Idaho
United StatesAllstate leads the organic results in Idaho. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 8.3 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 61.7 |
| 03 | GEICO | 52.1 |
| 04 | Liberty Mutual | 27.8 |
| 05 | AAA | 21.1 |
| 06 | Mercury Insurance | 14.9 |
| 07 | State Farm | 11.8 |
| 08 | The General | 10.1 |
| 09 | Farmers | 6.5 |
| 10 | SafeAuto | 3.6 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 18.6% |
| 02 | GEICO | 16.3% |
| 03 | Allstate | 14% |
| 04 | Progressive | 14% |
| 05 | Mercury Insurance | 7% |
| 06 | AAA | 4.7% |
| 07 | Lemonade | 4.7% |
| 08 | Nationwide | 4.7% |
| 09 | State Farm | 4.7% |
| 10 | Amica | 2.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 34.7% |
| 02 | aggregator | 28.2% |
| 03 | publisher | 16.9% |
| 04 | forum | 10.5% |
| 05 | agency | 4% |
| 06 | unknown | 3.2% |
| 07 | law firm | 1.6% |
| 08 | regulator | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 21.2% |
| 02 | Progressive | 21.2% |
| 03 | Allstate | 11.5% |
| 04 | Nationwide | 9.6% |
| 05 | Travelers | 9.6% |
| 06 | State Farm | 7.7% |
| 07 | USAA | 7.7% |
| 08 | AAA | 3.8% |
| 09 | Lemonade | 3.8% |
| 10 | Amica | 1.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 0% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Idaho and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Boise | Freeway Insurance | 25% | 12 | 4.7 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Idaho, insurers are 34.7% of cited sources and comparison sites are 28.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 8.9% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 7.3% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 6.5% |
| 04 | US News usnews.com | Publishers | 6.5% |
| 05 | GEICO geico.com | Insurers | 5.6% |
| 06 | Insurify insurify.com | Comparison sites | 5.6% |
| 07 | Allstate allstate.com | Insurers | 4.8% |
| 08 | Progressive progressive.com | Insurers | 4.8% |
| 09 | The Zebra thezebra.com | Comparison sites | 3.2% |
| 10 | Consumer Reports consumerreports.org | Publishers | 2.4% |
| 11 | Experian experian.com | Publishers | 2.4% |
| 12 | LendingTree lendingtree.com | Comparison sites | 2.4% |
| 13 | Mercury Insurance mercuryinsurance.com | Insurers | 2.4% |
| 14 | allianztravelinsurance.com allianztravelinsurance.com | unknown | 1.6% |
| 15 | Insurance.com insurance.com | Comparison sites | 1.6% |
| 16 | Insure.com insure.com | Comparison sites | 1.6% |
| 17 | Lemonade lemonade.com | Insurers | 1.6% |
| 18 | MarketWatch marketwatch.com | Publishers | 1.6% |
| 19 | Nationwide nationwide.com | Insurers | 1.6% |
| 20 | Reddit reddit.com | Forums | 1.6% |
| 21 | State Farm statefarm.com | Insurers | 1.6% |
| 22 | WalletHub wallethub.com | Comparison sites | 1.6% |
| 23 | AAA acg.aaa.com | Insurers | 0.8% |
| 24 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 0.8% |
| 25 | Amica amica.com | Insurers | 0.8% |
| 26 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 27 | CarInsurance.com carinsurance.com | Comparison sites | 0.8% |
| 28 | Cinco Auto Insurance cincoautoinsurance.com | Agencies | 0.8% |
| 29 | CNBC cnbc.com | Publishers | 0.8% |
| 30 | Compare.com compare.com | Comparison sites | 0.8% |
| 31 | Direct Auto directauto.com | Insurers | 0.8% |
| 32 | Idaho DOI doi.idaho.gov | Regulators | 0.8% |
| 33 | Farmers farmers.com | Insurers | 0.8% |
| 34 | Forbes Advisor forbes.com | Publishers | 0.8% |
| 35 | Gallon Law gallonlaw.com | Law firms | 0.8% |
| 36 | hanover.com hanover.com | unknown | 0.8% |
| 37 | InsuranceQuotes insurancequotes.com | Comparison sites | 0.8% |
| 38 | Leavitt Group leavitt.com | Agencies | 0.8% |
| 39 | Matic matic.com | Comparison sites | 0.8% |
| 40 | Money money.com | Publishers | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Idaho leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.