Iowa
United StatesThe Hartford leads both the organic results and the AI citations in Iowa, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 7.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive Commercial | 81.8 |
| 03 | NEXT Insurance | 56.5 |
| 04 | GEICO | 46.4 |
| 05 | Nationwide | 18.8 |
| 06 | Hiscox | 14.8 |
| 07 | Allstate | 14.5 |
| 08 | biBERK | 14 |
| 09 | Travelers | 10 |
| 10 | State Farm | 8.3 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 24.5% |
| 02 | Progressive Commercial | 20.6% |
| 03 | NEXT Insurance | 19.6% |
| 04 | GEICO | 8.8% |
| 05 | Hiscox | 4.9% |
| 06 | Nationwide | 3.9% |
| 07 | Liberty Mutual | 2.9% |
| 08 | State Farm | 2.9% |
| 09 | Allstate | 2% |
| 10 | Progressive | 2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 56.4% |
| 02 | forum | 12.7% |
| 03 | aggregator | 8.8% |
| 04 | agency | 5.5% |
| 05 | publisher | 5.5% |
| 06 | regulator | 5.5% |
| 07 | payroll | 3.3% |
| 08 | unknown | 1.1% |
| 09 | financial institution | 0.6% |
| 10 | security vendor | 0.6% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 14.5% |
| 02 | Progressive | 14.5% |
| 03 | Progressive Commercial | 13.2% |
| 04 | The Hartford | 11.8% |
| 05 | Hiscox | 9.2% |
| 06 | NEXT Insurance | 7.9% |
| 07 | Allstate | 5.3% |
| 08 | Nationwide | 5.3% |
| 09 | Travelers | 5.3% |
| 10 | biBERK | 2.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 91.7% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Iowa and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Des Moines | The Insurance Specialists Inc | 30.6% | 9 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Iowa, insurers are 56.4% of cited sources and comparison sites are 8.8%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | The Hartford thehartford.com | Insurers | 13.8% |
| 02 | YouTube youtube.com | Forums | 12.2% |
| 03 | Progressive Commercial progressivecommercial.com | Insurers | 11.6% |
| 04 | NEXT Insurance nextinsurance.com | Insurers | 11% |
| 05 | GEICO geico.com | Insurers | 5% |
| 06 | Hiscox hiscox.com | Insurers | 2.8% |
| 07 | Investopedia investopedia.com | Comparison sites | 2.2% |
| 08 | Nationwide nationwide.com | Insurers | 2.2% |
| 09 | Liberty Mutual libertymutual.com | Insurers | 1.7% |
| 10 | US Small Business Administration sba.gov | Regulators | 1.7% |
| 11 | State Farm statefarm.com | Insurers | 1.7% |
| 12 | US News usnews.com | Publishers | 1.7% |
| 13 | Allstate allstate.com | Insurers | 1.1% |
| 14 | biBERK biberk.com | Insurers | 1.1% |
| 15 | Forbes Advisor forbes.com | Publishers | 1.1% |
| 16 | InsuredBetter insuredbetter.com | Comparison sites | 1.1% |
| 17 | Paychex paychex.com | Payroll platforms | 1.1% |
| 18 | Progressive progressive.com | Insurers | 1.1% |
| 19 | Texas Dept. of Insurance tdi.texas.gov | Regulators | 1.1% |
| 20 | TechInsurance techinsurance.com | Comparison sites | 1.1% |
| 21 | Travelers travelers.com | Insurers | 1.1% |
| 22 | New York WCB wcb.ny.gov | Regulators | 1.1% |
| 23 | Acrisure acrisure.com | Agencies | 0.6% |
| 24 | ADP adp.com | Payroll platforms | 0.6% |
| 25 | Baldwin Risk Partners baldwin.com | Agencies | 0.6% |
| 26 | Business News Daily businessnewsdaily.com | Publishers | 0.6% |
| 27 | Construction Coverage constructioncoverage.com | Publishers | 0.6% |
| 28 | Contractors Liability contractorsliability.com | Comparison sites | 0.6% |
| 29 | Cynet cynet.com | Security vendors | 0.6% |
| 30 | Darden Miranda dardenmiranda.com | Agencies | 0.6% |
| 31 | dial.iowa.gov dial.iowa.gov | unknown | 0.6% |
| 32 | DC DISB disb.dc.gov | Regulators | 0.6% |
| 33 | Wikipedia en.wikipedia.org | Publishers | 0.6% |
| 34 | Farmer Brown Insurance farmerbrown.com | Agencies | 0.6% |
| 35 | Federated Insurance federatedinsurance.com | Insurers | 0.6% |
| 36 | FPA Insurance fpa.insure | Agencies | 0.6% |
| 37 | Federal Trade Commission ftc.gov | Regulators | 0.6% |
| 38 | GoCompare gocompare.com | Comparison sites | 0.6% |
| 39 | Gusto gusto.com | Payroll platforms | 0.6% |
| 40 | Hudson Valley Credit Union hvcu.org | Banks | 0.6% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Iowa leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 24 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.