The Hartford leads both the organic results and the AI citations in Iowa, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 91.7% of the 24 searches tracked here, citing an average of 7.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | The Hartford | 100 |
| 02 | Progressive | 84.3 |
| 03 | GEICO | 46.4 |
| 04 | NEXT Insurance | 28.2 |
| 05 | Nationwide | 19.8 |
| 06 | Hiscox | 14.8 |
| 07 | Allstate | 14.5 |
| 08 | Travelers | 10 |
| 09 | State Farm | 8.3 |
| 10 | Chubb | 7.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | The Hartford | 26.9% |
| 02 | Progressive | 24.7% |
| 03 | NEXT Insurance | 10.8% |
| 04 | GEICO | 9.7% |
| 05 | Hiscox | 5.4% |
| 06 | Nationwide | 4.3% |
| 07 | Liberty Mutual | 3.2% |
| 08 | State Farm | 3.2% |
| 09 | Allstate | 2.2% |
| 10 | TechInsurance | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 54.7% |
| 02 | forum | 13.5% |
| 03 | agency | 6.5% |
| 04 | aggregator | 5.9% |
| 05 | publisher | 5.9% |
| 06 | regulator | 5.9% |
| 07 | vendor | 4.7% |
| 08 | unknown | 2.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 16.2% |
| 02 | Progressive | 16.2% |
| 03 | The Hartford | 13.2% |
| 04 | Hiscox | 10.3% |
| 05 | NEXT Insurance | 8.8% |
| 06 | Allstate | 5.9% |
| 07 | Nationwide | 5.9% |
| 08 | Travelers | 5.9% |
| 09 | biBERK | 2.9% |
| 10 | Thimble | 2.9% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| line specific | 100% |
| head | 66.7% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Iowa and send you all three scores.
What is on this page position-weighted organic visibility indexed to the Iowa leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. Same 24 searches for all four, captured July 2026.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.