Missouri
United StatesProgressive Commercial leads the organic results in Missouri. The Hartford is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 95.8% of the 24 searches tracked here, citing an average of 8.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Progressive Commercial | 100 |
| 02 | The Hartford | 64.6 |
| 03 | biBERK | 44.9 |
| 04 | NEXT Insurance | 35.4 |
| 05 | GEICO | 27.9 |
| 06 | Allstate | 24.8 |
| 07 | Nationwide | 20.2 |
| 08 | State Farm | 17.9 |
| 09 | Thimble | 13.5 |
| 10 | Hiscox | 9.4 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 22% |
| 02 | Progressive Commercial | 18.7% |
| 03 | NEXT Insurance | 17.6% |
| 04 | GEICO | 6.6% |
| 05 | Hiscox | 5.5% |
| 06 | Allstate | 4.4% |
| 07 | Nationwide | 4.4% |
| 08 | biBERK | 4.4% |
| 09 | Chubb | 2.2% |
| 10 | State Farm | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 46.4% |
| 02 | aggregator | 13.8% |
| 03 | forum | 10.2% |
| 04 | unknown | 9.2% |
| 05 | agency | 6.1% |
| 06 | publisher | 5.1% |
| 07 | payroll | 3.6% |
| 08 | association | 1.5% |
| 09 | search | 1.5% |
| 10 | security vendor | 1.5% |
| 11 | financial institution | 0.5% |
| 12 | social | 0.5% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | The Hartford | 19.4% |
| 02 | NEXT Insurance | 11.3% |
| 03 | GEICO | 9.7% |
| 04 | Hiscox | 9.7% |
| 05 | Progressive | 9.7% |
| 06 | Progressive Commercial | 9.7% |
| 07 | Nationwide | 6.5% |
| 08 | Allstate | 4.8% |
| 09 | Travelers | 4.8% |
| 10 | biBERK | 3.2% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| line specific | 100% |
| quote | 100% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Missouri and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Kansas City | Kansas City Auto Insurance | 25% | 14 | 5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Missouri, insurers are 46.4% of cited sources and comparison sites are 13.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 10.2% |
| 02 | Progressive Commercial progressivecommercial.com | Insurers | 8.7% |
| 03 | YouTube youtube.com | Forums | 8.7% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 8.2% |
| 05 | Simply Business simplybusiness.com | Comparison sites | 5.1% |
| 06 | GEICO geico.com | Insurers | 3.1% |
| 07 | Hiscox hiscox.com | Insurers | 2.6% |
| 08 | Allstate allstate.com | Insurers | 2% |
| 09 | biBERK biberk.com | Insurers | 2% |
| 10 | Insureon insureon.com | Comparison sites | 2% |
| 11 | labor.mo.gov labor.mo.gov | unknown | 2% |
| 12 | Nationwide nationwide.com | Insurers | 2% |
| 13 | Google google.com | Search | 1.5% |
| 14 | Homebase joinhomebase.com | Payroll platforms | 1.5% |
| 15 | NerdWallet nerdwallet.com | Comparison sites | 1.5% |
| 16 | TechInsurance techinsurance.com | Comparison sites | 1.5% |
| 17 | US Chamber of Commerce uschamber.com | Associations | 1.5% |
| 18 | US News usnews.com | Publishers | 1.5% |
| 19 | ADP adp.com | Payroll platforms | 1% |
| 20 | Chubb chubb.com | Insurers | 1% |
| 21 | Forbes Advisor forbes.com | Publishers | 1% |
| 22 | Investopedia investopedia.com | Comparison sites | 1% |
| 23 | Reddit reddit.com | Forums | 1% |
| 24 | State Farm statefarm.com | Insurers | 1% |
| 25 | Thimble thimble.com | Insurers | 1% |
| 26 | Travelers travelers.com | Insurers | 1% |
| 27 | aall.net aall.net | unknown | 0.5% |
| 28 | Acrisure acrisure.com | Agencies | 0.5% |
| 29 | allchoiceinsurance.com allchoiceinsurance.com | unknown | 0.5% |
| 30 | americasbackoffice.com americasbackoffice.com | unknown | 0.5% |
| 31 | Bates Insurance Agency batesia.com | Agencies | 0.5% |
| 32 | bisbenefits.com bisbenefits.com | unknown | 0.5% |
| 33 | Boyd Insurance boydinsurance.com | Agencies | 0.5% |
| 34 | Business Insurance Cost businessinsurancecost.com | Comparison sites | 0.5% |
| 35 | Construction Coverage constructioncoverage.com | Publishers | 0.5% |
| 36 | CoverLink Insurance coverlink.com | Agencies | 0.5% |
| 37 | Cynet cynet.com | Security vendors | 0.5% |
| 38 | Wikipedia en.wikipedia.org | Publishers | 0.5% |
| 39 | Facebook facebook.com | Social | 0.5% |
| 40 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.5% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Missouri leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.