Oregon
United StatesAllstate leads both the organic results and the AI citations in Oregon, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 5.6 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 39.8 |
| 03 | GEICO | 30.7 |
| 04 | AAA | 24.3 |
| 05 | State Farm | 18.2 |
| 06 | Plymouth Rock | 16.2 |
| 07 | Kin Insurance | 16.2 |
| 08 | Mercury Insurance | 14.1 |
| 09 | The General | 13.5 |
| 10 | TruStage | 10.8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 24.4% |
| 02 | GEICO | 14.6% |
| 03 | Liberty Mutual | 14.6% |
| 04 | Progressive | 9.8% |
| 05 | Mercury Insurance | 7.3% |
| 06 | AAA | 4.9% |
| 07 | Nationwide | 4.9% |
| 08 | State Farm | 4.9% |
| 09 | Travelers | 4.9% |
| 10 | Farmers | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 42.7% |
| 02 | aggregator | 20.8% |
| 03 | forum | 17.7% |
| 04 | publisher | 11.5% |
| 05 | unknown | 4.2% |
| 06 | search | 2.1% |
| 07 | agency | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 16.7% |
| 02 | Allstate | 15.3% |
| 03 | Progressive | 15.3% |
| 04 | USAA | 11.1% |
| 05 | Travelers | 9.7% |
| 06 | Nationwide | 8.3% |
| 07 | State Farm | 6.9% |
| 08 | Erie Insurance | 4.2% |
| 09 | AAA | 2.8% |
| 10 | Liberty Mutual | 2.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Oregon and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Eugene | Affordable Insurance Solutions | 31.6% | 11 | 4.9 |
| 02 | Portland | Affordable Insurance By Jefferson & Madison Inc | 30.6% | 11 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Oregon, insurers are 42.7% of cited sources and comparison sites are 20.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 14.6% |
| 02 | Allstate allstate.com | Insurers | 10.4% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 8.3% |
| 04 | GEICO geico.com | Insurers | 6.2% |
| 05 | Liberty Mutual libertymutual.com | Insurers | 6.2% |
| 06 | US News usnews.com | Publishers | 5.2% |
| 07 | Progressive progressive.com | Insurers | 4.2% |
| 08 | The Zebra thezebra.com | Comparison sites | 4.2% |
| 09 | Mercury Insurance mercuryinsurance.com | Insurers | 3.1% |
| 10 | Reddit reddit.com | Forums | 3.1% |
| 11 | Consumer Reports consumerreports.org | Publishers | 2.1% |
| 12 | Google google.com | Search | 2.1% |
| 13 | Nationwide nationwide.com | Insurers | 2.1% |
| 14 | Policygenius policygenius.com | Comparison sites | 2.1% |
| 15 | State Farm statefarm.com | Insurers | 2.1% |
| 16 | Travelers travelers.com | Insurers | 2.1% |
| 17 | AAA ace.aaa.com | Insurers | 1% |
| 18 | Compare.com compare.com | Comparison sites | 1% |
| 19 | Experian experian.com | Publishers | 1% |
| 20 | Farmers farmers.com | Insurers | 1% |
| 21 | Yahoo Finance finance.yahoo.com | Publishers | 1% |
| 22 | Finhabits finhabits.com | Comparison sites | 1% |
| 23 | Insure.com insure.com | Comparison sites | 1% |
| 24 | InsureOne insureone.com | Agencies | 1% |
| 25 | Insurify insurify.com | Comparison sites | 1% |
| 26 | joinroot.com joinroot.com | unknown | 1% |
| 27 | lainsurance.com lainsurance.com | unknown | 1% |
| 28 | Lemonade lemonade.com | Insurers | 1% |
| 29 | LendingTree lendingtree.com | Comparison sites | 1% |
| 30 | MarketWatch marketwatch.com | Publishers | 1% |
| 31 | Matic matic.com | Comparison sites | 1% |
| 32 | AAA mwg.aaa.com | Insurers | 1% |
| 33 | pandalawfirm.com pandalawfirm.com | unknown | 1% |
| 34 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1% |
| 35 | Pronto Insurance prontoinsurance.com | Insurers | 1% |
| 36 | The General thegeneral.com | Insurers | 1% |
| 37 | Wall Street Journal wsj.com | Publishers | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Oregon leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.