California
United StatesLiberty Mutual leads the organic results in California. Allstate is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 94.7% of the 19 searches tracked here, citing an average of 4.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 57.4 |
| 03 | GEICO | 55.7 |
| 04 | Progressive | 45.6 |
| 05 | COUNTRY Financial | 16 |
| 06 | State Farm | 6.8 |
| 07 | TruStage | 6.8 |
| 08 | Nationwide | 6.3 |
| 09 | AAA | 6.2 |
| 10 | Belairdirect | 4.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 20.9% |
| 02 | Liberty Mutual | 20.9% |
| 03 | Progressive | 16.3% |
| 04 | GEICO | 11.6% |
| 05 | Mercury Insurance | 4.7% |
| 06 | Nationwide | 4.7% |
| 07 | State Farm | 4.7% |
| 08 | Travelers | 4.7% |
| 09 | AAA | 2.3% |
| 10 | Farmers | 2.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 51.2% |
| 02 | aggregator | 14.3% |
| 03 | publisher | 14.3% |
| 04 | forum | 11.9% |
| 05 | search | 3.6% |
| 06 | unknown | 2.4% |
| 07 | agency | 1.2% |
| 08 | regulator | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 18.3% |
| 02 | Allstate | 15.5% |
| 03 | GEICO | 15.5% |
| 04 | Travelers | 12.7% |
| 05 | Nationwide | 8.5% |
| 06 | State Farm | 8.5% |
| 07 | USAA | 8.5% |
| 08 | Liberty Mutual | 2.8% |
| 09 | AAA | 1.4% |
| 10 | American Family | 1.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in California and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Los Angeles | Cost-U-Less Insurance | 42.1% | 12 | 4.8 |
| 02 | Long Beach | Only Way Insurance Services | 29.7% | 11 | 4.8 |
| 03 | Oakland | Rate Crushers Insurance Brokers | 24.3% | 10 | 5 |
| 04 | Riverside | Riverside Insurance Agency Inc. | 27% | 9 | 4.9 |
| 05 | Fresno | Fresno Insurance Agency | 33.3% | 7 | 5 |
| 06 | Sacramento | Auto Insurance Sacramento | 30.6% | 9 | 5 |
| 07 | San Diego | Hultz Insurance | 27.8% | 10 | 4.8 |
| 08 | San Francisco | April Insurance Agency | 27.8% | 11 | 5 |
| 09 | Anaheim | Anaheim Insurance & Vehicle Registration | 25.7% | 12 | 4.9 |
| 10 | Bakersfield | Acceptance Insurance | 21.2% | 11 | 4.8 |
| 11 | San Jose | Cost-U-Less Insurance | 30.3% | 9 | 4.9 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in California, insurers are 51.2% of cited sources and comparison sites are 14.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Allstate allstate.com | Insurers | 10.7% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 10.7% |
| 03 | YouTube youtube.com | Forums | 9.5% |
| 04 | Progressive progressive.com | Insurers | 8.3% |
| 05 | US News usnews.com | Publishers | 7.1% |
| 06 | GEICO geico.com | Insurers | 6% |
| 07 | NerdWallet nerdwallet.com | Comparison sites | 4.8% |
| 08 | The Zebra thezebra.com | Comparison sites | 4.8% |
| 09 | Google google.com | Search | 3.6% |
| 10 | Experian experian.com | Publishers | 2.4% |
| 11 | Matic matic.com | Comparison sites | 2.4% |
| 12 | Mercury Insurance mercuryinsurance.com | Insurers | 2.4% |
| 13 | Nationwide nationwide.com | Insurers | 2.4% |
| 14 | Reddit reddit.com | Forums | 2.4% |
| 15 | State Farm statefarm.com | Insurers | 2.4% |
| 16 | Travelers travelers.com | Insurers | 2.4% |
| 17 | AAA ace.aaa.com | Insurers | 1.2% |
| 18 | Consumer Reports consumerreports.org | Publishers | 1.2% |
| 19 | California DMV dmv.ca.gov | Regulators | 1.2% |
| 20 | Wikipedia en.wikipedia.org | Publishers | 1.2% |
| 21 | Farmers farmers.com | Insurers | 1.2% |
| 22 | Yahoo Finance finance.yahoo.com | Publishers | 1.2% |
| 23 | Insurance Information Institute iii.org | Publishers | 1.2% |
| 24 | injurylawyer4you.com injurylawyer4you.com | unknown | 1.2% |
| 25 | InsureOne insureone.com | Agencies | 1.2% |
| 26 | Lemonade lemonade.com | Insurers | 1.2% |
| 27 | LendingTree lendingtree.com | Comparison sites | 1.2% |
| 28 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.2% |
| 29 | Pronto Insurance prontoinsurance.com | Insurers | 1.2% |
| 30 | The General thegeneral.com | Insurers | 1.2% |
| 31 | WalletHub wallethub.com | Comparison sites | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the California leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.