Hawaii
United StatesLiberty Mutual leads the organic results in Hawaii. Allstate is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 84.2% of the 19 searches tracked here, citing an average of 4.4 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Liberty Mutual | 100 |
| 02 | Allstate | 94.3 |
| 03 | GEICO | 48.7 |
| 04 | State Farm | 24.2 |
| 05 | Plymouth Rock | 21.5 |
| 06 | Farmers | 12.5 |
| 07 | Kemper | 10.7 |
| 08 | Belairdirect | 10.7 |
| 09 | Progressive | 10.7 |
| 10 | NJM | 10.7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 25.7% |
| 02 | Liberty Mutual | 20% |
| 03 | GEICO | 14.3% |
| 04 | Progressive | 14.3% |
| 05 | AAA | 2.9% |
| 06 | Amica | 2.9% |
| 07 | Dairyland | 2.9% |
| 08 | Farmers | 2.9% |
| 09 | Mercury Insurance | 2.9% |
| 10 | Pronto Insurance | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 49.3% |
| 02 | aggregator | 15.5% |
| 03 | forum | 14.1% |
| 04 | publisher | 11.3% |
| 05 | regulator | 2.8% |
| 06 | unknown | 2.8% |
| 07 | agency | 1.4% |
| 08 | law firm | 1.4% |
| 09 | search | 1.4% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 15.9% |
| 02 | Allstate | 12.7% |
| 03 | GEICO | 12.7% |
| 04 | Travelers | 11.1% |
| 05 | State Farm | 9.5% |
| 06 | USAA | 9.5% |
| 07 | Amica | 4.8% |
| 08 | Liberty Mutual | 4.8% |
| 09 | AAA | 3.2% |
| 10 | COUNTRY Financial | 3.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| informational | 100% |
| quote | 100% |
| cost | 66.7% |
| head | 50% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Hawaii and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Hawaii, insurers are 49.3% of cited sources and comparison sites are 15.5%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Allstate allstate.com | Insurers | 12.7% |
| 02 | Liberty Mutual libertymutual.com | Insurers | 9.9% |
| 03 | YouTube youtube.com | Forums | 9.9% |
| 04 | GEICO geico.com | Insurers | 7% |
| 05 | Progressive progressive.com | Insurers | 7% |
| 06 | Consumer Reports consumerreports.org | Publishers | 5.6% |
| 07 | The Zebra thezebra.com | Comparison sites | 5.6% |
| 08 | NerdWallet nerdwallet.com | Comparison sites | 4.2% |
| 09 | Reddit reddit.com | Forums | 4.2% |
| 10 | US News usnews.com | Publishers | 4.2% |
| 11 | Hawaii CCA cca.hawaii.gov | Regulators | 2.8% |
| 12 | AAA ace.aaa.com | Insurers | 1.4% |
| 13 | A-MAX Auto Insurance amaxinsurance.com | Agencies | 1.4% |
| 14 | Amica amica.com | Insurers | 1.4% |
| 15 | AutoInsurance.com autoinsurance.com | Comparison sites | 1.4% |
| 16 | Compare.com compare.com | Comparison sites | 1.4% |
| 17 | Dairyland dairylandinsurance.com | Insurers | 1.4% |
| 18 | Experian experian.com | Publishers | 1.4% |
| 19 | Farmers farmers.com | Insurers | 1.4% |
| 20 | Google google.com | Search | 1.4% |
| 21 | Insurify insurify.com | Comparison sites | 1.4% |
| 22 | LendingTree lendingtree.com | Comparison sites | 1.4% |
| 23 | Mercury Insurance mercuryinsurance.com | Insurers | 1.4% |
| 24 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.4% |
| 25 | Pronto Insurance prontoinsurance.com | Insurers | 1.4% |
| 26 | rmiia.org rmiia.org | unknown | 1.4% |
| 27 | Singleton Schreiber singletonschreiber.com | Law firms | 1.4% |
| 28 | State Farm statefarm.com | Insurers | 1.4% |
| 29 | The General thegeneral.com | Insurers | 1.4% |
| 30 | Travelers travelers.com | Insurers | 1.4% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Hawaii leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.