Illinois
United StatesAllstate leads the organic results in Illinois. Progressive is cited most in AI answers. They are different brands, which is true in most geographies we measure. An AI Overview appeared on 89.5% of the 19 searches tracked here, citing an average of 7.1 sources.
| # | Carrier | Visibility index |
|---|---|---|
| 01 | Allstate | 100 |
| 02 | Progressive | 55.7 |
| 03 | GEICO | 40.6 |
| 04 | AAA | 21.8 |
| 05 | The General | 18.7 |
| 06 | Liberty Mutual | 16.6 |
| 07 | State Farm | 11.5 |
| 08 | Mercury Insurance | 10.9 |
| 09 | Farmers | 7.3 |
| 10 | Direct Auto | 6.5 |
| # | Carrier | Share of carrier citations |
|---|---|---|
| 01 | Progressive | 19.6% |
| 02 | Allstate | 17.4% |
| 03 | GEICO | 15.2% |
| 04 | Liberty Mutual | 10.9% |
| 05 | Nationwide | 8.7% |
| 06 | State Farm | 6.5% |
| 07 | Lemonade | 4.3% |
| 08 | Mercury Insurance | 4.3% |
| 09 | AAA | 2.2% |
| 10 | Amica | 2.2% |
| # | Source type | Share of citations |
|---|---|---|
| 01 | carrier | 38% |
| 02 | aggregator | 28.1% |
| 03 | publisher | 17.4% |
| 04 | forum | 5.8% |
| 05 | unknown | 5.8% |
| 06 | agency | 1.7% |
| 07 | search | 1.7% |
| 08 | law firm | 0.8% |
| 09 | regulator | 0.8% |
| # | Carrier | Share of mentions |
|---|---|---|
| 01 | Progressive | 21.3% |
| 02 | GEICO | 19.1% |
| 03 | Allstate | 14.9% |
| 04 | Nationwide | 10.6% |
| 05 | USAA | 8.5% |
| 06 | Travelers | 6.4% |
| 07 | Amica | 4.3% |
| 08 | Lemonade | 4.3% |
| 09 | AAA | 2.1% |
| 10 | COUNTRY Financial | 2.1% |
Being described in the answer and being cited as a source are different things.
| Search intent | Returned an AI Overview |
|---|---|
| comparison | 100% |
| cost | 100% |
| informational | 100% |
| quote | 100% |
| head | 50% |
| near me | 50% |
Public boards list national carriers and aggregate the rest. We will run your brand against this exact query set in Illinois and send you all three scores.
| # | Metro | Leading business | Share of slots | Businesses | Rating |
|---|---|---|---|---|---|
| 01 | Chicago | Lincoln Auto Insurance | 27.8% | 9 | 4.5 |
Near-me searches are measured per metro, not per state. Each metro has its own board.
The citation table above lists insurers only. This one lists everything the answer actually pointed at, which is a different picture: in Illinois, insurers are 38% of cited sources and comparison sites are 28.1%.
| # | Source | Type | Share of citations |
|---|---|---|---|
| 01 | NerdWallet nerdwallet.com | Comparison sites | 8.3% |
| 02 | Progressive progressive.com | Insurers | 7.4% |
| 03 | Allstate allstate.com | Insurers | 6.6% |
| 04 | Insurify insurify.com | Comparison sites | 6.6% |
| 05 | GEICO geico.com | Insurers | 5.8% |
| 06 | US News usnews.com | Publishers | 5% |
| 07 | Liberty Mutual libertymutual.com | Insurers | 4.1% |
| 08 | YouTube youtube.com | Forums | 4.1% |
| 09 | LendingTree lendingtree.com | Comparison sites | 3.3% |
| 10 | Nationwide nationwide.com | Insurers | 3.3% |
| 11 | The Zebra thezebra.com | Comparison sites | 3.3% |
| 12 | CNBC cnbc.com | Publishers | 2.5% |
| 13 | Compare.com compare.com | Comparison sites | 2.5% |
| 14 | Experian experian.com | Publishers | 2.5% |
| 15 | State Farm statefarm.com | Insurers | 2.5% |
| 16 | Consumer Reports consumerreports.org | Publishers | 1.7% |
| 17 | Forbes Advisor forbes.com | Publishers | 1.7% |
| 18 | Google google.com | Search | 1.7% |
| 19 | Lemonade lemonade.com | Insurers | 1.7% |
| 20 | Mercury Insurance mercuryinsurance.com | Insurers | 1.7% |
| 21 | parkerandparkerattorneys.com parkerandparkerattorneys.com | unknown | 1.7% |
| 22 | Quora quora.com | Forums | 1.7% |
| 23 | SoFi sofi.com | Publishers | 1.7% |
| 24 | AAA acg.aaa.com | Insurers | 0.8% |
| 25 | Amica amica.com | Insurers | 0.8% |
| 26 | Baldwin Risk Partners baldwin.com | Agencies | 0.8% |
| 27 | capitalone.com capitalone.com | unknown | 0.8% |
| 28 | converter.brightcoding.dev converter.brightcoding.dev | unknown | 0.8% |
| 29 | Farmers farmers.com | Insurers | 0.8% |
| 30 | Fortune fortune.com | Publishers | 0.8% |
| 31 | Gallon Law gallonlaw.com | Law firms | 0.8% |
| 32 | Illinois DOI idoi.illinois.gov | Regulators | 0.8% |
| 33 | ilsos.gov ilsos.gov | unknown | 0.8% |
| 34 | Insurance.com insurance.com | Comparison sites | 0.8% |
| 35 | Jerry jerry.ai | Comparison sites | 0.8% |
| 36 | Leavitt Group leavitt.com | Agencies | 0.8% |
| 37 | lmbf.ca lmbf.ca | unknown | 0.8% |
| 38 | malmanlaw.com malmanlaw.com | unknown | 0.8% |
| 39 | MarketWatch marketwatch.com | Publishers | 0.8% |
| 40 | Policygenius policygenius.com | Comparison sites | 0.8% |
Types are assigned from a published list. A source we cannot classify with confidence is left unclassified rather than guessed at.
What is on this page position-weighted organic visibility indexed to the Illinois leader, share of sources cited in AI Overviews, share of answers naming a carrier, and Local Pack presence. The first three use the same 19 searches captured September 2026. Local Pack comes from a separate set of near-me searches measured per metro, joined here.
Never combined the disciplines are reported separately and are not summed. A blended score would hide the only finding that matters, which is where they disagree.
Coverage Google AI Overviews only. ChatGPT, Perplexity and Claude are separate surfaces and are not measured.