Hawaii
United StatesAllstate leads the organic results in Hawaii. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 8.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 60.6 |
| 03 | GEICO | 54.1 |
| 04 | Liberty Mutual | 23.1 |
| 05 | AAA | 16.4 |
| 06 | Mercury Insurance | 15.5 |
| 07 | The General | 12.6 |
| 08 | State Farm | 10.7 |
| 09 | Farmers | 6.5 |
| 10 | SafeAuto | 3.9 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 22.7% |
| 02 | Progressive | 18.2% |
| 03 | Allstate | 15.9% |
| 04 | Liberty Mutual | 9.1% |
| 05 | Nationwide | 6.8% |
| 06 | AAA | 4.5% |
| 07 | Mercury Insurance | 4.5% |
| 08 | State Farm | 4.5% |
| 09 | Travelers | 4.5% |
| 10 | Amica | 2.3% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 31.2% |
| 02 | aggregator | 30.5% |
| 03 | publisher | 21.3% |
| 04 | forum | 5% |
| 05 | agency | 4.3% |
| 06 | regulator | 4.3% |
| 07 | unknown | 2.1% |
| 08 | law firm | 0.7% |
| 09 | social | 0.7% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 23.2% |
| 02 | Progressive | 19.6% |
| 03 | Allstate | 12.5% |
| 04 | State Farm | 8.9% |
| 05 | USAA | 8.9% |
| 06 | Nationwide | 7.1% |
| 07 | Travelers | 7.1% |
| 08 | Amica | 3.6% |
| 09 | AAA | 1.8% |
| 10 | Erie Insurance | 1.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Hawaii and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Hawaii, insurers are 31.2% of cited sources and comparison sites are 30.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | US News usnews.com | Publishers | 9.2% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 7.8% |
| 03 | GEICO geico.com | Insurers | 7.1% |
| 04 | Insurify insurify.com | Comparison sites | 7.1% |
| 05 | Progressive progressive.com | Insurers | 5.7% |
| 06 | Allstate allstate.com | Insurers | 5% |
| 07 | YouTube youtube.com | Forums | 4.3% |
| 08 | The Zebra thezebra.com | Comparison sites | 3.5% |
| 09 | Hawaii CCA cca.hawaii.gov | Regulators | 2.8% |
| 10 | LendingTree lendingtree.com | Comparison sites | 2.8% |
| 11 | Liberty Mutual libertymutual.com | Insurers | 2.8% |
| 12 | SoFi sofi.com | Publishers | 2.8% |
| 13 | Insure.com insure.com | Comparison sites | 2.1% |
| 14 | Nationwide nationwide.com | Insurers | 2.1% |
| 15 | WalletHub wallethub.com | Comparison sites | 2.1% |
| 16 | Compare.com compare.com | Comparison sites | 1.4% |
| 17 | Consumer Reports consumerreports.org | Publishers | 1.4% |
| 18 | Experian experian.com | Publishers | 1.4% |
| 19 | Freeway Insurance freeway.com | Agencies | 1.4% |
| 20 | MarketWatch marketwatch.com | Publishers | 1.4% |
| 21 | Mercury Insurance mercuryinsurance.com | Insurers | 1.4% |
| 22 | Ramsey Solutions ramseysolutions.com | Publishers | 1.4% |
| 23 | State Farm statefarm.com | Insurers | 1.4% |
| 24 | Travelers travelers.com | Insurers | 1.4% |
| 25 | AAA ace.aaa.com | Insurers | 0.7% |
| 26 | AAA acg.aaa.com | Insurers | 0.7% |
| 27 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 0.7% |
| 28 | Amica amica.com | Insurers | 0.7% |
| 29 | Baldwin Risk Partners baldwin.com | Agencies | 0.7% |
| 30 | CarInsurance.com carinsurance.com | Comparison sites | 0.7% |
| 31 | ChooseFI choosefi.com | Forums | 0.7% |
| 32 | CNBC cnbc.com | Publishers | 0.7% |
| 33 | Direct Auto directauto.com | Insurers | 0.7% |
| 34 | Facebook facebook.com | Social | 0.7% |
| 35 | FinanceBuzz financebuzz.com | Publishers | 0.7% |
| 36 | Forbes Advisor forbes.com | Publishers | 0.7% |
| 37 | Gallon Law gallonlaw.com | Law firms | 0.7% |
| 38 | Insurance.com insurance.com | Comparison sites | 0.7% |
| 39 | Ohio DOI insurance.ohio.gov | Regulators | 0.7% |
| 40 | islandinsurance.com islandinsurance.com | unknown | 0.7% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Hawaii leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.