Iowa
United StatesAllstate leads the organic results in Iowa. GEICO is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 6.8 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | GEICO | 38.6 |
| 03 | Mercury Insurance | 28.7 |
| 04 | AAA | 24.9 |
| 05 | Dairyland | 22.3 |
| 06 | Liberty Mutual | 21.3 |
| 07 | The General | 14.9 |
| 08 | Lemonade | 11.2 |
| 09 | Farmers | 11.2 |
| 10 | Pronto Insurance | 11.2 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | GEICO | 17.1% |
| 02 | Liberty Mutual | 14.6% |
| 03 | Progressive | 14.6% |
| 04 | Allstate | 12.2% |
| 05 | Mercury Insurance | 7.3% |
| 06 | AAA | 4.9% |
| 07 | Direct Auto | 4.9% |
| 08 | Nationwide | 4.9% |
| 09 | State Farm | 4.9% |
| 10 | Amica | 2.4% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 35.3% |
| 02 | aggregator | 25% |
| 03 | publisher | 12.1% |
| 04 | forum | 10.3% |
| 05 | social | 4.3% |
| 06 | unknown | 4.3% |
| 07 | agency | 2.6% |
| 08 | search | 2.6% |
| 09 | regulator | 1.7% |
| 10 | law firm | 0.9% |
| 11 | software | 0.9% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 18.3% |
| 02 | Progressive | 18.3% |
| 03 | Allstate | 10% |
| 04 | Nationwide | 10% |
| 05 | Travelers | 10% |
| 06 | USAA | 8.3% |
| 07 | State Farm | 6.7% |
| 08 | AAA | 3.3% |
| 09 | Liberty Mutual | 3.3% |
| 10 | Amica | 1.7% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Iowa and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Des Moines | The Insurance Specialists Inc | 30.6% | 10 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Iowa, insurers are 35.3% of cited sources and comparison sites are 25%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Insurify insurify.com | Comparison sites | 8.6% |
| 02 | GEICO geico.com | Insurers | 6% |
| 03 | NerdWallet nerdwallet.com | Comparison sites | 6% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 5.2% |
| 05 | Progressive progressive.com | Insurers | 5.2% |
| 06 | US News usnews.com | Publishers | 5.2% |
| 07 | Allstate allstate.com | Insurers | 4.3% |
| 08 | Reddit reddit.com | Forums | 4.3% |
| 09 | Experian experian.com | Publishers | 3.4% |
| 10 | The Zebra thezebra.com | Comparison sites | 3.4% |
| 11 | YouTube youtube.com | Forums | 3.4% |
| 12 | Facebook facebook.com | Social | 2.6% |
| 13 | Google google.com | Search | 2.6% |
| 14 | Mercury Insurance mercuryinsurance.com | Insurers | 2.6% |
| 15 | Quora quora.com | Forums | 2.6% |
| 16 | CNBC cnbc.com | Publishers | 1.7% |
| 17 | Iowa IID iid.iowa.gov | Regulators | 1.7% |
| 18 | Instagram instagram.com | Social | 1.7% |
| 19 | Insurance.com insurance.com | Comparison sites | 1.7% |
| 20 | Nationwide nationwide.com | Insurers | 1.7% |
| 21 | State Farm statefarm.com | Insurers | 1.7% |
| 22 | AAA acg.aaa.com | Insurers | 0.9% |
| 23 | Amica amica.com | Insurers | 0.9% |
| 24 | Baldwin Risk Partners baldwin.com | Agencies | 0.9% |
| 25 | Compare.com compare.com | Comparison sites | 0.9% |
| 26 | Consumer Reports consumerreports.org | Publishers | 0.9% |
| 27 | crystal-carrental.com crystal-carrental.com | unknown | 0.9% |
| 28 | Direct Auto directauto.com | Insurers | 0.9% |
| 29 | eellsandtronvold.com eellsandtronvold.com | unknown | 0.9% |
| 30 | eInsurance einsurance.com | Comparison sites | 0.9% |
| 31 | Farmers farmers.com | Insurers | 0.9% |
| 32 | Faroway faroway.ai | software | 0.9% |
| 33 | focalx.ai focalx.ai | unknown | 0.9% |
| 34 | Gallon Law gallonlaw.com | Law firms | 0.9% |
| 35 | iowalegalaid.org iowalegalaid.org | unknown | 0.9% |
| 36 | Leavitt Group leavitt.com | Agencies | 0.9% |
| 37 | Lemonade lemonade.com | Insurers | 0.9% |
| 38 | Direct Auto local.directauto.com | Insurers | 0.9% |
| 39 | AAA mwg.aaa.com | Insurers | 0.9% |
| 40 | peopleslawiowa.org peopleslawiowa.org | unknown | 0.9% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Iowa leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.