Chandler | Taylor Insurance Brokers | 25% | 8 | 5 |
| 02 | Mesa | AALL Insurance | 30.6% | 11 | 4.9 |
| 03 | Phoenix | Contractors Insurance Agency Inc | 22.2% | 14 | 4.9 |
| 04 | Tucson | ABC Insurance | 27.3% | 7 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Arizona, insurers are 36.4% of cited sources and comparison sites are 30.6%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 7.4% |
| 02 | US News usnews.com | Publishers | 7.4% |
| 03 | GEICO geico.com | Insurers | 6.6% |
| 04 | Insurify insurify.com | Comparison sites | 6.6% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 6.6% |
| 06 | Allstate allstate.com | Insurers | 5.8% |
| 07 | Progressive progressive.com | Insurers | 5.8% |
| 08 | YouTube youtube.com | Forums | 5.8% |
| 09 | The Zebra thezebra.com | Comparison sites | 5% |
| 10 | Experian experian.com | Publishers | 3.3% |
| 11 | Nationwide nationwide.com | Insurers | 3.3% |
| 12 | Insurance.com insurance.com | Comparison sites | 2.5% |
| 13 | LendingTree lendingtree.com | Comparison sites | 2.5% |
| 14 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 1.7% |
| 15 | Compare.com compare.com | Comparison sites | 1.7% |
| 16 | Yahoo Finance finance.yahoo.com | Publishers | 1.7% |
| 17 | Policygenius policygenius.com | Comparison sites | 1.7% |
| 18 | WalletHub wallethub.com | Comparison sites | 1.7% |
| 19 | AAA acg.aaa.com | Insurers | 0.8% |
| 20 | Amica amica.com | Insurers | 0.8% |
| 21 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 22 | ChooseFI choosefi.com | Forums | 0.8% |
| 23 | Cinco Auto Insurance cincoautoinsurance.com | Agencies | 0.8% |
| 24 | Consumer Reports consumerreports.org | Publishers | 0.8% |
| 25 | cookinsure.com cookinsure.com | unknown | 0.8% |
| 26 | coverageclassroom.com coverageclassroom.com | unknown | 0.8% |
| 27 | Arizona DIFI difi.az.gov | Regulators | 0.8% |
| 28 | Direct Auto directauto.com | Insurers | 0.8% |
| 29 | Forbes Advisor forbes.com | Publishers | 0.8% |
| 30 | Fortune fortune.com | Publishers | 0.8% |
| 31 | Gallon Law gallonlaw.com | Law firms | 0.8% |
| 32 | Insure.com insure.com | Comparison sites | 0.8% |
| 33 | Leavitt Group leavitt.com | Agencies | 0.8% |
| 34 | Lemonade lemonade.com | Insurers | 0.8% |
| 35 | Mercury Insurance mercuryinsurance.com | Insurers | 0.8% |
| 36 | mg4law.com mg4law.com | unknown | 0.8% |
| 37 | AAA mwg.aaa.com | Insurers | 0.8% |
| 38 | Nsure nsure.com | Comparison sites | 0.8% |
| 39 | Pronto Insurance prontoinsurance.com | Insurers | 0.8% |
| 40 | Ramsey Solutions ramseysolutions.com | Publishers | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Arizona leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.