Oregon
United StatesAllstate leads the organic results in Oregon. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 68.4% of the 19 searches tracked here, citing an average of 7.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 73.7 |
| 03 | GEICO | 51.4 |
| 04 | AAA | 41.5 |
| 05 | Liberty Mutual | 36.4 |
| 06 | Mercury Insurance | 20.9 |
| 07 | The General | 18.8 |
| 08 | SafeAuto | 10.3 |
| 09 | State Farm | 8.8 |
| 10 | Nationwide | 6.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 20% |
| 02 | Progressive | 20% |
| 03 | Allstate | 13.3% |
| 04 | GEICO | 13.3% |
| 05 | Farmers | 10% |
| 06 | Mercury Insurance | 6.7% |
| 07 | Travelers | 6.7% |
| 08 | AAA | 3.3% |
| 09 | State Farm | 3.3% |
| 10 | The General | 3.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 31.6% |
| 02 | publisher | 29.5% |
| 03 | aggregator | 27.4% |
| 04 | forum | 7.4% |
| 05 | agency | 2.1% |
| 06 | social | 1.1% |
| 07 | unknown | 1.1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.4% |
| 02 | Progressive | 20.4% |
| 03 | State Farm | 14.3% |
| 04 | Travelers | 10.2% |
| 05 | Farmers | 8.2% |
| 06 | USAA | 8.2% |
| 07 | Nationwide | 6.1% |
| 08 | AAA | 4.1% |
| 09 | Allstate | 4.1% |
| 10 | Amica | 2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 68.4% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Oregon and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Eugene | Affordable Insurance Solutions | 33.3% | 11 | 4.9 |
| 02 | Portland | Bridge City Insurance | 27.8% | 10 | 4.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Oregon, insurers are 31.6% of cited sources and comparison sites are 27.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 12.6% |
| 02 | US News usnews.com | Publishers | 7.4% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 6.3% |
| 04 | Progressive progressive.com | Insurers | 6.3% |
| 05 | Forbes Advisor forbes.com | Publishers | 5.3% |
| 06 | MarketWatch marketwatch.com | Publishers | 5.3% |
| 07 | The Zebra thezebra.com | Comparison sites | 5.3% |
| 08 | YouTube youtube.com | Forums | 5.3% |
| 09 | Allstate allstate.com | Insurers | 4.2% |
| 10 | Experian experian.com | Publishers | 4.2% |
| 11 | GEICO geico.com | Insurers | 4.2% |
| 12 | Farmers farmers.com | Insurers | 3.2% |
| 13 | Insurify insurify.com | Comparison sites | 3.2% |
| 14 | CNBC cnbc.com | Publishers | 2.1% |
| 15 | Mercury Insurance mercuryinsurance.com | Insurers | 2.1% |
| 16 | Money money.com | Publishers | 2.1% |
| 17 | Reddit reddit.com | Forums | 2.1% |
| 18 | SoFi sofi.com | Publishers | 2.1% |
| 19 | Travelers travelers.com | Insurers | 2.1% |
| 20 | AAA ace.aaa.com | Insurers | 1.1% |
| 21 | Baldwin Risk Partners baldwin.com | Agencies | 1.1% |
| 22 | Compare.com compare.com | Comparison sites | 1.1% |
| 23 | Consumer Reports consumerreports.org | Publishers | 1.1% |
| 24 | EverQuote everquote.com | Comparison sites | 1.1% |
| 25 | Facebook facebook.com | Social | 1.1% |
| 26 | grjohnsonlaw.com grjohnsonlaw.com | unknown | 1.1% |
| 27 | Insurance.com insurance.com | Comparison sites | 1.1% |
| 28 | LendingTree lendingtree.com | Comparison sites | 1.1% |
| 29 | State Farm statefarm.com | Insurers | 1.1% |
| 30 | The General thegeneral.com | Insurers | 1.1% |
| 31 | Vargas Insurance vargasinsurance.com | Agencies | 1.1% |
| 32 | WalletHub wallethub.com | Comparison sites | 1.1% |
| 33 | Way.com way.com | Comparison sites | 1.1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Oregon leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.