Idaho
United StatesAllstate leads the organic results in Idaho. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 7.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 80.3 |
| 03 | GEICO | 48.3 |
| 04 | AAA | 36.6 |
| 05 | Liberty Mutual | 29.3 |
| 06 | The General | 23.8 |
| 07 | Mercury Insurance | 20.9 |
| 08 | SafeAuto | 14.3 |
| 09 | State Farm | 13.2 |
| 10 | Farmers | 8 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 21.2% |
| 02 | Allstate | 17.3% |
| 03 | GEICO | 17.3% |
| 04 | Progressive | 13.5% |
| 05 | Farmers | 7.7% |
| 06 | Mercury Insurance | 7.7% |
| 07 | AAA | 5.8% |
| 08 | State Farm | 5.8% |
| 09 | American Family | 1.9% |
| 10 | Lemonade | 1.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 41.9% |
| 02 | publisher | 21% |
| 03 | aggregator | 19.4% |
| 04 | forum | 8.1% |
| 05 | agency | 2.4% |
| 06 | law firm | 2.4% |
| 07 | regulator | 2.4% |
| 08 | unknown | 1.6% |
| 09 | social | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 22.6% |
| 02 | Progressive | 12.9% |
| 03 | Allstate | 11.3% |
| 04 | State Farm | 11.3% |
| 05 | Farmers | 8.1% |
| 06 | Travelers | 8.1% |
| 07 | Liberty Mutual | 6.5% |
| 08 | USAA | 6.5% |
| 09 | AAA | 4.8% |
| 10 | Nationwide | 4.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 89.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Idaho and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Boise | Bryant Auto Insurance | 25% | 10 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Idaho, insurers are 41.9% of cited sources and comparison sites are 19.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Liberty Mutual libertymutual.com | Insurers | 8.9% |
| 02 | US News usnews.com | Publishers | 8.1% |
| 03 | Allstate allstate.com | Insurers | 7.3% |
| 04 | GEICO geico.com | Insurers | 7.3% |
| 05 | NerdWallet nerdwallet.com | Comparison sites | 7.3% |
| 06 | YouTube youtube.com | Forums | 6.5% |
| 07 | Progressive progressive.com | Insurers | 5.6% |
| 08 | The Zebra thezebra.com | Comparison sites | 4.8% |
| 09 | Farmers farmers.com | Insurers | 3.2% |
| 10 | Forbes Advisor forbes.com | Publishers | 3.2% |
| 11 | Mercury Insurance mercuryinsurance.com | Insurers | 3.2% |
| 12 | CNBC cnbc.com | Publishers | 2.4% |
| 13 | Compare.com compare.com | Comparison sites | 2.4% |
| 14 | Insurify insurify.com | Comparison sites | 2.4% |
| 15 | State Farm statefarm.com | Insurers | 2.4% |
| 16 | AAA ace.aaa.com | Insurers | 1.6% |
| 17 | MarketWatch marketwatch.com | Publishers | 1.6% |
| 18 | Money money.com | Publishers | 1.6% |
| 19 | Reddit reddit.com | Forums | 1.6% |
| 20 | WalletHub wallethub.com | Comparison sites | 1.6% |
| 21 | Aftermarket Matters aftermarketmatters.com | Publishers | 0.8% |
| 22 | American Family amfam.com | Insurers | 0.8% |
| 23 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 24 | Chandler Law chandlerlaw.com | Law firms | 0.8% |
| 25 | Consumer Reports consumerreports.org | Publishers | 0.8% |
| 26 | David Ricks Law davidrickslaw.com | Law firms | 0.8% |
| 27 | Dimonda dimonda.com | Agencies | 0.8% |
| 28 | Idaho DOI doi.idaho.gov | Regulators | 0.8% |
| 29 | Experian experian.com | Publishers | 0.8% |
| 30 | Facebook facebook.com | Social | 0.8% |
| 31 | FMG Law fmglaw.com | Law firms | 0.8% |
| 32 | hepworthholzer.com hepworthholzer.com | unknown | 0.8% |
| 33 | idahosbestinsurance.com idahosbestinsurance.com | unknown | 0.8% |
| 34 | Maryland Insurance Administration insurance.maryland.gov | Regulators | 0.8% |
| 35 | Leavitt Group leavitt.com | Agencies | 0.8% |
| 36 | Lemonade lemonade.com | Insurers | 0.8% |
| 37 | LendingTree lendingtree.com | Comparison sites | 0.8% |
| 38 | AAA mwg.aaa.com | Insurers | 0.8% |
| 39 | Ramsey Solutions ramseysolutions.com | Publishers | 0.8% |
| 40 | SoFi sofi.com | Publishers | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Idaho leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.