Idaho
United StatesLiberty Mutual leads the organic results in Idaho. Allstate is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 5 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 57.9 |
| 03 | GEICO | 31.9 |
| 04 | Progressive | 22.4 |
| 05 | Farmers | 20.1 |
| 06 | AAA | 9.3 |
| 07 | State Farm | 6.7 |
| 08 | TruStage | 6.7 |
| 09 | Kemper | 6.7 |
| 10 | American Family | 4.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 25.7% |
| 02 | Liberty Mutual | 25.7% |
| 03 | GEICO | 14.3% |
| 04 | Progressive | 14.3% |
| 05 | Amica | 2.9% |
| 06 | Farmers | 2.9% |
| 07 | Mercury Insurance | 2.9% |
| 08 | Pronto Insurance | 2.9% |
| 09 | State Farm | 2.9% |
| 10 | The General | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.8% |
| 02 | forum | 17.5% |
| 03 | aggregator | 15% |
| 04 | publisher | 15% |
| 05 | regulator | 3.8% |
| 06 | search | 3.8% |
| 07 | unknown | 1.2% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 16.9% |
| 02 | Allstate | 15.4% |
| 03 | Progressive | 13.8% |
| 04 | State Farm | 10.8% |
| 05 | Travelers | 9.2% |
| 06 | USAA | 7.7% |
| 07 | Auto-Owners | 6.2% |
| 08 | Farmers | 4.6% |
| 09 | AAA | 3.1% |
| 10 | Erie Insurance | 3.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| cost | 100% |
| informational | 100% |
| quote | 100% |
| comparison | 75% |
| head | 50% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Idaho and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Boise | Insurance Services of Idaho, LLC | 30.6% | 8 | 4.2 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Idaho, insurers are 43.8% of cited sources and comparison sites are 15%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 12.5% |
| 02 | Allstate allstate.com | Insurers | 11.2% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 11.2% |
| 04 | GEICO geico.com | Insurers | 6.2% |
| 05 | Progressive progressive.com | Insurers | 6.2% |
| 06 | Reddit reddit.com | Forums | 5% |
| 07 | US News usnews.com | Publishers | 5% |
| 08 | Experian experian.com | Publishers | 3.8% |
| 09 | Google google.com | Search | 3.8% |
| 10 | NerdWallet nerdwallet.com | Comparison sites | 3.8% |
| 11 | The Zebra thezebra.com | Comparison sites | 3.8% |
| 12 | Consumer Reports consumerreports.org | Publishers | 2.5% |
| 13 | Forbes Advisor forbes.com | Publishers | 2.5% |
| 14 | LendingTree lendingtree.com | Comparison sites | 2.5% |
| 15 | Amica amica.com | Insurers | 1.2% |
| 16 | Idaho DOI doi.idaho.gov | Regulators | 1.2% |
| 17 | Farmers farmers.com | Insurers | 1.2% |
| 18 | Illinois DOI idoi.illinois.gov | Regulators | 1.2% |
| 19 | Insurify insurify.com | Comparison sites | 1.2% |
| 20 | Mercury Insurance mercuryinsurance.com | Insurers | 1.2% |
| 21 | Michigan DIFS michigan.gov | Regulators | 1.2% |
| 22 | Money money.com | Publishers | 1.2% |
| 23 | Nsure nsure.com | Comparison sites | 1.2% |
| 24 | Policygenius policygenius.com | Comparison sites | 1.2% |
| 25 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.2% |
| 26 | Pronto Insurance prontoinsurance.com | Insurers | 1.2% |
| 27 | State Farm statefarm.com | Insurers | 1.2% |
| 28 | The General thegeneral.com | Insurers | 1.2% |
| 29 | Travelers travelers.com | Insurers | 1.2% |
| 30 | WalletHub wallethub.com | Comparison sites | 1.2% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Idaho leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.