Iowa
United StatesAllstate leads the organic results in Iowa. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 6.7 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 80.2 |
| 03 | GEICO | 77.6 |
| 04 | Liberty Mutual | 39.3 |
| 05 | AAA | 34.1 |
| 06 | Mercury Insurance | 22.6 |
| 07 | The General | 21.5 |
| 08 | State Farm | 17.7 |
| 09 | SafeAuto | 13 |
| 10 | Farmers | 7 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 20.6% |
| 02 | GEICO | 17.6% |
| 03 | Progressive | 17.6% |
| 04 | Allstate | 14.7% |
| 05 | Farmers | 8.8% |
| 06 | State Farm | 5.9% |
| 07 | AAA | 2.9% |
| 08 | Lemonade | 2.9% |
| 09 | Mercury Insurance | 2.9% |
| 10 | The General | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 34% |
| 02 | aggregator | 23% |
| 03 | publisher | 21% |
| 04 | forum | 16% |
| 05 | regulator | 3% |
| 06 | agency | 2% |
| 07 | social | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 21.4% |
| 02 | Progressive | 12.5% |
| 03 | State Farm | 10.7% |
| 04 | Travelers | 10.7% |
| 05 | USAA | 10.7% |
| 06 | Allstate | 8.9% |
| 07 | Farmers | 7.1% |
| 08 | Liberty Mutual | 5.4% |
| 09 | Nationwide | 5.4% |
| 10 | Erie Insurance | 3.6% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| unclassified | 78.9% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Iowa and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Des Moines | The Insurance Specialists Inc | 30.6% | 9 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Iowa, insurers are 34% of cited sources and comparison sites are 23%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 12% |
| 02 | NerdWallet nerdwallet.com | Comparison sites | 9% |
| 03 | Liberty Mutual libertymutual.com | Insurers | 7% |
| 04 | US News usnews.com | Publishers | 7% |
| 05 | GEICO geico.com | Insurers | 6% |
| 06 | Progressive progressive.com | Insurers | 6% |
| 07 | Allstate allstate.com | Insurers | 5% |
| 08 | Compare.com compare.com | Comparison sites | 5% |
| 09 | Reddit reddit.com | Forums | 4% |
| 10 | Farmers farmers.com | Insurers | 3% |
| 11 | Forbes Advisor forbes.com | Publishers | 3% |
| 12 | Insurify insurify.com | Comparison sites | 3% |
| 13 | MarketWatch marketwatch.com | Publishers | 3% |
| 14 | CNBC cnbc.com | Publishers | 2% |
| 15 | Experian experian.com | Publishers | 2% |
| 16 | Money money.com | Publishers | 2% |
| 17 | State Farm statefarm.com | Insurers | 2% |
| 18 | The Zebra thezebra.com | Comparison sites | 2% |
| 19 | Way.com way.com | Comparison sites | 2% |
| 20 | AAA ace.aaa.com | Insurers | 1% |
| 21 | Consumer Reports consumerreports.org | Publishers | 1% |
| 22 | Facebook facebook.com | Social | 1% |
| 23 | Iowa IID iid.iowa.gov | Regulators | 1% |
| 24 | Maryland Insurance Administration insurance.maryland.gov | Regulators | 1% |
| 25 | Insure On The Spot insureonthespot.com | Agencies | 1% |
| 26 | Leavitt Group leavitt.com | Agencies | 1% |
| 27 | Lemonade lemonade.com | Insurers | 1% |
| 28 | LendingTree lendingtree.com | Comparison sites | 1% |
| 29 | Mercury Insurance mercuryinsurance.com | Insurers | 1% |
| 30 | Georgia OCI oci.georgia.gov | Regulators | 1% |
| 31 | Ramsey Solutions ramseysolutions.com | Publishers | 1% |
| 32 | The General thegeneral.com | Insurers | 1% |
| 33 | Travelers travelers.com | Insurers | 1% |
| 34 | WalletHub wallethub.com | Comparison sites | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Iowa leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured August 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.