California
United StatesAllstate leads the organic results in California. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 7.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 62.3 |
| 03 | GEICO | 37.8 |
| 04 | Mercury Insurance | 31.3 |
| 05 | Liberty Mutual | 26.1 |
| 06 | AAA | 23.9 |
| 07 | The General | 11.2 |
| 08 | State Farm | 10.3 |
| 09 | Farmers | 6.6 |
| 10 | SafeAuto | 4.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 25% |
| 02 | Allstate | 13.5% |
| 03 | Liberty Mutual | 13.5% |
| 04 | Mercury Insurance | 9.6% |
| 05 | Progressive | 9.6% |
| 06 | Nationwide | 7.7% |
| 07 | AAA | 3.8% |
| 08 | Farmers | 3.8% |
| 09 | Lemonade | 3.8% |
| 10 | State Farm | 3.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 39.4% |
| 02 | aggregator | 20.5% |
| 03 | forum | 15.2% |
| 04 | publisher | 12.9% |
| 05 | agency | 4.5% |
| 06 | unknown | 3% |
| 07 | law firm | 1.5% |
| 08 | regulator | 1.5% |
| 09 | social | 1.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 21.3% |
| 02 | Progressive | 14.8% |
| 03 | Allstate | 13.1% |
| 04 | Nationwide | 11.5% |
| 05 | USAA | 11.5% |
| 06 | Travelers | 8.2% |
| 07 | State Farm | 6.6% |
| 08 | AAA | 3.3% |
| 09 | Lemonade | 3.3% |
| 10 | Erie Insurance | 1.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in California and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Anaheim | Anaheim Insurance & Vehicle | 30.6% | 11 | 4.9 |
| 02 | Bakersfield | InsureOne Insurance | 27.8% | 11 | 5 |
| 03 | Fresno | Fiesta Auto Insurance & Tax Service | 47.2% | 10 | 4.9 |
| 04 | Long Beach | Only Way Insurance Services | 27.8% | 9 | 4.8 |
| 05 | Los Angeles | Freeway Insurance | 25% | 14 | 4.7 |
| 06 | Oakland | Near By Insurance Agency | 22.2% | 9 | 5 |
| 07 | Riverside | Riverside Insurance Agency Inc. | 30.6% | 8 | 4.9 |
| 08 | Sacramento | Auto Insurance Sacramento | 27.8% | 10 | 5 |
| 09 | San Diego | Let's Insure - San Diego | 33.3% | 6 | 5 |
| 10 | San Francisco | April Insurance Agency | 30.6% | 10 | 5 |
| 11 | San Jose | Auto Insurance Agency San Jose | 25% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in California, insurers are 39.4% of cited sources and comparison sites are 20.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 12.9% |
| 02 | GEICO geico.com | Insurers | 9.8% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 7.6% |
| 04 | Allstate allstate.com | Insurers | 5.3% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 5.3% |
| 06 | US News usnews.com | Publishers | 5.3% |
| 07 | Insurify insurify.com | Comparison sites | 4.5% |
| 08 | Mercury Insurance mercuryinsurance.com | Insurers | 3.8% |
| 09 | Progressive progressive.com | Insurers | 3.8% |
| 10 | Nationwide nationwide.com | Insurers | 3% |
| 11 | The Zebra thezebra.com | Comparison sites | 3% |
| 12 | Reddit reddit.com | Forums | 2.3% |
| 13 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 1.5% |
| 14 | Compare.com compare.com | Comparison sites | 1.5% |
| 15 | Experian experian.com | Publishers | 1.5% |
| 16 | Facebook facebook.com | Social | 1.5% |
| 17 | Farmers farmers.com | Insurers | 1.5% |
| 18 | Lemonade lemonade.com | Insurers | 1.5% |
| 19 | LendingTree lendingtree.com | Comparison sites | 1.5% |
| 20 | MarketWatch marketwatch.com | Publishers | 1.5% |
| 21 | SoFi sofi.com | Publishers | 1.5% |
| 22 | State Farm statefarm.com | Insurers | 1.5% |
| 23 | AAA acg.aaa.com | Insurers | 0.8% |
| 24 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 25 | CNBC cnbc.com | Publishers | 0.8% |
| 26 | Consumer Reports consumerreports.org | Publishers | 0.8% |
| 27 | detroitnews.com detroitnews.com | unknown | 0.8% |
| 28 | Direct Auto directauto.com | Insurers | 0.8% |
| 29 | California DMV dmv.ca.gov | Regulators | 0.8% |
| 30 | Gallon Law gallonlaw.com | Law firms | 0.8% |
| 31 | hanover.com hanover.com | unknown | 0.8% |
| 32 | H&H Insurance hhinsurance.com | Agencies | 0.8% |
| 33 | Insurance Information Institute iii.org | Publishers | 0.8% |
| 34 | California Dept. of Insurance insurance.ca.gov | Regulators | 0.8% |
| 35 | Kistler Law Firm kistlerlawfirm.com | Law firms | 0.8% |
| 36 | Leavitt Group leavitt.com | Agencies | 0.8% |
| 37 | AAA mwg.aaa.com | Insurers | 0.8% |
| 38 | Nsure nsure.com | Comparison sites | 0.8% |
| 39 | Policygenius policygenius.com | Comparison sites | 0.8% |
| 40 | Pronto Insurance prontoinsurance.com | Insurers | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the California leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.