Illinois
United StatesAllstate leads both the organic results and the AI citations in Illinois, which is unusual: it is the less common of the two outcomes. An AI Overview appeared on 78.9% of the 19 searches tracked here, citing an average of 5.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Liberty Mutual | 72 |
| 03 | AAA | 29.1 |
| 04 | GEICO | 26.8 |
| 05 | Farmers | 24.9 |
| 06 | TruStage | 21.8 |
| 07 | Mercury Insurance | 9.5 |
| 08 | Progressive | 8.3 |
| 09 | SafeAuto | 6.6 |
| 10 | Nationwide | 6.1 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Allstate | 20.6% |
| 02 | GEICO | 17.6% |
| 03 | Liberty Mutual | 14.7% |
| 04 | Progressive | 11.8% |
| 05 | AAA | 8.8% |
| 06 | Farmers | 5.9% |
| 07 | The General | 5.9% |
| 08 | Mercury Insurance | 2.9% |
| 09 | Pronto Insurance | 2.9% |
| 10 | State Farm | 2.9% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 44.7% |
| 02 | forum | 22.4% |
| 03 | aggregator | 17.1% |
| 04 | publisher | 7.9% |
| 05 | unknown | 6.6% |
| 06 | law firm | 1.3% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 18.6% |
| 02 | GEICO | 15.3% |
| 03 | Allstate | 13.6% |
| 04 | USAA | 10.2% |
| 05 | State Farm | 6.8% |
| 06 | Travelers | 6.8% |
| 07 | AAA | 5.1% |
| 08 | Farmers | 5.1% |
| 09 | Liberty Mutual | 3.4% |
| 10 | Nationwide | 3.4% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 66.7% |
| head | 50% |
| near me | 0% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Illinois and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Chicago | Northwest Insurance Network | 25% | 11 | 4.4 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Illinois, insurers are 44.7% of cited sources and comparison sites are 17.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | YouTube youtube.com | Forums | 19.7% |
| 02 | Allstate allstate.com | Insurers | 9.2% |
| 03 | GEICO geico.com | Insurers | 7.9% |
| 04 | Liberty Mutual libertymutual.com | Insurers | 6.6% |
| 05 | Progressive progressive.com | Insurers | 5.3% |
| 06 | NerdWallet nerdwallet.com | Comparison sites | 3.9% |
| 07 | The Zebra thezebra.com | Comparison sites | 3.9% |
| 08 | US News usnews.com | Publishers | 3.9% |
| 09 | Compare.com compare.com | Comparison sites | 2.6% |
| 10 | Farmers farmers.com | Insurers | 2.6% |
| 11 | AAA mwg.aaa.com | Insurers | 2.6% |
| 12 | Reddit reddit.com | Forums | 2.6% |
| 13 | The General thegeneral.com | Insurers | 2.6% |
| 14 | AAA ace.aaa.com | Insurers | 1.3% |
| 15 | allianztravelinsurance.com allianztravelinsurance.com | unknown | 1.3% |
| 16 | Experian experian.com | Publishers | 1.3% |
| 17 | Insurify insurify.com | Comparison sites | 1.3% |
| 18 | Kistler Law Firm kistlerlawfirm.com | Law firms | 1.3% |
| 19 | LendingTree lendingtree.com | Comparison sites | 1.3% |
| 20 | macu.com macu.com | unknown | 1.3% |
| 21 | Mercury Insurance mercuryinsurance.com | Insurers | 1.3% |
| 22 | Money money.com | Publishers | 1.3% |
| 23 | netquote.com netquote.com | unknown | 1.3% |
| 24 | Policygenius policygenius.com | Comparison sites | 1.3% |
| 25 | Prestige Luxury Rentals prestigeluxuryrentals.com | unknown | 1.3% |
| 26 | Pronto Insurance prontoinsurance.com | Insurers | 1.3% |
| 27 | SmartFinancial smartfinancial.com | Comparison sites | 1.3% |
| 28 | State Farm statefarm.com | Insurers | 1.3% |
| 29 | Travelers travelers.com | Insurers | 1.3% |
| 30 | TruStage trustage.com | Insurers | 1.3% |
| 31 | usclaims.com usclaims.com | unknown | 1.3% |
| 32 | ValuePenguin valuepenguin.com | Comparison sites | 1.3% |
| 33 | Wall Street Journal wsj.com | Publishers | 1.3% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Illinois leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured November 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.