Hawaii
United StatesThe Hartford leads the organic results in Hawaii. Progressive Commercial is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 87.5% of the 24 searches tracked here, citing an average of 7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 83.7 |
| 03 | NEXT Insurance | 56.6 |
| 04 | GEICO | 48.4 |
| 05 | Nationwide | 19 |
| 06 | Allstate | 16.3 |
| 07 | Hiscox | 16.2 |
| 08 | biBERK | 13 |
| 09 | Travelers | 10.9 |
| 10 | Thimble | 8.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive Commercial | 26.7% |
| 02 | The Hartford | 20% |
| 03 | NEXT Insurance | 17.8% |
| 04 | GEICO | 8.9% |
| 05 | Nationwide | 5.6% |
| 06 | Allstate | 3.3% |
| 07 | Hiscox | 3.3% |
| 08 | Liberty Mutual | 3.3% |
| 09 | Travelers | 2.2% |
| 10 | USAA | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 58.1% |
| 02 | forum | 14.8% |
| 03 | publisher | 5.8% |
| 04 | agency | 5.2% |
| 05 | aggregator | 5.2% |
| 06 | regulator | 5.2% |
| 07 | payroll | 2.6% |
| 08 | unknown | 1.9% |
| 09 | security vendor | 0.6% |
| 10 | social | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 17.9% |
| 02 | Progressive | 14.3% |
| 03 | The Hartford | 12.5% |
| 04 | Progressive Commercial | 10.7% |
| 05 | Nationwide | 8.9% |
| 06 | Allstate | 7.1% |
| 07 | Hiscox | 7.1% |
| 08 | NEXT Insurance | 7.1% |
| 09 | USAA | 3.6% |
| 10 | biBERK | 1.8% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 87.5% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Hawaii and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Hawaii, insurers are 58.1% of cited sources and comparison sites are 5.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Progressive Commercial progressivecommercial.com | Insurers | 15.5% |
| 02 | YouTube youtube.com | Forums | 14.2% |
| 03 | The Hartford thehartford.com | Insurers | 11.6% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 10.3% |
| 05 | GEICO geico.com | Insurers | 5.2% |
| 06 | Nationwide nationwide.com | Insurers | 3.2% |
| 07 | Allstate allstate.com | Insurers | 1.9% |
| 08 | Hiscox hiscox.com | Insurers | 1.9% |
| 09 | Investopedia investopedia.com | Comparison sites | 1.9% |
| 10 | Liberty Mutual libertymutual.com | Insurers | 1.9% |
| 11 | US Small Business Administration sba.gov | Regulators | 1.9% |
| 12 | Insurance Information Institute iii.org | Publishers | 1.3% |
| 13 | Insurance Brokers of Arizona insurancebrokersofaz.com | Agencies | 1.3% |
| 14 | Paychex paychex.com | Payroll platforms | 1.3% |
| 15 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.3% |
| 16 | Travelers travelers.com | Insurers | 1.3% |
| 17 | USAA usaa.com | Insurers | 1.3% |
| 18 | Acrisure acrisure.com | Agencies | 0.6% |
| 19 | ADP adp.com | Payroll platforms | 0.6% |
| 20 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 21 | cerity.com cerity.com | unknown | 0.6% |
| 22 | Construction Coverage constructioncoverage.com | Publishers | 0.6% |
| 23 | Cynet cynet.com | Security vendors | 0.6% |
| 24 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 25 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 26 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 27 | Facebook facebook.com | Social | 0.6% |
| 28 | Federated Insurance federatedinsurance.com | Insurers | 0.6% |
| 29 | Forbes Advisor forbes.com | Publishers | 0.6% |
| 30 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 31 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 32 | GoCompare gocompare.com | Comparison sites | 0.6% |
| 33 | Gusto gusto.com | Payroll platforms | 0.6% |
| 34 | Insurance Navy insurancenavy.com | Agencies | 0.6% |
| 35 | Insurance Training Center insurancetrainingcenter.com | Publishers | 0.6% |
| 36 | InsuredBetter insuredbetter.com | Comparison sites | 0.6% |
| 37 | islandinsurance.com islandinsurance.com | unknown | 0.6% |
| 38 | labor.hawaii.gov labor.hawaii.gov | unknown | 0.6% |
| 39 | The Mahoney Group mahoneygroup.com | Agencies | 0.6% |
| 40 | MAPFRE mapfreinsurance.com | Insurers | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Hawaii leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.