Hawaii
United StatesAllstate leads the organic results in Hawaii. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 6.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 70.8 |
| 03 | GEICO | 47.8 |
| 04 | Liberty Mutual | 31.9 |
| 05 | AAA | 23.3 |
| 06 | The General | 21.4 |
| 07 | Mercury Insurance | 20.5 |
| 08 | SafeAuto | 12.5 |
| 09 | State Farm | 12 |
| 10 | Farmers | 7.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 22.2% |
| 02 | Allstate | 16.7% |
| 03 | Liberty Mutual | 16.7% |
| 04 | GEICO | 11.1% |
| 05 | Farmers | 8.3% |
| 06 | Lemonade | 5.6% |
| 07 | Mercury Insurance | 5.6% |
| 08 | State Farm | 5.6% |
| 09 | Nationwide | 2.8% |
| 10 | The General | 2.8% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 36.7% |
| 02 | publisher | 21.4% |
| 03 | aggregator | 20.4% |
| 04 | forum | 16.3% |
| 05 | law firm | 3.1% |
| 06 | agency | 1% |
| 07 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 20.4% |
| 02 | Progressive | 16.7% |
| 03 | State Farm | 13% |
| 04 | Travelers | 11.1% |
| 05 | Allstate | 9.3% |
| 06 | USAA | 9.3% |
| 07 | Farmers | 7.4% |
| 08 | Lemonade | 3.7% |
| 09 | Liberty Mutual | 3.7% |
| 10 | Nationwide | 3.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 84.2% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Hawaii and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Hawaii, insurers are 36.7% of cited sources and comparison sites are 20.4%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 13.3% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 8.2% |
| 03 | Progressive progressive.com | Insurers | 8.2% |
| 04 | US News usnews.com | Publishers | 7.1% |
| 05 | Allstate allstate.com | Insurers | 6.1% |
| 06 | Liberty Mutual libertymutual.com | Insurers | 6.1% |
| 07 | Compare.com compare.com | Comparison sites | 4.1% |
| 08 | GEICO geico.com | Insurers | 4.1% |
| 09 | Experian experian.com | Publishers | 3.1% |
| 10 | Farmers farmers.com | Insurers | 3.1% |
| 11 | Insurify insurify.com | Comparison sites | 3.1% |
| 12 | MarketWatch marketwatch.com | Publishers | 3.1% |
| 13 | Reddit reddit.com | Forums | 3.1% |
| 14 | CNBC cnbc.com | Publishers | 2% |
| 15 | Forbes Advisor forbes.com | Publishers | 2% |
| 16 | Lemonade lemonade.com | Insurers | 2% |
| 17 | LendingTree lendingtree.com | Comparison sites | 2% |
| 18 | Mercury Insurance mercuryinsurance.com | Insurers | 2% |
| 19 | Money money.com | Publishers | 2% |
| 20 | State Farm statefarm.com | Insurers | 2% |
| 21 | The Zebra thezebra.com | Comparison sites | 2% |
| 22 | Chandler Law chandlerlaw.com | Law firms | 1% |
| 23 | Consumer Reports consumerreports.org | Publishers | 1% |
| 24 | David Ricks Law davidrickslaw.com | Law firms | 1% |
| 25 | Facebook facebook.com | Social | 1% |
| 26 | FMG Law fmglaw.com | Law firms | 1% |
| 27 | Leavitt Group leavitt.com | Agencies | 1% |
| 28 | Nationwide nationwide.com | Insurers | 1% |
| 29 | SoFi sofi.com | Publishers | 1% |
| 30 | The General thegeneral.com | Insurers | 1% |
| 31 | Travelers travelers.com | Insurers | 1% |
| 32 | WalletHub wallethub.com | Comparison sites | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Hawaii leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.