Hawaii
United StatesThe Hartford leads both the organic results and the AI citations in Hawaii, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 8.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | biBERK | 79.8 |
| 03 | NEXT Insurance | 75.4 |
| 04 | GEICO | 67.6 |
| 05 | Progressive Commercial | 33.8 |
| 06 | Farm Bureau Financial Services | 27 |
| 07 | Hiscox | 20.8 |
| 08 | Chubb | 16 |
| 09 | Allstate | 12.9 |
| 10 | Thimble | 5.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 22% |
| 02 | Progressive Commercial | 20.7% |
| 03 | NEXT Insurance | 19.5% |
| 04 | GEICO | 9.8% |
| 05 | Allstate | 6.1% |
| 06 | Hiscox | 4.9% |
| 07 | Nationwide | 2.4% |
| 08 | Travelers | 2.4% |
| 09 | biBERK | 2.4% |
| 10 | Foxquilt | 1.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 43.4% |
| 02 | aggregator | 13.2% |
| 03 | forum | 11.6% |
| 04 | agency | 9.5% |
| 05 | unknown | 8.5% |
| 06 | publisher | 5.8% |
| 07 | payroll | 4.8% |
| 08 | association | 1.1% |
| 09 | security vendor | 1.1% |
| 10 | financial institution | 0.5% |
| 11 | law firm | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 22.2% |
| 02 | GEICO | 17.8% |
| 03 | Allstate | 8.9% |
| 04 | Hiscox | 8.9% |
| 05 | NEXT Insurance | 6.7% |
| 06 | Progressive | 6.7% |
| 07 | Progressive Commercial | 6.7% |
| 08 | Travelers | 6.7% |
| 09 | Nationwide | 4.4% |
| 10 | biBERK | 2.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Hawaii and send you all three scores.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Hawaii, insurers are 43.4% of cited sources and comparison sites are 13.2%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 9.5% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 9% |
| 03 | NEXT Insurance nextinsurance.com | Insurers | 8.5% |
| 04 | YouTube youtube.com | Forums | 7.4% |
| 05 | GEICO geico.com | Insurers | 4.2% |
| 06 | Allstate allstate.com | Insurers | 2.6% |
| 07 | Forbes Advisor forbes.com | Publishers | 2.1% |
| 08 | Hiscox hiscox.com | Insurers | 2.1% |
| 09 | Insureon insureon.com | Comparison sites | 2.1% |
| 10 | Quora quora.com | Forums | 2.1% |
| 11 | Reddit reddit.com | Forums | 2.1% |
| 12 | Wirefly wirefly.com | Comparison sites | 2.1% |
| 13 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 1.6% |
| 14 | Homebase joinhomebase.com | Payroll platforms | 1.6% |
| 15 | Simply Business simplybusiness.com | Comparison sites | 1.6% |
| 16 | US News usnews.com | Publishers | 1.6% |
| 17 | ADP adp.com | Payroll platforms | 1.1% |
| 18 | biBERK biberk.com | Insurers | 1.1% |
| 19 | Insurance Guys insurance-guys.com | Agencies | 1.1% |
| 20 | Nationwide nationwide.com | Insurers | 1.1% |
| 21 | Paychex paychex.com | Payroll platforms | 1.1% |
| 22 | TechInsurance techinsurance.com | Comparison sites | 1.1% |
| 23 | Tivly tivly.com | Comparison sites | 1.1% |
| 24 | Travelers travelers.com | Insurers | 1.1% |
| 25 | US Chamber of Commerce uschamber.com | Associations | 1.1% |
| 26 | WorkCompOne workcompone.com | Comparison sites | 1.1% |
| 27 | aciai.co aciai.co | unknown | 0.5% |
| 28 | Acrisure acrisure.com | Agencies | 0.5% |
| 29 | Boyd Insurance boydinsurance.com | Agencies | 0.5% |
| 30 | brins.com brins.com | unknown | 0.5% |
| 31 | Compare Small Business Insurance comparesmallbusinessinsurance.com | Comparison sites | 0.5% |
| 32 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 33 | Cornerstone Insurance coveredbycornerstone.com | Agencies | 0.5% |
| 34 | CoverLink Insurance coverlink.com | Agencies | 0.5% |
| 35 | crawfordbutz.com crawfordbutz.com | unknown | 0.5% |
| 36 | Cynet cynet.com | Security vendors | 0.5% |
| 37 | EDG Law edglaw.com | Law firms | 0.5% |
| 38 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
| 39 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.5% |
| 40 | ficoh.com ficoh.com | unknown | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Hawaii leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.