Iowa
United StatesAllstate leads the organic results in Iowa. Liberty Mutual is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 100% of the 19 searches tracked here, citing an average of 5.2 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 92.1 |
| 03 | GEICO | 54.2 |
| 04 | Farmers | 48.9 |
| 05 | Progressive | 34.2 |
| 06 | State Farm | 29.3 |
| 07 | AAA | 21.7 |
| 08 | Kemper | 9.8 |
| 09 | TruStage | 7.8 |
| 10 | The General | 6.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Liberty Mutual | 26.9% |
| 02 | Allstate | 21.2% |
| 03 | GEICO | 13.5% |
| 04 | Progressive | 11.5% |
| 05 | State Farm | 5.8% |
| 06 | Farmers | 3.8% |
| 07 | Travelers | 3.8% |
| 08 | AAA | 1.9% |
| 09 | Amica | 1.9% |
| 10 | Lemonade | 1.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 53.1% |
| 02 | aggregator | 16.3% |
| 03 | forum | 12.2% |
| 04 | publisher | 7.1% |
| 05 | unknown | 7.1% |
| 06 | search | 3.1% |
| 07 | agency | 1% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | GEICO | 13.9% |
| 02 | Travelers | 12.7% |
| 03 | Allstate | 11.4% |
| 04 | Progressive | 11.4% |
| 05 | State Farm | 10.1% |
| 06 | USAA | 8.9% |
| 07 | Nationwide | 7.6% |
| 08 | Erie Insurance | 5.1% |
| 09 | Auto-Owners | 5.1% |
| 10 | Amica | 2.5% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| head | 100% |
| informational | 100% |
| near me | 100% |
| quote | 100% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Iowa and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Des Moines | The Insurance Specialists Inc | 27.8% | 10 | 4.8 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Iowa, insurers are 53.1% of cited sources and comparison sites are 16.3%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | Liberty Mutual libertymutual.com | Insurers | 14.3% |
| 02 | Allstate allstate.com | Insurers | 11.2% |
| 03 | YouTube youtube.com | Forums | 9.2% |
| 04 | GEICO geico.com | Insurers | 7.1% |
| 05 | Progressive progressive.com | Insurers | 6.1% |
| 06 | US News usnews.com | Publishers | 4.1% |
| 07 | Google google.com | Search | 3.1% |
| 08 | Insurify insurify.com | Comparison sites | 3.1% |
| 09 | State Farm statefarm.com | Insurers | 3.1% |
| 10 | The Zebra thezebra.com | Comparison sites | 3.1% |
| 11 | Consumer Reports consumerreports.org | Publishers | 2% |
| 12 | Farmers farmers.com | Insurers | 2% |
| 13 | LendingTree lendingtree.com | Comparison sites | 2% |
| 14 | NerdWallet nerdwallet.com | Comparison sites | 2% |
| 15 | Reddit reddit.com | Forums | 2% |
| 16 | Travelers travelers.com | Insurers | 2% |
| 17 | AAA ace.aaa.com | Insurers | 1% |
| 18 | Amica amica.com | Insurers | 1% |
| 19 | AutoInsurance.com autoinsurance.com | Comparison sites | 1% |
| 20 | bankofbaroda.bank.in bankofbaroda.bank.in | unknown | 1% |
| 21 | Compare.com compare.com | Comparison sites | 1% |
| 22 | Experian experian.com | Publishers | 1% |
| 23 | Finhabits finhabits.com | Comparison sites | 1% |
| 24 | foxbusiness.com foxbusiness.com | unknown | 1% |
| 25 | Insure.com insure.com | Comparison sites | 1% |
| 26 | InsureOne insureone.com | Agencies | 1% |
| 27 | lainsurance.com lainsurance.com | unknown | 1% |
| 28 | Lemonade lemonade.com | Insurers | 1% |
| 29 | Matic matic.com | Comparison sites | 1% |
| 30 | Mercury Insurance mercuryinsurance.com | Insurers | 1% |
| 31 | moneytalksnews.com moneytalksnews.com | unknown | 1% |
| 32 | Nationwide nationwide.com | Insurers | 1% |
| 33 | Policygenius policygenius.com | Comparison sites | 1% |
| 34 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1% |
| 35 | Pronto Insurance prontoinsurance.com | Insurers | 1% |
| 36 | Quora quora.com | Forums | 1% |
| 37 | The General thegeneral.com | Insurers | 1% |
| 38 | univistainsurance.com univistainsurance.com | unknown | 1% |
| 39 | weatherbylawfirm.com weatherbylawfirm.com | unknown | 1% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Iowa leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.