Oregon
United StatesAllstate leads both the organic results and the AI citations in Oregon, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 6.9 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 56.4 |
| 03 | GEICO | 36.3 |
| 04 | AAA | 30 |
| 05 | Lemonade | 19.7 |
| 06 | State Farm | 13.1 |
| 07 | The General | 10.5 |
| 08 | Direct Auto | 10.5 |
| 09 | Liberty Mutual | 10.3 |
| 10 | Mercury Insurance | 10.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 16.1% |
| 02 | GEICO | 16.1% |
| 03 | Progressive | 16.1% |
| 04 | Liberty Mutual | 12.9% |
| 05 | AAA | 6.5% |
| 06 | Nationwide | 6.5% |
| 07 | Travelers | 6.5% |
| 08 | Amica | 3.2% |
| 09 | Direct Auto | 3.2% |
| 10 | Lemonade | 3.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | aggregator | 28.2% |
| 02 | carrier | 28.2% |
| 03 | publisher | 17.3% |
| 04 | forum | 9.1% |
| 05 | unknown | 7.3% |
| 06 | agency | 4.5% |
| 07 | law firm | 2.7% |
| 08 | regulator | 2.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 19.6% |
| 02 | Progressive | 19.6% |
| 03 | Travelers | 13% |
| 04 | Allstate | 10.9% |
| 05 | State Farm | 10.9% |
| 06 | USAA | 6.5% |
| 07 | AAA | 4.3% |
| 08 | Amica | 4.3% |
| 09 | Nationwide | 4.3% |
| 10 | Erie Insurance | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Oregon and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Eugene | Affordable Insurance Solutions | 33.3% | 12 | 4.9 |
| 02 | Portland | Bridge City Insurance | 30.6% | 10 | 4.6 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Oregon, insurers are 28.2% of cited sources and comparison sites are 28.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 8.2% |
| 02 | Insurify insurify.com | Comparison sites | 7.3% |
| 03 | YouTube youtube.com | Forums | 7.3% |
| 04 | Allstate allstate.com | Insurers | 4.5% |
| 05 | GEICO geico.com | Insurers | 4.5% |
| 06 | Progressive progressive.com | Insurers | 4.5% |
| 07 | US News usnews.com | Publishers | 4.5% |
| 08 | Liberty Mutual libertymutual.com | Insurers | 3.6% |
| 09 | The Zebra thezebra.com | Comparison sites | 3.6% |
| 10 | Insure.com insure.com | Comparison sites | 2.7% |
| 11 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 1.8% |
| 12 | CNBC cnbc.com | Publishers | 1.8% |
| 13 | Compare.com compare.com | Comparison sites | 1.8% |
| 14 | Consumer Reports consumerreports.org | Publishers | 1.8% |
| 15 | FinanceBuzz financebuzz.com | Publishers | 1.8% |
| 16 | Nationwide nationwide.com | Insurers | 1.8% |
| 17 | Oregon oregon.gov | Regulators | 1.8% |
| 18 | Policygenius policygenius.com | Comparison sites | 1.8% |
| 19 | Reddit reddit.com | Forums | 1.8% |
| 20 | SoFi sofi.com | Publishers | 1.8% |
| 21 | Travelers travelers.com | Insurers | 1.8% |
| 22 | Wall Street Journal wsj.com | Publishers | 1.8% |
| 23 | AAA ace.aaa.com | Insurers | 0.9% |
| 24 | AAA acg.aaa.com | Insurers | 0.9% |
| 25 | Amica amica.com | Insurers | 0.9% |
| 26 | Baldwin Risk Partners baldwin.com | Agencies | 0.9% |
| 27 | budget.com budget.com | unknown | 0.9% |
| 28 | converter.brightcoding.dev converter.brightcoding.dev | unknown | 0.9% |
| 29 | David Ricks Law davidrickslaw.com | Law firms | 0.9% |
| 30 | Direct Auto directauto.com | Insurers | 0.9% |
| 31 | Forbes Advisor forbes.com | Publishers | 0.9% |
| 32 | foundationinsurance.net foundationinsurance.net | unknown | 0.9% |
| 33 | Gallon Law gallonlaw.com | Law firms | 0.9% |
| 34 | Ohio DOI insurance.ohio.gov | Regulators | 0.9% |
| 35 | InsuranceQuotes insurancequotes.com | Comparison sites | 0.9% |
| 36 | jhoffmaninsurance.com jhoffmaninsurance.com | unknown | 0.9% |
| 37 | Leavitt Group leavitt.com | Agencies | 0.9% |
| 38 | Lemonade lemonade.com | Insurers | 0.9% |
| 39 | LendingTree lendingtree.com | Comparison sites | 0.9% |
| 40 | MarketWatch marketwatch.com | Publishers | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Oregon leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.